15 TikTok Analytics Tools Worth Trying this 2025

You don’t need to jump through hoops to find the right TikTok analytics tools for your team because we’ve got you covered. 

TikTok is more than a space for dance challenges and viral content—it’s a full-blown marketing playground if you know what to do. 

But here’s the thing: If you don’t track what works for your clients, you’re flying blind. 

And in 2025? 

That’s a big NO-NO. 

You need clarity, which requires analyzing your data. 

The best way to do that is to have tools that turn your clients’ TikTok data into actionable insights. 

So, which analytics platforms are for you?

This roundup of 15 TikTok analytics tools can help you find the right solution for your needs. 

We’ll go over each tool’s key features, unique benefits, and everything else you need to know to choose the platform that best suits your team. 

What you will learn

• What are TikTok analytics tools?
• What features to consider when choosing TikTok analytics tools
• Top 15 TikTok analytics tools to track performance like a pro
• FAQs on TikTok analytics tools

What are TikTok analytics tools?

TikTok analytics tools are software or apps that track, measure, and help you understand your content’s performance on the platform. 

Think of the analytics tools as your secret weapon to gain detailed insights into your clients’ follower growth, views, engagement rates, and audiences’ most active times. 

TikTok analytics tools can offer various features, with more advanced platforms offering hashtag tracking, content performance forecasting, competitor analysis, and influencer discovery. 

Instead of guesswork, the tools can provide real data to support your team’s and clients’ TikTok marketing decisions, helping you develop stronger strategies to improve results. 

What features to consider when choosing TikTok analytics tools

Before deciding on a TikTok analytics tool, consider the following key features below. 

Real time performance tracking

You can’t afford to wait days for updates on your clients crucial TikTok data. 

That is why choosing a TikTok analytics tool that provides real-time data on your content’s performance, from views to watch time, is crucial. 

Must read: 201+ Top, Popular TikTok Quotes to Get Views And Followers

The feature lets you spot trends (or flops) the moment they occur, allowing you to adjust your content strategy on the fly. 

It’s especially helpful when testing new content formats or running time-sensitive campaigns. 

Faster insights mean timely decisions—and quicker growth.

Audience insights

Knowing your clients’ TikTok audiences is half the battle. 

Opt for tools that dive deep into follower behavior, such as when they’re most active, their location, age range, and how they engage with your client’s content. 

The insights help you tailor your messaging, posting schedule, and video tone to better connect with audiences. 

The more dialed-in your content feels, the more engagement it is for viewers.

Content analytics

Remember, you’re not just after good content but videos that perform well. 

Choose a solid analytics tool that gives you a clear view of your clients’ top-performing videos, such as those that boost reach, drive engagement, or convert viewers into followers. 

You can use this data to reverse-engineer success. 

It can also help you determine what to replicate, what to retire, and how to continuously level up your content strategy for effective TikTok marketing and audience engagement.

Competitor analysis

One of the best ways to outshine your client’s competition is to know what they’re up to. 

Competitor monitoring lets you track other accounts in your client’s niche, including what and how often they post and how their videos perform. 

A peek at their playbook helps you spot gaps in the competitor’s strategy, uncover content opportunities, and find ways to help your clients’ videos stand out in a crowded feed.

Customizable reports

Manual reporting is a HUGE time suck. 

Analytics tools with customizable, automated reporting can simplify tracking and sharing results with your clients or internal team. 

Clean and easy-to-digest visual reports help you communicate wins, spot issues, and stay aligned on your goals, without spending precious hours inputting data or formatting spreadsheets.

Cross platform support

If you manage more than just TikTok (and you probably do), go for a tool with cross-platform tracking. 

Seeing your data from TikTok, Instagram, Facebook, LinkedIn, and more in one place saves time and gives you a clearer picture of your overall strategy. 

This way, you won’t need to switch between apps constantly and can have seamless, centralized data analysis instead. 

Top 15 TikTok analytics tools to track performance like a pro

Start your search for the best TikTok analytics tools with the 15 apps and platforms below. 

1. Vista Social

Vista Social is a powerful platform for social media publishing, engagement management, and analytics. 

The platform offers comprehensive social media analytics and reporting, including TikTok analytics, that help you go beyond surface-level metrics. 

The TikTok reports give you access to rich data, intuitive visualizations, and custom reports, making performance tracking easy. 

Best for: 

Vista Social is best suited for brands, agencies, social media managers, marketers, and other users who need seamless publishing, reliable TikTok analytics, and automated reporting (among other features). 

Key features

With Vista Social, you can run a Post Performance or Social Media Performance report to easily track and analyze key metrics.

