31+ TikTok Content Ideas to Get More Followers this 2025

Believe it or not, with our ultimate list of TikTok content ideas, you’ll never run out of engaging posts for your clients again. 

We get it…

It is exhausting to come up with new video ideas, especially when you handle thousands of your clients’ TikTok and other social media profiles and content. 

Plus, you need to ensure that each video aligns with your clients’ goals, brands, and campaigns, which takes a lot more time and work.

But guess what?

We’re about to make your life easier by rounding up the 31+ TikTok content ideas that can help draw attention and more followers to your clients’ accounts. 

What you will learn

• Top 31+ TikTok content ideas to get inspiration from
• Use Vista Social to bring your TikTok content ideas to life
• FAQs on TikTok content ideas
• Get creative TikTok content ideas to boost your following

Top 31+ TikTok content ideas to get inspiration from

If your creative juices are running out, check out the creative and fresh TikTok video ideas below. 

1. Behind-the-scenes videos

Give audiences a little sneak peek into your clients’ inner workings, such as their offices, team meetings, factories, and production processes. 

You can also do a cute “A Day in the Life of an X Employee” video to make the content more personal and engaging for viewers. 

BTS videos can make viewers feel like they’re a part of something exclusive and intimate, helping audiences feel more connected to your clients.

Other BTS TikTok video ideas you can draw inspiration from include the following.

• Product development videos
• Event preparations 
• Creative brainstorming sessions
• Photo and video shoots
• Product packaging
• Quality control
• Workshops and trainings
• Fun moments and company culture

2. Share life hacks and hot tips

Create videos with helpful tips or content that make the audiences’ lives easier. 

Helpful content provides value to viewers. 

It can entice audiences to engage and interact with the videos and, in turn, follow your clients’ TikTok accounts. 

Check out the life hack or hot tips content ideas for your clients’ TikTok videos below. 

• Quick cleaning hacks
• DIY kitchen, bedroom, or workstation organization tips
• Tech hacks, such as smartphone shortcuts
• Health and wellness tips, such as stretching routines and simple exercises
• Beauty hacks 
• Travel tips
• Practical money-saving tips
• Pet care tips
• Productivity hacks
• Essential life skills

3. Quick tutorials

Walk viewers through a process with an informational and engaging TikTok tutorial video. 

For example, you can create a TikTok video that shows viewers how to use your clients’ products or services. 

Since TikTok videos are short, stick to simple, quick demos with clear voiceovers or caption overlays. 

Depending on your clients’ brands and industries, you can create TikTok tutorial videos like the following.

• DIY projects
• Styling tips
• Recipe tutorials
• Product comparison walkthroughs
• Maintenance or troubleshooting tips

4. Test a viral hack

There’s no shame in riding the popularity wave, such as incorporating viral hacks into your clients’ TikTok videos. 

Must read: How to Go Viral on TikTok: Actionable & Easy-to-Follow Tips

One way of doing this is to create videos showing an employee’s reaction to or experience with a viral hack. 

It can involve anything from adding olive oil and salt to vanilla ice cream to challenges related to your clients’ products. 

You can test a viral hack by creating TikTok videos, such as:

• Product hacks that show unexpected ways to use your clients’ products
• Before and after transformations using your clients’ products
• Hack busting videos
• Encourage viewers to test your clients’ products for themselves and share their authentic reactions

5. Branded hashtag challenges

Challenges are always crowd-pleasers among TikTok users. 

Make the most of the viral potential of TikTok challenges by including your clients’ branded hashtags. 

For instance, Chipotle launched the #ChipotleLidFlip challenge, which encouraged viewers to flip the lids of their Chipotle bowls creatively and share the videos with the hashtag. 

Below is popular content creator David Dobrik’s take on the challenge.

Image source: tiktok.com

Must read: TikTok Creator Marketplace: Tips, Steps, FAQs, Etc. (2024)

Branded hashtag challenges help get your clients’ TikTok videos and profiles in front of more audiences. 

6. Dialog or song lip synching videos

TikTok started with lip-synching and dancing videos, and these content types are still popular with audiences today. 

Share lip-synching videos to get your clients and audiences in on the fun.  

