Create and Publish Content Faster in Vista Social (And Save 111 Hours)!

Updated on December 7, 2022

6 min to read

Head of Marketing @ Vista Social

Published December 1, 2022

Create and Publish Content Faster in Vista Social (And Save 111 Hours)!
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Looking to save up to 111 hours of work? You can now create and publish social media content faster in Vista Social!

Coming up with new ideas for content can be super time-consuming!

Or, worst, you come up with an idea, but once you finally get it approved and ready to be published, it’s old news.

Instead, why not put your content creation and publishing on autopilot?

That way, your business will always create relevant and trending content without the hassle of always searching for new ideas.

Intrigued? We hope so; keep reading to get all the details! 🔥

Table of contents

Why should you use content creation automation?

Content creation automation is the ultimate hack for businesses to drive traffic, manage marketing pivots, stay relevant and consistent, and keep up with the latest trends.

HubSpot’s 2023 Marketing Industry Trends Report uncovered that:

  • 19% of survey respondents said generating leads and traffic will be their biggest hurdle in 2023.
  • 17% of marketers say that marketing strategy pivots will be the biggest challenge they face in the new year. 
  • 16% of marketers said that their biggest challenge of 2023 will involve keeping up with the latest social media platforms, as well as their growing lists of new features. 

And with decreasing attention spans and increased content consumption comes a ton of other stresses for marketers:

  • Creating engaging content (which 22% of social media marketers cited)
  • Gaining and keeping followers (22%)
  • Reaching your target audiences (21%)
  • Finding ideas for content (21%)
  • Creating content that generates leads (20%)

All right, you can let out a big sigh of relief because Vista Social has your back. 💙

Ok, now that we’re all zen’d out, let’s continue.

I know you are well aware of the current state of marketing—you live it every day! But, as social media rapidly evolves, so do your workflows and processes.

The problem is that since social media technology is such a fast-moving target, not many SMM tools can keep up with evolving needs! 

Our Idea: Build out dozens of modern features that are relevant to the social media management needs of this decade. Instead of spending hours in our heads coming up with new ideas, we just got to work or, better yet, built out a product that does!

Create and publish content faster with Smart Publishing

Smart Publishing is an innovative feature in Vista Social that lets you publish 3rd-party content like blogs, videos, and trending news on autopilot.

Let us find trending news that’s relevant to your business in seconds and publish it to your selected profiles so you’re never late to the game!

I know what you’re thinking, what if we don’t want to publish that article? Smart publishing lets you set up filters and assign a review, so you only create content your audience loves!

Everything you can do with Smart Publishing in Vista Social:

  • Create your smart publishing type: This could be trending news or a specific website’s blog.
    • Trending News: Let Vista Social find trending and relevant articles based on topics your audience wants to read.
    • Specific Blog: Give us an RSS URL, and we’ll search for the latest content to publish.
  • Choose a publishing time: Decide whether you want your content to be published immediately, added to the next spot in the queue, or added to the last spot.
  • Set up daily post limit: Tell our smart publisher how many posts you want to be published in a day (the maximum is 24).
  • Add keyword filters: Filter the words included in the search results by setting up keyword filters.
  • Assign a review: Choose whether you want your content to be reviewed before publishing.
    • All approvers: Allow your post to be approved by anyone with the access level to check the post.
    • Specific approver: Select a specific person who can only approve the post.
  • Personalize the content: Customize your post by adding prepend or append text. You can also add the first comment or set up organic post targeting so your content is more personalized to the reader.

Now, the real question is how you will spend all that extra time you’ve saved through smart publishing.

Whether it’s guilt-free coffee trips, more quality time with loved ones, or extra belly scratches for your furkid—it’s time you’ve gained back in your day!

Oh, you thought we were done? We also have our Find Content tool that quickly sources relevant and trending content in minutes.

How to find content in Vista Social?

1. Find the latest news

Find trending and relevant articles based on topics your audience wants to read.

Long gone are the days of marketers telling consumers what their needs and wants are. Today’s consumers are savvy shoppers and know exactly what they want!


Here’s how to create and publish the latest news:

  1. Click Publish on your dashboard and select Find content from the drop-down.
  2. Enter a keyword that you want content from in the provided field.
  3. Select the post that you want to schedule and click Create a post.
  4. The composer window will open with the selected content, which you can edit.
  5. Once you are happy with it, go to Next and click Schedule.

2. Find content by hashtag or user

Giveaways have become a major part of any Instagram marketing strategy! They’re a great way to boost followers, engagement, and reach in a short period of time.

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Often, they require people to enter in by submitting a photo with a product and using a hashtag. This provides tons of user-generated content for businesses to reshare on their Feed.

create and publish content faster

study found that nearly 80% of people said that UGC highly impacts their decision on whether or not to buy.

Once you’ve found the content you like, you can:

  • Add it to your media library
  • Create a post that can be scheduled for a later date or automatically be published

This tool allows you to view all of your UGC content in one place so that it can be easily found and organized.

3. Find stock-free images, videos, and gifs

Small businesses, startups, and agencies don’t have the budget or resources to book models, photographers, and locations to produce original photos and videos.

And let’s get real, high-quality produced content is a thing of the past on social media.

People want authenticity now from people that look like them! This means inclusive content for all ages, sizes, skin colors, and backgrounds.

Royalty-free images and videos allow businesses to quickly find inclusive content for their social media profiles.

Vista Social’s content creation integrations:

  • Pexels
  • Unsplash
  • Giphy
  • Canva
  • VistaCreate

In 2023, it’s important to be able to produce on-brand content that represents your customers, ALL of them, in real time. And Vista Social lets you do just that!

How to collect ideas for your content on the go

Did you accidentally find the perfect article or sound for your next post while scrolling through the Feed?

Our Chrome Extension can help you easily collect your best ideas through images, articles, and even sounds and store them in Vista Social in real time.

With our plug-in, you never have to worry about losing the perfect audio in a sea of sounds. All you have to do is right-click on the screen and select Save sound to Vista Social.

Vista Social chrome extension | Save sound

Your image or sound will automatically be imported into your media library, where you can organize it by adding a description, labels, and profile groups.

create and publish content faster

Or let’s say maybe you just came across the perfect article to be reshared on LinkedIn. Right-click the screen and share the blog post to Vista Social!

Vista Social chrome extension | share article

This will automatically open the Publisher for you to create the perfect post! You can customize your post by adding captions, hashtags, UTMs, emojis, organic targeting, and more!

create and publish content faster

Or you can just click Save draft and finish crafting the post later, whatever works best for you!

Our plugin helps you capture and store great content whenever they come to you in a matter of minutes!

Wasting time is out; saving time is in!

Nobody can predict the future; hello, 2020, we’re talking to you.

If you told 2019 me that in 2020 there would be a worldwide locked, murder hornets, and UFOs being confirmed by the pentagon—I would think you were nuts.

But, if that year taught us anything, it’s to live in the moment. How weird would it be to predict the conversation word-for-word that you’re going to have with a friend 3 months from now? So, why do we do that with our marketing?





Let’s join conversations that are happening right now; let’s be in the present moment, and let’s focus on providing our audience with a personalized experience when they come across your business.

Save 111 hours of work today! Sign up for Vista Social for free (no credit card required).

About the Author

Head of Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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