Select your client’s profile before running the report to get the specific TikTok analytics you need.

The Social Media Performance or Post Performance report dashboard tracks and analyzes the following metrics:

• Post, impression, engagement, and engagement rate summary
• Number of posts per network
• Total posts and engagement by label
• Breakdown of views by country and sources
• Top performing posts 
• Followers, video posts, views, likes, and shares summary
• Audience growth
• Engagement
• Views
• Total number of videos
• Followers by gender, countries, and activity
• Hashtags and interactions
• Cross-channel metrics that put your clients’ TikTok data alongside their other profiles (Instagram, Facebook, LinkedIn, and X), giving you a holistic view of their performance insights

You can specify the date range that you want the report to include.

Vista Social also offers customizable reporting templates via the Report Template Builder to help you analyze your clients’ TikTok data more thoroughly and extract valuable insights.

After building your reports or customizing report templates, you can schedule them to automatically generate and share with your team and clients via exported PDF or CSV files or interactive links.

Unique advantages 

• TikTok integration with direct publishing capabilities, saving you time by allowing you to schedule content and track results in one place
• Historical data and trend comparisons to help you identify long-term growth patterns
• Team collaboration tools, such as post approval workflows, to streamline your team and client collaborations
• A full suite of social media management tools, including content scheduling and bulk publishing, social listening, AI Assistant, social inbox, content calendar, optimal posting time suggestions, link in bio tool, employee advocacy, sentiment analysis, competitor analysis, review management, and more

2. Brand24

Brand24 is a social media analytics and monitoring tool that offers in-depth insights into TikTok, Facebook, X (Twitter), Instagram, and YouTube performance. ​

Best for: 

Brands and marketers who want comprehensive social media monitoring and TikTok-specific analytics.​

Key features:

• A mentions tracking tool that monitors your clients’ brand mentions across TikTok to gauge visibility and sentiment.
• Sentiment Analysis that helps you understand audience perceptions with automated sentiment detection​
• A hashtag analytics tool that analyzes the performance of specific hashtags used in your clients’ TikTok videos and campaigns to optimize reach.
• Influencer Identification: Discover trending TikTok influencers relevant to your clients’ brands and campaigns​
• Access to key TikTok metrics such as mentions, reach, share of voice, and others

Unique advantages:

• Real-time monitoring via instant notifications to help you stay updated on brand mentions
• Cross-platform analysis that allows you to evaluate your clients’ TikTok performance and compare it with other social channels

3. Built in TikTok Analytics

TikTok’s built-in analytics provide valuable insights directly within the app, allowing you to monitor your clients’ content performance and audience engagement. ​

Best for:

Creators and businesses that want accurate and free TikTok analytics and reliable performance tracking.

Must read: TikTok Creator Marketplace: Tips, Steps, FAQs, Etc. (2024)

Key features:

• Video performance tracking of metrics such as views, likes, comments, and shares for each post
• Follower demographics data that gives you insights into the gender, age, and geographic distribution of your clients’ audiences
• Traffic sources data to help you understand where your clients’ views come from, such as profile visits or the For You Page (FYP)

Unique advantages:

• Cost-free access since the tool is available at no additional cost to TikTok Business account users
• Seamlessly integrated within the TikTok app, making it convenient to use
• Access to real-time data, helping you adjust your TikTok content strategies promptly and maximize opportunities to engage audiences

4. Pentos

Pentos is a dedicated TikTok analytics platform that offers comprehensive data on content performance, trends, and competitive analysis.​

Best for:

Marketers and creators who want to focus on in-depth TikTok analytics and competitor benchmarking.​

Key features:

• Content performance tracking that helps you monitor views, engagement rates, and growth over time​
• Competitor analysis tools to help you benchmark your clients’ performance against competitors and identify opportunities​
• Hashtag and music trends insights to help you stay updated on trending hashtags and sounds that you can leverage to create winning and viral content​

Must read: TikTok Algorithm 2024 Explained: How It Works + Tips to Go Viral

Unique advantages:

• Automated reporting, allowing you to schedule and receive detailed reports on your clients’ TikTok performance​
• Provides a simple dashboard, including an intuitive and customizable interface for easy access to your clients’ key TikTok insights

5. Socialinsider

Socialinsider is a comprehensive social media analytics tool that gives in-depth insights into TikTok performance. 

It helps you track TikTok accounts and competitors and analyze campaigns.

