Features
Solutions
Channels
Updated on June 1, 2024
19 min to read
Content Writer
Published October 5, 2023
To help your clients dominate YouTube, you must bring together several amazing YouTube channel ideas.
After all, the YouTube channel direction or idea you choose is crucial since it serves as a compass of sorts for all future YT videos you’ll create.
For example, if you opt for a more generalist direction, you can post a wide variety of video content, from tips and satire to news-type videos.
However, if you opt for a more specific direction—a channel that focuses on reviews, for example—then you must limit the type of videos you create to reviews to stay on brand.
One direction isn’t necessarily “bad” per se; they just have their advantages and disadvantages.
And so the question becomes…
What type of YouTube channel should you and your client pursue?
I’ve put together this guide to help you answer that question.
I’ll share several YouTube channel ideas that you can choose from.
Some of the best and most popular YouTube video ideas for e-commerce include the following:
Did you ever buy something because you saw how handy or even fun it was to use?
One minute, you’re just watching how a robot vacuum works, and the next thing you know, it’s straight to your basket, and you’re already checking out the item.
That is the power of product demos.
Include product demos showcasing your client’s products in action, including how they can answer their problems and improve their lives.
Nespresso’s CITIZ&MILK machine demo is a classic example.
The product’s easy-to-use features were showcased and showed how you can instantly get a nice warm cup of coffee with a press of a button.
Get more eyeballs on your clients’ channels by sharing their product demo videos across other platforms, such as sharing a YouTube video on Instagram Story.
Share testimonial videos of customers talking about why they love your clients’ products.
Testimonials highlight real-life experiences with your clients’ products, fostering trust and credibility with potential customers.
Satisfied customers can share their personal experiences with your client’s product or do on-the-spot reaction videos for more authenticity.
Product spotlight videos focus on the product’s tangible aspects, such as how it looks and feels and the materials they’re made from.
For instance, your client’s video can include zoomed-in shots of the product’s size, shape, and colors.
Remember to use the correct YouTube video size to ensure optimal video quality.
Product spotlight videos help potential customers better understand your client’s products, enticing them to buy.
Check out these time-tested YouTube channel ideas for Software-as-a-Service companies.
One of the best ways to promote SaaS is to show viewers how the software works.
For instance, you can create how-to videos that walk viewers through your client’s software and highlight its unique benefits to customers.
If the software offers multiple features, you can break down the tutorial videos into smaller chunks, focusing on each feature.
Social Media Management platform Vista Social’s tutorial video on YouTube below is a great example.
The tutorial provides step-by-step visual and audio instructions to help users add external calendars to their Vista Social accounts, which is one feature of Vista Social’s toolkit.
The videos help educate your clients’ potential customers while highlighting their products’ features and benefits.
Create SaaS explainer videos that explain your clients’ products to help potential customers understand their value and how they work.
Explainers can be engaging and funny videos that can be more exciting than plain text product descriptions, making them great additions to your clients’ YouTube channels.
Plus, explainer videos offer viewers value, which can put your client’s content in a good light in the eyes of the YouTube algorithm.
[Must read: How the YouTube Shorts Algorithm Works [2023]: w/ Tips & FAQs]
Troubleshooting videos can be similar to tutorials.
The difference is that troubleshooting videos focus on walking viewers through the “fixing” process.
You can include comprehensive, easy-to-follow YouTube videos that help customers fix or DIY the issues they face with your client’s software.
With these walkthrough videos, customers can go to your client’s YouTube channel and get help promptly instead of waiting to hear from your client’s support team.
Remember to include hashtags to boost the video’s visibility. For instance, include YouTube Shorts hashtags in your clients’ short, vertical videos.
Take inspiration from the YouTube channel ideas for gaming companies below.
A lot of gamers want to know if a game is worth their time and money before buying.
Your clients in the gaming industry can address this need by creating a YouTube channel focused on game reviews, like the channel below.
Some of the popular gaming-related YouTube channel ideas your clients can leverage include:
Your clients can boost engagement by asking viewers what games they want to see reviewed next on their own YouTube channel.
Live streaming video games is another popular YouTube video idea for your client’s channel because it allows real-time engagement.
It helps your clients connect with potential subscribers since it can make viewers feel like they’re part of the gameplay.
Plus, there’s the bonus of viewers learning from your clients as they progress through the game, which can boost engagement and subscriptions.
Unlike other platforms like TikTok, YouTube is perfect for live streams since it can accommodate longer videos.
