Direct publishing Instagram carousel posts don’t have to be time-consuming and tedious.
Before, carousel posts were the only type of social media content you can’t automate.
It doesn’t matter if you’re using an expensive social media management platform or a scheduling app specifically designed for Instagram. If you want to publish carousels, you head to the platform and create them yourself—no exceptions.
Until recently, that is…
With the latest version of Vista Social, users can now schedule carousel posts from their dashboard straight to their Instagram account.
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Whether you’re a seasoned marketer or still learning how to start a digital marketing agency with no experience, Instagram publishing is easier than ever with Vista Social.
Check out how mind-blowingly simple it is:
First things first, make sure your Instagram profile is properly linked to your Vista Social account.
To do this, log in to your dashboard and click ‘Add Social Profile’ from the “Quick Add” sub-menu.
In the pop-up window, select your agency’s entity and then click ‘Instagram business profiles.’ Select your Instagram profile and click ‘Connect profile’ to finish this step.
That’s it—you’re now ready to publish Instagram carousel posts with multiple images.
Simply follow these steps to get started:
From your Vista Social dashboard, select the ‘Publish’ tab and click ‘Publish a single post.’
Pull up the ‘Social Profiles’ panel on the left side of the screen to make sure your Instagram business profile is selected. If not, simply tick the checkbox next to it.
With your Instagram profile selected, you can proceed with putting together your carousel post.
Going back to the “Publish” window, click the camera icon and then click ‘Add image.’
You have four options when adding images to the Vista Social Publish tool:
Let’s say you want to create a carousel post about Shih Tzus, but you don’t have usable images stored in your mobile device camera roll or Vista Social Library. In which case, your best option is to use the “Discover” feature to source images from the web.
Upon clicking ‘Discover,’ you need to pick from the available sources, like Giphy, Pexels, Unsplash, and Hashtags. From there, just enter any relevant keyword and click ‘Search’ to look for images.
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Now, to tell Vista Social that you’re publishing carousel posts and not single-image posts, simply select multiple images.
Once you’re happy with your selection, click ‘Upload.’
Here’s a tip: you can also include video posts to your carousel.
Instead of selecting the camera icon, select the camcorder icon and then click ‘Add video.’
Want to upload extra spicy videos? Check out some of the best Instagram and TikTok tools you can use right now for video editing.
The next step involves configuring each image’s access restrictions, labels, and alt text for Facebook and Twitter. But since we’re planning to use them on Instagram, there’s no need to bother with these optional settings.
You may, however, rearrange the order of images in your carousel. Simply drag and drop them into position using the window to the left.
In the preview section, be sure to select the Instagram icon to use the profile you selected earlier. Notice that the post preview is now using the Instagram carousel format.
To customize your carousel images, click ‘Edit image’ below the image you want to modify.
You can only do this on a single image at a time. If you want to save time, you can customize the cover image by editing the left-most image.
Vista Social’s built-in image editor lets you make quick personalizations to media files. You can optimize the image’s dimensions for specific platforms, apply filters, add text, and so on.
When you’re done editing, click ‘Save’ to prepare your carousel for publishing.
If you want more image editing features, we recommend checking out IG tools built specifically for the platform.
The images themselves are just a part of carousel posts.
You still need to populate the caption field with something that will magnetize attention for your image or video.
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Other than a catchy caption, take note that you can also include hashtags, emojis, and links.
Don’t forget that you can also set an automated first comment. This allows you to inject more hashtags and strike conversations by asking a question or presenting a challenge.
Just remember to study how to respond to Instagram comments for maximum engagement.
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As the final step, you may choose how you want to publish your post. Or, if you want to continue optimizing the Instagram post for later, you may save your work as a draft.
Here’s a quick rundown of these options:
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You may be wondering, “what makes carousels better than a single photo on Instagram?”
It’s more than just having more content to show in a single post. With a little creativity, you can turn carousels into impactful experiences on the Instagram app.
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To give you ideas on how to use carousels, we compiled some examples below:
Carousels are perfect for providing in-depth information about your topic. Rather than cramming loads of text in a single image, use multiple images for individual topics—then top it off with an eye-catching cover image.
You can highlight a carousel’s interactivity with simple prompts like “Swipe,” “Next,” and “Continue.” This hammers down that there’s more to your content while encouraging user engagement.
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Each image in a carousel can be used as individual “flashcards” that make swiping a natural part of the experience. Another strategy would be to use carousel images to convey step-by-step instructions.
Before you create your first Instagram carousel via Vista Social, allow us to answer some FAQs:
Using the Instagram app, you can change the arrangement of carousel images by de-selecting them and selecting them in order. If you use Vista Social, simply drag-and-drop them in order using the post editor.
Instagram carousels can contain up to 10 images and videos. Be sure to make each of them count!
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To delete single photos from your carousel, edit the entire post and swipe to the image you want to remove. Simply click the trash icon to delete the photo and click ‘Done’ to save your changes.
Using Instagram carousels to create engaging experiences is a cool new addition to anyone’s low-cost social media marketing arsenal.
Make the most out of this opportunity with the help of Vista Social. Start right now by creating a free account. Cheers!
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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