For example, you can share a video of employees looking at your clients’ products while they lip-synch to the famous “Very demure, very mindful, very cutesy” audio.  

Check out these other lip-synching video ideas for your clients’ TikTok content.

• Product demos while lip-synching to a famous or trending song 
• Funny skits where team members lip-synch to comedic dialogs from popular TV shows or movie scenes
• Promote your clients’ upcoming events by lip-synching to catchy tunes or lines to spark excitement and interest 
• Lip-synch to inspirational or motivational speeches or quotes from famous people or content creators

Must read: 201+ Top, Popular TikTok Quotes to Get Views And Followers

7. Collaboration videos

No matter how cliché it sounds, teamwork does make the dream work. 

Collaborate with other creators, brands, and popular influencers in your clients’ industries and niches. 

It’s a great way to double your clients’ reach across TikTok since they can tap into the other creators’ audiences. 

Get inspiration from the collaboration video ideas below.  

• Joint product demos
• Cross-promotional challenges
• Influencers collabs
• Joint contests and giveaways
• Brand and influencer takeovers
• Event collaborations
• Tutorial swaps
• Joint seasonal campaigns

8. Fast forward videos

It’s often fun to see how something comes together from start to finish. 

However, watching the entire process, especially if it’s too long, can quickly become boring for your clients’ viewers—like watching paint dry. 

The solution? Fast-forward your clients’ longer TikTok videos. 

Fast-motion videos skip over the boring bits while still keeping everything clear and easy for viewers to follow. 

Include catchy music and voiceovers to guide viewers while keeping them engaged. 

Here are some ideas you can leverage for fast-motion TikTok videos. 

• Product creation process
• Office setup
• Unboxing videos
• Event highlights and setups
• Makeover transformations
• Product usage
• Shipping and packaging
• Travel adventures
• Time-lapse art
• Transformation challenges
• Product launch preparations

9. Live Streams

Livestreams allow real-time interactions and connections between your clients and their TikTok audiences. 

You can use TikTok live streams to announce your clients’ latest products or brand news, interview special guests, or host Q&As. 

Viewers can easily chime in by sharing their insights, asking questions, or reacting with emojis via the comments section. 

Must read: 6 TikTok Questions to Ask to Get More Views on TikTok

You can host TikTok live streams around the following content ideas:

• Live tutorials 
• Interactive contests and games
• Product reviews
• Special announcements
• Live shopping events
• Expert interviews
• Live workouts
• Fashion shows
• Interactive polls and feedback

10. Funny skits

Your clients’ TikTok videos don’t always have to be serious to engage audiences effectively. 

Throw some humor into your clients’ videos by creating funny skits. 

The short-form, entertaining content will likely engage TikTok audiences and grow your clients’ followers. 

Must read: TikTok Organic Growth: The Ultimate How-To Guide [2024]

Funny skits don’t need only to be entertaining, either. 

With a bit of creativity and effective editing, you can create funny yet informational or thought-provoking TikTok videos for your clients. 

For example, content creator marketingharry’s TikTok video below shows a skit on spending time and energy creating the perfect content, but it only gets minimal likes and views.

Image source: tiktok.com

Must read: Help! Why My TikTok Videos Are Not Getting Views

Check out the funny skit ideas for your clients’ TikTok videos below.

• Customer service skits that show employees dealing with hilariously exaggerated, challenging customers. It can be a great way to showcase your clients’ commitment to going above and beyond for their customers
• Expectation vs. reality videos that highlight the common difference between what customers expect your clients’ products can do, often in funny exaggerations, like a project management software ordering coffee on its own during team meetings
• Product in real-life skits that show your clients’ products in funny and absurd ways, such as a cleaning product that magically makes messes disappear in a second
• Customer reviews come to life videos that show dramatized reviews in hilarious ways. For instance, a customer during an interview could say, “This product saved my life,” and a skit would follow where your client’s product literally saves the customer from a house fire like a superhero 

11. Human moments

Show the people behind your clients’ brands. 

Human-focused content makes your clients’ brands more relatable to TikTok viewers, allowing for a stronger connection between your clients and their viewers. 

You can create TikTok videos that share your clients’ personal stories, challenges, and wins. 

