11 Social Media Manager Resume: Examples & Tips (2024)

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Looking to put together the perfect social media manager resume?

With the increasing demand for skilled social media managers, it’s important to ensure that your resume stands out from the crowd.

According to recent research, global talent shortages have hit a 16-year high, with 75% of employers struggling to find candidates with the right blend of technical and soft skills.

In a competitive job market, a strong resume can be the difference between landing the job of your dreams or getting lost in the shuffle.

So, we’re revealing our top tips to help you create the best social media manager resume in 2023!

What you’ll learn:

• What is a social media manager?
• 11 examples of effective social media manager resume
• Best practices for the perfect social media manager resume
• Getting the word out: Using Vista Social to boost your employability
• Customers Also Ask
• Differentiate yourself with Vista Social

What is a social media manager?

A social media manager is someone who manages and oversees a brand’s presence on social media platforms.

A better question would be, what is a social media manager not? 🤪

Being a social media manager used to be all about scheduling posts and responding to comments.

But with the rise of new platforms, trends, and algorithms, the job description has expanded to include everything from influencer marketing and community management to content creation and analytics.

Here’s a quick look at what goes on in a social media manager’s busy schedule: 

• Conduct audience research. A social media manager digs deep into the company’s target audience. This enables them to develop personalized social media strategies and optimize them over time. 
• Prepare reports. Social media reports track analytics data and Key Performance Indicators (KPIs) that measure social media performance. Social media managers prepare these reports to fine-tune their social media playbook and communicate results with stakeholders. 
• Coordinate a social media team. Social media managers are near the top of the digital marketing team structure. They ensure everyone in the team completes their tasks efficiently and successfully. 
• Manage content creation and distribution. Social media managers help boost brand awareness by developing a content strategy. Apart from content production, they also focus on content research, promotion, and optimization. 
• Run social media advertising campaigns. Advertising campaigns help brands grow their social media reach quickly. Social media managers oversee these campaigns, from audience targeting to A/B testing. 
• Manage the community. Some social media managers moderate groups to maintain a healthy and productive community. But in most cases, they only need to worry about direct messages. 
• Collaborate with influencers. Social media influencers help brands reach a wider audience and build brand authority. Successful influencer marketing campaigns require social media managers to find the right partners, plan collaborative projects, and manage payments.  

Did you know that with Vista Social, you can manage personal, creator, and business profiles all in one place? Sign up today and see how easy social media management can be. 🤩

11 examples of effective social media manager resume

Check out some of the best social media manager resume templates that have landed the most jobs:

1. Single-page monotone resume from BeamJobs

This template from BeamJobs has all the essentials you need to whip up a killer resume. 

The layout is well-structured, while key details are highlighted well. Prospective employers will also appreciate the single-page design, which makes it easier to scan the resume for relevant information. 

Plus, the template also has impactful placeholders. 

For example, the resume mentions what the applicant can bring to the table in the career objective section. 

The work experience section also includes specific numbers and processes. This gives companies a glimpse of what they can achieve with the new social media manager on board.  

2. Beige modern resume template from Canva

This next visual resume template from Canva may lack effective placeholders, but it more than makes up for it with its effective resume design. 

The subtle color contrasts between sections make certain details pop, from the job title to the education section. Representing skills as bar charts also give prospects a quick yet adequate overview of your proficiencies. 

Since the template is hosted on Canva, it’s easy to modify these charts. The drag-and-drop editor also makes it easy to personalize your entire resume. 

3. Senior social media manager resume template by BeamJobs

This senior social media manager resume template is just as clean and concise as their other ones. However, they stepped up their game when it came to the placeholders. 

Notice how it specifies details like incremental new revenue, follower count, and the rest of the social media team. 

The template also consolidates essential contact information above the fold. This is useful for employers who wish to move forward. 

4. Minimalist social media strategy resume by Resume Worded

This single-page template from Resume Worded lets prospective employers jump into the good stuff. 

It starts with your name, contact information, and professional summary—followed immediately by the work experience section. 

The highlight of this resume template, however, are the compelling, well-written placeholders. For example, entries under the “professional experience” section are clear and goal-oriented. 

