To help your clients dominate YouTube, you must bring together several amazing YouTube channel ideas.
After all, the YouTube channel direction or idea you choose is crucial since it serves as a compass of sorts for all future YT videos you’ll create.
For example, if you opt for a more generalist direction, you can post a wide variety of video content, from tips and satire to news-type videos.
However, if you opt for a more specific direction—a channel that focuses on reviews, for example—then you must limit the type of videos you create to reviews to stay on brand.
One direction isn’t necessarily “bad” per se; they just have their advantages and disadvantages.
And so the question becomes…
What type of YouTube channel should you and your client pursue?
I’ve put together this guide to help you answer that question.
I’ll share several YouTube channel ideas that you can choose from.
Some of the best and most popular YouTube video ideas for e-commerce include the following:
Did you ever buy something because you saw how handy or even fun it was to use?
One minute, you’re just watching how a robot vacuum works, and the next thing you know, it’s straight to your basket, and you’re already checking out the item.
That is the power of product demos.
Include product demos showcasing your client’s products in action, including how they can answer their problems and improve their lives.
Nespresso’s CITIZ&MILK machine demo is a classic example.
The product’s easy-to-use features were showcased and showed how you can instantly get a nice warm cup of coffee with a press of a button.
Get more eyeballs on your clients’ channels by sharing their product demo videos across other platforms, such as sharing a YouTube video on Instagram Story.
Share testimonial videos of customers talking about why they love your clients’ products.
Testimonials highlight real-life experiences with your clients’ products, fostering trust and credibility with potential customers.
Satisfied customers can share their personal experiences with your client’s product or do on-the-spot reaction videos for more authenticity.
Product spotlight videos focus on the product’s tangible aspects, such as how it looks and feels and the materials they’re made from.
For instance, your client’s video can include zoomed-in shots of the product’s size, shape, and colors.
Remember to use the correct YouTube video size to ensure optimal video quality.
Product spotlight videos help potential customers better understand your client’s products, enticing them to buy.
Check out these time-tested YouTube channel ideas for Software-as-a-Service companies.
One of the best ways to promote SaaS is to show viewers how the software works.
For instance, you can create how-to videos that walk viewers through your client’s software and highlight its unique benefits to customers.
If the software offers multiple features, you can break down the tutorial videos into smaller chunks, focusing on each feature.
Social Media Management platform Vista Social’s tutorial video on YouTube below is a great example.
The tutorial provides step-by-step visual and audio instructions to help users add external calendars to their Vista Social accounts, which is one feature of Vista Social’s toolkit.
The videos help educate your clients’ potential customers while highlighting their products’ features and benefits.
Create SaaS explainer videos that explain your clients’ products to help potential customers understand their value and how they work.
Explainers can be engaging and funny videos that can be more exciting than plain text product descriptions, making them great additions to your clients’ YouTube channels.
Plus, explainer videos offer viewers value, which can put your client’s content in a good light in the eyes of the YouTube algorithm.
Must read: How the YouTube Shorts Algorithm Works : w/ Tips & FAQs
Troubleshooting videos can be similar to tutorials.
The difference is that troubleshooting videos focus on walking viewers through the “fixing” process.
You can include comprehensive, easy-to-follow YouTube videos that help customers fix or DIY the issues they face with your client’s software.
With these walkthrough videos, customers can go to your client’s YouTube channel and get help promptly instead of waiting to hear from your client’s support team.
Remember to include hashtags to boost the video’s visibility. For instance, include YouTube Shorts hashtags in your clients’ short, vertical videos.
Take inspiration from the YouTube channel ideas for gaming companies below.
A lot of gamers want to know if a game is worth their time and money before buying.
Your clients in the gaming industry can address this need by creating a YouTube channel focused on game reviews, like the channel below.
Some of the popular gaming-related YouTube channel ideas your clients can leverage include:
Your clients can boost engagement by asking viewers what games they want to see reviewed next on their own YouTube channel.
Live streaming video games is another popular YouTube video idea for your client’s channel because it allows real-time engagement.
It helps your clients connect with potential subscribers since it can make viewers feel like they’re part of the gameplay.
Plus, there’s the bonus of viewers learning from your clients as they progress through the game, which can boost engagement and subscriptions.
Unlike other platforms like TikTok, YouTube is perfect for live streams since it can accommodate longer videos.
Must read: YouTube Shorts vs. TikTok
Creating a YouTube channel focused on sharing gaming industry updates helps establish your clients as reliable sources of information.
For example, your clients can share details and personal opinions on highly anticipated games and upcoming releases.
It’s a great way to stir excitement among viewers, encouraging them to subscribe to your clients’ channels.
Need more gaming news ideas for your clients’ channels?
Check out their YouTube comment history to see the other channels they interacted with and potential updates from them.
Want to help your clients working in the real estate industry develop a successful YouTube channel?
Start with the following content ideas.
Attract viewers to your clients’ YouTube channels by sharing virtual house tours.
Your clients can post high-quality virtual house tour videos and highlight unique and essential home features, like the real estate YouTube channel below.
Include 360-degree views and drone shots to give viewers an immersive experience.
Besides showcasing properties for sale, another great YouTube channel idea is to share maintenance tips.
It helps your clients establish credibility and authority while connecting and engaging with potential buyers.
Your clients’ YouTube channel content can include:
Your clients’ videos don’t always have to be too serious. Add some fun and add elements to make them human and relatable.
After all, most viewers will steer clear of a “faceless YouTube channel” because it can seem impersonal and stiff.
Your client’s YouTube channel can be all about home renovation ideas and inspiration.
They can share content, including YouTube Shorts ideas, about the following:
Whatever your clients’ industry or focus, their channels will likely succeed when they give viewers valuable, original, and engaging content.
Also, their channels should follow YouTube’s Community Guidelines to ensure that their content is above board.
Creating a YouTube channel is relatively easy—managing and publishing content is, especially when handling multiple clients.
The good news is that Vista Social’s features let you plan, manage, and publish your clients’ social media profiles and content efficiently.
It can simplify your SMM tasks—from letting you schedule content in bulk to automatically setting the correct YouTube Shorts thumbnail size.
The platform’s YouTube management tools for business allow you to:
Vista Social offers more features, including an AI-powered hashtag and captions generator, approval workflows, and URL tracking for search traffic monitoring.
Here are some quick tips to nail your client’s YouTube channel name:
YouTube pays an average rate of one to two dollars per 1,000 views, which can vary depending on many factors.
YouTube channels are considered entertainment services and protected by trademarks. You can trademark a YouTube channel logo, slogan, or name to promote the channel.
Help your clients jumpstart their YouTube success by choosing from the YouTube channel ideas shared in this guide.
Don’t downplay the ideation stage of your YouTube journey.
Be meticulous about which YouTube channel direction to pursue since it has long-lasting implications for your YouTube initiatives.
Also, remember to streamline your social media management and YouTube content publishing for clients with Vista Social.
Create a Vista Social account now to harness the power of a modern and sophisticated SMM platform for busy social media managers.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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