5 Low-Cost Social Media Marketing Tips for Agencies

Updated on March 1, 2023

5 min to read

Content Writer

Published April 19, 2022

5 Low-Cost Social Media Marketing Tips for Agencies
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If you’re looking for low cost social media marketing tips, then your search is over.

There’s no room for risky and costly social media campaigns in this post. Today, it’s all about proven social media marketing tips that won’t burn through your budget. 

Best of all, they’re easy enough for beginners who are still learning how to start a digital marketing agency with no experience

Check them out.

Table of contents

Low cost social media tactics for agencies

Below are the top 5 low cost social media marketing strategies for agencies: 

1. Stay active in social media

Maintaining an active social media presence will help potential clients find you. And if you post regularly, they’ll know your team is still active—encouraging them to reach out to you directly. 

More importantly, it allows you to win the trust of your prospects by creatively communicating value propositions, testimonials, and social media content. 

Posting about your team and their day-to-day also builds the confidence of potential clients. It gives them reassurance that their needs are being handled by a tightly-knit organization.

A typical strategy is to maintain an active Instagram account. Here’s an example from Roots Marketing Agency:

Screenshot of Roots Marketing Agency's Instagram
Image Source: Instagram.com, @rootsmarketingagency

It’s no secret that creating an Instagram business account is free. Not to mention there’s a host of affordable IG tools that can help with everything, from photo editing to scheduling.

2. Run social media takeovers

Speaking of highlighting employees, you may also arrange employee takeovers of your client’s social media channels. 

Rather than posing about employees, you let employees post about your client’s brand.

Doing so means you don’t have to worry about content creation. It also encourages your client’s employees to share branded posts through their personal social media accounts. 

That’s one of the ways to leverage employee advocacy in your social media marketing strategy. 

Why should you do it?

First off, the average employee account has 10 times more connections than most business pages. Not to mention that their social media posts are more likely to be seen as authentic by other users.

Screenshot of @millies Instagram Profile
Image Source: Instagram.com, @millies

Giving employees the keys to your client’s social media also enables more natural interactions with the target audience. After all, they know how to respond to Instagram comments and produce high quality content that resonates with real people.

3. Take full advantage of client reviews and testimonials

User-generated content is one of the most important content pillars for Instagram, Facebook, TikTok, and other social media networks. It can be anything that features or mentions a brand, like user reviews, short life hack videos, or product photos

Client reviews, in particular, let agencies leverage “word of mouth” to earn the trust of potential clients. This will make it easier to convince them that you’re capable of delivering real results. 

Agencies like The Azure Agency showcase client reviews as visual content on social media: 

Screenshot of The Azure Agency's Instagram
Image Source: Instagram.com, @theazureagency

You can obtain reviews from existing customers by sending review requests to clients via email or direct messaging. If they’re satisfied with your services, they should be more than happy to give you a positive review.

4. Use social media listening to engage warm leads

If you want your client’s message to reach the right people, create targeted campaigns using social media listening. 

With the help of social media apps like Vista Social, you can create listeners that monitor for mentions of your client. 

Screenshot of Vista Social's listening tool

Social media listeners work by automatically sending alerts whenever someone uploads a post with specific keywords. 

For example, if users mention your client’s brand with the keyword “price” or “how much,” that’s indicative of purchase intent. Your team can then engage those users, turn them into new customers, and boost sales for your client. 

By targeting competitors, social listening also lets you obtain Facebook, TikTok, YouTube, LinkedIn, and Instagram inspiration for your client’s content. To do this, simply include keywords related to your client’s top competitors on social media platforms.

5. Optimize posts for maximum user engagement

An effective content strategy is a key ingredient in any social media marketing campaign. 

For one, you have to write compelling captions—regardless if you want to publish text-based or visual content. This can help drive more attention and boost user engagement through your posts. 

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On a social media channel like TikTok or Instagram, be sure to use relevant hashtags for maximum searchability. It’s also a great way to hop into trends that your client’s target audience cares about.

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Low cost social media marketing tools for agencies

Want to supercharge your clients’ social media presence without spending a fortune? 

Here are some of the best, cost-effective social media marketing tools for agencies: 

1. Vista Social

Screenshot of Vista Social's homepage

Vista Social is a comprehensive, budget-friendly social media management tool. It has everything you need to streamline your marketing efforts and ramp up social media engagement for your clients. 

For example, Vista Social can help you plan a fully-automated social media content calendar. It can also provide you with in-depth social media analytics, underlining winners and losers in your campaigns. 

Price: Only $3 per social profile

2. iMovie

Screenshot of iMovie's page
Image Source: Apple.com

If you use an Apple device, iMovie is a free video editing powerhouse. It’s one of the most popular Instagram, YouTube, and TikTok tools that can spice up your video content.

iMovie features basic video editing features, effects, sounds, and Hollywood-style trailer templates. 

Price: Free (Apple devices only)

3. Post For Rent

Screenshot of Post For Rent's homepage
Image Source: PostForRent.com

If you understand the importance of influencer marketing, you should check out Post For Rent. It is a flexible influencer marketing platform that can help you with influencer discovery, management, and campaign analytics. 

Post For Rent is backed by a network of over 90 million influencers. With its paid Discovery Tool, you can quickly identify and work with influencers that match your criteria. 

Price: Starts at $5 per profile analysis

4. Funimate

Screenshot of Funimate's homepage
Image Source: funimate.com

Funimate is an affordable video content creation and editing app. It can equip your social media marketing strategy with vibrant videos using effects, stickers, overlays, backgrounds, and animations. 

Price: Starts at $6.99 per month

5. All Hashtag

Screenshot of All Hashtag's homepage
Image Source: all-hashtag.com

A hashtag strategy is a crucial aspect of any modern social media marketing campaign. 

All Hashtag is a free tool that can provide you with instant hashtags for social media. Simply enter a keyword, pick “top,” “random,” or “live,” and click ‘Generate.’

Within seconds, All Hashtag will show you dozens of hashtag ideas that will help your clients reach their target audience on social media. 

Price: Free

Use low-cost social media marketing tactics to grow your clients’ businesses 

Running a successful social media strategy doesn’t have to be costly.

As long as you know how social media platforms work, you have a creative strategy that improves your clients’ online visibility, and you have the right tools, you’ll be unlocking sales opportunities that can get you loads of paying customers.

Prove to your clients that you can deliver amazing results… That’s how to grow a digital marketing agency

If you’re ready to level up your social media marketing, there’s one last thing you must do. 

Vista Social offers a free plan that allows you to build a winning social media marketing strategy. Click here to get started!

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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