Spice up your clients’ content with the top LinkedIn post ideas we’ll share in this guide.
We get it.
Creating fresh, engaging LinkedIn posts for your clients can be a real head-scratcher.
It can be challenging to figure out which type of content angle or topic works.
The good news is that we’ve got your back.
Drum roll, please!
Presenting: A treasure trove of LinkedIn content ideas that can turn heads and skyrocket your likes, comments, and shares.
Kick back and relax as we go over the 101+ LinkedIn post ideas that can turn your client’s feed into THE go-to place to get exciting, relevant, and engaging content.
A LinkedIn post that gets tons of engagement can include the following.
The headline is the first thing people see—and it can either convince audiences to keep reading or click away.
So keep your client’s headline catchy and interesting to turn heads and encourage audiences to read to the end.
Create an engaging headline by including a problem, benefit, or something that sparks curiosity and interest.
If you include a problem or benefit your client’s post will address, keep the words simple and relatable to target audiences.
When adding the curiosity hook, throw in some spice to spark the audience’s need to learn more. A curiosity hook usually goes with a benefit or problem.
Essentially, create a headline that highlights a benefit or problem. Keep it curiosity-driven and relatable to your clients’ target audiences.
The post’s body or content should deliver the benefit or address the problem included in your client’s headline.
For instance, you can reinforce the benefit you want to offer your clients’ readers in your content and fulfill the purpose of creating the post.
Take it from American Business Executive, Beth Comstock, who said…
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
Get a load of these tips when creating your LinkedIn post’s body:
Don’t leave money, or in this case, engagement and conversion opportunities, on the table by not adding a Call-to-Action (CTA).
A CTA is a specific phrase or line that encourages and leads your clients’ audiences to act on their desired actions.
Your clients can have great LinkedIn posts, but without a CTA, they can miss massive engagement and conversion opportunities.
Consider these time-tested tips when adding CTAs to your clients’ LinkedIn posts.
Include elements that boost engagement, such as:
You can also include links to your clients’ other social media profiles. This way, audiences can easily find Instagram URL and Facebook profile links to connect with your clients and engage with their content on other platforms.
Need some inspiration for your client’s first or next LinkedIn post?
Check out the high-performing LinkedIn content ideas and examples from notable users below.
Creator coach and international speaker Matt Barker’s LinkedIn post on How to Stop Overthinking As A Creator gained significant likes, comments, and reposts.
The hook reels you in, and it resonates with target audiences.
The carousel post showing the top tips to stop overthinking and writing lays out all the benefits of the content for audiences.
The catchy headline and captivating visual elements make the LinkedIn post engaging and valuable to readers.
Want to stop your client’s followers in their tracks with a compelling one or two-liner LinkedIn post?
You can do what copywriting and ghostwriting expert Luke Matthews did with his post below about how you can build an online business in 2024.
The content’s layout is simple and direct, with encouraging and powerful messaging:
The post also sparks curiosity from readers, enticing them to know more and facilitating engagement.
Posts that share personal and professional experiences and wins can evoke positive emotions.
These content types help your clients connect with their audiences while inspiring them with their successes.
Speaker and Consultant Lara Acosta’s How Networking Changed My Life LinkedIn post is a classic example.
The Short LinkedIn Story caption before the headline is a great way to spark audience interest, enticing readers to engage with the content.
Plus, adding the high-quality, official event photo helps make her seem more professional and credible, which is always great for boosting engagement.
A LinkedIn post can be a great way to promote your upcoming event, like a promo, flash sale, or webinar.
A good example is the Strategise for Success in 2024 webinar announcement post by social media strategy and content consultant Sophie Miller on LinkedIn.
The post shows all the event’s relevant details.
The icing on top? The post includes the webinar’s main topics and other information, such as the Q&A and live teaching—all in one poster image.
It’s a great way to tell audiences and potential participants what to expect from the event, facilitating engagement and sign-ups.
People love a personal story because it tugs on their heartstrings, gives people something they can resonate with, and inspires.
Cupsly founder Niall Cleaver’s post about being dyslexic and building a startup covers all these.
The post touches on the personal journey and triumph over having dyslexia. It helps inspire people with the same condition and other audiences to achieve their dreams and succeed.
