Vista Social

Published on November 15, 2022

10 min to read

SocialPilot vs. Hootsuite vs. Vista Social Comparison

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SocialPilot vs. Hootsuite vs. Vista Social Comparison
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This SocialPilot vs. Hootsuite vs. Vista Social comparison shows each platform’s features along with their strengths and weaknesses. It also covers the pricing so readers can see which option fits their needs.  All of them rank among the most widely used social media management tools for agencies, businesses, plus influencers. 

But can SocialPilot and Hootsuite keep up with the rapidly-innovating Vista Social? 

Let’s find out.

Table of contents

Bottom line: Vista Social outshines everyone in terms of value and firepower for social media marketing

Vista Social provides enterprise-level features often found in higher-priced platforms while keeping the base plan affordable.

We’re best in class when it comes to features and user interface.

What’s more, we’re one of the very few platforms with unique and innovative features, such as:

  • The ability to quickly find and schedule trending audio to your videos
  • Direct publishing now runs smoothly for Facebook Reels, Instagram Reels, TikTok videos, YouTube Shorts plus other supported short-form formats.
  • Instagram product, user, location tagging
  • 2 Factor authentication
  • Trending hashtag suggestions
  • Custom fonts

Vista Social gives you a reliable way to scale your business without juggling extra tools. It supports anyone who wants a workspace that uses built-in AI to speed up the process. The platform keeps your team connected in a natural way while helping your content perform better since everything stays inside one place. 

Vista Social still offers a free plan. The first paid tier remains at $39 each month and includes eight social profiles. This makes it the perfect social media management tool for growing agencies with growing needs.

Overview: SocialPilot vs. Hootsuite vs. Vista Social

We’ve made several comparisons in the past, like Loomly vs. Hootsuite vs. Vista Social. This time, we’re swapping out Loomly with SocialPilot, another social media management platform. Given the reputation that SocialPilot, Hootsuite, Vista Social have built, many agencies along with marketing managers often compare these social media platforms against one another.

If you’re in the same boat, then you’re in the right place.

Here’s a quick overview of all three platforms.

SocialPilot

Image Source: SocialPilot.co

SocialPilot is a social media account management platform that gives agencies a cloud-based, collaborative workspace for campaigns.

The platform focuses on key areas of social media marketing such as content publishing, analytics, collaboration. You can schedule posts, set up profile groups for different clients, manage boosted ads, track social media analytics, brainstorm ideas with your team.

SocialPilot supported platforms

  • Facebook 
  • X (formerly Twitter)
  • LinkedIn Pinterest 
  • Google Business Profile
  • Instagram
  • YouTube 
  • TikTok
  • VK
  • Tumblr

Hootsuite

Image Source: Hootsuite.com

Hootsuite is one of the most well-known social media marketing tools because they have been on the market for many years. Their platform supports bulk scheduling, pulls ideas from authoritative sources, measures performance results, then continues to streamline the workflow.

Hootsuite’s dashboard offers performance insights through analytics panels such as Social Score, depending on your plan.. This scoring system grades multiple accounts by measuring follower health, user engagement, posting strategy strength.

Hootsuite supported platforms

  • Facebook
  • Pinterest
  • LinkedIn
  • X (formerly Twitter)
  • Instagram
  • YouTube

Vista Social

Vista Social offers a modern dashboard with refined layouts and smoother navigation introduced in recent updates.

Vista Social creates a single workflow where social profiles stay organized and scheduling with trending audio ties directly into performance tracking. Reporting follows the same flow so teams stay aligned inside a workspace that avoids complicated onboarding. 

Our paid plan starts at $39 per month. It gives you eight connected profiles, a full calendar view plus generous AI Assistant credits that help you create content faster. 

Vista Social’s pricing stays simple through a flexible set of plans that scale with your workload. You only upgrade when your needs increase, which keeps your costs predictable. 

Vista Social also includes powerful features that support your workflow. You can schedule short-form videos, share live links from your content calendar, manage comments with precision, customize fonts, then secure the entire workspace with two-factor authentication. 

Our platform also lets you connect review sites like Trustpilot and Yelp. Availability can vary by region depending on the review site’s updated rules for API use.  

Vista Social has over fourteen social media and review site integrations. Some, like OpenTable, may have regional limitations based on the partner platform’s rules. 

  • Facebook
  • LinkedIn 
  • X (formerly Twitter)
  • Instagram
  • Google Business Profile
  • TikTok
  • Pinterest
  • YouTube
  • Yelp
  • Reddit
  • Bitly
  • TrustPilot
  • TripAdvisor
  • OpenTable

SocialPilot vs. Hootsuite vs. Vista Social: Social media management features

SocialPilot vs. Hootsuite vs. Vista Social

Tip: Check out more pricing information here: Buffer vs. Later vs. Vista Social. If you want a deeper comparison focused on content scheduling and publishing workflows, check out Later vs Hootsuite vs Vista Social.

