10 Facebook Analytics Tools Used by Top Marketing Agencies

To truly grasp your clients’ Facebook campaigns, using reliable analytics tools is a must.

Knowing whether their marketing efforts are achieving the desired results is key to optimizing strategies.

However, it takes more than just checking likes and views to assess success; you need to dig deeper to see what’s really working and what needs improvement.

That’s where using reliable Facebook analytics tools come into play.

In this guide, we’ll explore the top ten tools that go beyond the surface numbers, providing insights that can help you enhance your strategies and deliver outstanding results for your clients.4o mini

What you will learn

• What are Facebook analytics tools?
• Why should you use Facebook analytics tools?
• What are the top 10 Facebook analytics tools for seamless analysis and reporting?
• What do social media marketing experts say about Facebook analytics and data?
• What are the Facebook analytics FAQs?
• Which Facebook analytics tool should you choose?

What are Facebook analytics tools?

Facebook analytics tools are software or apps that help users track, measure, and analyze campaign and content performance on the social media platform. 

The tools can give valuable insights into your clients’ Facebook audiences, paid ads, and content performance metrics, such as likes, click-throughs, engagement, comments, and views. 

Facebook analytics tools can also help you gain key insights, such as the users who follow your clients’ accounts and view their posts.

These insights can help you and your clients make data-based decisions and optimize their Facebook marketing strategies. 

Must read: How to Create a Poll on Facebook: A Complete Guide [2024]

Why should you use Facebook analytics tools?

Using robust Facebook analytics tools offers undeniable benefits, including the following. 

Understand audience behavior better

Facebook analytics tools can help you uncover insights into who’s interacting with your clients’ content, including their interests and when they’re most active on the platform. 

The insights allow you to tailor your clients’ content to their target audiences and create more personalized posts and interactions that drive engagement and conversions. 

Track essential metrics in real time

Analytics tools help you track your clients’ reach, conversions, and engagement as they happen. 

This real-time tracking allows you to gain quick insights, promptly adjusting your clients’ content, campaigns, and strategies to improve results. 

Optimize Facebook ad spend

Facebook analytics tools can uncover which ads perform well (and not well), which helps your clients allocate their budget properly. 

This way, your clients get the most out of their Facebook ad spend and optimize their campaigns more effectively. 

Measure Facebook marketing ROI 

Determining the impact of each Facebook marketing campaign is crucial for proving your agency’s worth to clients and ensuring that you’re delivering significant results. 

Facebook analytics tools can track how your agency’s marketing efforts translate into actual results, such as increased brand awareness or more leads and sales.

Must read: How to Get Clients on Facebook (A Guide for Agencies)

The tools help determine whether you drive significant returns and position your clients to meet their Facebook marketing goals. 

Automate reporting

Gathering, tracking, and measuring your clients’ Facebook marketing data manually takes a lot of time and effort. 

Plus, it can be open to human errors, leading to inaccurate information and results. 

Analytics tools provide a solution by automating the entire process, from data gathering to report generation. 

The right tool can make reporting and data-sharing quick and easy, allowing you to focus on more critical tasks such as strategy development.  

What are the top 10 Facebook analytics tools for seamless analysis and reporting?

Take your pick from the leading Facebook analytics tools below. 

1. Vista Social

Vista Social is a modern social media management and optimization platform. 

It has all essential and sophisticated features, from social media content scheduling and profile management to Instagram, YouTube, and Facebook analytics. 

Key analytics features

The platform’s social media analytics feature can seamlessly track and measure Facebook Page performance metrics. 

Vista Social can generate social media performance and post performance reports for your clients’ Facebook pages based on the following metrics:

• Number of fans (followers) to show audience growth
• Engagement based on the number of fan interactions, such as comments, likes, reactions, and private messages
• Brand awareness score based on the number of brand mentions and shares of your clients’ content
• Post impressions (organic and paid)
• The number of interactions generated by hashtags used in your clients’ posts
• The total number of posts on your clients’ linked Facebook account
• The top-performing posts

Important note: After connecting your clients’ profiles, the platform takes two to three hours to complete your first analysis. 

The social media performance report now includes a grid view of your selected client profiles on your dashboard for easy comparison.

You can also create custom report templates using the platform’s Report Builder. 

Custom report templates allow you to analyze your client’s Facebook Page performance thoroughly.

Must read: Mastering Social Media Analytics: How to Create Custom Reports

The best part is that you can schedule your social media reports to auto-generate and share with your team and clients.

You can export the report to PDF or CSV or make things easier by instantly generating a shareable link.

