10 Best Video Editing Tools for Social Media Marketing [2025]

Looking for the best video editing tools for social media marketing?

Creating high-quality marketing videos takes time and effort, but the right editing tools can make all the difference.

They help streamline your workflow, enhance video quality, and ensure your content stands out in a crowded digital space.

The challenge?

Finding reliable, feature-rich platforms that empower your team to create professional, engaging videos tailored for social media.

That’s where we come in.

We’ve done the research and rounded up the 10 best video editing tools for social media marketing in 2025 to help you create compelling content effortlessly.

Let’s dive in.

What you will learn

• What are video editing tools for social media?
• 10 best video editing tools for social media 
• Use Vista Social to streamline social media video publishing
• FAQs on the best video editing tools for social media 
• Which of the best video editing tools for social media is for you?

What are video editing tools for social media?

Video editing tools are software or apps that help you transform raw footage into captivating and polished social media videos. 

The tools can have various tools that let you trim your video clips and add filters, transitions, music tracks, and text overlays to ensure visually appealing and engaging content. 

Video editing tools are vital for creating Stories, Reels, in-feed videos, and more that help you create content highlighting your clients’ brands while resonating emotionally with audiences. 

In social media, where capturing the viewers’ attention only takes seconds, the right video editing tool can make the difference between a double tap and a scroll past. 

10 best video editing tools for social media 

Start your search for the right social media video editing tools with the top 10 platforms and software below. 

1. Adobe Premiere Pro

Adobe Premiere Pro is a video editing software with professional and advanced editing options, seamless integrations, cloud sync, and extensive effects.

The software’s features let you edit and trim your videos, add effects, animate titles, mix audio, balance color, and speed up editing with AI tools. 

Must read: AI Video Tools to Boost Your Social Media Efforts This 2024

Key features

• Advanced editing options, including multi-cam editing and advanced color grading and correction tools
• Seamless integrations with other Adobe Creative Cloud Apps, such as Photoshop and After Effects
• Cloud sync, which allows you to save your projects and settings in the cloud for easy access and collaboration
• Extensive built-in effects, including video transitions and options to add and customize graphics and text
• Support for various formats, including 8K, HDR, and VR

Pros

• High-quality output, allowing you to achieve top-notch video quality
• Extensive features by offering a wide range of video editing tools and effects
• Professional-grade tools that are suitable for professional editors and filmmakers

Cons

• It has a steep learning curve, which can be overwhelming for beginners
• The tool’s subscription-based pricing can be expensive

Why choose Adobe Premiere Pro

Adobe Premiere Pro can be perfect for creating polished ads and YouTube videos. 

The software’s advanced features make it ideal for detailed and high-quality video and social media projects.

2. Final Cut Pro

Final Cut Pro is Apple’s professional video editing software that offers a magnetic timeline, multi-cam editing, and VR support.

Key features

• Magnetic timeline that allows you to easily trim and rearrange clips without affecting your video’s entire structure
• Multi-cam editing that supports up to 64 camera angles and allows real-time switching between angles during playback
• Virtual Reality (VR) support that allows you to edit and export 360-degree videos and add titles and effects
• Advanced color grading tools, including curves, color wheels, and keyframing. Final Cut Pro also supports HDR for high-dynamic-range color correction 

Pros

• User-friendly, intuitive, and easy to navigate interface
• Offers customizable workspaces 
• It has powerful features with advanced editing tools and effects
• Great for creating high-quality cinematic social media and marketing videos

Cons

• Only available for Apple users (limited to macOS)
• The software is a one-time purchase, which can be expensive since it requires a higher upfront cost

Why choose Final Cut Pro

Final Cut Pro can be ideal for Apple users who want professional-grade, powerful, and user-friendly video editing software.

3. Canva Free Online Video Editor

Canva’s free online video editor is a user-friendly tool with drag-and-drop editing features, pre-designed templates, and a stock video library. 

The tool can be perfect for quick and easy video creation and editing, from Instagram Reels and Stories to long-form YouTube videos.