In addition to the features above, Vista Social provides opportunities to elevate the social media management experience and maximize results. 

One example is the hashtag recommendations tool, which can be accessed directly via the post editor. Just click the hashtag icon in the editor, go to the ‘Hashtag suggestions’ tab, and enter a relevant keyword. 

Click ‘Suggest’ to reveal trending hashtag ideas that will improve the searchability of your social media content. 

Another note-worthy feature is the trending audios tool, which now updates more frequently so you can catch rising sounds earlier. 

Find the latest trending audio and songs to boost visibility on TikTok and Instagram. TikTok Business accounts have tighter audio licensing restrictions, so your available sounds may vary by region. Instagram restricts audio access for business accounts in some regions based on licensing rules. 

Tap the post editor, pick your TikTok profile, then upload your video. TikTok Business accounts are limited to the Commercial Music Library, and availability may vary further by region or business category due to updated licensing rules.

Click on the the trending audio you want to use and tap ‘Apply sound.’ 

Don’t forget to preview each audio by clicking the ‘Play’ button below them. 

If you’re happy with the results, close the trending sounds window and finish scheduling your social media posts.

Other tools that make Vista Social the superior choice

  • You can still import posts in bulk or pull new content from approved discovery sources inside Vista Social: Availability shifts with each platform’s API rules. RSS feeds still help you spot new ideas. Keyword searches also reveal fresh opportunities. Hashtag results give you a stream of real activity. Industry news sources round out your discovery process and keep your content pipeline active. User profile updates and hashtag search may include limits under the latest API policies, but supported sources now refresh with stronger consistency due to improvements in how Vista Social processes and retrieves data. This helps you keep your publishing workflow active while staying aligned with every platform’s requirements.
  • Monitor social conversations that contain a keyword: Smart Listener now delivers cleaner results because of recent improvements to accuracy and filtering. You can spot brand mentions faster while tracking competitor activity with more precision. You also catch early trend signals with far less noise.
  • Tag products on Instagram: Design one continuous workflow between your social media content and your sales process. Tag up to five products in single-image Instagram posts, with higher limits available for carousel posts depending on Instagram’s current rules.
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SocialPilot vs. Hootsuite vs. Vista Social: Customer support

Customer support is crucial in any paid platform built to help professionals manage essential tasks. These tools cover everything from lead generation to social media marketing, so dependable support becomes a key part of the experience. 

A quick look at how each platform handles customer support is shown below. 

What SocialPilot offers

SocialPilot enables self-guided learning through “Instant Answers” and the in-app assistance request form. The platform also offers learning resources in the form of:

  • Guides
  • Webinars
  • eBooks
  • Video tutorials

What Hootsuite offers

Hootsuite’s support options include a help center and a ticketing system, with access to additional support channels depending on your subscription tier. 

What Vista Social offers

Vista Social customers can learn through the help center, product demos, email support, plus social media. The help center now includes updated walkthroughs that help you pick things up quickly. These options allow brands and agencies to get the answers they need without tiered support or lengthy wait times.

Support teams now handle queries through chat, video calls, email, plus social platforms. AI-powered tools help agents reply fast while keeping wait times low.

SocialPilot pros and cons

To help you pick the right platform for you, here are the pros and cons of SocialPilot, Hootsuite, and Vista Social:

SocialPilot pros

  • Team management: Assign specific social media accounts to team members, grant customized access permissions, and so on.
  • Browser extension: Share content to your managed social media channels straight from your browser with the SocialPilot extension.
  • Canva integration: SocialPilot integrates Canva to provide a drag-and-drop design tool without leaving the platform.

Pro Tip: These features are also available in Vista Social’s paid plans.

SocialPilot cons

  • Problems with the Instagram analytics feature: Some users still see delays in Instagram analytics because SocialPilot relies heavily on Meta’s API, which has had several slow-sync issues this year.
  • No free plan: Although SocialPilot offers free trials, it doesn’t have a free plan, unlike almost all popular social media management tools. (See Zoho Social vs. Hootsuite vs. Vista Social).

Hootsuite pros and cons

Here’s a quick rundown of Hootsuite’s pros and cons:

Hootsuite pros

  • Various support options: Hootsuite provides support through its help center and ticketing system, with additional channels available on higher-tier plans..
  • Content curation: The “Streams” and “Inspiration” features make Hootsuite effective in curating content ideas. 
  • Supports integrations: Hootsuite still connects with tools for project management and video sharing. It retains support for eCommerce platforms as well, although some legacy integrations were removed during their recent platform cleanup.