5. Social media and digital marketing resume by Enhancv

Ehancv is a cutting-edge, drag-and-drop resume builder that offers customizable templates and an easy-to-use interface. This particular template is specifically designed for digital marketers and social media managers. 

The template checked all the boxes on what makes resumes work. It has a clear structure, readable typography, customizable visuals, and impactful placeholders.

However, consider combining the “My Time” and “Skills” sections. Replace the activities in the donut chart with your hard skills and adjust accordingly. 

6. Green creative social media manager resume by Canva

This visual resume template from Canva will definitely turn heads. 

With the card-based layout, prospects can effortlessly look for the section they need. It’s also easier to make certain details about your professional background pop. 

Just remember to modify the size and padding of the default placeholders. Make more room for details like your career objective, work-related achievements, and other proficiencies.  

Also, use the Canva editor to use text effects, charts, and icons to personalize the template. 

7. Social media managing agent resume by BeamJobs

The social media managing agent resume template from—you guessed it—BeamJobs perfectly executes two cool ideas.

 Under the “Certifications” section, highlight the certificates you earned through online courses and learning programs. This shows your dedication to your own professional development, which extends to your knowledge and expertise. 

The resume also has room for the “Projects” section. Here, you can showcase your past and ongoing projects that are relevant to the job posting. 

For prospects, there’s nothing more impressive than real-world results. Mentioning your most successful projects that exemplify your capabilities will surely increase your “hireability.”

8. Standard resume by Resume Genius

If you’re looking for a snazzy and surprisingly clean social media manager template, look no further than this one from Resume Genius. It effectively combines multiple graphic elements into one cohesive design. 

Overview information, namely the career objective and contact information, are neatly presented above the fold. 

The “Professional Experience” section uses a timeline graphic. This provides a convenient and intuitive way for prospects to review your professional history. 

9. Social media manager resume template by Jobhero

This eye-popping social media manager resume template from Jobhero strikes the perfect balance between minimalism and function. 

The layout uses background colors to divide the page into four distinct sections. 

You start with the upper-left section, which contains your name and contact information. 

To the right is the resume summary section. This has plenty of space to talk about your career objective and professional background. 

The layout’s prominent section is reserved for your work history. Use it to discuss your achievements with previous employers. 

As for your skills and education, use the lower-left section to create readable lists. This section also has enough space in case you wish to use data visualizations. 

10. Blue minimalist photo-centric resume template by Canva

Canva will help you create unforgettable resumes with this photo-centric template. It takes full advantage of Canva’s advanced image editing capabilities. 

 The pages are divided using transparent windows or cards—revealing the beautiful background image. 

This improves the template’s cohesiveness and visual appeal. And since the elements are transparent and monotone, you only need to pick a new background image to change the resume’s overall look and feel.

The template also uses a handful of visual queues like arrows and icons. These help prospects extract key information from your resume. 

11.  Social media and online reputation manager resume by BeamJobs

If you prefer a single-page, plain-text resume but have a lot of information to pack, this template is for you. 

The resume’s layout effectively minimizes white space without making the page look cluttered. Despite being a single-page template, you have enough room for important sections like your education, skills, certifications, and work experience. 

BeamJobs also cleverly uses colors, fonts, and subtle icons to elevate the minimalistic design. As the cherry on top, the template includes impactful text placeholders that can guide your resume writing process. 

Best practices for the perfect social media manager resume

Are you on the hunt for your dream job as a social media manager?

To stand out in a competitive job market, you need a killer resume that showcases your unique blend of technical and soft skills.

But what exactly should you include on your resume to make it stand out from the crowd?

Here are some of the best practices for creating the perfect social media manager resume:

1. Start strong with a results-driven resume summary

If you want to land your dream social media manager job, start your resume strong with a results-driven summary. 

Your resume summary is your chance to make a great first impression and showcase your unique skills and accomplishments.

Instead of a generic statement about your career goals, use this section to highlight specific achievements and outcomes that demonstrate your expertise in social media management.