Vista Social’s other key analytics features include:

• Sentiment analysis
• Competitor report
• Team performance report
• White-labeled reports
• Access your reports through the Vista Social mobile app

Must read: Social Media Sentiment Analysis: A Comprehensive Guide

Pros 

• Easy to use and incredibly intuitive
• Automated report generation and sharing
• Visually appealing data visualizations 
• Custom social media report templates
• The platform provides comprehensive documentation and resources to walk you through each feature, including analytics and reporting
• Cost-efficient and offers essential and advanced features that you can’t get with more expensive tools
• Integrates with many social media platforms 
• Includes an advanced ChatGPT-powered AI Assistant

Cons

• The free trial for premium accounts is only good for 14 days

2. Mention

Image source: mention.com

Mention is a social media monitoring tool that lets you follow online conversations around your clients’ brands. 

The tool lets you join conversations quickly and gain actionable insights to shape and inform your social media strategy. 

Mention provides intuitive visualizations you can easily compile into beautiful reports based on your clients’ Facebook pages and performance data. 

Key analytics features

Mention’s main social media analytics tool includes the following features. 

• Reports across social media and other channels
• Competitor data comparison, tracking, and insights to help your clients maintain a competitive advantage
• Social listening and market trend reports
• Scalable, automated, and easy-to-share reports across your team
• Custom and white-labeled reports
• Scheduled reports 

Pros

• Includes advanced analytics features
• Offers handy mention tracking and social listening
• Visually appealing reports

Cons

• Expensive compared to other tools with similar or more advanced features
• Limited social media management features (only social listening and analytics)

3. Keyhole

Image source: keyhole.co

Keyhole is a social media analytics and listening tool with a dedicated Facebook analytics feature. 

The tool can help you understand how your clients’ perform on Facebook and what their followers and other users say about their brands. 

Must read: How to Get Followers on Facebook in 2024: Proven & Easy Ways

Key analytics features

The tool’s essential Facebook analytics features include the following:

• Track your clients’ and other Public Facebook Pages to unlock valuable insights and compare their performance
• Facebook hashtag tracking and analysis
• Competitor analysis based on Facebook page performance and engagement
• Sentiment analysis
• Recommendations to help grow your clients’ Facebook pages

Pros

• Offers extensive features
• Provides optimization recommendations
• Tracks and measures a lot of critical metrics
• Easy to use

Cons

• Costly compared to similar tools
• The individual plan offers limited data

4. Meta Business Suite

Image source: facebook.com

Meta Business Suite is a free service that lets you manage all your Facebook, Instagram, and Messenger activities from one place.

Must read: How to Unlink Facebook And Instagram: Easy Steps [2024]

It includes a native Facebook analytics tool that tracks and measures your clients’ critical engagement metrics, such as likes and comments, including organic and paid reach. 

The tool lets you compare your clients’ data to previous periods to monitor and analyze their Facebook Pages’ growth.  

Key analytics features

Below are some key data and insights you can get from the tool.

• Demographic insights into who your clients’ Facebook page followers are, including potential audience size
• Facebook video post performance, including returning vs. new viewers and average watch time
• A comparison of your client’s Facebook page performance against other businesses within the same category based on the frequency of published posts and the number of interactions and followers
• Personalized recommendations based on your clients’ analytics data. For example, if your client’s engagement is low, the tool will suggest posting two to three times a week to keep audiences engaged and grow their reach

Pros

• It is a native tool, which means you won’t need to install or pay for third-party software
• Completely free
• Offers personalized recommendations to optimize your clients’ Facebook Page performance

Cons

• Focused on analytics features, which means it has no other tools like social listening
• The tool’s insights are not as deep as other third-party tools
• The interface can be complex and overwhelming to navigate and use

5. Social Status

Image source: socialstatus.io

Social Status is a social media analytics and reporting platform that automates reporting, allowing you to extract actionable insights quickly. 

The tool’s most notable feature is its monthly benchmarks, which are based on posts across various social media channels and industries. 

Key analytics features

Social Status offers the following main features.