Some examples include the following:

• A day in the life of your clients’ CEO or employees
• Team members sharing their career journeys and what they love about working at your clients’ companies
• Highlighting employees’ hobbies or talents outside of work
• Sharing stories of how team members overcome challenges at work
• Celebrating employee milestones, such as work anniversaries or career and personal achievements

12. Trending and topical content

Another way to piggyback on viral videos is to create content around popular trends and events. 

It can be an effective tactic to widen the reach of your clients’ content while keeping their videos relevant and fresh. 

Create viral-worthy content by creating TikTok videos such as:

• A video related to a popular holiday or viral challenge
• Your clients’ teams participating in the latest TikTok dance trend 
• Content around major events like the Olympics or Super Bowl
• Reaction videos to trending news or industry developments
• Using trending sounds or hashtags to make your clients’ content more visible and discoverable

13. Ask Me Anything sessions

Another way to leverage TikTok live videos is to host Ask Me Anything (AMA) sessions. 

Facilitate real-time engagement by answering the audiences’ burning questions about your clients’ products, brands, companies, and other industry-related topics.

Below are several examples of TikTok live AMAs. 

• A live Q&A about your clients’ products or industries
• Hosting a Q&A with your clients’ CEOs or other key team members
• Product-specific Q&A sessions where key features are demonstrated
• Collecting questions from your clients’ audiences ahead of time and addressing them in a live session

14. Engaging product demos

In addition to tutorials, you can create product-focused TikTok videos that show audiences the best ways to use your clients’ products. 

You can showcase the products in action, highlighting their features and benefits creatively and engagingly. 

The more engaging your clients’ videos are, the higher the chances of TikTok’s algorithm noticing them and featuring them in more users’ FYPs.

Must read: TikTok Algorithm 2024 Explained: How It Works + Tips to Go Viral

Share product demo videos on TikTok, such as the following:

• A quick tutorial on how to use your clients’ latest gadgets
• Demonstrating the durability of your clients’ products with a fun test
• Showing multiple uses for a single product
• Comparing your clients’ products to a competitor’s in side-by-side demos
• Highlighting key features and benefits in a quick, engaging format

15. Customer reviews and tutorials

Make engaging videos sharing positive feedback from your clients’ satisfied customers. 

Let customers speak for your clients’ brands by sharing testimonials or review videos and carousels, such as the following. 

Must read: TikTok Carousels: What Is It and How to Create One

• Interviews with long-time customers about their experiences with your clients’ products or services
• Featuring user-generated content where customers show how they use your clients’ products
• Creating a montage of short clips from various customer testimonials
• Sharing stories of how your client’s products have made a difference in their customers’ lives
• A video of a customer praising your product, including specific details on why they like it

The TikTok video review of the book Everybody Writes by Ann Handley below is a classic example.

Image source: tiktok.com

16. Interactive games and contests

Share videos that foster and encourage interactions with your clients’ audiences.

One way to do this is to host fun and engaging games or contests on your clients’ TikTok content, whether to entertain or keep your clients’ audiences engaged. 

Below are a few interactive video ideas for your clients’ TikTok content.

• A giveaway contest with your clients’ products as prizes
• Trivia games related to your clients’ industries or products
• Photo or video submission contests where followers showcase your clients’ product
• “Guess the product” games where you show close-up images or parts of your clients’ products
• Caption contests for funny or interesting photos related to your clients’ brand

17. Special announcements

Use TikTok live streams, Stories, or videos to announce your clients’ new products or events. 

Leveraging live video content can create real-time engagement and generate buzz around your brand’s latest updates. 

Below are some ideas and examples for making special announcements via TikTok content.

• Reveal your client’s new product line during a TikTok live event
• Announce a major partnership or collaboration
• Share news about upcoming sales or promotions
• Announce a new store opening or expansion
• Preview a big reveal with hints and countdowns

18. Expert interviews

Inviting industry experts to share their knowledge and insights in your clients’ TikTok videos can provide valuable content to audiences. 

It can also help establish your clients’ brands as trusted expertise and information sources. 

Below are expert interview video ideas from which you can get inspiration. 

