15 LinkedIn Analytics Tools to Boost Your Marketing ROI

Does tracking and measuring your clients’ key LinkedIn metrics feel like navigating a maze? 

With the right LinkedIn analytics tools, it doesn’t have to be that way.

Reliable analytics tools can help you monitor and assess what matters, providing valuable insights. They can also optimize your strategy to boost your clients’ LinkedIn marketing ROI. 

The question is, which LinkedIn analytics software is best for you? 

That’s where this analytics tools roundup comes in handy. 

In this post, we’ll cover the top 15 LinkedIn analytics tools to help you narrow your search and find the best-fitting solution for your needs. 

Ready? Let’s go. 

What you will learn

• What are LinkedIn analytics tools?
• Why do you need LinkedIn analytics tools?
• What features should you consider in LinkedIn analytics tools?
• Top 15 LinkedIn analytics tools for tracking and optimizing ROI
• FAQs on LinkedIn analytics tools

What are LinkedIn analytics tools?

LinkedIn analytics tools are software or apps that track content performance on the platform based on key metrics, such as engagement and follower growth. 

The tools can give you clear insights into what’s working and what needs improvement, including how to refine your strategy to boost your clients’ LinkedIn marketing returns.

The right LinkedIn analytics tools can take the guesswork out of your content strategy so you can focus on creating content that drives results. 

Why do you need LinkedIn analytics tools?

Flying blind on LinkedIn won’t cut it—you need robust tools for effective and seamless analytics. 

Must read: How to Become a LinkedIn Top Voice: Comprehensive Guide

Below are a few other reasons why you need LinkedIn analytics platforms in your toolkit. 

• See what’s working (or not). Analytics tools break down the performance of your clients’ LinkedIn posts. This can tell you which content drives engagement and what to double down on to improve results
• Prove ROI to your clients. Analytics tools can provide solid evidence to show whether your LinkedIn marketing efforts are providing value and helping your clients reach their goals. No fluff or guesswork, just data-driven insights
• Spot audience trends. A LinkedIn analytics tool helps you see when your clients’ followers are most active or which industries engage with their content. These are juicy insights that you can leverage to fine-tune your content and engagement strategies
• Monitor growth over time. Analytics platforms can help you track the long-term performance of your clients’ LinkedIn content. The tools can measure engagement trends, follower growth, and content reach month over month, giving you clear insights into your clients’ long-term LinkedIn performance 
• Work more efficiently. Instead of dealing with spreadsheets, LinkedIn analytics tools provide features that streamline your workflows, from seamless integration to automated reports. This way, you can spend more time creating content and developing strategies than crunching numbers

What features should you consider in LinkedIn analytics tools?

While not all LinkedIn analytics platforms offer the same functionalities, there are essential features you should look out for, including the following. 

Post and profile performance tracking

Opt for tools with a reliable LinkedIn page and profile analytics features. 

After all, your clients’ posts are your bread and butter. 

You need to know how each post on LinkedIn performs, such as whether people engage with it or scroll right past it. 

A solid LinkedIn analytics tool can track the following.

• Impressions and reach (the number of people who saw your client’s post)
• Likes, comments, and shares
• Click-through rates (especially if you link to content and your client’s landing or product pages)
• Video views and document opens or downloads
• Page performance over time based on follower growth, page views, etc.

Content performance is the foundation for knowing which posts, including photos, videos, and banners, resonate with your clients’ audiences and those that may need a little refinement.

Must read: LinkedIn Banner Sizes [2025]: A Complete Guide

Audience insights

Understanding your clients’ audiences is key to creating content that actually hits home. 

Choose analytics tools that can help you go beyond basic follower counts by showing you:

• Job titles and seniority levels of your clients’ audiences
• Industries they work in
• Geographic locations
• Company size
• Engagement patterns across various audience segments

The insights help you tailor your clients’ posts to better connect with the people they want to reach, whether B2B decision-makers, small business owners, or creative professionals.

Content optimization recommendations

Wouldn’t it be nice if your analytics tool also gave you a few hints on how to do better? 

Some LinkedIn analytics tools can go the extra mile and provide suggestions and insights, such as:

• The best times and days to post
• Suggested content types based on previous performance
• Engagement trends across formats, such as videos vs. text posts vs. carousels
• Headline or caption suggestions for improving LinkedIn audience engagement

Scheduling and reporting integration

If you’re bouncing between five different tools just to schedule posts and create reports, it’s time to choose a tool that can streamline everything. 

