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Updated on September 11, 2023
13 min to read
Content Writer
Published April 24, 2023
Have you ever heard of the Twitter Card validator? What about just a Twitter card?
Basically, it’s most likely what you already know as just a regular Twitter post with a link! Here’s an example:
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Whether you’re familiar with them or just getting started, they’re a fantastic way to make your tweets stand out and increase engagement.
But to use them correctly, you need to make sure they’re properly formatted.
That’s where the Twitter Card Validator comes in! And trust us, your tweets (and followers) will thank you for using it!
We’re covering everything you need to know about Twitter Cards and how to use the Twitter Card Validator to make sure your tweets are properly formatted. So, let’s get started! 🔥
Twitter Cards are a powerful feature that enables you to attach rich media, such as photos, videos, and audio to your tweets.
Not only does this help your tweets stand out in a sea of content, but it also drives more traffic to your website by providing a preview of the linked content directly on Twitter.
But wait, there’s more! Enter the Twitter Card Validator. 🤩
This free tool allows you to ensure that your Twitter Card is correctly set up and optimized for maximum engagement.
By using the Twitter Card Validator, you can preview how your Twitter Card will appear on Twitter, diagnose any errors, and make adjustments accordingly.
Twitter Cards allow you to enrich your tweets, making them more engaging and visually appealing to your followers.
They also give you the ability to provide additional context and information about your content, such as a headline or summary, without taking up valuable character space.
Check out the top reasons to use Twitter Cards for your client campaigns:
Are you curious about the different types of Twitter Cards? You’re in luck! 🍀
We’re here to guide you through the different types of Twitter Cards that are available and how they can benefit your social media strategy.
Summary Cards are a type of Twitter Card that allows you to attach a preview of your website’s content to your tweets.
With Summary Cards, you can give your followers a sneak peek of what to expect if they click on your tweet.
This can be especially useful for driving traffic to your website or promoting your blog posts. Here’s an example of a Summary Card:
To create a Twitter Summary Card manually, add the following meta tags to your page’s <head> section:
<meta name=”twitter:card” content=”summary” />
<meta name=”twitter:site” content=”Twitter user handle here“ />
<meta name=”twitter:title” content=”Card title/headline here” />
<meta name=”twitter:description” content=”Card description here” />
<meta name=”twitter:image” content=”Image URL here” />
Remember to replace the placeholders (“Twitter user handle here”) with the appropriate details.
This applies to all the different types of Twitter cards mentioned in this post!
Let’s break this down in a more chill and easy-to-understand way.
You know how Twitter has those nifty cards that showcase cool stuff like a tweet’s title and description?
Well, there are two types: Summary Cards and Summary Cards with large image previews.
The only real difference is the size of the image that’s featured. Either way, you’ll still get all the juicy deets like the title and description.
Check out this example of a Summary Card with a big ol’ image:
Pretty sweet, huh?
Use these meta tags to create this Twitter Card:
<meta name=”twitter:card” content=”summary_large_image” />
<meta name=”twitter:site” content=”Twitter user handle here” />
<meta name=”twitter:creator” content=”Twitter username of original creator” />
<meta name=”twitter:title” content=”Card title/headline here” />
<meta name=”twitter:description” content=”Card description here” />
<meta name=”twitter:image” content=”Image URL here” />
Take note that most Content Management Systems (CMS) like WordPress use Summary Cards with large images by default. You can easily verify this by pasting a link to the tweet composer.
Player cards embed mini-movie theaters in your tweet.
You know how YouTube videos can play right in your tweet? That’s the magic of the Player Card.
To use it for your own videos, upload your video to a web page and add your meta tags.
Your video should be ready to play right in your tweet.
Check out this tweet with a Player Card in action:
Twitter Player Cards use the following meta tags:
<meta name=”twitter:card” content=”player” />
<meta name=”twitter:site” content=”Twitter user handle here” />
<meta name=”twitter:title” content=”Video title/headline here” />
<meta name=”twitter:description” content=”Video description here” />
<meta name=”twitter:image” content=”Video thumbnail image URL here” />
<meta name=”twitter:player” content=”Video URL here” />
<meta name=”twitter:player:height” content=”Video height here in pixels” />
<meta name=”twitter:player:width” content=”video width here in pixels” />
If you want to get your app noticed on Twitte, App Cards are where it’s at. They’ll take your current and future users right to the app store to download your app.
Plus, App Cards and their descriptions and images are clickable.
To create Twitter App Cards, use these meta tags:
<meta name=”twitter:card” content=”app” />
<meta name=”twitter:site” content=”Twitter user handle here” />
<meta name=”twitter:description” content=”App description here” />
<meta name=”twitter:app:country” content=”App country code here” />
<meta name=”twitter:app:name:platform” content=”App name for device here” />
<meta name=”twitter:app:id:platform” content=”App store ID for device here” />
<meta name=”twitter:app:url:platform” content=”App URL for device here” />
Optimize App Cards for different mobile devices by swapping “platform” in the last three lines with your target device’s identifier or app store:
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Get Started NowA quick tip for all you app developers out there: ensure you’re using the right URL for your app store.
If you’ve got an iPhone app ID, use an iPhone app URL. Simple, right?