• An interview with an industry-specific expert, such as interviewing a nutritionist about healthy eating
• Inviting an industry thought leader to discuss trends and future outlooks
• Hosting a panel discussion with multiple experts on a relevant topic
• Featuring guest experts who use or endorse your clients’ products
• Live demonstrations or tutorials led by experts in your clients’ specific fields

19. Holiday related content 

Share themed content and special promotions to get your clients and their followers in on the holiday fun. 

Holiday-related videos can help your clients connect with audiences personally, driving engagement and boosting sales. 

You can weave holiday celebrations into your clients’ TikTok content by creating videos such as the following.

• Seasonal promotions
• Themed contests and challenges
• Decorating and DIY tips and ideas
• Holiday cooking demos and recipes
• Storytelling and traditions
• Holiday countdowns to build excitement and anticipation

20. Product development updates 

Give followers an inside look into your clients’ product development and updates.

It can keep audiences informed while creating excitement about your clients’ new product features and benefits. 

Product development updates via TikTok videos can also display the transparency of your clients’ brands, helping them build trust and credibility with potential and current customers. 

Examples of product development updates via TikTok videos include:

• The product concept to the creation journey 
• Prototyping behind the scenes
• Material and component selection
• Engineer and designer insights
• Customer feedback integration into your clients’ product development process
• Production and manufacturing process
• Beta testing and pre-launch reviews
• Product or event launch teasers

The BTS teaser for Simon Sinek’s upcoming podcast episode below is one example of keeping followers in the loop with new TikTok content.

Image source: tiktok.com

21. Interactive polls and feedback

Want to make capturing feedback and insights from your clients’ audiences more engaging and fun? 

Share interactive TikTok polls to gather valuable follower and customer feedback. 

You can create the following TikTok content to help you capture feedback seamlessly. 

• A live poll asking viewers to vote on their favorite products
• Collecting feedback on your clients’ new product ideas or features
• Hosting interactive sessions where you ask viewers for their opinions
• Using polls to decide what content or topics to cover for your clients’ next videos
• Engaging with followers by responding to their feedback in the comments in real time

22. User-Generated Content showcases

Give your audiences some love by showcasing their original creations in your clients’ TikTok videos. 

For example, you can create a compilation video showing your clients’ followers using their products (with proper permissions and attributions). 

Below are several ways to leverage UGCs in your clients’ TikTok content. 

• Reposting UGCs that include brand mentions or product shout-outs across your clients’ official TikTok accounts
• Creating challenges or contests to encourage user submissions
• Featuring customer reviews and testimonials in short video formats
• Hosting TikTok live events where you showcase the best UGCs

23. Customer experiences and POVs

Provide authentic and relatable content that fosters trust and encourages purchases by showcasing customers’ first-person Point of View (POV) videos on TikTok. 

These can be anything from a customer’s first time using your clients’ products to product walkthroughs. 

Check out these other customer experiences or POV video ideas. 

• Day in the life videos where viewers can see a first-person view of the customer using your clients’ products throughout their day
• Transformation stories that show the before and after impact of your clients’ products or services on a customer’s life
• Review and unboxing videos that showcase a customer’s POV of your clients’ products right out of the box. It can help give potential customers realistic views of what to expect from your clients’ products
• A “Come with me to an exclusive event or meetup” video that captures the experience of customers at brand-hosted events

24. Duet or stitch videos

Collaborate with existing content and remix it with your creative tactics through TikTok duets and stitched videos. 

Leverage the features to create video mashups, which can be reactions to an existing video or voice layering clips created by other users. 

Take a gander at the duet and stitch ideas below. 

• Duet videos where customers react to using your clients’ products
• Duet with educational content to reinforce or enhance the original video
• Use TikTok’s stitch feature to answer frequently asked questions from your clients’ customers
• Respond to and highlight customer reviews and feedback with a stitched TikTok video
• Collaborate with influencers and other content creators to create duet content that highlights your clients’ products

Must read: TikTok Creator Fund: FAQs, Step-By-Step Guide, Tips

25. Fun facts and trivia videos

Learning can be fun, so capitalize on this by sharing fun facts on your clients’ TikTok feeds. 

You can share trivia related to your clients’ brands, industries, products, trending topics, and news. 

Content creator Doug Sharpe built his content around sharing fun facts on various topics, like his TikTok video below.

