How Wheeler Marketing Agency uses Vista Social to save time, find relevant content, and build an engaging online community.
With over nine years of experience, Wheeler Marketing Agency set out to solve one of the biggest problems for businesses with their Instagram marketing. Creating an Instagram feed that is on-brand, building a consistent content strategy, and growing their clients’ online accounts organically.
Once the pandemic hit, networking and strategic connections shifted from being done in-person to online. Now, most professionals work and socialize remotely more often – making your digital impression your first impression.
Today, it’s not just enough to have a large following on social media; you have to have the right following to drive real results. Their agency is most notably recognized for its Instagram marketing services that drive strategic organic growth for businesses. The user-focused agency has cultivated over 227+ projects on Instagram with their targeted and authentic strategies.
So, how do they do it? They manage their time efficiently, find content relevant to their client’s target audience, and provide a place for like-minded people to connect with their client’s brand by building an engaging online community.
Wheeler Marketing Agency (WMA) needed a platform to help with managing their client’s social media marketing and finding relevant content in real-time at an incredibly low price. The agency is rapidly growing and taking on a number of new client accounts. WMA found that most other social media management tools can get extremely costly for growing businesses as you continue to add new profiles and users.
“As an agency owner, I’m always looking for new tools that allow WMA to plan, collaborate, and create content both for the agency and for our clients in the most efficient way possible. In the past we’ve used Loomly, Agorapulse, Later, Buffer, Hootsuite, Planoly, Tailwind, and more and I’ve got to say, Vista Social has exactly what I’ve been looking for.”
It was important for WMA to find a product that could meet their growing demands without increasing their marketing expenses for adding new profiles and users. Between content creation, scheduling, and strategic planning, they were looking for a solution to streamline their social media management tasks to craft trending content and have it delivered to their client’s audience at the right time every day.
With Vista Social, WMA can easily discover trending content that can easily be planned and scheduled to their client’s Instagram accounts, leaving them more time to engage with their audience and dedicate their efforts to additional Instagram marketing strategies. The team says Vista Social’s pricing is the “best by far”, allowing them to schedule relevant and current content for multiple social media profiles and add more users without getting hit by additional costs.
“I love how the team can quickly search RSS feeds or content by keywords to schedule out our agency or client’s social media! PLUS, the price per account and unlimited users is the BEST by far!”
Their agency regularly utilizes Vista Social’s content discovery features to find the highest quality content that is relevant to their client’s audience. Once WMA has sourced key topics, Vista Social’s ‘Find Content’ feature gives their team the option to directly compose that article into a post to be published, optimizing their workflow and saving their team valuable time.
“The biggest solution Vista Social has provided is saving time! As an agency, time and efficiency is critical. Vista Social has saved us hours each week by being able to schedule current and relevant content.”
Since Instagram is at the core of Wheeler Marketing Agency (WMA), they needed a modern solution that would allow them to schedule trending posts that fit their client’s profile aesthetic. A well-crafted Instagram feed should quickly tell profile visitors who you are and what you do in a matter of seconds through your visual content.
WMA needed a platform that would allow them to maintain a cohesive aesthetic for their clients. Fortunately, Vista Social has a number of modern solutions to enhance a brand’s social media and drive key results.
“The ability to quickly source and share industry-related content in a timely manner across multiple platforms (LinkedIn, Facebook, Twitter) helps our clients build their industry authority. Vista Social has been instrumental in our company being able to streamline content curation!”
A strong Instagram feed is key for converting your audience into followers and developing that relationship with them to become potential customers. It was important for WMA to find trending content and be able to see that content come to fruition in a visual Instagram feed planner. Vista Social’s feed planner allows WMA to create a consistent and cohesive aesthetic, to drive organic growth for their clients. The grid-by-grid view allows them to see how well their content works together to drive authentic engagement.
Over the past years, Instagram has cracked down on fraudulent followers and bot accounts. Although having a high following can look great, it doesn’t actually push a business’s bottom line forward. With over 1 billion monthly active users on Instagram, businesses are looking to tap into the vast audience available and connect in an authentic way.
Top brands have trusted WMA to help them move away from focusing on individual posts that convey one message about their solutions and instead move toward an entire feed that can visually convey their branding and mission statement.
“I am thrilled to have WMA. I have been looking for marketing help that aligns with my style for quite some time. I wanted a marketing person that felt like the head of the marketing division of my company. WMA’s eagerness to learn, grow, and always be on the cutting edge combined with their responsive interaction is exactly what I wanted. I am extremely enthusiastic about my company’s future; in big part of my relationship with WMA.” Landon Connorton, WMA Client.
Wheeler Marketing Agency knows that every business is different and provides a unique strategy for each of its clients. Their clients view them as an extension of their team, making the capability to assign tasks, add users, and set up layered approval processes (to avoid erroneous posting mistakes) an important feature for them when they were searching for an agency-focused tool.
By using Vista Social, WMA can spend less time worrying about what to post for each client and more time focusing on driving organic engagement and growth.
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
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