Best for: 

Agencies and brands that need detailed TikTok analytics and competitive insights.​

Key features:

• Tools for tracking and analyzing metrics such as engagement rates, video views, and follower growth
• Historical performance data insights to help you detect trends that help shape and inform your TikTok marketing strategy and content
• Campaign tracking tools to help monitor the effectiveness of your clients’ specific TikTok campaigns

Unique advantages:

• Cross-Platform Analytics to compare your clients’ TikTok performance with their other social media channels​
• Customizable reports that let you generate tailored reports to meet specific client or team needs

6. Sprout Social

Sprout Social offers tools for managing and analyzing your clients’ social media performance, including TikTok. 

The social media management platform’s features help you track content performance, schedule posts, and manage engagement from one place. 

Best for: 

Businesses and large marketing teams that want enterprise-level social media management and analytics.​

Must read: 6 TikTok Questions to Ask to Get More Views on TikTok

Key features:

• Content performance tracking tools that monitor your clients’ key metrics, such as likes, views, comments, and shares
• Tools to compare and see how your clients’ videos perform over custom periods to decide which content ideas outperform others
• TikTok Profiles Report that shows your clients’ TikTok-specific metrics in one view
• Cross-network reports that give you insights into your clients’ TikTok post performance compared to their other social media content

Unique advantages:

• Provides a unified dashboard to manage multiple social media accounts from a centralized interface.
  
• Advanced reporting features that give you access to detailed analytics and customizable reports

7. Keyhole

Keyhole is a social media analytics tool that specializes in hashtag tracking and campaign monitoring. 

The tool can help you understand what your clients’ audiences love, which influencers drive ROI, and how their content performs via TikTok Analytics tools.

Best for: 

Marketers, brands, and agencies focused on hashtag performance, campaign tracking, and influencer performance analysis.

Key features:

• Hashtag analytics to help you assess the reach and engagement of TikTok hashtags based on engagement 
• Campaign monitoring features to help you track the success of your clients’ TikTok marketing campaigns in real-time​
• Influencer tracking tools for identifying and monitoring your clients’ influencer collaborations and their impact

Unique Advantages:

• Access up-to-the-minute analytics, allowing you to adjust your TikTok content and engagement strategies​ quickly
• An intuitive dashboard that lets you navigate through data easily

8. HypeAuditor

HypeAuditor specializes in analyzing influencer audiences. 

It also provides tools to detect fraudulent activities and assess the quality of your clients’ followers and engagement.

Best for: 

Brands and marketers looking for reliable influencer analytics and fraud detection tools and getting detailed TikTok stats. 

Key Features:

• An audience quality score that helps you assess the authenticity of an influencer’s followers.
• Engagement analysis, including detailed insights into likes, comments, and overall engagement rates.
• Demographic insights that give you information on audience age, gender, and location

Unique Advantages:

• Fraud detection that identifies fake followers and engagement to ensure genuine influencer collaborations for your clients
• Competitive benchmarking tools that help you compare influencer performance against industry standards.

9. MaveKite

MaveKite offers dedicated tools for analyzing TikTok performance, optimizing content strategies, and enhancing audience engagement. 

Best for: 

Small brands, agencies, marketers, and creators who want comprehensive TikTok analytics and content optimization tools.​

Must read: TikTok Creator Fund: FAQs, Step-By-Step Guide, Tips

Key features:

• Content performance metrics that help you track views, shares, and engagement rates for your clients’ videos​
• A trend analysis feature to keep you updated on the latest TikTok trends that you can weave into your clients’ content to make them relevant and engaging
• Real-time TikTok analytics and instant reports

Unique Advantages:

• Simple and intuitive interface for easy navigation and analysis​
• Collaborative features that facilitate teamwork with shared access and collaborative tools.

10. Rival IQ

Rival IQ offers in-depth competitive analysis across various social media platforms, including TikTok. It allows you to benchmark your clients’ performance against competitors. ​

Best for: 

Marketers and agencies that want a comprehensive competitive analysis and benchmarking tool.​

Key features:

• Competitor tracking that monitors the TikTok strategies and performance of your clients’ competitors​
• Customizable dashboards that you can personalize to focus on specific metrics and insights
• Automated reporting to seamlessly send out regular reports with your clients’ latest competitive insights
• Hashtag analytics to analyze your clients’ brand hashtag performance 
• Best times to post data

Unique Advantages:

• Provides access to data on industry standards to contextualize your clients’ TikTok content performance
• Timely notifications on significant changes in your clients’ competitor activities

11. Exolyt

Exolyt offers real-time TikTok analytics, providing up-to-date data on your clients’ audience demographics, video performance, and engagement metrics. 