Don’t go messing around with iPad or Google Play URLs, or your Twitter Card might not work like it should.
Creating Twitter App Cards is super easy. Avoid making any silly mistakes, or you’ll end up with a Card that won’t do what it’s supposed to do.
The good news is that there are free validators that can check your Twitter Card tags for you.
It’s how you can avert a potential Twitter App Card crisis.
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It’s time to step up your Tweet game. No more naked URLs, okay? It’s not a good look.
You don’t have to be a code wizard to make your Tweets look spiffy. After all, who wants to deal with all those codes?
Here’s the good news: you can use an SEO plugin like Rank Math to add Twitter Card meta tags to your posts.
Download, install, and activate the plugin straight from the WordPress plugin library. You’ll be a Twitter Card master in no time with the tool.
With the plugin installed and activated, go to the post you want to edit. Click the three-dot settings icon, scroll down to “Plugins,” and click ‘Rank Math.’
On the Rank Math side panel, click ‘Edit Snippet’ and switch to the ‘Social’ tab. Click ‘Twitter’ to modify your Twitter Card settings.
To access all of Twitter Card settings, disable ‘Use Data from Facebook Tab.’
Scroll to the bottom of the “Preview Snippet Editor” and configure your Twitter Card from there.
Here, you can specify the Twitter Card type to use, add a custom image, change the title, and write a description. Other fields like “Stream URL,” “Player Size,” and “iPhone App URL” will only appear if you select the appropriate Twitter Card from the drop-down menu.
That’s it—your Twitter Card is ready.
All that’s left to do is verify if your Twitter Card is working properly.
Fortunately, there’s a tool specifically for that.
Ensure your Twitter Card is looking fly before you post it by using a Twitter Card validator.
It checks the HTML file of your page for any Twitter Card meta tags. Some validators even give you a sneak peek of what your card will look like once it’s out there in the Twitterverse.
You’ll find a free Twitter Card validator on Twitter’s developer platform.
Enter your web page’s URL into the “Card URL” field and click ‘Preview Card.’
Within seconds, Twitter brings up a validation log that includes the detected number of meta tags along with the Twitter Card type.
Twitter Card previews are shown on the tweet composer interface. Unfortunately, Twitter’s official validator no longer generates a preview of your Twitter Card.
Here are some tips on how to deal with Twitter Card validator errors:
If you want your Twitter Card looking fresh and fly, using a validator tool is the way to go. It should help you avoid most issues.
Here’s the thing though—sometimes, even if the validator says everything’s good to go, your Twitter Card might not work as expected.
One example of this is when Twitter shows an outdated version of your card in-app.
Twitter automatically re-crawls Card meta tags every week or so—if you can wait, the issue might resolve itself.
However, if you need to test your Twitter Card pronto, consider shortening your page URL with tools such as Bitly. Since you’re using a new URL, you can force Twitter to do a fresh crawl of your page.
How’s that for a Twitter Card hack?
Level up your Twitter game and get those engagement numbers soaring and using Twitter Cards is a total game-changer.
Why stop there? Here are some tips to take your Twitter strategy and engagement to the next level:
Use Vista Social to schedule your tweets at optimal times and reach the most Twitter users.
Vista Social is a comprehensive Social Media Management (SMM) platform. It’s packed with social media publishing features to drive more engagement.
To schedule tweets, click ‘Publish’ and select ‘Publish a single post.’
Click the link icon and paste the URL to your page.
Don’t forget to write an attention-grabbing caption to accompany your content.
Select ‘Schedule’ in the lower-right corner and click ‘Next.’
Set your desired posting time using the drop-down buttons. Alternatively, click ‘Show optimal times’ to reveal the best times to tweet based on previous content performance.
Click ‘Schedule’ to finalize your post.
Vista Social should automatically post your tweet along with your client’s page URL. Upon posting, Twitter should crawl this link and pull the included Twitter Card meta tags.
Use trending hashtags to increase the discoverability of Twitter Cards.
According to Twitter marketing statistics, tweets with hashtags get 100% more engagement. That’s because hashtags make your content searchable to Twitter users.
Apart from scheduling posts, Vista Social also provides relevant hashtag ideas to boost your tweet’s searchability.
To get hashtag ideas, click the hashtag icon in the Vista Social publisher and go to the “Hashtag suggestions” tab. Enter any relevant keyword to find trending hashtag ideas for your tweet.
Let’s talk about the infamous Twitter Blue. Sure, it might be controversial for the whole blue checkmark thing, but did you know it also comes with some sweet digital marketing tools?
Check it out:
To verify the configuration of your Twitter Card meta tags, use a Twitter Card validator. Ideally, go with validators that show previews, which should accurately reflect the appearance of Twitter Cards.
Yes, Twitter Cards are still available. In fact, platforms like YouTube and WordPress use Twitter Card meta tags by default.
To create Twitter Cards, add the necessary meta tags to your web page’s HTML file. WordPress-powered websites can also use plugins like JM Twitter Cards to automatically generate the necessary data.
It’s time to take your Twitter game to the next level with Twitter Cards.
Here’s a tip…
Use Vista Social!
With our social media management software, promoting your clients’ social media profiles has never been easier.
Below are some of Vista Social’s spectacular features:
Create a free account now to try Vista Social.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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