Published on August 1, 2023
5 min to read
Your Guide to TikTok Text Posts: Can You Really Post Text on TikTok?
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This just in: TikTok text posts are now a thing! Yes, you heard that right, you can really post text on TikTok.

Joining vids and pics, now users have one more way to get creative on the platform.
TikTok’s making moves into the text post space, joining the likes of Threads and X (are we saying X yet?).
Wondering how this TikTok text post thing works? We’re breaking it down — who gets access and how to get your first post off the ground.
FYI: Vista Social was the first SMM tool to offer TikTok Direct Publishing, meaning we’re always ahead of the game, bringing you the latest features. Try it out today! ✨
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Can You Post Text on TikTok?
Yes, you can now post text on TikTok!
The platform has unveiled a new feature allowing users to post text directly, opening a world of possibilities for your marketing strategies.
You can now share text posts on TikTok ✍️ Text posts open exciting possibilities for creators to share their stories, poems, lyrics, and more – giving you another way to express yourself and making it even easier to create! Learn more ⬇️ https://t.co/XX18GERQRE
— TikTokComms (@TikTokComms) July 24, 2023
This new format is an excellent opportunity to announce new products, share updates, or even deliver micro-blogs right where your audience is.
But don’t forget about TikTok’s other features. You can still add a song or sticker to your text posts. Keep in mind, though, there’s a 1K character limit.
Just make sure your app is up-to-date and you’ll be ready to start crafting your text posts.
Need inspiration when writer’s block strikes? With Vista Social’s AI-powered Ideas tool you can plan your TikTok text posts effortlessly. Get planning today! 🤩
How to Create a Text Post on TikTok?
Eager to try out TikTok’s new text post feature? Follow this easy step-by-step guide and start crafting engaging text content on TikTok.
Step 1: Open the TikTok App
Open your TikTok app. The text post feature is integrated into the familiar interface, making it a seamless addition to your content creation process.
Step 2: Tap the ‘Plus’ Icon
Start a new post by tapping on the ‘plus’ icon, also known as the camera icon. It’s positioned centrally on your screen, so you can’t miss it.

Step 3: Select the ‘Text’ Option
You’ll find the ‘Text’ option in the navigation bar at the screen’s bottom. Select it to proceed with creating your text post.
Step 4: Add Your Text
Once you’ve selected the ‘Text’ option, a ‘Type something…’ prompt will appear. Here’s where you put your words to work.

Remember, you can add your own creative flair with custom fonts, colors, and alignment. Just be aware of the 1K character limit.
Step 5: Personalize Your Text Post
Customize your text post by adding a song, changing the background color, or even sticking on a sticker. Make it your own and tailor it to your audience for maximum engagement!
Step 6: Post to Your Feed or Story
Once you’re happy with your text post, tap ‘Post to feed’ or ‘Your Story’. And that’s it – your text post is live!
With these straightforward steps, creating text posts on TikTok becomes a breeze. Harness the power of this new feature and keep your TikTok content strategy fresh and engaging.
NOTE: TikTok’s text post feature has been rolled out worldwide, so if you don’t have access yet, make sure your app is updated.
What is the Length Limit for TikTok Text Posts?
Keeping it tight is the name of the game with TikTok text posts, as you have a 1,000 character limit to play with.
This limit includes spaces, punctuation, and any special characters. Here are some best practices to make sure every character counts:
- Stay Focused: While 1,000 characters may sound limiting, it’s more than enough to make a clear, focused point. Ensure that every word contributes to your message.
- Front-Load Key Information: People’s attention spans can be short, so put the most important information at the start of your post.
- Use a Call-to-Action (CTA): Encourage your audience to engage by including a clear CTA. This could be asking them to comment, share, or follow a link.
- Embrace Emojis: Emojis are a great way to convey emotion or substitute words, potentially saving character space.
- Include Hashtags: While you have to be mindful of your character count, including trending or relevant hashtags can help your text post reach a wider audience.
With the right approach, you can craft compelling, engaging TikTok text posts that grab attention and prompt action, all within the 1,000 character limit.
So, ready to start expressing yourself in a whole new way on TikTok? Get typing, creators and marketers!
Ready to elevate your TikTok text posts? Dive into the world of creative planning with Vista Social’s powerful TikTok management tools. Start crafting captivating content now – sign up for free! 🎉

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Marketing @ Vista Social
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.