To write a compelling resume summary, focus on the following points:

• Your exact number of years in the industry
• What industry you typically work in
• What you accomplished in your latest, comparable role
• Impactful adjectives (results-driven, goal-oriented, and other power words)
• A statistic on previous performance

Put together; these elements will help you write a winning resume summary. Here is an example: 

“Results-driven social media manager with 12 years of experience helping mid-market enterprises attain massive social media reach. Looking to position Company XYZ as the go-to authority in [their industry] on social media. Previously worked with Company ABC and generated a 263% increase in followers and 587% more engagements using community-focused campaigns.” 

2. Highlight relevant skills

When it comes to creating the perfect social media manager resume, it’s all about highlighting your relevant skills.

Think about the skills that are most important to the job you’re applying for, and make sure to emphasize them front and center on your resume.

Some skills that are always in demand for social media managers include technical know-how, such as a deep understanding of social media platforms and tools, as well as creative skills like content creation, storytelling, and design.

But don’t forget about soft skills, too! Social media managers need to be excellent communicators, collaborators, and problem-solvers to succeed in this fast-paced field.

Top social media manager skills in 2023

Technical Skills:

• Knowledge of social media platforms, algorithms, and best practices
• Familiarity with social media management tools such as Vista Social, Later, and Hootsuite
• Understanding of social media analytics and metrics
• Experience with advertising and paid social media campaigns
• Ability to troubleshoot technical issues related to social media platforms and tools

Creative Skills:

• Ability to create engaging social media content that resonates with audiences
• Knowledge of visual design and photography principles
• Strong writing skills, including the ability to write compelling captions and stories
• Familiarity with video production and editing tools
• Understanding of branding and the ability to create cohesive social media campaigns that align with a brand’s values and voice

Soft Skills:

• Excellent communication skills, including the ability to respond to comments and messages in a timely and professional manner
• Collaborative mindset and the ability to work effectively with other members of a marketing team
• Ability to think strategically and adapt to changing social media trends and algorithms
• Strong problem-solving skills and the ability to troubleshoot issues related to social media management
• Passion for social media and a willingness to constantly learn and evolve with the industry

3. Share verifiable, goal-oriented work experiences

Prospects need someone with a proven track record in the field. 

Don’t just describe your roles and responsibilities in your resume’s work experience section.

To captivate hiring managers, talk about the results you achieved with your social media skills.

For example, instead of writing: 

“Worked as an Instagram manager for Company XYZ for 10 years.”

…write something along the lines of:

“Helped Company XYZ gain 1 million followers and over 30 million Instagram interactions.”

Of course, don’t forget to mention your past employers.

Recruiters should be able to verify your experience by investigating the current state of their social media presence.

4. Highlight your proficiency in social media tools

Social media platforms and tools are constantly evolving, and employers want to see that you’re up-to-date with the latest trends and best practices.

So make sure to showcase your expertise in tools such as Vista Social, Later, Hootsuite, and Sprout Social, as well as your knowledge of popular social media platforms like Facebook, Instagram, TikTok, and LinkedIn.

Tools to mention on your social media manager resume:

• Social media management platforms (Vista Social, Later, and Sprout Social)
• Social media ad platforms (Facebook Ads, TikTok Ads, and YouTube Ads)
• Analytics tools (Google Analytics, Keyhole, Vista Social)
• Video editing tools (InShot, VistaCreate, and Filmora)
• Chatbot software (Appy Pie, Birdeye, and Emplifi)

Remember, social media management is all about using the right tools to drive engagement and growth for your brand.

By highlighting your proficiency in these tools, you’ll show potential employers that you have what it takes to take their social media game to the next level!

5. Use your best photo

Whether you’re using LinkedIn for your professional profile or Instagram for your personal account, it’s important to use your best photo to make a great first impression.

Your photo is often the first thing people see when they come across your resume, so make sure it’s a high-quality photo that showcases your personality and style.

To make your resume more aesthetic, edit your profile picture with Canva and use effects like color filters, duotones, and outlines. This lets you use a consistent design and color scheme. 

You can also drag and drop background images, borders, and other graphic elements into your photo. Best of all, Canva features several profile photo templates to help you save time. 

A great profile picture can help you stand out from the crowd and make a lasting impression on potential employers or followers.

6. Integrate keywords relevant to the job posting

Did you know that recruiters use tools on LinkedIn to match keywords in job postings with the skills listed on your profile and resume?