Best for: 

Brands and influencers who want real-time TikTok analytics and insights.​

Must read: Help! Why My TikTok Videos Are Not Getting Views

Key features:

• Real-time access to current video views, likes, comments, shares, and other stats.​
• A profile analysis feature to monitor your clients’ follower growth and engagement over time.
• Competitor insights into competitor performance and strategies

Unique advantages:

• Offers a range of pricing plans suitable for different user needs.
• Extensive TikTok analytics 

12. SocialBee

SocialBee is a social media management platform that includes TikTok analytics features.

Best for: 

Businesses and marketers looking for an all-in-one social media management and analytics tool.​

Must read: TikTok Organic Growth: The Ultimate How-To Guide [2024]

Key features:

• A performance analytics feature that tracks your clients’ engagement metrics, follower growth, and content reach, giving you a good understanding of your clients’ TikTok presence
• An analytics dashboard that gives you an overall view of your clients’ social media (including TikTok) performance based on their page and post analytics

Unique advantages:

• Unified platform, allowing you to manage and track multiple clients’ social media accounts from one dashboard
• Easy-to-monitor TikTok metrics, such as views, likes, and comments, via clean and intuitive dashboards designed for quick analysis

13. TikBuddy

 TikBuddy is a browser extension and analytics platform that provides accessible, at-a-glance TikTok data. 

It’s handy for competitor research and performance tracking without requiring a full software suite.

Best for:
Social media analysts, creators, and brands who want quick insights into TikTok accounts via a browser-based analytics assistant.

Key features:

• Profile analytics that let you instantly view data on any TikTok account, including average views, posting frequency, and engagement rates
• Trending video discovery to help you explore viral videos by category, hashtag, or profile
• A content stats overview to help you analyze the most popular videos of any account and see which types of content, such as carousels and short videos, perform best

Must read: TikTok Carousels: What Is It and How to Create One

Unique advantages:

• View analytics directly from your browser while browsing TikTok profiles.
• Doesn’t come with heavy dashboards or logins, which is perfect for quick research and competitor analysis

14. Storyclash

Storyclash is an influencer marketing analytics platform that offers deep insights into TikTok campaigns, creator collaborations, and branded content.

Best for:
Brands and agencies that want insights into influencer marketing performance and campaign ROI on TikTok.

Key features:

• Influencer discovery and tracking tools to find TikTok creators by niche, audience demographics, and engagement
• Branded content recognition tools that can automatically detect and analyze posts containing your clients’ brands or products
• Campaign performance metrics to track reach, views, engagement, and ROI of influencer campaigns

Unique advantages:

• Tools to detect mentions, even if your clients’ brands are not explicitly tagged in the caption
• Cross-platform Influence Mapping to help you understand how TikTok influencer campaigns affect performance on other social channels

15. Metricool

Metricool is a social media management tool that supports TikTok analytics. It offers clear, actionable insights into content performance and audience behavior. 

Best for:
Small businesses, content creators, and marketing teams who want an easy-to-use platform to manage, schedule, and analyze TikTok performance with other social channels.

Key features:

• TikTok performance tracking by monitoring metrics such as video views, likes, comments, shares, and engagement rates over time
• Audience insights that show your clients’ follower evolution, gender split, and geographic breakdown to better understand their TikTok audiences
• Visual reporting tools that let you generate custom, easy-to-read reports for internal use or client presentations

Must read: YouTube Shorts vs. TikTok: Which One’s Better?

Unique advantages:

• Provides an all-in-one dashboard to easily track and compare TikTok analytics with Instagram, Facebook, YouTube, LinkedIn, and more 
• Clean & Intuitive UI, making Metricool a good choice for users new to analytics or without a technical background

FAQs on TikTok analytics tools

How much do you pay to use TikTok analytics tools?

TikTok’s native analytics are free for Business Account users. 

Third-party tools may offer free and premium plans, with advanced features usually available in paid versions.

How often should you review your TikTok analytics?

Regularly monitoring your analytics is crucial. 

Ideally, you should do a weekly review to stay informed about trends and make timely adjustments to your TikTok content strategy.

Can you access the TikTok analytics built in tools on a desktop?

Yes, you can access analytics via the TikTok Studio Web. 

Log in to your client’s account and go to the “Analytics” section, where you can find the tools and features for analyzing TikTok data. 

Which TikTok analytics tools suit your needs?

Choosing the right TikTok analytics tool depends on your goals, team size, and the depth of insights you need. 

Some tools excel at influencer discovery, others at content performance tracking—but few offer a complete, all-in-one solution. 

Vista Social is a top-tier choice if you’re looking for powerful analytics, automated reporting, and seamless TikTok publishing in one platform.

Start your Vista Social account and turn your clients’ TikTok data into measurable growth.