The best LinkedIn page analytics platforms can combine the following:

• Post scheduling and publishing
• Performance tracking
• Automatic, customizable reports, which are perfect for internal updates or client handoffs
• Easy report exporting and sharing 

A tool that lets you accomplish core tasks all in one place leads to way less stress and streamlined workflows.

ROI and campaign metrics tracking

Remember, you’re not just posting LinkedIn content for likes—you’re aiming to help clients drive conversions, leads, and business impact. 

Must read: How to Find Clients on LinkedIn (A Guide for Agencies)

To do this effectively, your best bet is to look for tools that can track the following:

• Click-throughs to your clients’ websites or landing pages
• Lead generation from LinkedIn forms or Call-to-Action (CTA) buttons
• Conversion tracking, especially if tied into your clients’ Customer Relationship Management (CRM) or analytics tools
• Campaign performance over time

An analytics tool that tracks ROI and campaign metrics helps you connect the dots between your LinkedIn (and other social media marketing) efforts and tangible outcomes. 

Must read: LinkedIn Marketing Tips for 2025

Competitor benchmarking

Do you want to know how your clients’ brands stack up against competitors on LinkedIn? 

Must read: Top 8 LinkedIn Marketing Tools for 2025

Some social media analytics and marketing tools offer competitor tracking so you can:

• Compare your clients’ follower growth rates with their competitors
• See what kind of content your clients’ competitors post
• Benchmark client and competitor engagement rates
• Identify competitor content gaps or opportunities for your clients to stand out

These insights help you stay ahead of the curve—and maybe even get content and strategy inspiration from competitors (no shame in that game).

Engagement tracking

Audience engagement isn’t just about metrics—it’s also about relationships. 

Find a social media and LinkedIn analytics tool that can help you:

• Monitor mentions, comments, and tags
• Respond to questions or feedback quickly
• Identify influencers or brand advocates engaging with your clients’ content
• Keep tabs on DMs or LinkedIn Inbox activity (If supported)

Analytics tools that help you do all these ensure you never miss a conversation that could lead your clients to new business or foster deeper community engagement.

Top 15 LinkedIn analytics tools for tracking and optimizing ROI

We’ve done the heavy lifting for you and rounded up the best LinkedIn analytics tools below.

1. Vista Social

If you need an all-in-one social media management platform with comprehensive LinkedIn analytics, then Vista Social is your best bet. 

The platform offers user-friendly and affordable analytics tools for tracking, analyzing, and reporting.

Vista Social’s LinkedIn management tools for business also include content publishing, engagement management, and other sophisticated social media management features.

You can see your clients’ LinkedIn personal profiles and company page performance via the platform’s Social Media Performance and Post Performance reports.

After connecting your clients’ LinkedIn profiles, click Reports and then Run Report. 

Select Social media performance or Post performance report. 

The Social media performance and post performance reports include metrics such as: 

• Connections growth
• Key metrics such as likes, comments, and shares
• Engagement
• Number of published posts within a specific date range
• Total number of posts and engagement by label
• Top-performing posts published during your selected period
• Brand awareness score
• Impressions and reach
• Hashtags and interactions

The reports also include cross-platform data from your clients’ linked social media profiles. 

It allows for easy side-by-side comparison, so you can see what’s working and optimize your clients’ profiles and posts across social channels, refining your strategies accordingly.

Must read: LinkedIn SEO: Steps to Proven to Optimize Your Profile

Vista Social’s Report Builder lets you generate custom, branded report templates for your internal team or clients. 

You can customize sections and metrics to drill down on LinkedIn data insights that matter most to you and your clients. 

Besides analytics and reporting, Vista Social’s LinkedIn management tools for business offer more features, such as:

• Content scheduling, publishing, and boosting
• Review management
• Social listening
• Engagement management via a unified Social Inbox
• Link in bio tool with customizable landing pages and microsites (Vista Page)
• Shared content calendar
• AI Assistant 
• Optimal send times
• Automated approval workflows
• Post queues
• Bulk scheduling
• URL tracking

Must read: Top LinkedIn Automation Tools for Lead Generation

Why choose Vista Social?

Vista Social stands out for its intuitive interface, smart scheduling tools, and insightful analytics, especially for LinkedIn. 

The platform can streamline your core social media management tasks, from content planning and performance tracking to creating beautiful, customizable reports, all without needing to switch between tools.

Vista Social offers a free version with basic features and cost-effective pricing plans, starting at $39 per month or $374 per year, with a free trial. 

2. Shield

Shield is a LinkedIn analytics platform designed specifically for personal profiles—ideal for creators, thought leaders, founders, and solopreneurs.

