12 Instagram Analytics Tools for 2025

With the right Instagram analytics tools, turning your data into actionable insights doesn’t have to be like brain surgery. 

Being a busy social media manager means you have tons of Instagram content to create, engagement to boost, and trends to hop on. 

The question is, how do you know your efforts work without manually tracking and measuring your key metrics?

This is where Instagram analytics tools come in.

The tools can turn piles of your clients’ Instagram data into valuable insights, helping you drive significant results while improving your strategies. 

In this guide, we’ll cover the top 12 Instagram analytics platforms that should have been in your toolkit—like yesterday. 

Ready to find the game-changing tools that can level up your Instagram marketing strategy?

Let’s dive right in. 

What you will learn

• What are Instagram analytics tools?
• Why use Instagram analytics tools
• What key features should you look for in Instagram analytics tools?
• Top 12 Instagram analytics tools
• FAQs on Instagram analytics tools
• Choose the right Instagram analytics tools for you

What are Instagram analytics tools?

Instagram analytics tools gather data on your clients’ posts, Stories, reels, and overall profiles to show how their content performs. 

Must read: Can You See Who Views Your Instagram Profile? [2024]

The tools can track follower growth, engagement rates, impressions, reach, and the best times to post.

Instead of guessing what’s working, analytics tools help you spot trends, understand your clients’ audiences better, and make data-driven decisions to fine-tune your strategy. 

Think of them as your go-to sidekick for saving time, boosting results, and proving ROI (because, let’s face it, you need to show clients why they chose you). 

Why use Instagram analytics tools

Running Instagram campaigns without analytics tools is like flying blind— it will likely end in disaster. 

So, use reliable tools to avoid guesswork and enjoy the following perks. 

• Develop a smarter Instagram marketing strategy. Analytics tools can tell you what works and what flops (and why) so you can create content that resonates with your clients’ audiences
• Save time. Many Instagram analytics software can automate reporting, saving you from manually crunching numbers. You can get back precious time and energy that you can refocus on developing and improving your strategy
• Gain valuable audience insights. The right analytics tools can help you understand your Instagram audience’s preferences, behavior, and peak activity periods. You can leverage the insights to tailor your strategy to boost audience engagement
• Make data-driven decisions. The insights from analytics tools allow you to rely on hard data insights that help inform and shape your clients’ Instagram ads, posts, engagement strategies, and growth tactics
• Prove ROI. The best way to show your clients how your Instagram marketing efforts contribute to their bottom lines which you can uncover through robust Instagram analytics platforms

What key features should you look for in Instagram analytics tools?

While Instagram analytics tools can have various functionalities and tools, keep your eyes peeled for the essential features below. 

• Comprehensive metrics. Beyond likes and comments, look for tools that track reach, impressions, saves, and follower demographics.
• Customizable reports. Analytics tools can save you time with pre-made templates and tools to help tailor reports to match your clients’ unique Key Performance Indicators (KPIs)
• Competitor analysis. Opt for Instagram analytics tools that allow you to see how your clients stack up against the competition and uncover trends worth jumping on
• Audience insights. Analytics tools help you deep dive into your audience’s preferences, behaviors, and active hours, which you can use to sharpen your strategy
• Real-time updates. Stay agile with Instagram analytics tools that provide live performance tracking so you can pivot your strategies on the fly
• Integration capabilities. Choose analytics tools that integrate with other platforms you use, such as scheduling tools or Customer Relationship Management (CRM) software

Top 12 Instagram analytics tools

Find the right platform for turning Instagram data into insights, starting with the tools below.

1. Vista Social

Get all your social media publishing, engagement management, analytics, and reporting done seamlessly with the all-in-one platform Vista Social. 

The social media management software helps you track and measure your clients’ Instagram performance effortlessly with Instagram reports. 

Key analytics features

Vista Social’s Instagram reporting tool helps you:

• Quickly spot your clients’ top-performing posts based on comments, likes, and engagement insights
• Compare key metrics across one or multiple Instagram profiles
• Generate or customize presentation-ready Instagram reports 
• Track your clients’ Instagram impact based on follower growth, engagement, sentiment, conversions, hashtag trends, and paid content performance

Vista Social lets you schedule your Instagram reports and other social media reports to run and share automatically with team members and clients.

You can export your reports as CSV or PDF files or through a shareable link.

With the Report Builder, you can easily create custom Instagram analytics report templates to help you dive deeper into your clients’ data.

Besides a social media analytics tool, Vista Social offers more features such as:

• Facebook, TikTok, YouTube, and Instagram scheduling for auto-posting, including post queueing and bulk publishing
• AI Assistant
• Content calendar
• Social listening tool
• Social Inbox
• Review management
• Link in bio tool
• Employee advocacy
• Optimal posting time suggestions
• Etc.

Who should use Vista Social?

Vista Social’s vast array of social media management and analytics features make it an excellent tool for the following.

• Social media managers
• Brands
• Agencies
• Content creators and influencers
• Small to medium businesses
• Marketers

2. Instagram Insights

Image source: instagram.com

Instagram Insights is the platform’s built-in analytics tool to help business and creator accounts understand their audience and content performance.