Image source: tiktok.com

26. Fun green screen videos

Take your clients’ videos to the next level by leveraging TikTok’s green screen feature. 

Green screens allow you to be as creative as you want with your clients’ video backgrounds, whether you use the CEO’s face as a background or share stats like a weather reporter on TV. 

You can use the green screen feature in the following ways. 

• Product demos with detailed information, such as the list of ingredients in the background
• Storytelling videos with visually appealing backgrounds that match the video’s narrative
• Fun skits that use green screens to show the scene’s “locations”

27. Transformation videos

There’s just something so satisfying about watching quick transformation videos. 

Showcase dramatic changes with transformation TikTok videos for your clients’ brands. 

You can create transformation videos such as the following.

• Makeup transformations
• Before and after wardrobe makeovers
• Fitness journeys
• Home renovations
• Artistic transformations
• Event before and after videos

28. Fun filters

TikTok offers countless fun and creative video filters and effects. 

Apply the right ones to your clients’ videos to make them more appealing and engaging to viewers. 

For instance, you can use TikTok’s filters to:

• Transform people in your clients’ videos into various celebrities or characters
• Distort faces for funny skits
• Add a nostalgic vibe for vintage or flashback scenes
• Create a more engaging video through interactive filters that respond to the subject’s facial expressions or movements
• Throw a touch of magic and fantasy into your clients’ TikTok videos
• Celebrate holidays and notable seasons with themed filters
• Set the mood of your clients’ videos by using filters that create various atmospheres

29. Get ready with me videos

Take audiences along on “Get ready with me” videos. 

The content can help humanize your clients’ brands, making them more relatable to followers and viewers. 

Include voiceovers, captions, transitions, and more to make the videos more engaging and easy to follow. 

30. Motivational content and insights

Share motivational content and insights that can inspire your clients’ viewers. 

It’s a great way to share valuable information in a way that encourages audiences to act now. 

Gary Vaynerchuk is an expert at these types of TikTok and other short-form social media videos.

Image source: tiktok.com

Must read: YouTube Shorts vs. TikTok: Which One’s Better?

31. Storytimes videos

Create TikTok videos sharing personal anecdotes, memorable experiences, and defining moments. 

Short, documentary-style videos can bring more authenticity to your clients’ TikTok content. It can help your clients’ connect better with their audiences. 

Include storytelling elements, from background music and images to visually appealing transitions. 

32. Video memes and GIFs

Memes and GIFs are popular because they’re funny and often relatable. 

Include hilarious memes to get a laugh out of your clients’ followers. 

Plus, fun memes are entertaining, encouraging audiences to follow your clients to see more. 

Use Vista Social to bring your TikTok content ideas to life

Streamline planning, creating, publishing, and scheduling your clients’ TikTok and other social media content with Vista Social. 

The social media management platform has sophisticated features, from content auto-publishing to analytics and reporting.

Vista Social’s TikTok management tools for business include the following features:

• Visual TikTok Planner
• Canva integration and built-in video editor
• Centralized content calendar
• Unified social inbox with CRM tools for seamless engagement management
• Trending audio library
• AI Assistant powered by ChatGPT
• Post boosting
• Approval workflows
• Optimal send times
• Bulk post scheduling
• TikTok performance tracking and analysis through analytics tools and reports, including easy sharing via direct links

FAQs on TikTok content ideas

What are popular TikTok content ideas?

Some of TikTok’s most popular content ideas include challenges, tutorials, funny skits, dance videos, pet videos, lip-synching, and BTS clips. 

How do you make your TikTok videos go viral?

There’s no one-size-fits-all formula to making your clients’ TikTok videos go viral. 

However, there are ways to boost your chances of making this happen, such as using trending hashtags, joining challenges, and creating engaging and top-quality content. 

What type of content works best on TikTok?

It depends on your clients’ goals and target audiences. 

However, entertaining, visually appealing, and informative content generally works best and drives the most engagement. 

Get creative TikTok content ideas to boost your following

Creating TikTok masterpieces or top-quality content can take a lot of time and effort. 

The good news is that if your creative well runs dry, you can always turn to this guide for inspiration. 

Leverage Vista Social’s powerful social media management platform to easily bring those content ideas to life.

Create your Vista Social account now.