Key LinkedIn analytics features:

• Personal LinkedIn account or profile tracking to help you monitor your clients’ content reach, engagement, and growth
• Tag posts by theme to see what resonates most with your clients’ audiences
• Track LinkedIn metrics such as dwell time, scroll depth, and engagement rate
• Exportable reports to  visualize your clients’ LinkedIn content performance over time

Why choose Shield
Shield can be a great option for individual professionals who want to grow their personal brand. 

Shield can turn your client’s Personal LinkedIn profile into a data goldmine even without a Business Page.

3. Hootsuite

Hootsuite is a popular social media management platform that lets you schedule, monitor, and analyze content across multiple platforms, including LinkedIn.

Key LinkedIn analytics features

• Follower growth and engagement metrics tracking 
• Click-Through Rate (CTR) and reach insights for your clients’ organic and paid posts
• Customizable reports that combine multiple profiles and platforms (including LinkedIn)
• Tools to track your team collaboration performance 
• LinkedIn Ad metrics monitoring
• ROI analysis

Why choose Hootsuite
Hootsuite can be ideal for teams juggling multiple social networks. 

The platform’s customizable reporting makes it easy to track, visualize, and present the performance of LinkedIn and other social media content across platforms.

4. Sprout Social

Sprout Social is an all-in-one platform known for sleek reporting, smart automation, and strong analytics.

Key LinkedIn analytics features

• Visual performance analytics dashboards and trend tracking
• Follower (audience) growth and engagement breakdowns
• Competitor benchmarking
• Paid and organic post reporting
• Optimal send time prediction for better audience engagement

Why choose Sprout Social
Sprout Social is best suited for businesses that care about reporting aesthetics, deep audience insights, and competitive analysis. It can also be a good option for agencies for its client-ready visuals.

5. Agorapulse

Social media management software Agorapulse combines publishing, monitoring, and analytics in a user-friendly interface.

Key LinkedIn analytics features

• Detailed social media (including LinkedIn) metrics on impressions, clicks, comments, and likes
• Historical data filtering to compare your clients’ social media campaigns over time
• Custom labeling to track specific themes or goals
• CSV and PowerPoint-ready reports

Why choose Agorapulse
Agorapulse’s advanced analytics features simplify complex social data into actionable insights. 

With its intuitive dashboard and powerful analytics, you can easily track engagement, monitor conversations, and measure performance on LinkedIn and across other social media platforms.

6. SocialPilot

SocialPilot offers scheduling, analytics, and white-label reporting tailored for social media managers and agencies.

Key LinkedIn analytics features

• Track post performance by reach, engagement, and click-throughs
• Audience growth trends and top-performing content types
• Schedule posts based on performance data insights
• Create and export white-label reports for clients

Why choose SocialPilot

SocialPilot offers a scalable social media management solution for agencies and marketing consultants who need robust features for LinkedIn profile and page analytics.

7. Buffer

Buffer is a lightweight social media management tool, best suited for smaller teams or solo marketers who want simple, effective LinkedIn analytics.

Key LinkedIn analytics features

• Post performance tracking and analysis based on reach, engagement, and shares
• Follower growth trends
• Sort content by best-performing format or time
• Visual charts and easy-to-read metrics

Why choose Buffer
Buffer nails the “less is more” vibe, making it a good option if you don’t need enterprise-level analytics but still want actionable insights.

8. Keyhole

Keyhole is a social media monitoring and analytics platform best known for hashtag tracking and influencer insights.

Key LinkedIn analytics features

• Campaign hashtags and branded keywords monitoring
• LinkedIn post sentiment analysis
• Influencer performance metrics tracking
• Real-time dashboards for easy engagement, reach monitoring, and insights overviews

Why choose Keyhole

Keyhole offers real-time tracking, audience insights, and hashtag performance analysis to help you optimize your LinkedIn strategies.

With its intuitive interface and actionable data, Keyhole simplifies LinkedIn analytics, making it easy to refine your content strategies and improve engagement.

9. Talkwalker

Talkwalker, by Hootsuite, is a social listening and analytics tool designed for brand reputation management and gaining competitive insights.

Key LinkedIn analytics features

• Brand mentions and engagement monitoring across LinkedIn
• Sentiment and emotional tone analysis
• Competitor performance benchmarking
• Tools to identify emerging topics and conversations

Why choose Talkwalker

Talkwalker provides real-time data, sentiment analysis, and share-of-voice insights to help you refine your clients’ LinkedIn marketing strategy. 

