AI in Social Media: The Best Social Media AI Tools in 2023

Updated on January 30, 2023

8 min to read

Content Writer

Published January 30, 2023

AI in Social Media: The Best Social Media AI Tools in 2023
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Ready to discover how AI in social media is revolutionizing how we interact online and changing the digital landscape forever?

AI is like the new avocado toast on social media, everyone’s talking about it, and you can’t scroll through your feed without seeing something related to it!


From ChatGPT to social media text generation, AI is taking over and making everything more efficient and futuristic. It’s like we’re living in a sci-fi movie, but it’s real life! 🤯

And it can be super challenging for businesses, agencies, and social media managers to keep up with the best social media AI tools in 2023.

So, we’ve done the research for you. Keep reading to get all the details!

Table of contents

What is AI in social media?

AI in social media refers to the use of artificial intelligence technologies to automate or improve various activities related to social media. This includes writing social post captions, analyzing online conversations, and replying to customer comments and requests.

According to Mordor Intelligence, the AI in social media market is set to reach $3.7 billion USD by 2026.

What is social media AI used for?

Here are some ways businesses are already using AI in social media.

Content creation

AI content generation tools can create social media post captions, AI-generated art, and even video content.

Not only that, but these powerful tools can quickly create hundreds of variations on a single theme–speeding up the creative process and allowing businesses to post more content with less effort.

Idea generation

Stuck thinking up ideas for your next social media campaign? Social media generators can draw on a wide variety of data sources to generate unique, creative concepts for your brand.

Need an angle for your next contest? Or a catchy branded hashtag? AI can give you the inspiration you need.

Sentiment analysis

AI algorithms can be used to analyze tweets and automatically determine if they are positive, negative, or neutral.

This allows companies to figure out how their customers feel about their products or services–and tweak strategies accordingly.

AI can also spot potentially harmful posts that could damage a brand’s reputation–so you can take swift action before any damage is done.

Content optimization

AI-powered content optimization helps brands find the optimal combination of words and phrases to deliver maximum engagement.

From tailoring tweets for different audiences to optimizing post timing, AI can help make sure your brand’s message reaches the right people at the right time.

Reporting & analytics

Reporting and analytics are essential for understanding how your social media presence is performing.

AI-driven algorithms can automate the process of analyzing data, making it easier to get actionable insights and make informed decisions about content strategies.

Customer service

Customer service is a key tenet of social media. To give your customers a more personalized experience, use AI to provide automated responses to common questions and queries.

This helps free up resources so your team can focus on more complex issues that require human interaction.

Things to know about AI for content creation

Depending on how you choose to use AI for content creation, there are some things to keep in mind.


AI is getting smarter each day, but it still can’t replace human judgment just yet.

Before publishing any social media post generated by AI, you’ll need to double-check facts and information to make sure accuracy is maintained.

Using the right prompts

AI tools can be used to generate content, but they need input from humans to do so effectively.

It’s important to remember that AI is only as good as the data it has been given, so you’ll want to make sure your prompts are clear and concise enough for AI algorithms to understand.

Quality over quantity

AI can help generate content quickly, but that doesn’t mean quality should be sacrificed.

AI tools are most effective when used in tandem with a human who ensures that the content is engaging, accurate, and on-brand. 

Ethics & consent

While generating high-quality social media content at record speeds is…well, pretty awesome, there are some ethical considerations that come with AI-generated art. 

AI content generation tools may be able to mimic the style of an artist or individual, but it’s never okay to reproduce their artwork without permission or compensation.

Be sure to obtain explicit consent from all concerned parties before using their artwork or likeness in your content.

Best social media AI tools in 2023

Ready to get started with AI for social media? Here are some of the best AI tools available for social strategists in 2023.

1. Vista Social

Who says you can’t have your cake and eat it too? Vista Social is a one-stop shop for social scheduling, engagement, analytics, listening, review management, and AI marketing tools. 

Vista Social recently released an AI-powered social media text generator, making it easy for businesses to quickly generate content that is socially engaging and unique.

Our AI engine can help you repurpose high-performing posts, add fact-checked stats, and even translate social posts into various languages.

Vista Social’s top features:

  • Translate text
  • Personalize by location
  • Re-purpose high-performing posts
  • Shorten posts for improved readability
  • Expand post copy
  • Add fact-checked statistics
  • Prompt for humor and get custom jokes

2. ChatGPT

ChatGPT has taken the world by storm with its AI-powered natural language processing technology. Savvy social media marketers can use it as a brainstorming tool, a customer complaint responder, or even create punny jokes for their next social media post.

Simply enter a prompt, question, or statement, and ChatGPT will generate a response based on its advanced AI technology. Plus, the more you use it, the smarter it gets–so no two responses will ever be the same!

How to Use GPT-4
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ChatGPT’s top features:

  • Provide personalized customer support
  • Generate content ideas for campaigns
  • Curate existing posts with AI-driven recommendations
  • Create witty, entertaining posts that your followers will love

3. Shutterstock.AI

Need a snappy shot for your next social post? Or, maybe you’re looking for the perfect scroll-stopping image for your next ad campaign. Take the guesswork out of image selection with Shutterstock.AI–stock image giant Shutterstock’s latest AI-powered feature.

Shutterstock.AI identifies and analyzes data points from 600 billion images and seven thousand brands to find the perfect image that resonates with your target audience. This means you can quickly find the perfect image for your post or ad, based on trends in user behavior, brand preferences, and more.