Must read: YouTube Video Size Ultimate Guide: 2024

Key features

• Drag-and-drop functionality that simplifies editing videos even for newbies
• Wide selection of templates that are tailored for social media and marketing videos
• A media library that includes stock images, videos, animations, and audio clips. You can also upload your clients’ assets for personalization 
• Easy-to-use tools that let you trim, speed up, resize, and split videos, including options to add transitions, captions, animations, and effects
• AI-powered tools such as Magic Design™ that can auto-edit footage and add music. It also has a Highlights feature that can identify the best moments in your videos
• Direct sharing to Facebook, Instagram, YouTube, and other social networks. You can also export and download videos in various formats

Must read: Updated Facebook Video Size Guide for Marketers & Agencies

Pros

• Easy to use and doesn’t require advanced skills 
• Its features allow for quick editing for efficient workflows
• It can be great for beginners with its simple interface and customizable video templates

Cons

• The tool’s editing features can be limited and may not offer the advanced tools required for complex projects

Why choose Canva’s Free Online Video Editor 

The tool allows for quick and easy Instagram and TikTok video editing, making it perfect for social media managers who need to produce content rapidly.

Must read: Most Viewed Instagram Videos that SMM Agencies Can Learn From

4. iMovie

Another Apple video editing tool is iMovie, a simple software with an easy-to-use interface, color correction, and transitions. 

The editing software is best for basic video projects and social media content.

Key features

• Pre-installed and free for Apple devices and integrates with other Apple apps
• Built-in templates and themes with transitions, titles, music, etc., to help you create Hollywood-style trailers
• Basic video editing tools such as splitting, trimming, and arranging options with a simple timeline for easy editing
• Basic audio editing features, including built-in sound effects and music and volume adjustments
• Allows editing and exporting videos in 4K
• Green Screen (Chroma Key) feature that lets you remove and replace backgrounds and create effects
• Automatic color correction and stabilization options
• One-click video and audio quality enhancements

Pros

• Free to use and comes pre-installed on Apple devices
• The tool’s interface and features are pretty straightforward, making it easy to learn and use
• Great for basic projects and simple video editing

Cons

• The tool has limited features, making it unsuitable for advanced editing
• Only available for Apple devices

Why choose iMovie 

iMovie can be a great free option for Apple users needing simple editing features without the complexity of more advanced editing tools.

5. Renderforest

Renderforest is an online video editing app that helps you easily create professional-quality videos. 

It offers templates, intuitive editing tools, and customization options, making it an accessible video editing tool for beginners and experienced users.

Key features

• A template library with professionally designed templates for promotional videos, social media clips, and presentations
• Drag-and-drop editing, including a user-friendly interface that lets you edit videos easily, even without video design and editing skills
• Customization features, including options to add your own media, customize text, apply filters, and use transitions to personalize your videos
• Stock media library that gives you access to stock photos, videos, and audio clips
• Built-in effects and transitions to enhance your videos’ visual appeal
• Real-time collaboration features for team projects
• Options to export your videos in multiple formats and share them directly on social media platforms

Pros

• User-friendly and easy to use, even for beginners
• It offers a wide range of customizable templates to suit different video and content needs
• It allows for extensive customization to match your clients’ brands or message

Cons

• The tools may lack some advanced features in professional-grade video editing software
• Some features may require subscriptions to higher-tier plans, which can be costly for frequent users

Why choose Renderforest

Renderforest is great for quickly and easily creating professional-quality videos without extensive video editing experience. 

6. Biteable

Biteable is an online video creation tool with various templates and drag-and-drop functionality. The tool can help you create on-brand, engaging social media videos.

Key features 

• Simple and intuitive drag-and-drop functionality that makes video editing easy for beginners
• Extensive library of customizable templates, including promotional videos, social media content, and presentations
• High-quality animations 
• A Script mode that allows you to type your script and automatically generate a video
• Advanced editing tools for trimming, splitting, arranging clips, adding transitions, and customizing text
• A rich library of stock photos, videos, and audio clips for your projects
• Voice-over features, including options to upload voice-overs or use AI-generated voice-overs to add narration to your videos
• A feature to record your screen or invite others to make cameo appearances
• Built-in auto caption feature to make your videos accessible and shareable

Pros

• Quick to use with fast video creation tools
• Budget-friendly
• Great for creating engaging videos with its wide range of templates

Cons

• Limited advanced features which is not suitable for detailed video editing
• Basic video output quality

Why choose Biteable

Biteable can be a great option for creating quick and engaging videos for social media without complex editing features and functionalities.