Must read: 11 LinkedIn Marketing Experts Worth Following [2025]

The platform’s intuitive dashboard, AI-driven, and detailed analytics help you uncover trends, optimize content, and maximize ROI on your clients’ LinkedIn campaigns.

10. Brandwatch

Brandwatch provides deep social intelligence and analytics, using AI to help brands make smarter decisions across platforms, including LinkedIn.

Key LinkedIn analytics features

• Sentiment analysis tied to LinkedIn content
• Content theme categorization and performance
• Real-time organic and paid tracking
• Competitor and industry benchmarking
• Cross-channel insights
• Customizable dashboards
• Deeper social media insights with AI

Why choose Brandwatch
Brandwatch is built for data-driven marketers and analysts. 

If your team or clients love slicing data in new ways, Brandwatch has serious firepower.

11. Facelift Data Studio

Facelift Data Studio (formerly Quintly) is a customizable analytics platform that lets you tailor your clients’ dashboards and metrics for multiple LinkedIn Pages.

Key LinkedIn analytics features

• KPI and metric customization by business goals, including follower growth and change, engagement, etc.
• Group comparisons of each client’s LinkedIn company page  
• Historical data tracking for long-term trends
• Interactive widgets and flexible dashboards

Why choose Quintly
Quintly’s flexibility makes it perfect for brands managing multiple business pages or teams that want to build custom analytics views.

12. Iconosquare

Originally built for Instagram, Iconosquare now offers powerful LinkedIn analytics for brands focused on visual storytelling.

Key LinkedIn analytics features

• Engagement tracking by format (video, image, text)
• Page insights and follower growth tracking
• Scheduled post performance tracking
• Report exports in PDF or CSV

Why choose Iconosquare
Iconosquare offers sleek, intuitive, and stronger LinkedIn reporting tools. 

It can be a good pick for teams who want social media insights without platform overload.

13. Sendible

Sendible is a multi-platform tool designed for agencies, featuring powerful scheduling, analytics, and collaboration tools.

Key LinkedIn analytics features

• Engagement rate, CTR, and follower analysis
• Scheduled post insights to fine-tune your content publishing timing
• Team member performance tracking
• White-label reports for clients

Why choose Sendible
Sendible’s agency-focused workflow can make your analytics and reporting across multiple clients a breeze, with LinkedIn insights baked in.

14. Oktopost

Oktopost is a B2B-focused social media platform that excels in lead attribution and employee advocacy, especially on LinkedIn.

Key LinkedIn analytics features

• Lead attribution from social activity to CRM
• Funnel-stage engagement tracking
• Employee advocacy performance metrics
• Organic vs paid campaign insight
• On-page LinkedIn insights in exportable social Business Intelligence (BI) reports

Why choose Oktopost
If you’re in B2B and want a comprehensive view and insights into your clients’ social to pipeline metrics, Oktopost is a no-brainer. 

It can help you connect your clients’ LinkedIn content to business outcomes.

15. Metricool

Metricool is an affordable, user-friendly social media tool that offers solid scheduling and analytics features for growing brands.

Key LinkedIn analytics features

• Tools for tracking impressions, clicks, comments, and reactions
• Page performance over time analysis
• Options to view your clients’ best-performing posts and post times
• Report exporting tools

Must read: 101+ LinkedIn Post Ideas w/ Examples: Engaging & Unique Ideas

Why choose Metricool

Metricool is easy to use, making it perfect for startups, freelancers, or anyone who wants data clarity without a steep learning curve.

FAQs on LinkedIn analytics tools

Are there free LinkedIn analytics tools?

Yes, LinkedIn provides native analytics for personal profiles and company pages.

Also, some third-party tools offer free versions with limited features.

Can you export LinkedIn analytics data?

Yes, LinkedIn allows you to export your analytics data as an .XLSX file, so you can do further analysis and record-keeping. 

Platforms such as Vista Social also let you export your reports with LinkedIn data to CSV or PDF files. 

How do third-party analytics apps compare to LinkedIn native analytics tools?

Third-party tools often provide more comprehensive analytics, customizable reports, and additional reporting features such as competitor analysis and content scheduling, which may not be available in LinkedIn’s native analytics.

Skyrocket your marketing ROI with the right LinkedIn analytics tools

The right LinkedIn analytics tools can transform your social media strategy, providing deep insights into audience behavior, engagement trends, and content performance. 

Whether refining your posting schedule or measuring ROI, the best tools can empower you to make data-driven decisions and optimize your clients’ LinkedIn presence effectively.

Ready to take your LinkedIn analytics to the next level? Start your Vista Social account today and unlock smarter, more efficient LinkedIn and other social media channel marketing.