An inspirational post like this is always a winner and can rack engagement quickly.
A high-quality photo is also a nice touch to help capture and lead the audience’s attention to the post.
While it’s great to vary your clients’ LinkedIn posts, not all content types or topics are appropriate.
Below are the LinkedIn posts you should avoid posting on your clients’ feeds.
It’s great to stir the pot once in a while and share content that makes audiences think.
However, don’t go overboard with posts that foster negative energy and can divide your clients’ audiences.
These posts can hurt your clients’ brands and reputations, causing them to lose leads and potential clients.
Examples of controversial posts include topics around or related to:
Unless these topics directly relate to your client’s industry, it’s best to steer clear of them and stick to valuable and relevant content for target audiences.
Additionally, don’t share information before fact-checking its credibility since this can be deemed false or misleading content that violates LinkedIn community policies.
Political and religious posts are not necessarily bad, but they can cause division, alienate some people, and spark heated debates.
It can also cause audiences to make assumptions about your clients, which isn’t always positive.
Instead of political or religion-related content, focus on industry-related posts that add value to your clients’ brands and provide benefits to target audiences.
You can also create posts that explain what your clients do and how they can solve potential customers’ needs.
Remember to keep everything professional and compliant with the LinkedIn Professional Community Policies.
Sprinkling personal content, such as announcing your client’s latest achievement or recent promotion, is great for connecting with LinkedIn audiences better.
Must read: How to Add a Promotion on LinkedIn [Step-by-Step + Pictures]
However, don’t go overboard and share overly personal details and content since these can make your clients seem unprofessional.
Stick to generally personal yet professional content, such as:
LinkedIn is an excellent platform for B2B platforms.
But LinkedIn can be a more effective platform to build relationships, networks, authority, and a following instead of a space to pitch your clients’ products and services.
Sure, the ultimate goal of your clients’ LinkedIn posts can be to boost conversions and sales.
However, LinkedIn users respond better to content they can trust and provide them value than to a post that’s too sales-y.
Instead of aggressive sales pitch posts, create content that shares industry knowledge, solves a problem, and other topics relevant to your clients’ target audiences.
Too aggressive sales posts can be flagged as spam content, which the platform can limit or remove.
Driving significant engagement takes more than creating amazing LinkedIn posts.
You need to plan your clients’ content, know the best times to post, and schedule them to publish when the target audience is most responsive.
A modern Social Media Management (SMM) platform like Vista Social.
Vista Social has everything you need and more to simplify and supercharge planning and scheduling your clients’ LinkedIn and other social media content.
The platform’s LinkedIn management tools for business include the following features.
Vista Social’s Publisher lets you create your clients’ posts and schedule them for auto-publishing.
Click the publish icon after linking your client’s LinkedIn company page or personal profile.
You can create a new post, find content ideas, create multiple posts for bulk publishing, or use Vista Social’s Smart Publishing option to share third-party content such as videos and blogs, or add an RSS feed.
Select New Post when creating one post for auto-publishing.
Next, create your client’s LinkedIn page post by adding captions or text (maximum 3,000 characters), uploading the image or video, and adding hashtags.
You can also set up or turn on features such as:
After customizing your client’s post, set it to auto-publish on a specific time and date.
You can save the post as a draft if it needs further or client review, publish it now, or add it to a scheduled post queue.
Vista Social lets you schedule the following content types for auto-publishing on the LinkedIn platform:
Plan, develop, organize, and manage all your clients’ drafts, published, and scheduled posts in one place with Vista Social’s collaborative content calendar.
Find content quickly using the filter by profile, tag, and date.
Vista Social offers a built-in approval workflow to streamline agency collaboration, peer and client review, and legal and compliance purposes.
The platform also has an AI LinkedIn post generator that instantly generates post caption options based on your preferred tone of voice, language, topic, and keywords.
Instead of logging into each of your clients’ LinkedIn and other social media accounts to view and respond to comments and messages, use Vista Social’s Social Inbox to do everything in one place.
You can save time and effort while collaborating with your internal team using the feature.
Other key features
Vista Social’s other handy SMM features include:
Create a Vista Social account now to see the SMM platform in action.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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