Key analytics features

• Engagement metrics monitoring tools that help Instagram business accounts track reach, impressions, profile visits, and interactions, such as clicks on links or buttons.
• Audience demographic data that offers insights into your clients’ follower locations, age groups, gender, and active times
• A content analysis feature that highlights your clients’ top-performing posts, Stories, and Reels, including key Instagram metrics for each
• Activity insights that provide data on account-level activities such as website clicks, call-to-action clicks, and profile visits, giving you an overview of how users interact with your clients’ Instagram pages

Must read: Top 8 Instagram Theme Pages Worth Following: Ultimate Guide

• Story and Reel Analytics tools that track views, taps (forward or back), exits, and completion rates for Stories and Reels. The insights can help you refine your short-form content strategy and boost your clients’ Instagram presence
• Hashtag performance tool that allows you to see which hashtags drive the most reach and engagement on your posts

Who should use Instagram Insights?

Instagram Insights can be Ideal for small businesses, individual creators, or anyone starting with analytics who needs basic performance insights without additional costs.

3. Hootsuite Analytics

Image source: hootsuite.com

Hootsuite Analytics is part of the broader Hootsuite suite, known for its ability to manage and analyze your connected Instagram profiles and other social media pages in one place.

Key analytics features

• Cross-platform tracking that analyzes data on Instagram, Facebook, (X) Twitter, LinkedIn, and other social media platforms
• Customizable and in-depth reports that you can generate and tailor to your team and clients’ goals and KPIs
• Competitor analysis that can monitor the social performance of your clients’ competitors for benchmarking 
• Posting recommendations that suggest the best times to post for optimal engagement
• Content insights that show your clients’ top-performing Instagram posts, including Stories and Reels, to help you determine what resonates most with audiences

Must read: Instagram Reels Analytics Ultimate Guide: Tips & Examples

Who should use Hootsuite for Instagram analytics?

Hootsuite Analytics can best suit social media managers and agencies juggling multiple accounts or clients.

4. Sprout Social

Sprout Social combines powerful social media management with advanced analytics, making it a favorite for larger organizations.

Key analytics features

• Instagram post performance metrics that give you detailed insights into individual post performance, helping you evaluate content effectiveness
• Audience growth tracking tools that monitor changes in your client’s follower count over time
• A sentiment analysis tool that uses AI to gauge the tone and sentiment behind audience interactions 
• A trend analysis feature that helps you identify emerging content trends and audience behaviors to keep your strategy current and competitive
• Custom reporting tools that you can easily tailor to show the metrics most relevant to your clients
• Collaboration tools that integrate analytics into your team workflows, allowing for smoother collaboration and strategy alignment
• A competitor analysis feature that monitors competitors’ Instagram accounts to benchmark performance and identify industry trends or opportunities

Who should use Sprout Social?

Sprout Social is a top Instagram analytics tool for large marketing teams, agencies, or data-driven organizations that need enterprise-level social media management and analytics features.

5. Later

Later is designed to help users visually manage and schedule Instagram content and comes with essential analytics.

Key analytics features

• Engagement metrics tracking for KPIs such as likes, comments, and overall engagement rates
• Best times to post suggestions that show the optimal times based on your clients’ audience activity
• Instagram Story analytics that provides insights into your clients’ Story performance, including impressions, reach, completion rates, and reply counts
• Follower demographics that give you insights into follower locations, age, gender, and growth trends

Who should use Later.com?

Content creators, influencers, and small businesses looking to simplify their planning and analytics processes can benefit from Later.  

6. Iconosquare

Iconosquare specializes in in-depth analytics for Instagram and other social platforms. 

Key analytics features

• A Follower Evolution tracker that monitors follower growth over time, helping you identify trends and evaluate your campaign’s impact
• Engagement metrics tracking for posts, Stories, and Reels, providing insights into your clients’ audience interactions
• A competitor analysis tool that lets you benchmark your clients’ Instagram performance against competitors and identify opportunities for improvement
• Hashtag performance feature that analyzes the effectiveness of hashtags, helping you refine your strategy for better Instagram engagement and reach
• Content performance insights that highlight your clients’ top-performing posts and Stories, offering detailed metrics to understand what resonates with their audiences
• Customizable dashboards that let you create personalized dashboards to highlight crucial metrics and insights 
• Automated reporting options that let you generate scheduled reports with visual graphs and charts, making it easy to share insights with your team and clients

Who should use Iconosquare?

Iconosquare is particularly useful for brands, agencies, and marketers who need advanced analytics and reporting to optimize Instagram strategies.

7. Buffer Analyze

Buffer Analyze is an extension of the platform’s social media suite. It offers streamlined Instagram analytics for smaller teams.

Key analytics features

• Engagement Insights that helps you uncover insights into your clients’ post engagement and audience growth
• User-friendly reporting tools that simplify Instagram analytics data visualization to help you and any viewer understand insights in a snap
• Content performance analytics that identifies which posts resonate most with your clients’ audiences

Who should use Buffer Analyze?

