Emplifi vs. Hootsuite vs. Vista Social Comparison: 2024

Updated on January 26, 2024

5 min to read

Content Writer

Published December 22, 2022

Emplifi vs. Hootsuite vs. Vista Social Comparison: 2024
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Are you struggling to choose between Emplifi, Hootsuite, and Vista Social?

If you answered “yes,” then you’re in the right place.

Emplifi and Hootsuite are among the industry’s most expensive social media management tools.

On the other hand, Vista Social stands on the other end of the spectrum—offering the most affordable pricing despite its exhaustive, advanced features.

To determine which of the three social media management software fits your business, we conducted an in-depth comparison of the three tools.

Let’s begin.

Table of contents

Spoiler alert: Vista Social does wonders at getting you more engagements and views despite its affordable pricing

Vista Social gives you the biggest bang for your buck.

Despite our inexpensive fee of $3 per month (per social media profile), our platform offers cutting-edge features such as:

  • Direct publishing to short-form video platforms (TikTok, Instagram Reels, etc.)
  • Trending audio suggestions
  • TikTok content planner
  • Scheduling Instagram carousel posts
  • 2-factor authentication
  • Bulk scheduling

You can access the features above with the Pro plan. 

To access additional and more advanced features, such as custom reports and a Zapier integration, subscribe to the Pro+ plan at $5 per month (for each social profile).

Emplifi vs Hootsuite vs Vista Social: Overview


Formerly “Socialbakers,” Emplifi offers a suite of customer experience tools. The Emplifi Social Marketing Cloud includes features like scheduling, community management, social media listening, and more. 


Hootsuite is among the oldest social media management platform in the industry. However, its days of being ahead of the innovation curve are long gone.

Hootsuite has the basic, essential features that social media managers need, such as post-scheduling, content sourcing/planning, social listening, and social media analytics.  

Vista Social

Businesses, agencies, and individual brands switch to Vista Social for our powerful yet affordable social media management features. Enjoy the handy features that come with a top-tier social media management platform and beyond—with paid plans starting at just $3 per month per social profile.

Ready to give your content workflow and posts a major upgrade? Try AI Assistant powered by ChatGPT today! 🤖💙

Key features comparison

Emplifi vs Hootsuite vs Vista Social comparison table

Content scheduling/publishing comparison

Choose a social media management software equipped with tools that complement your social media marketing strategy. 

Can your SMM tool edit or optimize videos?

Does it offer direct publishing, viral hashtags suggestions for Instagram, or location tagging?

Will it help you set up an automated content calendar to help you save tremendous amounts of time down the line?

These are among the many questions you should ask when choosing an SMM software.


Emplifi’s content scheduling features are heavily team-oriented. Unfortunately, this doesn’t translate to a smooth experience for its users.

For example, to schedule a post, you must first navigate to the “Publisher” and click ‘Create Post.’ You then have to select the social profiles you want to use in the right panel before you can use the post editor.

Emplifi's post editor
Image Source: Emplifi.io

Emplifi’s content publisher lets you import photos from third-party sources, including Google Photos, Bynder, Facebook, and Google Drive. You can also crop and resize images to match your selected platform. 

However, Emplifi lacks other features that optimize posts, including hashtag suggestions, photo filters, and location tagging. 


Hootsuite’s content publishing features let you schedule posts, write captions, use hashtag suggestions, and import content from third-party sources.

Unlike Emplifi, you can use the quick access menu to create posts and quickly select the profiles you want to use.

Hootsuite's post editor
Image Souce: Hootsuite.com

Vista Social

Our platform has an intuitive, modern-looking user interface which our users love.

It’s very easy to schedule or publish content through our platform.

To use our content publisher, click the ‘Quick Add’ menu and select ‘Schedule a Post.’ 

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Our content publisher feature lets you create posts, import content from external sources, select social profiles and configure other settings in one location.

Our platform’s minimalistic look ensures you have an easier time unpacking our platform’s myriad of features, such as hashtag suggestions, font customization, and video editing.

Our post editor even allows network-specific settings, like:

  • Duets and Stitches for TikTok
  • Location tagging for Instagram
  • First comments for various social networks
Vista Social's publishing editor

Supported networks

Ensure your social media management tool supports your clients’ social media networks.

Take note that not all platforms support every major social network. IG tools like PLANOLY, for instance, only primarily integrate with Instagram, TikTok, and Pinterest.

Emplifi supported networks

  • Facebook 
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn
  • TikTok

Hootsuite supported networks

  • Facebook 
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
  • Pinterest
  • TikTok

Vista Social supported networks

  • Facebook 
  • Instagram
  • YouTube
  • Twitter
  • Pinterest
  • LinkedIn
  • Google Business
  • TikTok
  • Reddit
  • Trustpilot
  • TripAdvisor
  • OpenTable
  • Yelp
  • Bitly

Social media analytics

Emplifi, Hootsuite, and Vista Social offer social media analytics functionalities.

Emplifi lets you review user engagement, content performance, and paid campaign reach.

You can compare your numbers with competitors using the ‘Compare’ tool in the upper-right corner. 

Emplifi's analytics tool
Image Source: Emplifi.com

Hootsuite’s analytics tool is slightly more straightforward.

The customizable reports help you (and your clients) find and track important metrics, like post frequency, new followers, engagement performance, and social media ROI. 

Lastly, Vista Social generates social media reports on demand or automatically. 

Our platform allows you to generate reports with various data sets, including social media performance, post performance, review performance, task performance (team productivity), and competitor analysis. 

Vista Social's analytics report

With paid plans, our reports can be customized using templates, which you can build through the “Report Builder.”

Here, you can select the data cards to show, provide additional text, modify data labels, and more.

Vista Social's Report Builder Tool

Compared to the Emplifi and Hootsuite, Vista Social’s reports are so much more highly customizable.

Emplifi vs Hootsuite vs Vista Social: pricing

Looking for a free plan?

Vista Social’s free plan offers unpaid access to basic features for one user.

You can publish 15 posts per profile per month and access the following:

  • Calendar view
  • Up to 50 requests with the Caption AI Assistant feature
  • Social media report
  • Social inbox
  • A maximum of 50 requests using the AI Reply Assistant
  • Review monitoring for Facebook and Google 
  • Supports Facebook, Twitter, LinkedIn, TikTok, Instagram, YouTube, Reddit, Google, and Pinterest

Hootsuite and Emplifi both offer free trials. Although Hootsuite offers a time-limited free subscription, it’s not as useful as Vista Social’s free plan, which you can use indefinitely and with the essential features.

Managing 20 profiles?

If you plan to manage 20 social accounts with Emplifi, you need to spend $480 per month for their “Emplifi Suite – Essential Edition” package. 

With Hootsuite, you can manage 20 social accounts for $249 per month using their “Team” plan.

But with Vista Social, you only need to spend $60 per month to manage 20 accounts. This includes access to unlimited users and corresponding features our platform offers.  

Resources You’ll Love

Upgrade your SMM and downgrade your costs with Vista Social today

When it comes to features, pricing, networks supported, user interface, etc., Vista Social is objectively the best social media management platform.

Not only does Vista Social offer an affordable pricing structure—from small businesses to the largest enterprises and agencies of all sizes, it also leads in innovation and “quality of life” features.

Give Vista Social a try by creating a FREE account today.  

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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