Welcome to our in-depth comparison of three popular social media management tools: TweetDeck, Hootsuite, and Vista Social.
If you’re an agency owner, social media manager, or marketer, you know how important it is to have a tool that helps you schedule and publish content, track your performance, and engage with your followers.
But with so many options available, it can be overwhelming to choose the right one for your needs.
In this guide, we’ll take a closer look at TweetDeck, Hootsuite, and Vista Social, comparing their features and pricing to help you decide which social media management tool fits your needs.
Vista Social has all the social media management features you need to succeed in marketing campaigns.
Our platform covers all the essential features, including post scheduling, social media analytics, audience engagement, conversation tracking, brand monitoring, and content curation.
We also offer innovative features, such as TikTok direct publishing, trending audio recommendations, location tagging, brand tagging, hashtag suggestions, and more.
If you’re looking for a platform with advanced analytics, Vista Social generates five various report types:
(It’s worth mentioning that our reporting features are highly customizable and available with the Pro+ plan.)
Finally, many of Vista Social’s core features can be unlocked for a minimum of only $3 per month—for unlimited users.
Let’s kick off this comparison with an overview of TweetDeck, Hootsuite, and Vista Social.
As the name suggests, TweetDeck is specifically designed to help users manage Twitter accounts. It lets you schedule tweets, spot relevant trends, track notifications, and manage conversations in one location.
TweetDeck arranges all these information sets into Twitter streams, giving you a bird’s-eye view of your Twitter marketing.
The obvious downside of TweetDeck is can’t help you with other social media sites.
Hootsuite is one of the oldest social media management platforms on the web. It’s useful for managing social networks and paid advertising campaigns.
Hootsuite helps you schedule social media posts, source content ideas, measure analytics, and social media monitoring by tracking brand mentions.
Vista Social has everything you need to run successful social media marketing campaigns.
In addition to post scheduling, advanced analytics, conversation tracking, and social listening, Vista Social provides advanced features that other expensive platforms lack, such as:
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Here’s a side-by-side comparison of TweetDeck, Hootsuite, and Vista Social in terms of content publishing, social media network support, and analytics:
TweetDeck features a barebones tweet publishing tool. Although it lets you create and schedule posts for various Twitter accounts, you’re unable to create posts for other social media networks.
You can add images, create direct messages, and set a custom schedule—that’s it.
While TweetDeck shows trending hashtags and the publisher on one page, it doesn’t offer hashtag suggestions.
That’s something you can get from both Hootsuite and Vista Social.
Additionally, Hootsuite lets you import content from Canva and third-party stock photo websites. You also get posting time suggestions based on the performance of your past scheduled posts.
Unlike TweetDeck, Hootsuite is capable of scheduling posts in various formats for vaious social media sites. You can plan Instagram stories, reels, Pinterest pins, and more.
With Vista Social, you get even more than what TweetDeck and Hootsuite have combined.
The Vista Social content publisher lets you:
Use the preview panel to fine-tune network-specific settings, like location tagging on Instagram and Duets availability on TikTok.
Vista Social also lets you edit images natively or through the Canva integration. For videos, use the Vista Create integration to spice up your content with royalty-free clips, animations, text overlays, music, and stickers.
Tip: Use Vista Create to resize or trim your videos to the perfect TikTok, Facebook, or Instagram reels length and dimensions.
As a Twitter-only platform, TweetDeck doesn’t integrate with any other social media network. Meanwhile, Hootsuite and Vista Social offer varying ranges of support for multiple platforms.
Hootsuite supported networks:
Vista Social supported networks:
TweetDeck doesn’t even have basic analytics to help you make data-driven decisions for Twitter marketing.
Its saving grace is the sentiment search filter, which lets you find tweets that either have a positive or negative connotation.
For Hootsuite, you can track metrics like follower growth, posting frequency, user engagement, and traffic per page.
It also pulls data from Google Analytics or Adobe Analytics to estimate your social media marketing ROI.
With Vista Social, you have complete control over how you want to generate and present social media analytics.
Use the report builder to modify labels, add descriptions, and choose which pieces of data are included.
For crucial data sets like social media performance, post performance, and competitor analysis, use the on-demand report generator to compile the numbers in no time.
TweetDeck is a completely free-to-use tool, but you can use it to manage just Twitter accounts.
Hootsuite doesn’t offer a free version, but you can sign up for a time-limited free trial.
Vista Social offers a free plan that supports up to one user and three profiles. This includes social media reporting, conversation management, review monitoring, and the content calendar view.
With Hootsuite, the cost of managing 20 social accounts is $249 per month with three users. This doesn’t include benefits like approval workflows, customer support, and the cloud-based content library.
With Vista Social, 20 social accounts will only cost you $60 per month ($3 per profile). This includes essential and sophisticated features that come with the Pro plan, including future updates planned in our product roadmap.
Vista Social’s other paid version, the Pro+ at $5 per month per profile gives you access to all the platform’s features.
TweetDeck represents what you can get with most free-to-use social media management platforms. It’s basic, simple, and very limited in terms of functionality.
Hootsuite, on the other hand, represents most big-ticket SMM platforms. You get all the essentials (minus extra features), but the monthly costs can break your bank, especially if you have multiple team members.
With Vista Social, you don’t have to choose between cost and functionality. For as little as $3 per month per social profile, you can enjoy top-tier features and more—for just about what you’ll pay for a cup of coffee.
Get started today by creating a free Vista Social account here.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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