When is the best time to post on IG in 2023 for reels and posts?

Dec 9, 2022

4 min to read

Alexus Brittain

Social Media Manager @ Vista Social

When is the best time to post on IG in 2023 for reels and posts?
Share on Vista Social
Share on Twitter
Share on Facebook
Share on LinkedIn

Wondering when is the best time to post on IG in 2023? We’ve done the research, so you don’t have to!

I think everyone can agree on one thing, Instagram engagement is not what it used to be. 😳

So, why is that, and what can you do to change it?

The best way to increase your reach and engagement is by posting content when your audience is most active!

With more engagement on your post, you open the door to having Instagram’s algorithm recommend your content and increase your reach in the process.

So, when is the best time to post on IG in 2023? Keep reading to get all the juicy details! 👀

When is the Best Time to Post on IG in 2023?

The best time to post on IG in 2023 is in the morning between 4-5 am (your local time).

Throughout the week, content posted in the early hours of the day received more engagement than any other time slot.

The best time to post on IG for each day of the week:

  • Monday: 5 AM
  • Tuesday: 7 AM
  • Wednesday: 3 AM
  • Thursday: 3 AM
  • Friday: 7 AM
  • Saturday: 1 AM
  • Sunday: 1 AM

Now, this doesn’t mean you need to wake up with the roosters, but it’s worth using an Instagram management tool that lets you schedule your Reels, Stories, carousels, and images when your followers are most active.

So, why is the morning the best time to post?

Because there is no competition! We all think the content we create is scroll-stopping (and it might be), but by 3 pm, everyone hits that afternoon fatigue and zones out.

Plus, that’s when everyone else is posting!


The early hours of the morning are when people wake up and check their Feed before getting their morning coffee—making it the prime time to post.

So, even though your audience may not wake up until 6 am, 7 am, 8 am, etc., your post will be one of the first they see!

Want to increase your post reach? Find out how to get on IG explore page in 2023.

When is the best time to post on IG by location?

Is there a difference in the best time to post on IG by location? Yes!

Your follower’s location is an important factor to consider when publishing your Instagram content.

For example, let’s say you’re from New York, and 80% of your followers are from London. If you post at 12pm EST, you’re content will appear to your UK followers at 5 pm their time.

Brought to you by Try Vista Social for Free

Try Vista Social for Free

A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.

Get Started Now

And what are people doing at 5 pm? Commuting home, eating dinner, finishing up with work, running kids to their activities—they’re busy!

Best time to post on IG by location in 2023:

  • US and Canada (Western): 9 PM-12 AM
  • US and Canada (Central): 10 PM-12 AM
  • US and Canada (Eastern): 11 PM-4 AM
  • South America: 5 AM
  • UK: 3 AM-4 AM
  • Europe (Western): 4 AM-6 AM
  • Europe (Eastern): 5 AM-7 AM
  • Africa: 2 AM- 3 AM
  • Middle East: 4 AM
  • East + Southeast Asia: 6 AM-8 AM
  • Australasia: 11 PM – 12 AM
When Is The Best Time to Post on IG in 2023 | Vista Social

Understanding when it’s the best time to post on IG in 2023 can boost your engagement and reach with simple adjustments to your strategy.

Want to know when your best time is to post across each network? Try our Optimal Time feature today!

When is the best time to post on IG for Reels likes and comments?

The best time to post on IG to get more likes and comments on your Reels is in the morning.

But we also recommend testing this out for yourself as there never really is a one-size-fits-all solution.

While it is essential to consider “best time to post on IG in 2023” studies, you should also know your unique best times to post on IG in 2023. 

With Vista Social’s optimal time tool, you can quickly see when it’s your best time to post based on your audience’s engagement patterns.

When Is The Best Time to Post on IG in 2023

And the best part is that you can schedule content to 9 social media networks at once yet have them auto-publish at their best time for each network!

Welcome to the innovative future of social media management; say goodbye to Instagram’s limited insights tab or spreadsheets to track your performance.

Is your current SMM platform keeping up? Find out the top features social media management tools should have in 2023.

Over to you!

You don’t need to reverse engineer your Instagram strategy to get more engagement and reach on IG!

Most platforms that are suggesting crazy Instagram techniques have massive budgets, a wealth of brand ambassadors, or, let’s get real, buy their engagement.


We at Vista Social believe in bringing more honesty and transparency to an industry that could use more of it!

Small, easy changes can make the world of a difference to your Instagram reach and engagement.

So, to recap, here’s what you can do:

  • Publish content in the morning with less competition and more people online.
  • Take into account where your followers are from and if they’re in a different timezone.
  • Test when your unique best time is to post with tools like Optimal Time.

Try Vista Social for free today (no credit card required), or book a call for a personalized demo!

You have many things to do.

Let us help you with social media.

Use our free plan to build momentum for your social media presence.

Or skip ahead and try our paid plan to scale your social media efforts.

P.S. It will be a piece of cake 🍰 with Vista Social

Subscribe to keep up with fresh news

and exciting updates

We promise not to spam you!