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Direct Publishing Instagram Carousel Posts: Your A-Z Guide

Jimmy Rodela

April 17, 2022

Direct Publishing Instagram Carousel Posts: Your A-Z Guide

Direct publishing Instagram carousel posts don’t have to be time-consuming and tedious.

Before, carousel posts were the only type of social media content you can’t automate. 

It doesn’t matter if you’re using an expensive social media management platform or a scheduling app specifically designed for Instagram. If you want to publish carousels, you head to the platform and create them yourself—no exceptions.

Until recently, that is…

With the latest version of Vista Social, users can now schedule carousel posts from their dashboard straight to their Instagram account.

Direct publishing Instagram carousel with Vista Social

Whether you’re a seasoned marketer or still learning how to start a digital marketing agency with no experience, Instagram publishing is easier than ever with Vista Social. 

Check out how mind-blowingly simple it is: 

How to make carousel posts on Instagram

First things first, make sure your Instagram profile is properly linked to your Vista Social account. 

To do this, log in to your dashboard and click ‘Add Social Profile’ from the “Quick Add” sub-menu.

Screenshot if Vista Social's Add Social Profile Tool

In the pop-up window, select your agency’s entity and then click ‘Instagram business profiles.’ Select your Instagram profile and click ‘Connect profile’ to finish this step.

Screenshot if Vista Social's Connect profile option

That’s it—you’re now ready to publish Instagram carousel posts with multiple images.

Simply follow these steps to get started:

Step 1: Fire up the publishing tool

From your Vista Social dashboard, select the ‘Publish’ tab and click ‘Publish a single post.’

Screenshot if Vista Social's Publishing tool

Pull up the ‘Social Profiles’ panel on the left side of the screen to make sure your Instagram business profile is selected. If not, simply tick the checkbox next to it. 

Screenshot if Vista Social's Social Profiles panel

With your Instagram profile selected, you can proceed with putting together your carousel post. 

Step 2: Upload your carousel post images

Going back to the “Publish” window, click the camera icon and then click ‘Add image.’

Screenshot if Vista Social's Publishing Tool

You have four options when adding images to the Vista Social Publish tool: 

  • Upload from computer: Add images from a local storage device.
  • Upload from URL: Pull images hosted on another website or service.
  • Choose from Library: Pick from images already uploaded to your Vista Social Library.
  • Discover: Discover new images from stock photo websites or social media.
Screenshot if Vista Social's Publishing Tool

Let’s say you want to create a carousel post about Shih Tzus, but you don’t have usable images stored in your mobile device camera roll or Vista Social Library. In which case, your best option is to use the “Discover” feature to source images from the web. 

Upon clicking ‘Discover,’ you need to pick from the available sources, like Giphy, Pexels, Unsplash, and Hashtags. From there, just enter any relevant keyword and click ‘Search’ to look for images. 

Screenshot if Vista Social's Discover feature

Now, to tell Vista Social that you’re publishing carousel posts and not single-image posts, simply select multiple images. 

Once you’re happy with your selection, click ‘Upload.’ 

Screenshot if Vista Social's Discover feature

Here’s a tip: you can also include video posts to your carousel. 

Instead of selecting the camera icon, select the camcorder icon and then click ‘Add video.’

Screenshot if Vista Social's Add video option

Want to upload extra spicy videos? Check out some of the best Instagram and TikTok tools you can use right now for video editing. 

Step 3: Rearrange your posts

The next step involves configuring each image’s access restrictions, labels, and alt text for Facebook and Twitter. But since we’re planning to use them on Instagram, there’s no need to bother with these optional settings. 

You may, however, rearrange the order of images in your carousel. Simply drag and drop them into position using the window to the left.

Screenshot if Vista Social's Publishing Tool

In the preview section, be sure to select the Instagram icon to use the profile you selected earlier. Notice that the post preview is now using the Instagram carousel format. 

Screenshot if Vista Social's Instagram carousel format

Step 4: Use the built-in image editor

To customize your carousel images, click ‘Edit image’ below the image you want to modify. 

You can only do this on a single image at a time. If you want to save time, you can customize the cover image by editing the left-most image. 

Screenshot if Vista Social's built-in image editor

Vista Social’s built-in image editor lets you make quick personalizations to media files. You can optimize the image’s dimensions for specific platforms, apply filters, add text, and so on.

Screenshot if Vista Social's built-in image editor

When you’re done editing, click ‘Save’ to prepare your carousel for publishing. 

If you want more image editing features, we recommend checking out IG tools built specifically for the platform.  

Step 5: Compose your post 

The images themselves are just a part of carousel posts. 

You still need to populate the caption field with something that will magnetize attention for your image or video. 

Screenshot if Vista Social's Publishing Tool

Other than a catchy caption, take note that you can also include hashtags, emojis, and links.

Screenshot if Vista Social posting

Don’t forget that you can also set an automated first comment. This allows you to inject more hashtags and strike conversations by asking a question or presenting a challenge. 

Just remember to study how to respond to Instagram comments for maximum engagement. 

Step 6: Prepare for publishing

As the final step, you may choose how you want to publish your post. Or, if you want to continue optimizing the Instagram post for later, you may save your work as a draft.

Screenshot if Vista Social's scheduling option

Here’s a quick rundown of these options: 

  • Add to queue: Add your carousel to your Instagram publishing queue. 
  • Schedule: Define a custom publishing schedule for your carousel. 
  • Publish now: Immediately publish your carousel to your Instagram business profile.

Instagram Carousel examples

You may be wondering, “what makes carousels better than a single photo on Instagram?”

It’s more than just having more content to show in a single post. With a little creativity, you can turn carousels into impactful experiences on the Instagram app. 

To give you ideas on how to use carousels, we compiled some examples below:

1. Traditional Commerce vs eCommerce – CIPL Official

Screenshot of @ciplofficial Instagram profile
Image Source: Instagram.com, @ciplofficial

Carousels are perfect for providing in-depth information about your topic. Rather than cramming loads of text in a single image, use multiple images for individual topics—then top it off with an eye-catching cover image. 

2. What is Hempcrete? – Architerrax

Screenshot of @architerrax Instagram profile
Image Source: Instagram.com, @architerrax

You can highlight a carousel’s interactivity with simple prompts like “Swipe,” “Next,” and “Continue.” This hammers down that there’s more to your content while encouraging user engagement. 

3. “Sorry, I’m not doing that for free” – Visual Inconsideration

Screenshot of @visual_inconsideration Instagram profile
Image Source: Instagram.com, @visual_inconsideration

Each image in a carousel can be used as individual “flashcards” that make swiping a natural part of the experience. Another strategy would be to use carousel images to convey step-by-step instructions. 

FAQs for Direct Publishing Instagram Carousel Posts

Before you create your first Instagram carousel via Vista Social, allow us to answer some FAQs:

1. How to change the order of Instagram Carousel? 

Using the Instagram app, you can change the arrangement of carousel images by de-selecting them and selecting them in order. If you use Vista Social, simply drag-and-drop them in order using the post editor. 

2. How many photos on Instagram Carousel can you add?

Instagram carousels can contain up to 10 images and videos. Be sure to make each of them count!

3. How to delete photos from Instagram Carousel?

To delete single photos from your carousel, edit the entire post and swipe to the image you want to remove. Simply click the trash icon to delete the photo and click ‘Done’ to save your changes.

Direct publishing Instagram Carousel posts is easy 

Using Instagram carousels to create engaging experiences is a cool new addition to anyone’s low-cost social media marketing arsenal. 

Make the most out of this opportunity with the help of Vista Social. Start right now by creating a free account. Cheers!

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