Features
Solutions
Channels
Updated on June 1, 2024
13 min to read
Content Writer
Published May 8, 2024
Here’s a truth bomb…
You need the best social media management platform to efficiently manage multiple client profiles and grow your agency, business, and brand.
After all, a reliable platform can streamline your team collaboration and workflows, eliminate bottlenecks, and save you time and effort—let alone skyrocket your productivity.
The challenge lies in finding a platform that perfectly aligns with your ever-evolving business needs.
That’s why we’ve compiled a list of the top platforms for social media management to help you choose the best.
This exclusive guide covers the best platforms for social media management, covering everything from each platform’s key features and integrations to pros and cons and pricing.
Ready? Let’s go!
Let’s start with a short introduction of who we are.
Vista Social is a unified social media management tool designed to help you achieve unmatched efficiency and simplify team collaboration. It is powered by features like bulk scheduling, seamless publishing, analytics for post performance, monitoring, link in bio, and more.
We are your one-stop-for-all platform to save time, get creative, hop on hot social media trends, and drive big results to prove ROI.
The platform’s best-in-class social media publishing features continue to help companies deliver content at scale, skyrocket their impressions by over 200%, and streamline their social media.
Vista Social is perfect for agencies, multi-location businesses, enterprises, social media managers, and freelancers who manage multiple accounts.
We understand that not everybody has a flex marketing budget. With Vista Social’s affordable pricing plans, you can access robust, comprehensive social media marketing features without breaking the bank.
The platform’s core features include the following.
Publishing
Vista Social’s Publisher simplifies and supercharges planning, creating, and scheduling your clients’ posts for auto-posting.
After connecting your clients’ Facebook, Instagram, TikTok, and other social media profiles to the platform, you can easily upload their photos or videos and customize their posts using our deep integrations.
The Publisher comes with an AI Assistant powered by ChatGPT-4, a super-friendly tool for managing and driving high content volume.
The intuitive tool can instantly generate and improve your post captions with high-volume keywords, optimized descriptions, and clever taglines, saving you a LOT of time and effort.
You can also add hashtags and links, mention other users, and tag the location in your clients’ posts right from the Publisher.
Once the post is ready, you can set a date and time to auto-publish your client’s post. Vista Social will even recommend optimal posting times.
The platform lets you publish social media content in bulk or add scheduled posts to a queue.
It also offers a Smart Publisher that allows you to share third-party content, such as blogs and videos, by adding an RSS feed or listing related keywords.
The content calendar lets you view and manage all your clients’ drafted, scheduled, and published posts so you never lose sight of the forest or the tree.
Reports and analytics
Know what’s working and needs improvement by tracking and analyzing your clients’ post performance and audience engagement.
Leverage Vista Social’s robust analytics and reporting features to manage everything from one dashboard, quickly generate reports and create templates.
It’s a unified way to monitor, optimize, and generate quality content over time!
We’re all about real-time, real impact!
Vista Social will sync and refresh your reports’ data every five to six hours to ensure you get the latest information available within those intervals.
Vista Page
Drive traffic to high-value pages from organic social with Vista Social‘s seamless integration: Vista Page!
The platform’s Vista Page is more than a link in bio tool. It comes with landing pages you can customize and turn into micro websites for your clients.
You can add headers, buttons to social links, YouTube videos, image link grids, and more.
You can also integrate calendars, payment options, and other lead-generation tools and content to help your clients drive traffic and conversions from their social media pages to their micro-websites.
Engagement Management
You can view, respond to, and manage all your clients’ social media messages, follower messages, mentions, and reviews in one unified inbox.
The feature simplifies managing your clients’ audience engagement without logging into each of their social profiles to reply to a message or comment.
You can assign messages to team members to guarantee all engagements are addressed.
Vista Social’s other features include:
Vista Social integrates seamlessly with these social media platforms and apps of today:
Vista Social offers a 14-day free trial for all its pricing plans below:
Image source: buffer.com
Buffer is a popular social media management tool that focuses on scheduling posts.
One of Buffer’s biggest advantages is that it keeps everything simple, uncluttered, and user-friendly.
Buffer is designed to help small to mid-size businesses publish and schedule content, engage clients, and analyze social media performance.
You can start creating and scheduling content after setting up your account and connecting your clients’ channels, such as their Instagram, Facebook, YouTube, and TikTok pages.
Buffer’s publishing tool is pretty straightforward.
Upload your client’s videos or images from your local drive or other sources such as Google Drive and Dropbox, add tags, and shorten links.
You can save the post as a draft for approval, add it to a queue, or automatically schedule it to publish on a specific time and day.
Other Buffer features include:
Buffer offers integrations for the following social media and online channels:
Buffer’s pricing plans include the following:
Image source: socialpilot.co
SocialPilot is another popular social media management tool that streamlines content planning and scheduling.
SocialPilot is best for social media marketing teams, professionals, and businesses that want to automate social media management.
