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Updated on September 24, 2024
5 min to read
Head of Marketing @ Vista Social
Published September 24, 2024
Gary Vaynerchuk, better known as Gary Vee, has become a social media marketing juggernaut by crafting high-impact, relatable content that speaks to millions. But what truly sets him apart isn’t just his hustle—it’s the actionable, nuanced, and non-mainstream strategies he uses to dominate the social media strategy space.
Whether you’re looking to grow your personal brand, scale your business, or generate viral content, here’s a deep dive into Gary Vee’s greatest social media marketing strategies that you can apply immediately.
And we’re not talking about mainstream advice—this is the real gold.
[Must read: Top Social Media Marketing Trends for 2024]
One of Gary Vee’s top social media strategies is his mantra: “Document, don’t create.” Most marketers and content creators get stuck in the cycle of trying to craft “perfect” content. Gary Vee throws that idea out the window.
Instead of overthinking and over-polishing, document your life, your business, and your thoughts in real-time. By capturing the raw, behind-the-scenes moments, you build authenticity and consistency in your content. People don’t want shiny—they want real.
[Must read: Uncover Insights from Your Silent Fans to Craft a Successful Social Media Content]
Vaynerchuk’s famous analogy—“Jab, Jab, Jab, Right Hook”—is a strategic content approach to social media marketing. In essence, it means giving, giving, and giving more before you ever ask for something in return.
Your “jabs” are valuable content that educates, entertains, or solves problems for your audience. The “right hook” is when you finally ask for the sale or a sign-up. This method fosters trust and builds a relationship, which makes your audience more receptive when you do throw in the “ask.”
One of Gary Vee’s most effective content marketing strategies is his omnipresence on nearly every major social media platform. From Instagram to TikTok to LinkedIn, Gary Vee repurposes content everywhere to reach different audiences.
The magic lies in knowing how to tailor your message to each platform without losing your voice.
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Get Started NowGary Vee has a simple but profound philosophy: focus on both the “clouds” and the “dirt.” The clouds are your long-term vision and macro strategies, while the dirt is the day-to-day execution.
The key to social media dominance isn’t just having big ideas—it’s relentlessly executing them on the ground level.
Gary Vee’s team is a well-oiled machine when it comes to creating micro-content. These are bite-sized pieces of content that are tailored to specific platforms but repurposed from larger, pillar content.
[Must read: AI Assistant Fueled by ChatGPT Plus Dynamic Content Tools for Marketers]
A common mistake marketers make is hopping on every viral trend without considering whether it aligns with their brand. Gary Vee is a master at capitalizing on trends, but only if they make sense for his audience and message.
He is deeply aware of social media trends but remains true to his long-term strategy and voice.
What makes Gary Vee’s social media strategies so powerful isn’t just their originality but the consistent, relentless execution behind them. Whether you’re just starting or looking to scale, these strategies are about taking action. Don’t wait for the perfect moment—get into the trenches, execute daily, and watch your brand soar.
Now, it’s time to stop reading and start executing. Gary didn’t build an empire by sitting on the sidelines, and neither will you. So, what’s your next move? Will you wait for the perfect moment, or will you create it?
Your brand’s tipping point could be one post away—and trust us, it won’t be mainstream.
You’ve got the blueprint. Now go build something unstoppable.
P.S. If you’re new around here, Vista Social is a feature-packed all-in-one social media management platform built to deliver unparalleled value to marketing agencies, freelancers and social media managers. We are the most advanced, user-first platform that sets a new benchmark for collaboration, efficiency, and effectiveness in social media marketing. Create your Vista Social account now to see what all the buzz is about!
About the Author
Head of Marketing @ Vista Social
Sabreen Haziq is a creative marketing leader with a demand generation bent of mind, and loves finding electric and unapologetic ways to connect brands with audiences though education that entertains. With 6 solid years in social media marketing, and with a specialized masters in Social Media Culture and Society from the University of Westminster, London; Sabreen has helped double unicorns scale their social into the millions! Outside of her current role as Head of Marketing at Vista Social, Sabreen is a podcast host of the premier self-improvement podcast called, The Lavender Fix.
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