Buffer Analyze can be great for small businesses and solo marketers who want easy-to-use Instagram and other social analytics.

8. Agorapulse

Agorapulse combines social media management with robust analytics, prioritizing user-friendly workflows.

Key analytics features

• Content Performance analytics that gives insights into the performance of posts, Stories, and Reels, offering detailed metrics to identify top-performing content
• An Audience Insights tool that gives you demographic data about your clients’ followers, including location, age, and gender, that can shape and inform your content strategies
• Customizable reports that can generate detailed, visually appealing reports tailored to your specific goals and shared with stakeholders
• Story and Reel analytics that tracks metrics like views, completion rates, and interactions for Stories and Reels, helping you optimize short-form content

Must read: Instagram Reels vs Story: What’s The Difference

Who should use Agorapulse? 

Agorapulse is ideal for teams and agencies looking for in-depth analytics paired with comprehensive social media management tools.

9. trendHERO

trendHERO is built for influencer analytics and helps brands evaluate Instagram influencers, accounts, and campaigns.

Key analytics features

• An engagement rate tracking feature that monitors how effectively an influencer engages their audience.
• Influencer outreach, including tools for discovering and connecting with social media influencers
• Follower demographics, including followers count history, best times for posting, ad efficiency, account mentions, and engagement rate dynamics
• Essential analytics tools like influencer content analysis, Account Quality Scoring, fake follower checker, and more

Who should use trendHERO?

trendHERO can be the perfect tool for marketers and brands running influencer marketing campaigns.

10. Facelift Data Studio

Facelift Data Studio (formerly Quintly) is a professional social media and Instagram analytics app that provides robust tools for evaluating and optimizing Instagram performance for businesses and agencies.

Key analytics features

• Instagram metrics tracking that offers in-depth analytics for engagement, follower growth, reach, impressions, and other performance indicators
• Customizable analytics dashboards that you can easily personalize to visualize your crucial metrics
• A competitor benchmarking tool that analyzes competitor accounts to compare performance and uncover growth opportunities
• Cross-platform analysis that tracks Instagram with platforms such as Facebook and LinkedIn for a unified view of your clients’ social performance
• Automated reports that you can schedule 

Who should use Facelift Data Studio?

Facelift Data Studio is best suited for data-driven marketers, agencies, and businesses that need advanced reporting and competitor insights. 

11. Social Blade

Social Blade is a free analytics tool that tracks user statistics for YouTube, Instagram, and other social networks. 

Must read: How to Share a YouTube Video on Instagram Story

It offers straightforward metrics to help beginners and small businesses understand user growth and trends.

Key analytics features

• Follower growth tracking that monitors daily and monthly follower changes to help you identify patterns and trends
• Engagement rate analysis that tracks metrics such as likes and comments to calculate engagement rates.
• Historical data insights that show your clients’ account growth and performance for trend analysis

Who should use Social Blade?

Social Blade can be a great option for beginners, small businesses, and individuals seeking a user-friendly and free Instagram analytics tool for basic Instagram insights.

12. Keyhole

Keyhole is a real-time analytics and campaign tracking tool known for its effectiveness in monitoring Instagram hashtags and influencer campaigns.

Key analytics features

• Hashtag performance monitoring that tracks the reach, impressions, and engagement generated by specific hashtags to help you optimize your clients’ hashtags
• Campaign analytics that gives you metrics on the success of influencer or brand campaigns, ROI tracking, and Instagram audience engagement
• Sentiment analysis that shows you insights into audience sentiment to determine how viewers perceive your clients’ Instagram content or campaigns
• Real-time data visualization that displays live analytics through intuitive dashboards for immediate performance insights

Who should use Keyhole?

Keyhole is a handy solution for marketers and agencies focused on running hashtag campaigns, tracking influencer marketing efforts, or gaining real-time campaign feedback.

Must read: Hashtag Analytics Guide: With Tips, Tools, and Strategies

FAQs on Instagram analytics tools

What are the best Instagram Analytics tools? 

The best tool depends on your unique needs. 

Some Instagram tools offer basic functionalities, while others provide more advanced and premium analytics features.

For instance, Vista Social provides a complete social media management platform with comprehensive Instagram analytics.  

How do you choose the right Instagram Analytics tool? 

Consider your needs, such as the metrics and analytics to track (e.g., engagement, audience demographics), ease of use, and whether you need real-time data. 

Check tools with a free trial or free plan. 

How often should you analyze my Instagram metrics? 

Regular weekly or monthly analysis is essential to track trends and adapt your strategy. 

However, real-time monitoring can be helpful for certain campaigns or events.

Choose the right Instagram analytics tools for you

Looking for the best Instagram analytics tools on the market for your team and clients can take time and research. 

Use this guide as your jumping-off point to find the best-fitting platforms to take your Instagram analytics to the next level.

Leverage Vista Social’s one-stop solution for everything, from social media publishing and engagement management to powerful Instagram analytics and reporting.

Create your Vista Social account now.