Like many social media content scheduling features, SocialPilot’s scheduler lets you connect your clients’ social profiles, upload videos or images, create posts, and set an auto-posting schedule.
SocialPilot also offers an AI Assistant to help its users generate content. A downside would be that the users are limited to a specific number of credits based on their subscription plan.
After creating your client’s post, set an auto-posting schedule. You can also schedule posts in bulk or add them to a queue.
SocialPilot’s other features include:
SocialPilot offers these easy-to-access integrations:
SocialPilot offers free trials for its pricing plans:
Image source: hootsuite.com
Hootsuite is an all-in-one social media management tool aimed at businesses that want to convert social engagement into revenue.
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A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowHootsuite can be a great social media management solution for marketing teams, beginner to intermediate social media managers, and businesses with internal marketing teams.
You can create and schedule your client’s social media post with a few clicks.
After creating the post, you can choose a date and time when you want the post to go live.
Hootsuite also shows when users are most active, allowing you to schedule or post content accordingly for maximum engagement.
The platform also offers an AI Social Media AI Writer to generate, improve, and repurpose content for you, including creating post captions.
Hootsuite’s other core features include:
Hootsuite’s integrations include the following:
As mentioned, Hootsuite is a bit expensive compared to other social media management platforms in this list.
Image source: sproutsocial.com
One of the best Hootsuite alternatives for businesses is Sprout Social.
Sprout Social is best for brands and businesses of all sizes and various industries, such as fashion, education, hospitality, tech, and digital marketing.
Sprout Social can be a great option for streamlining your social media management workflows, boosting audience engagement, and increasing customer satisfaction.
Sprout Social’s social media management solution simplifies creating and scheduling your clients’ social media posts for auto-posting.
Sprout Social also has a shareable social media content calendar for seamless collaboration and content tracking and management with your team.
Sprout Social’s other features include:
Sprout Social offers integrations with the following platforms and apps:
While Sprout Social offers amazing features, the platform’s pricing plans are not too budget-friendly.
Image source: later.com
Later is a social media management and influencer marketing platform.
Later works best for social media managers, solopreneurs, freelancers, content creators, influencers, and small business owners who rely heavily on videos and images for their marketing strategies.
The tool is designed to make scheduling and managing social media posts more efficient, especially for Instagram and TikTok marketers who want to turn followers into customers.
Like all the social media management tools in this list, Later lets you auto-publish and bulk-schedule content across various social media platforms.
The tool lets you edit and customize each post with its content creation tools and use a Visual Planner to organize upcoming posts.
Once your posts are ready, Later allows you to specify a schedule for when you’d like your posts to go live.
Later’s other key features include the following:
Later integrates with the following social networks:
Later’s pricing plans are not as expensive as Hootsuite or Sprout Social, but they’re not that cheap, considering the platform’s features.
Image source: loomly.com
Another contender for the best social media management platform for marketers is Loomly.
Loomly is best suited for:
Loomly has the works for easy social media post planning and scheduling.
Once your post is ready, set a schedule for auto-posting.
Loomly also offers basic analytics features to help users gain crucial insights into the performance of their social media marketing campaigns.
Loomly’s other notable features include:
Loomly integrates with these social platforms and online apps:
Loomly’s features are not as advanced as alternative platforms, making its pricing a bit steep when you can get more sophisticated features with tools at similar price points.
Here’s a break down of Loomly’s pricing.
Some large companies have a dedicated social media marketing team that manages their profiles. Others let interns run their accounts, or they hire freelance social media marketing managers.
A tried-and-tested method of managing various social media profiles in one place is to use a social media management platform.
Connecting all of the social media profiles you manage on the platform allows you to create, schedule, and post content from a central place. Some platforms, like Vista Social, have unified inboxes that allow you to reply to direct messages from within the platform for better audience engagement.
Follow these simple steps to start a social media management business:
Step 1: Identify your target clients and the problems you want to solve.
Step 2: Create a solution for their problem and set up your rates.
Step 3: Look for clients.
Step 4: Service a handful of clients. Once you reach a point where you can’t handle the workload, create a team by outsourcing some of the work.
Step 5: Request for referrals. If you do a great job doing step 4, your clients won’t think twice about referring you to their network.
To reduce your overhead costs, consider automating manual, repetitive tasks. Some tasks you can automate are data analysis, generating reports, sending invoices, etc.
Every social media management platform has common and unique features and functionalities.
The key is to go over key factors and considerations such as:
Research, read reviews, and try the tools (if they offer free trials) to see if they fit your social media management requirements, but most of all: look for scalability and future-proofing to be able to move at the speed of social!
If you want a modern and cost-effective social media management platform with sophisticated features, Vista Social is here to support you in your creative endeavors.
We offer everything you need to elevate your social media management game, from post scheduling to AI-driven tools and analytics, and drive real business impact to prove ROI.
Create your Vista Social account to see the platform in action and go Beyond Social with us!
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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