Hootsuite cons

  • Expensive for teams: Hootsuite’s cost for adding extra users remains high, which makes it difficult for growing teams to scale affordably. 
  • Slow rollouts of new features: Vista Social released carousel post scheduling earlier than Hootsuite, and this timing was a key factor behind why many teams decided to move from Hootsuite to Vista Social.

Vista Social pros and cons

Lastly, here are the must-know pros and cons of Vista Social: 

Vista Social pros

  • Visibility tools: Trending audios now refresh more frequently, which helps you catch rising sounds sooner and boost your visibility before trends peak.
  • In-app video and image editor: Create custom graphics via the Canva integration or edit videos using Vista Create. 
  • Advanced reporting tools: Track your team’s productivity then study competitor activity to understand how your content performs. Vista Social’s reporting gives you a clear view of what works so you can refine your strategy with confidence. 
  • Reputation management: Vista Social is the only platform in this comparison with a built-in review management system that lets you track and respond to reviews across multiple platforms.
  • Robust content creation and publishing features: Whether you want to publish a single post or in bulk via multiple sources, Vista Social can help you with one interface.
  • Automated content curation: Create Smart Publishers to automatically curate content from blog RSS feeds and news sites, depending on each site’s current content-sharing policies.
  • Affordable and flexible pricing: With Vista Social, pay only depending on the social platforms you need to manage (all paid plans support unlimited users).

Vista Social cons

  • No ads manager: Most teams still run ads directly on native platforms, so the product tagging feature fills the gap by helping you connect posts to your eCommerce workflow. 

Want to learn more about Vista Social? Check out this comparison post on Sendible vs. Hootsuite vs. Vista Social

Pricing: SocialPilot vs. Hootsuite vs. Vista Social

Interested in any of the platforms above? 

To help you make a decision today, here are the pricing details for all platforms. 

Need a free social media management tool?

Vista Social offers a free plan, while Hootsuite’s free plan is only accessible through a downgraded trial and may vary by region.  It’s worth noting that Hootsuite’s free plan requires you to create and downgrade a paid trial account first (i.e., you have to put in your credit card information).

SocialPilot, however, only offers a free trial and no free plan option.

Verdict: SocialPilot vs. Hootsuite vs. Vista Social

All things considered, Vista Social stands out as the stronger choice for modern agencies, brands, entrepreneurs. 

It’s got tons of advanced features despite charging only $39 monthly for 8 social media profiles.

Try it out yourself with a free Vista Social account today.

FAQ: SocialPilot vs. Hootsuite vs. Vista Social

Which platform is better for beginners?

Vista Social gives beginners an easier learning experience because the workspace guides users through each step without requiring extra tools. The layout stays simple to follow, so new users can publish content with less confusion. SocialPilot also feels approachable although it depends more on manual setup. Hootsuite is powerful but tends to feel heavier for beginners who want something straightforward.

Which tool supports the widest range of features for short-form video marketing?

Vista Social leads this category since it handles posting for Reels plus TikTok plus Shorts inside one workflow. It also helps creators pick trending audio, apply product tags, refine fonts, then improve visibility through hashtag suggestions. SocialPilot and Hootsuite support short-form content although they do not match the depth or speed of Vista Social’s feature updates.

Which platform is most affordable for agencies and growing teams?

Vista Social provides a strong value because the starting plan stays at thirty nine dollars each month and includes eight connected profiles with no limits on team size. The free plan also gives small teams a way to start without pressure. SocialPilot feels reasonably priced although it does not offer a permanent free option. Hootsuite remains the most expensive choice which makes scaling difficult for teams with tight budgets.

What are the main differences in analytics and reporting?

Vista Social offers detailed reporting that helps agencies follow performance trends then shape better decisions. The system shows team activity plus competitor movement plus audience behavior inside one workspace. SocialPilot supplies essential analytics which works for many marketers although it stays closer to the basics. Hootsuite provides strong insights on higher subscription levels although the dashboard can feel crowded for users who need quick clarity.

Which tool has the most reliable workflow for content scheduling?

Vista Social delivers a smooth scheduler with real time previews plus audio tools plus product tagging plus direct access to design features. It also adapts quickly to API updates so the workflow stays stable. SocialPilot performs well although some users still report slow Instagram sync at times. Hootsuite supports bulk scheduling although its feature updates tend to appear later than expected which affects teams that work at a fast pace.

Which platform is best overall for modern use?

Vista Social stands out because it blends affordability with advanced tools inside one clean workspace. It supports short form video posting with ease, helps you discover rising audio earlier, manages reviews across multiple platforms, then automates repetitive tasks through AI. SocialPilot works well for teams that want something simple. Hootsuite still fits large organizations although many modern creators consider it less flexible than the newer options.

About the Author

Content Writer

Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.

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