April 19, 2022
If you’re looking for low cost social media marketing tips, then your search is over.
There’s no room for risky and costly social media campaigns in this post. Today, it’s all about proven social media marketing tips that won’t burn through your budget.
Best of all, they’re easy enough for beginners who are still learning how to start a digital marketing agency with no experience.
Check them out.
Below are the top 5 low cost social media marketing strategies for agencies:
Highlighting employees in social media marketing strategies is HUGE if you want to build brand awareness for clients.
Well-known brands like HubSpot, Marriott International, and LinkedIn manage “culture accounts” that focus on their employees. To make their content more relatable and emotional, they use Instagram to publish “behind-the-scenes” photos and videos.
As a social media marketing agency, you can adopt this strategy for your clients without spending big bucks.
After all, creating an Instagram business account is free. Not to mention there’s a host of affordable IG tools that can help with everything, from photo editing to scheduling.
Speaking of highlighting employees, you may also arrange employee takeovers of your client’s social media channels.
Rather than posing about employees, you let employees post about your client’s brand.
Doing so means you don’t have to worry about content creation. It also encourages your client’s employees to share branded posts through their personal social media accounts.
That’s one of the ways to leverage employee advocacy in your social media marketing strategy.
Why should you do it?
First off, the average employee account has 10 times more connections than most business pages. Not to mention that their social media posts are more likely to be seen as authentic by other users.
Giving employees the keys to your client’s social media also enables more natural interactions with the target audience. After all, they know how to respond to Instagram comments and produce high quality content that resonates with real people.
User-generated content is one of the most important content pillars for Instagram, Facebook, TikTok, and other social media networks. It can be anything that features or mentions a brand, like user reviews, short life hack videos, or product photos.
There are several low-cost ways to spur the creation of UGC for your clients. Some of the straightforward strategies include gifting product samples and hosting a social media contest for the target audience.
You can also obtain UGC from existing customers by sending review requests. This can be automated with email marketing platforms like GetResponse, MailChimp, and SendInBlue.
If you want your client’s message to reach the right people, create targeted campaigns using social media listening.
With the help of social media apps like Vista Social, you can create listeners that monitor for mentions of your client.
Social media listeners work by automatically sending alerts whenever someone uploads a post with specific keywords.
For example, if users mention your client’s brand with the keyword “price” or “how much,” that’s indicative of purchase intent. Your team can then engage those users, turn them into new customers, and boost sales for your client.
By targeting competitors, social listening also lets you obtain Facebook, TikTok, YouTube, LinkedIn, and Instagram inspiration for your client’s content. To do this, simply include keywords related to your client’s top competitors on social media platforms.
An effective content strategy is a key ingredient in any social media marketing campaign.
For one, you have to write compelling captions—regardless if you want to publish text-based or visual content. This can help drive more attention and boost user engagement through your posts.
On a social media channel like TikTok or Instagram, be sure to use relevant hashtags for maximum searchability. It’s also a great way to hop into trends that your client’s target audience cares about.
Want to supercharge your clients’ social media presence without spending a fortune?
Here are some of the best, cost-effective social media marketing tools for agencies:
Vista Social is a comprehensive, budget-friendly social media management tool. It has everything you need to streamline your marketing efforts and ramp up social media engagement for your clients.
For example, Vista Social can help you plan a fully-automated social media content calendar. It can also provide you with in-depth social media analytics, underlining winners and losers in your campaigns.
Price: Only $3 per social profile
iMovie features basic video editing features, effects, sounds, and Hollywood-style trailer templates.
Price: Free (Apple devices only)
If you understand the importance of influencer marketing, you should check out Post For Rent. It is a flexible influencer marketing platform that can help you with influencer discovery, management, and campaign analytics.
Post For Rent is backed by a network of over 90 million influencers. With its paid Discovery Tool, you can quickly identify and work with influencers that match your criteria.
Price: Starts at $5 per profile analysis
Funimate is an affordable video content creation and editing app. It can equip your social media marketing strategy with vibrant videos using effects, stickers, overlays, backgrounds, and animations.
Price: Starts at $6.99 per month
A hashtag strategy is a crucial aspect of any modern social media marketing campaign.
All Hashtag is a free tool that can provide you with instant hashtags for social media. Simply enter a keyword, pick “top,” “random,” or “live,” and click ‘Generate.’
Within seconds, All Hashtag will show you dozens of hashtag ideas that will help your clients reach their target audience on social media.
Running a successful social media strategy doesn’t have to be costly.
As long as you know how social media platforms work, you have a creative strategy that improves your clients’ online visibility, and you have the right tools, you’ll be unlocking sales opportunities that can get you loads of paying customers.
Prove to your clients that you can deliver amazing results… That’s how to grow a digital marketing agency.
If you’re ready to level up your social media marketing, there’s one last thing you must do.
Vista Social offers a free plan that allows you to build a winning social media marketing strategy. Click here to get started!
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