That’s why it’s so important to integrate keywords relevant to the job posting on your resume and LinkedIn profile!

Before submitting your resume, review the job posting you’re applying for. Look for relevant keywords and integrate them into important sections of your resume. 

Keywords not only make your resume more relevant and scannable. In some cases, keywords also decide if your resume will be seen at all.   

Aside from LinkedIn’s job posting tools, some companies take it a step further and use Applicant Tracking Systems (ATS) to filter out irrelevant or unqualified applications.

These systems scan resumes for relevant keywords – and if no keywords are detected, the ATS automatically ignores the resume before recruiters get the chance to review it. 

The good news is it’s easy to integrate the right keywords in your resume. They fit right in your job title, professional summary, and work history.

7. Add links to your social media accounts

Walk the talk! Take it a step further and show the hiring manager you know what you’re doing by adding links to your social media accounts.

This will give potential employers a chance to check out your profiles and see your skills in action.

Feel free to share top-performing content like your most viewed Instagram video or top-liked LinkedIn article. 

While you’re at it, apply everything you’ve learned in the industry to grow your personal brand. 

Here’s a tip: Use automated content curation to organically grow your following and reputation. 

Use Vista Social to create automated content curation channels from news sites and blog RSS feeds. 

To do this, go to ‘Publish’ and select ‘Smart publishing.’ 

Click ‘Add Smart Publisher’ to configure your content curation channel. 

Under “Smart publisher type,” choose if you want to curate content from news sources or blog RSS feeds. Specify the country, category, publishing time, and frequency of the smart publisher below. 

If you choose to curate from a blog RSS feed, don’t forget to enter the correct RSS URL. 

Here are other tips for creating effective smart publishes with Vista Social: 

• Use keyword filters. Vista Social lets you use filters for the content curation process. Just enter the keywords you want to include or exclude when searching for relevant posts. 
• Add CTAs. To make curated posts more actionable, write a CTA under the “Append Text” field. This attaches more text at the end of the curated post’s caption.
• Spur conversations with a first comment. Initiate conversations with automated first comments. Ask questions, request feedback, or share a mind-blowing statistic to pique your audience’s interest. 
• Publish your own content. Apart from curated content, Vista Social also lets you automate content from your own website. Share content about very specific topics, like “how to get more views on TikTok after posting.” 

Getting the word out: Using Vista Social to boost your employability

As a social media manager, a surefire way to prove your worth to employers is to grow your own social media presence. 

That’s where Vista Social comes in. 

Social media managers are already familiar with SMM platforms and why they’re important. They let you manage, track, and grow multiple social media accounts—be it your own or your client’s.

However, not all platforms offer flexible and cost-effective plans.

All except Vista Social. 

For as little as $3 per social profile, access enterprise-grade social media publishing features. You can create an automated social media calendar,  and optimize your posting schedule based on previous content performance. 

Vista Social also features tools that help supercharge the discoverability of posts. 

Using the Vista Social publisher, you can find viral hashtags for Instagram, embed trending audio for TikTok, set language targeting for LinkedIn, and more. 

Other benefits of Vista Social for social media managers

• All-in-one inbox. If you reach out to prospects via social media, use Vista Social’s “Inbox” feature. This consolidates all your social media conversations into one place.
• Integration with VistaCreate. A Vista Social account grants access to VistaCreate, which includes powerful video editing features. This will help you use the best Instagram Reels length, create Facebook Stories, or spice up your portfolio with animated content. 
• Streamline cross-promotions. Vista Social makes cross-promotions on social media an absolute breeze. It allows you to schedule content across multiple social media channels in one go. 

Customers Also Ask

What should a social media manager put on a resume?

A social media manager, just like any other professional, needs to highlight their skills and previous work experiences in their resume. Be as specific as possible and include numbers, dates, project names, and other details to help prospects verify the information. 

What are the key skills of a social media manager?

Social media managers are expected to be skilled in content planning, audience research, community management, and social media reporting. To be employable, they also need soft skills like time management, leadership, and creativity. 

How do you describe social media skills on a resume?

To highlight social media skills, talk about the results you accomplished for previous employers. Mention the tools, social media networks, Key Performance Indicators (KPIs), and campaigns associated with those skills.