7. Veed.io

Veed.io is an online video editing tool that offers a range of features to help you create professional-quality videos. 

The tool is designed for content creators, marketers, educators, and teams, providing editing, collaboration, and publishing tools.

Key features

• AI-powered editing tools such as auto-subtitles, background removal, and filler word removal
• A text-to-video feature that lets you generate videos from text prompts using AI
• Tools to create talking head videos, AI avatars, or digital clones
• Screen Recording tool that lets you record your screen or webcam with ease
• A library of royalty-free video and audio assets
• Real-time collaboration features for teams
• Video exporting options in high quality, including direct sharing on social media platforms
• Voice cloning options that let you clone your voice for instant voiceovers
• Automatic subtitles and audio translations into multiple languages
• Highly customizable templates for various video projects

Pros

• User-friendly and easy to use for beginners and experts 
• It offers AI-powered tools that simplify enhancing your videos’ quality and save time
• Versatile, making it suitable for various video projects

Cons

• Some advanced features may require additional costs, which can add up quickly and be expensive 
• Limited offline capabilities since the tool is primarily online, which may not be ideal if you don’t have constant internet access

Why choose Veed.io

Veed.io is best suited to your team if you want to create professional-quality videos quickly and easily, with the added benefit of AI-powered tools to enhance your editing process. 

8. Powtoon

Powtoon combines animation and video clips to help you create high-quality video marketing content. 

The tool is popular among businesses for creating and editing presentations, animated content, and social media marketing videos.

Key features 

• Intuitive interface with a drag-and-drop editor that allows you to create and customize presentations and videos easily
• A library of customizable animated characters, props, backgrounds, and other visuals to bring your presentations to life
• Various animation effects, transitions, and motion paths to create videos that captivate your clients’ audiences
• Voice-over and audio integration options that let you record your voice-overs or import audio files to add narration and sound effects
• Detailed analytics and tracking capabilities to gain insights into your presentation’s performance
• Pre-designed templates you can customize with your clients’ branding, colors, and fonts
• Seamless integration with Google Drive, Dropbox, and YouTube 

Must read: How to Share a YouTube Video on Instagram Story

Pros

• High-quality output resulting in professional-looking social media, marketing, and other online videos
• Great for presentations, making it ideal for business and educational content

Cons

• It can be expensive since it offers higher pricing for premium features
• It requires some learning, and it may not be as intuitive as simpler tools

Why choose Powtoon  

Powtoon can be a good fit for your team if you want to create animated and engaging social media, presentations, and marketing campaign videos like a pro. 

9. Movavi

Movavi is a comprehensive video editing software with AI-powered tools, ready-made templates, and advanced editing capabilities, making it easy to create high-quality videos.

Key features

• AI-powered tools, including features such as auto-subtitles, background removal, motion tracking, and audio noise reduction
• Ready-made templates for various video projects, including intros, titles, and transitions
• Advanced editing tools, including options for cutting, cropping, adjusting colors, changing speed, and adding special effects
• Drag-and-drop interface that allows for easy video editing 
• Chroma Key technology that lets you change your video’s background easily
• Options to add animated overlays, transitions, and effects
• Audio editing tools that let you add music and sound effects and adjust audio levels
• Options to export your videos in various formats and resolutions, including HD and 4K
• Screen Recording feature for recording your screen or webcam for tutorials, presentations, and more

Pros

• It offers advanced AI-powered tools to help you enhance your video’s quality while saving time and energy
• It has real-time collaboration features for streamlined team project workflows 

Cons

• Some advanced features may require additional fees, which can be expensive 
• It has limited offline capabilities, which can cramp your workflow if your team isn’t always online

Why choose Movavi

Movavi’s intuitive interface and AI-powered tools can make your video editing process fast and simple. 

It suits various video projects, from social media clips to promotional videos and presentations.