Shutterstock.AI’s top features:

  • AI-driven image search
  • Search by color, style, tone, and more
  • Hundreds of thousands of images to choose from
  • AI-driven trend and sentiment analysis

4. Murf

Source: Murf

Data shows that 92% of social media surfers watch videos with the sound off. This makes Murf the perfect tool for creating eye-catching, engaging videos without spending hours in post-production.

Murf is a social media tool that uses AI-generated voiceovers to give your content a professional-sounding edge. The AI assistant can read any text you provide, instantly creating audio clips in over 20 languages and over 120 text-to-speech voices. All voice outputs are human-sounding and quality-checked to ensure you get the best audio for your post.

You can also change existing voice audio on your video and create AI voice clones with realistic emotions and more. Talk about robot overlords, are we right?


Murf’s top features:

  • Text-to-speed generation
  • Voice cloning
  • Voice-over-video generation
  • AI voice changer
  • 20+ voiceover languages

5. Grammarly

Source: Google Chrome

Errors in social posts are so faux-pas. Avoid embarrassing typos and grammatical errors with Grammarly, a writing assistant that helps you perfect your post content, so it looks as sharp as possible. The AI-powered grammar checker is available on the web or via browser extensions to help ensure your social media posts are polished and professional.

Grammarly’s top features:

  • Spelling and grammar checker
  • Plagiarism checker
  • Customized style & tone
  • Context-specific language suggestions

6. BuzzSumo

Source: BuzzSumo

We get it; inspiration doesn’t grow on trees. When your imagination station has run dry, take a look at BuzzSumo. This AI-powered tool uses search queries to scour the web for content on topics related to your business and then reports back with its success based on social engagement, evergreen score, and backlinks.

Social media marketers rejoice because BuzzSumo also features an AI-powered tool to help you identify influencers and analyze their reach. You can determine which influencers are a good fit for your brand by running reports on topics, people, and competitors–all with a single click of the mouse!

BuzzSumo’s top features:

  • Content & influencer research
  • Headline analyzer
  • Competitor analysis
  • Cross-channel performance
  • News tracking & breaking news alerts

7. Synthesia

Source: Synthesia

Looking to beef up those TikTok numbers? Then you need a video creation AI platform that’ll give you the upper hand.  Synthesia is an AI-powered video editing tool that leverages artificial intelligence, natural language processing, computer vision, and deep learning. Use this tool to create videos faster, with more precision, and at a lower cost. 

With approximately 85 AI avatars covering different ethnicities, ages, and styles, you can make videos with a human touch in over 120 languages and accents. So take your social media game to the next level, and let Synthesia be your guide!

Synethsia’s top features:

  • Generate videos in over 120 languages and accents
  • Accurately represent various ethnicities and ages
  • Access to AI avatars
  • AI voiceovers for video content
  • Cut down time, cost, and complexity of video creation

8. Adobe Sensei

Sensei is an AI and machine learning technology built on the Adobe platform. Sensei lets you leverage AI tools within popular Adobe products like Photoshop, InDesign, and Premiere Pro.

With Sensei, you can add creative touches to photos, create compelling designs and enhance videos with AI-driven features. You can even automate mundane tasks like adding watermarks so that you can focus on content creation without wasting time on manual labor. Whether you’re creating visuals for a social media post or a video for a product launch, Sensei will help you do it faster and better.

Adobe Sensei’s top features:

  • Automated image optimization
  • AI image sharpening
  • Custom typefaces, color palettes, and layout suggestions
  • Intelligent video editing

9. Canva

Source: Canva

Canva certainly set the stage for user-friendly graphic-design tools when it launched in 2013. With its readymade templates and easy drag-and-drop design features, Canva made graphic design accessible to people with no design experience.

Now, they’re stepping up their game with AI technology that makes creating visuals easier than ever. Canva’s new AI-powered features, like auto-cropping, image enhancing, and image generation, will help you create stunning visuals in no time. Whether for social media graphics, presentations, or other visuals, Canva’s AI-driven tools can give you an edge in content creation.

Canva’s top features:

  • AI-powered auto-cropping
  • Image enhancement
  • Layout suggestions
  • AI image generation
  • 250,000+ templates

10. AutoDraw by Google

Are you the type of artist that can only draw stick figures? No problem. With AutoDraw you can turn that stick figure into a real person with just one click.

Brand new from Google Creative Lab, AutoDraw is an AI-powered drawing tool designed to help anyone make amazing visuals quickly and easily.

It uses machine learning to recognize your sketches and compare them to a library of professional drawings. It then offers you clip art replacements for your scribbles, so you can focus on what matters: aesthetics.

AutoDraw is the perfect tool for those less artistically inclined who want to make their social media posts look extra special. Plus, it’s fun! So the next time you’re stuck in a boring meeting, keep yourself busy doodling with this AI-powered creativity tool.

Top Google AutoDraw features:

  • AI-powered sketch recognition
  • Professional clip art replacements
  • Quick access to creative visuals for social media posts
  • Host of colors and handstyles to choose from

Blast into the future with Vista Social

Mirror mirror on the wall, who’s the fairest social media AI tool of them all? If you said Vista Social, you’re spot on.

Not only does Vista Social have an AI-powered social media content generator, but it also offers social media scheduling, listening, reporting, and analysis all in one.

See why Vista Social is taking the social media management world by storm. Sign-up today to give our AI social media tool a spin for yourself!

About the Author

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