• Automated social media reports that you can customize and white-label for each client
• Competitor Analytics tools to help you determine the strategies and content your clients’ competitors use to build Facebook and other social media platform engagement
• Profile Analytics tools to help you track your clients’ owned profiles and pages on Facebook, TikTok, Instagram, YouTube, etc., from one dashboard
• An Influencer Analytics feature that consolidates all your clients’ creator and influencer campaign performance into one space
• Ads Analytics that offers robust reporting for Facebook and other social media profiles and pages. The feature supports all ad objectives and offers extensive filtering options and segmentation

Pros

• Provides deeper insights than other Facebook analytics tools
• Offers benchmarking figures
• User-friendly
• Comprehensive reports

Cons

• Not an all-in-one tool (no inbox management or social media content publishing features)

6. Metricool

Image source: metricool.com

Metricool is a social media analytics and planning solution that helps users manage, analyze, and measure digital campaigns and online content. 

As an official Meta partner, the tool offers deep integration with Facebook and other Meta-owned apps such as Instagram.

Metricool’s dashboard simplifies tracking your clients’ Facebook and other social media page performance.

Data is visualized through tables and graphs and broken down by key metrics such as engagement, reach, and impressions. 

The tool can also analyze influencer data to help you find the right collaboration opportunities for clients. 

Key analytics features

Metricool’s analytics features include the following:

• A Looker Studio Connector that lets you combine your clients’ Facebook analytics data with other social media and business data
• Cross platform analytics for seamless social media data tracking and analysis
• A Report Builder that lets you create reports from scratch or use customizable reporting templates. Plus, you can automate sharing reports
• Competitor analysis

Pros

• Cost-effective
• Offers unlimited historical data
• Includes advanced analytics features

Cons

• The customizable templates are only available with the Advanced plan
• The Looker Studio Connector is only available with the Advanced plan

7. Sendible

Image source: sendible.com

Sendible is a social media management platform that offers analytics dashboards and white-label reports for your client’s Facebook and other social profiles and pages. 

The tool’s reporting features include ready-to-use templates for in-depth Facebook reporting. 

You can also create reports from scratch using Sendibe’s drag-and-drop report builder. 

The tool includes more than 200 data modules and allows you full control over the layout.

Each module shows various analytics data. 

For instance, the Facebook Activity Overview summarizes your clients’ total reach, impressions, messages, mentions, and engagement.

Other insights you can get with Sendible include:

• Your clients’ optimal posting times on Facebook
• Most engaged followers
• Best-performing posts
• Average engagement rates

Key analytics features

Below are Sendible’s core analytics features.

• Facebook analytics
• White-labeled dashboards and reports
• Automated reporting

Pros

• Offers handy features best suited for teams and agencies
• Provide white-label reports and dashboards
• Includes advanced social media reporting
• The tool has essential team collaboration features

Cons

• The tool doesn’t offer a free plan
• Custom and email reporting is only available with the White Label plan and higher-tier paid plans

8. Agorapulse

Image source: agorapulse.com

Agorapulse is a social media management software with a notable feature: Return on Investment (ROI) analytics. 

The feature can tell you how your clients’ Facebook campaigns and marketing efforts translate into dollars (or the currency your clients use). 

Agorapulse helps you measure ROI in two ways. 

The first method is to enter your value for specific metrics, such as a dollar for each link click or a thousand impressions. The tool will use that value to calculate your client’s ROI within a given period. 

The second option is to connect your clients’ Google Analytics accounts. 

Agorapulse will determine ROI based on your client’s generated website traffic via Facebook and other social channels and the revenue or transactions the traffic generates.

Other metrics that Agorapulse will track and measure include your clients’ Facebook impressions, user activity, audience growth, audience demographics, and engagement.

Additionally, Agorapulse includes a brand awareness score metric based on the number of post shares and mentions your clients get on Facebook. 

Key analytics features

Check out Agorapulse’s main analytics features below. 

• Community management reports that track your clients’ sent Facebook replies and items reviewed. It can also analyze your team’s performance within Agorapulse
• Comprehensive and detailed analytics reports based on content, audience, competitors, and other crucial social media data and metrics
• Social media ROI that analyzes and measures your clients’ Facebook posts and pages’ ROI based on conversions, traffic, and generated revenue

Must read: Facebook Post Formatting: Ultimate Guide

Pros

• Provides detailed and in-depth Facebook reports
• Includes many metrics that other similar tools don’t offer
• One of the Facebook analytics tools that measures ROI
• Relatively easy to use and packed with features

Cons

• The tool has a higher starting price than similar Facebook analytics tools
• The tool can get expensive for smaller teams

9. Iconosquare

Image source: iconosquare.com

Iconosquare is a social media management tool with a reliable analytics feature. 

The tool lets you create your custom analytics dashboard and specify the key metrics you want to track and matter most to your clients.

Choose the date range you want to see, drag and drop the KPIs and graphs to your preferred sections on the dashboard, and sort and reorder them accordingly. 