10. CapCut

CapCut is a free, all-in-one video editing and graphic design tool developed by ByteDance, TikTok’s parent company. 

Must read: Help! Why My TikTok Videos Are Not Getting Views

The tool offers a range of features that simplify creating and editing high-quality videos for social media platforms. 

Key features

• Cutting and trimming tools to easily slice and arrange videos to your desired length
• Speed adjustment options to help you tweak your video’s speed to create slow-motion or fast-motion effects
• A library of royalty-free trending music and sound effects
• Options to add stickers, text overlays, and dynamic text animations 
• Filters and effects options that you can apply to give your videos a professional look or the vibe and look your clients want
• Speech to Text and Text to Speech features that can automatically generate captions and convert text into natural-sounding speech for your videos
• Cloud storage that lets you share and manage your media files across devices seamlessly

Pros

• Easy to navigate, making it accessible for users of all skill levels.
• The tool’s templates and effects are frequently updated based on TikTok trends, helping users stay current
• It offers templates, music clips, and effects options
• Available on mobile, desktop, and web, allowing for flexible editing options

Must read: TikTok Videos Ultimate Guide: Tips, Examples, Tools, Etc.

Cons

• The tool lacks some advanced features needed by professional editors
• While the tool’s basic version is free, many useful features are behind a paywall
• Limited customer support options with generic troubleshooting solutions

Why choose CapCut

CapCut is well-suited for social media marketing due to its user-friendly interface, extensive template library, and AI-powered tools. These features help your team quickly create engaging content that resonates with your clients’ audiences, boosting brand visibility and engagement.

Use Vista Social to streamline social media video publishing

Creating and editing your clients’ social media videos is only one aspect of your marketing efforts. 

You’ll need to manage other aspects, from publishing your clients’ social media videos to tracking their performance. 

The good news is that you can leverage Vista Social to do all these efficiently—and more. 

The social media management platform’s Publisher lets you upload and customize your client’s video by adding captions, hashtags, emojis, and more.

When you’re done, you can schedule the video post to auto-publish at optimal times across your clients’ linked profiles, such as YouTube and TikTok. 

Must read: How to Find Deleted TikTok Videos | Step-By-Step Guide [2024]

Don’t forget to use the AI Assistant to generate or refine your post’s captions and taglines quickly. 

Manage and respond to comments and mentions on your clients’ published videos, including responding to Facebook and Instagram DM’s through Vista Social’s Social Inbox.

Must read: How to Schedule Instagram Reels to Get More Views

Tracking the performance of your clients’ social media videos is quick and easy with the platform’s analytics feature. 

It lets you schedule generating and sharing reports that track and measure metrics that show the performance and engagement on your clients’ social media content.

Vista Social offers more handy features, including the following:

• Content calendar
• Social listening tool
• Review management
• Link in bio tool
• Employee advocacy
• Visual content planner
• Canva integration
• Automated post approval workflows for all your clients’ Instagram, LinkedIn, TikTok, YouTube, Facebook, and other social media content

Must read: How to Post Longer Videos on Instagram [2024]: Reels, Feed, Stories

FAQs on the best video editing tools for social media 

What features should you look for in a video editing tool for social media?

It depends on your needs, but generally, it’s best to check if the editing tool has templates, effects, music integration, text overlays, speed adjustments, and cross-platform compatibility. 

These features can help you create professional-looking videos for your clients’ social media campaigns and marketing needs.

What are the top free video editing tools for social media?

Tools such as CapCut, Canva, and VEED offer a range of video editing and design features without requiring a subscription, making them ideal if you’re on a budget.

Can you edit videos on your phone?

Yes. Many video editing tools, including CapCut, Canva, and Movavi, offer mobile apps that let you edit videos directly on your phone. 

The tools make it easy to create and share your clients’ social media content on the go.

Which of the best video editing tools for social media is for you?

The ideal video editing tool is the one that offers the features you want, your budget, and your unique needs. 

While finding the “perfect” editing tool can take some research and trial and error, you can make things easier by starting your search with the best options. 

Once you find the right tool, you can leverage Vista Social to streamline and supercharge your entire social media marketing strategy implementation. 

Start your Vista Social account now.