[Must read: YouTube Shorts vs. TikTok]
Creating a YouTube channel focused on sharing gaming industry updates helps establish your clients as reliable sources of information.
For example, your clients can share details and personal opinions on highly anticipated games and upcoming releases.
It’s a great way to stir excitement among viewers, encouraging them to subscribe to your clients’ channels.
Need more gaming news ideas for your clients’ channels?
Check out their YouTube comment history to see the other channels they interacted with and potential updates from them.
Want to help your clients working in the real estate industry develop a successful YouTube channel?
Start with the following content ideas.
Attract viewers to your clients’ YouTube channels by sharing virtual house tours.
Your clients can post high-quality virtual house tour videos and highlight unique and essential home features, like the real estate YouTube channel below.
Include 360-degree views and drone shots to give viewers an immersive experience.
Besides showcasing properties for sale, another great YouTube channel idea is to share maintenance tips.
It helps your clients establish credibility and authority while connecting and engaging with potential buyers.
Your clients’ YouTube channel content can include:
Your clients’ videos don’t always have to be too serious. Add some fun and add elements to make them human and relatable.
After all, most viewers will steer clear of a “faceless YouTube channel” because it can seem impersonal and stiff.
Your client’s YouTube channel can be all about home renovation ideas and inspiration.
They can share content, including YouTube Shorts ideas, about the following:
One of the best ways for influencers to connect with their audiences better and boost engagement is to share personal experiences like a day in their lives.
Your client’s channel videos can show what a typical day in their lives looks like, from the moment they wake up until they turn the lights off.
Even something as simple as showing viewers how your client gets from their home to the office can make viewers feel like they’re right there with them.
It’s a great way to share original content that can resonate with viewers, giving them a more personal viewing experience.
Viewers love feeling like they’re part of the experience.
Your clients can make the most of this by sharing videos of them exploring new cities, restaurants, travel destinations, etc.
Food and travel influencers can make the most of this by taking viewers on an adventure with them.
Your clients can also share tips and hacks, such as the best places to get authentic Korean beef in L.A. or the most affordable hostels in Costa Rica when traveling solo in their videos.
Your clients in the beauty, fashion, and lifestyle industries can fill their channels with “Try on” videos showcasing various styles, outfits, and products.
Popular try-on videos include:
Sharing workout routines can motivate viewers to get up and get moving (and keep watching your clients’ videos).
Your clients’ fitness-focused YouTube channels can include the following:
Want to inspire and motivate viewers to be healthier? Share fitness journeys from real people on your clients’ YouTube channels.
The videos can include interviews and content documenting people throughout their road to fitness.
Many viewers love to see stories of triumph and success, and people achieving their fitness goals definitely check that box—enticing more people to watch and engage with your client’s content.
Fitness goes beyond working out—it also involves proper nutrition.
Try Vista Social for Free
A social media management platform that actually helps you grow with easy-to-use content planning, scheduling, engagement and analytics tools.
Get Started NowYour clients’ YouTube videos can be about nutrition tips, meal prep ideas, and healthy recipes that viewers can easily learn and follow.
For example, the videos can share meal prep ideas based on various lifestyles, such as meal prep alternatives for people with busy schedules.
The videos can include meal planning and preparation tips and guides for specific dietary needs like keto, vegetarian, and vegan options.
Your clients’ videos can also highlight various food nutritional profiles, including the perks of adding them to a balanced diet.
Another thing your clients can highlight are budget-friendly healthy options. Your clients’ content can showcase affordable ways to maintain nutritious diets.
Your clients can even do love cooking events to share new healthy recipes. The possibilities are endless.
Help viewers learn how to manage their finances with your clients’ videos.
The content can include personal finance basics, such as saving, budgeting, and establishing an emergency fund.
Make your clients’ videos easy to digest by breaking down financial concepts into simpler, bite-sized pieces.
Your clients can also vary their videos based on various financial literacy levels or create a series to walk viewers through their personal finance journey.
Provide helpful ups and ideas for viewers to earn on the side.
For instance, your client’s videos can feature ways to help viewers generate passive income effectively.
Other awesome content ideas can include:
Success stories are always crowd-pleasers in whatever industry, including finance.
These content types can spark the audiences’ emotions and show them that they too can succeed in their financial journeys and projects.
For example, your clients can share their personal finance success and interviews with others who achieved the same.
Your clients’ YouTube content can include success stories of people who gained financial independence, built their wealth, or paid off their debt.