After setting up your dashboard, you can get automated reports in your inbox. 

Iconosquare offers 100+ metrics, including Facebook engagement rates, reach, and follower evolution.

The tool’s social listening tool integrates into its analytics feature. 

It allows you to seamlessly track competitors and hashtags and benchmark your clients’ performance against industry standards. 

Must read: Hashtag Analytics Guide: With Tips, Tools, and Strategies

You can include your clients’ social listening insights in your automated monthly reports.

Key analytics features

• Facebook engagement insights based on metrics such as engagement rate, post shares, comments, clicks, reactions, clicks, and more
• Facebook audit with performance review and tips to improve your clients’ FB pages for free
• Customizable reports and dashboard 
• Facebook audience insights based on fan growth, audience languages, top countries, gained and lost fans, and more

Pros 

• Offers an intuitive user interface 
• Provides an all-in-one solution, offering more than Facebook Analytics 

Cons

• No free plan
• The platform’s support could be improved

10. Pallyy

Image source: pallyy.com

Pallyy is a social media management platform with Facebook and other social channel analytics features. 

The simple yet powerful tool’s analytics dashboard can give insights into your clients’ Facebook pages and audiences. 

Other key information and insights the tool tracks and measures include the following:

• The number of Facebook followers or fans your clients gained or lost over time
• Recent post insights, such as the number of views, engagement, and impressions
• Competitor insights based on engagement rates and the number of followers

Key analytics features

• Access to historical data, which lets you compare your clients’ current performance with up to two years of previous data 
• Custom reports, data modules, and dashboard using the report builder 
• Facebook analytics through Key Performance Indicator (KPI) tracking 

Pros 

• Offers a user-friendly interface with an excellent visual UI 
• Affordable
• The tool comes with visually appealing reports

Cons

• The tool doesn’t include social listening and mention tracking
• The tool charges separate fees for additional social sets, which can get expensive if your agency manages many Facebook accounts
• The tool’s free plan only offers 30 days of historical data

What do social media marketing experts say about Facebook analytics and data?

Check out these quotes on Facebook data and analytics from the top social media marketing leaders and influencers. 

• Neil Patel: “The key is to take that (Facebook Insights) data and create something meaningful with it. Use the data to track the performance of your page, find emerging patterns, and develop a more effective social media strategy.” 
• Jay Baer: “Facebook insights are simply numbers, and the marketer’s mission to understand what does and doesn’t work in social media marketing relies far more on finding answers to “why,” “so what” and “now what” questions.”
• Jeff Bullas on how businesses can determine the right agencies to help run their Facebook ads and campaigns: “The best agencies rely on data to make decisions and are comfortable with in-depth analysis and reporting.”
• John Loomer: “The important thing is that you bypass vanity stats and begin to track relevant metrics that produce meaningful data you can use to fine-tune your Facebook marketing.”

What are the Facebook analytics FAQs?

What analytics tool does Facebook use?

Meta Business Suite replaced the native Facebook Analytics tool. 

The tool includes features that allow you to access and view Facebook Page trends, metrics, and visual reports to gain insights into your clients’ Page and individual post performance. 

What is the best Facebook analytics tool for marketing agencies?

It depends on your agency’s needs, including factors such as your budget, preferred basic and advanced features, and clients’ unique requirements. 

Ideally, the best Facebook analytics tool for your agency can help you streamline your workflows, help you extract actionable workflows, and prove your value to your clients. 

Can you track Facebook data with Google Analytics?

Yes, you can monitor your clients’ Facebook data via Google Analytics through the following ways:

• Analyze Facebook campaign performance in Google Analytics
• Analyze your clients’ ad set and ad level performance in Google Analytics
• Compare your clients’ Facebook Ads and Google Ads performance by tracking the impact of link clicks on ad content changes

Which Facebook analytics tool should you choose?

The right Facebook analytics tool will address your agency’s needs, from the dedicated analytics features to the pricing plans. 

Your best bet is to leverage a one-stop-shop platform like Vista Social. 

The platform has everything you need, including the following sophisticated features.

• A social media publishing feature that lets you schedule posts for auto-publishing on Facebook, Instagram, YouTube, LinkedIn and others
• A collaborative content calendar for seamless content planning, development, and management
• A social media engagement tool featuring a unified Social Inbox 
• A hashtag generator to help you find relevant and trending hashtags for your clients’ posts
• A social media listening tool for tracking brand mentions and relevant keywords
• And more

Create your Vista Social account now.