How you structure your social media management packages can make or break your efforts to win new clients.
After all, pricing your services too high could discourage your potential clients from working with you.
On the other hand, pricing your services too low could make you look overly suspicious, which then causes your potential clients to decline your services.
You need to be strategic about your pricing.
Regardless of whether you opt for a $300 monthly fee for your services or a higher figure like $12,000, it is crucial not to make an arbitrary decision. Your pricing should be grounded in sound pricing principles.
In this guide, we will share some pricing tips, tricks, and crucial considerations to help you effectively structure your social media management packages.
Social media management packages are bundles of services you provide for clients who need help managing their social media accounts, campaigns, promotions, and more.
Put simply, the packages are the specific social media marketing services you offer clients at multiple price points.
The packages can include social media marketing strategy development, content creation, advertising, and marketing metrics tracking and reporting.
If you asked yourself, “Why bother structuring my social media services into neat little packages at all?” here’s your answer:
In many ways, offering tiered pricing packages for your SMM services is better than charging your clients hourly.
For starters, it gives you better predictability when projecting your monthly revenue. Also, your arrangement with your clients becomes so much more straightforward since the amount they’ll pay, and the results they get are predetermined.
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Use the time-tested tips below for structuring your social media management packages.
A typical pricing pitfall social media managers or agencies make is they charge their services too low.
This is risky.
Setting your pricing packages too low can make your agency look shady. After all, offering services for excessively cheap rates is a common strategy that scammers use.Consider the following tips below when putting together your pricing packages:
Consider the following tips below when putting together your pricing packages:
The ideal social media management package can vary for each business.
But, like taking inspiration from others when learning how to make a collage on Instagram, you can get ideas from typical SMM package prices and jump off.
The typical social media management bundles include the following:
Starter packages might not generate a significant Return on Investment (ROI) immediately, but these can get your agency’s foot in the door.
A starter social media management package can be your starting point. It helps your brand establish a social media presence and make a good first impression.
Your starter package can include these services:
A comprehensive package provides the full-service social media support many established businesses and enterprises need.
A full-service package includes the services in a Starter Package with additional, more extensive offerings, such as engagement and community management and social media advertising services.
Ensure you have the people and resources to deliver your full-service package services, or you risk under-delivering and disappointing clients.
Once you’ve decided on the social media package types, start pricing them by determining your scope of work.
When setting your package pricing, factor in these key social media management scope of work components.
Data backs TikTok’s rise to fame, showing a 46.98% yearly user increase, making it a fast-growing channel for many businesses.
It helps you determine how much time, resources, and effort it takes to produce your clients’ content, from Facebook ads to Instagram Notes ideas, and price your packages accordingly.
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Setting your scope of work allows you to break down the time, resources, and costs associated with each deliverable.
It helps you calculate the ideal price for each social media management package.
Include the cost of the software or tools you use and your customer acquisition costs in your package pricing calculations.
Also, consider how much value you create for your clients.
A value-based pricing strategy includes charging clients based on the value they get from your services, including:
Considering these helps you determine what value means for your clients.
It can inform your value-based pricing strategy, allowing you to cover your costs, make a good margin, and put value into the results you generate for clients.
Once you’ve determined the ideal price based on your target market, the package type, and the scope of work, create a pricing structure like this:
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Scale your social media management packages to give a feeling of progression, giving incremental value for each tier.
Also, remember to make your pricing page easy to find so potential clients won’t need to go through hoops like doing an Instagram search by phone number.
It’s vital to price your social media management packages just right.
But it’s just as crucial to use a tool to manage your clients’ multiple profiles seamlessly and deliver quality services.
Enter Vista Social, a social media management platform with all the essential and sophisticated SMM features.
Let’s start with Vista Social’s social media publishing features:
Another handy feature is Vista Social’s engagement tool.
It lets you see all your clients’ social media messages, comments, mentions, and reviews in a smart inbox.
You won’t need to log in to each client’s social profile to check messages and interactions so you can make the most of their audience engagement opportunities.
Vista Social also offers social listening tools for monitoring social conversations and mentions of your client’s brand.
Use the data to uncover actionable insights to spot gaps and boost your clients’ overall brand health on social media.
Survey data shows that 82% of marketers view social listening as a highly valuable process, making Vista Social’s social listening feature an essential SMM tool.
What’s more, Vista Social’s analytics features offer intuitive tools.
These let you customize and automate your clients’ social media content and campaign performance reports.
The platform’s core social analytics features include the following:
Vista Social has more modern SMM features that make managing your clients’ social media content, profiles, and campaigns hassle-free and efficient.
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Check out the common questions about social media management packages.
The ideal social media management package depends on your target market, scope of work, expertise, software, and the services your agency can provide.
It can also depend on your preferred pricing model that should give your clients value while generating significant profits.
Yes, but explain any changes to your clients upfront to avoid confusing or misleading them.
Generally, the average amount for social media management service packages can be around $500 to $5,000 per month.
Use the tried and tested tips in this guide to develop the pricing packages for your social media management services.
Also, remember to use Vista Social’s robust SMM platform to help you provide top-quality, efficient, and effective social media management services.
Try Vista Social for free to experience the platform’s features and benefits first-hand.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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