Other content your clients can include in their finance-focused YouTube channels are:
Make your client’s YT channel interesting and fun for Science enthusiasts and general audiences with educational and entertaining Science experiment videos.
Include YouTube content such as:
Create videos that make Mathematics more interesting (and less likely to make grown men cry).
Your client’s videos can break down complex math concepts into bite-sized, easy-to-understand lessons.
The videos can include tips and tricks and shortcuts for solving math problems.
Throw in some humor and creative elements to make your client’s videos educational and entertaining.
You can also include short, fun games or quizzes to make your client’s content interactive and engaging.
Skip the boring language lessons and make the learning experience exciting and effective for your clients’ viewers.
Create a YouTube channel filled with content that helps viewers learn new languages without dozing off.
Your client’s language learning channel can include the following:
If your clients are certified pet trainers, they can create training session videos for basic obedience and tricks.
Your client’s YouTube channel content can focus on:
Share expert advice by creating videos about veterinarians answering common questions on pet care and health.
Your client’s Ask the Vet video series can focus on:
Lots of people want to travel with their pets, but they don’t always know what to do or where to start.
This is where your client’s videos on pet travel tips come in.
Share YT videos sharing practical and essential tips when traveling with beloved fur babies, including the following:
Many people like a good challenge.
Throw food into the mix, and you have a winning combo of YouTube content.
Your clients can create food challenge videos such as:
Certain ingredients are not always affordable or easy to come by, depending on where you are.
People with dietary restrictions, sensitivities, and allergies can also prefer to substitute some ingredients.
Your clients can help solve this problem by sharing recipes to make dishes and meals using alternative ingredients.
Alternative cooking YT videos can include:
Almost every country and culture has some form of street food.
Your clients can make a YT video series out of this by exploring the local street food scenes in various states and cities.
The videos can include street food recommendations and reviews for viewers.
For example, your client can share hidden street food gems that are popular among the locals and share their own experiences and suggestions with viewers.
Your clients can also document their food adventures during street food events and festivals across various places.
While the highlight is the food, your clients can also capture the vibrant atmosphere and interactions with other food enthusiasts in their videos.
It’s an excellent way to make your client’s videos more relatable and engaging for viewers.
Get movie buffs excited by creating YouTube videos on movie trivia and quizzes, including the following content:
You know how you want to know if a newly released film is good before watching it (and without getting spoilers)?
A lot of people likely want the same thing.
Your clients can help address this need by creating YouTube videos that review and discuss recently released films without spoiling anything.
Instead of giving away major plot points and twists, your clients YT videos can give quick overviews and general recommendations about the movies.
The videos can include:
Your clients can cater to film and music enthusiasts by creating YouTube videos on movie soundtracks, including the following:
Whatever your clients’ industry or focus, their channels will likely succeed when they give viewers valuable, original, and engaging content.
Also, their channels should follow YouTube’s Community Guidelines to ensure that their content is above board.
Creating a YouTube channel is relatively easy—managing and publishing content is, especially when handling multiple clients.
The good news is that Vista Social’s features let you plan, manage, and publish your clients’ social media profiles and content efficiently.
It can simplify your SMM tasks—from letting you schedule content in bulk to automatically setting the correct YouTube Shorts thumbnail size.
The platform’s YouTube management tools for business allow you to:
Vista Social offers more features, including an AI-powered hashtag and captions generator, approval workflows, and URL tracking for search traffic monitoring.
Here are some quick tips to nail your client’s YouTube channel name:
YouTube pays an average rate of one to two dollars per 1,000 views, which can vary depending on many factors.
Yes.
YouTube channels are considered entertainment services and protected by trademarks. You can trademark a YouTube channel logo, slogan, or name to promote the channel.
Help your clients jumpstart their YouTube success by choosing from the YouTube channel ideas shared in this guide.
Don’t downplay the ideation stage of your YouTube journey.
Be meticulous about which YouTube channel direction to pursue since it has long-lasting implications for your YouTube initiatives.
Also, remember to streamline your social media management and YouTube content publishing for clients with Vista Social.
Create a Vista Social account now to harness the power of a modern and sophisticated SMM platform for busy social media managers.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
Our newsletter is packed with the hottest posts and latest news in social media.
You have many things to do.
Let us help you with social media.
Use our free plan to build momentum for your social media presence.
Or skip ahead and try our paid plan to scale your social media efforts.
P.S. It will be a piece of cake 🍰 with Vista Social
Subscribe to our Newsletter!
to stay updated on the latest and greatest Social Media news
We promise not to spam you!