Social Media Polls: 101+ Questions for More Engagements

Are your social media polls getting ghosted?

You’re not the only one.

Polls are one of the easiest ways to make your clients’ content more interactive and fun. They can spark real conversations, pull valuable insights, and keep followers coming back for more.

The trick? Asking the right questions.

That’s where this guide comes in. 

We’ve rounded up 101+ creative social media poll ideas you can drop straight into your content calendar. 

Whether you’re after feedback, insights, or just a few laughs, these poll questions are designed to increase engagement and help your clients connect with their audience.

What you will learn

• What are social media polls? 
• What are the benefits of using social media polls? 
• Social media polls: Content ideas and questions to boost engagement
• Publish social media polls easily with Vista Social
• 10 Tips to use social media polls to engage followers
• FAQs on social media polls
• Ready to boost engagement with social media polls?

What are social media polls? 

Social media polls are interactive posts that let your clients’ audiences vote on a question or topic using predefined options, usually with just a tap or click. 

Social media platforms such as Instagram (Stories), Facebook, X (Twitter), and LinkedIn offer a built-in polling feature, making it easy to get quick feedback or spark engagement.

Must read: How to Create a Poll on Facebook: A Complete Guide [2024]

Think of social media polls as a quick and easy way to create a survey—with a fun twist. 

You ask questions such as, “Coffee or tea?” or “What content do you want to see next?” and your clients’ followers instantly weigh in.

The best part is that they’re quick to create, fun to answer, and they are interactive content, which encourages engagement.

What are the benefits of using social media polls? 

Social media polls are fun, boost engagement, and help you extract real value from your clients’ audience interactions. 

Below are several benefits of using polls. 

Boost engagement quickly

Social media algorithms love engagement, and polls deliver it quickly. 

Unlike posts that require long comments or shares, polls only ask for a quick tap. 

That simplicity lowers the barrier to interaction, making your clients’ audiences more likely to respond. 

When your clients’ content receives higher engagement, social platforms are likely to promote it to a wider audience. 

It can help your clients’ brands grow visibility organically.

Get instant valuable feedback

Do you need a quick pulse check from your audience? 

Social media polls can be a super-efficient way to gather real-time feedback. 

Whether testing a client’s new product name, deciding between two campaign ideas, or asking what kind of content followers want more of, polls give you actionable insights—fast. 

It’s like crowdsourcing your next move without having to run a full-blown survey.

Spark conversations

Social media polls don’t just collect votes—they open the door to conversations. 

Ask a quirky “this or that” question or pose a slightly controversial topic (within reason), and you’ll often see people jumping into the comments to explain their vote.

The added layer of engagement helps build community around your clients’ brands while giving them a more active social media presence across their followers’ feeds.

Must read: Social Media Engagement Strategies, Tips, Examples and Tools

Understand your audience better

Your clients’ poll responses can help you spot trends and preferences within their social media audiences over time. 

Do they prefer video content or carousel posts? 

Are they more into educational tips or behind-the-scenes fun? 

Every poll you run adds another piece to the puzzle, helping you refine your social media content strategy and speak directly to what your clients’ audiences want.

Humanize your brand

Polls allow your clients’ brands to drop the megaphone and start a real dialogue. 

You can create social media polls to ask fun, casual survey questions that show your clients’ brand personalities.

For example, your polls can ask, “Pineapple on pizza: Yay or nay?” or say, “Describe your Monday in one emoji.” 

These playful polls can make your clients’ brands feel more approachable, which builds trust and long-term loyalty with their audiences.

Increase visibility via algorithms

Engagement is a major factor in how social media platforms decide which content to show more often. 

When people interact with your clients’ polls, it signals to the algorithm that your post is worth boosting. 

That means more exposure for the poll AND your clients’ overall social media profiles.

Remember, more reach = more followers and potential leads over time.

Drive traffic or conversions

Polls can also be strategic drivers for your clients’ business goals. 

You can use them to tease an upcoming blog post (“Want the full list of tips? Click the link!”), promote product features (“Which version would you choose?”), or guide users to take action (“Want to learn more? Vote YES and we’ll DM you!”). 

Social media polls can be an easy way to lead your clients’ followers from interaction to conversion, without being pushy.

Social media polls: Content ideas and questions to boost engagement

Get inspiration for your clients’ social media polls from the examples below. 

Audience insights polls

Capture valuable audience insights with these poll examples. 

1. What type of content do you enjoy most? 📸 Photos | 🎥 Videos | 📊 Infographics| ✍️ Blogs
2. How often do you check [platform name]?
3. What’s your biggest challenge with [topic]?
4. Which tool do you use for [task]?
5. Would you rather see behind-the-scenes or tutorials?
6. How do you usually find our posts?
7. Do you prefer short tips or deep dives?
8. What’s your favorite time to scroll social media?
9. Are you more into business content or lifestyle content?
10. Would you join a live session about [topic]?
11. What platform do you spend the most time on?
12. What kind of freebies do you love most?
13. Which format do you prefer: carousel or video?
14. How long have you followed us?
15. Do you prefer product tips or industry trends?

Fun and lighthearted polls

Encourage participation and boost your client’s engagement rate with the best social media poll questions below.

1. Breaking spaghetti: Yes or no?
2. Coffee or tea?
3. Dogs or cats?
4. What’s your Monday mood?
5. Which superpower would you choose?
6. Early bird or night owl?
7. Sweet or savory snacks?
8. Summer or winter?
9. Text or call?
10. Ice cream in a cone or a cup?
11. Would you survive a zombie apocalypse?
12. Are you team Marvel or DC?
13. Beach vacation or mountain getaway?
14. Work from home or in the office?
15. Binge-watch or read a book?
16. Aliens: Real or Fake?
17. Would you rather time travel to the past or the future?
18. Online shopping or in-store browsing?
19. Sneakers or sandals?
20. Morning person or snooze-button champ?

Educational and value-driven polls

Showcase your clients’ expertise while getting information to guide future content with these social media poll ideas. 

1. Want a step-by-step guide on [topic]?
2. Which topic should we break down next?
3. Do you prefer templates or checklists?
4. Would a cheat sheet for [topic] help?
5. Have you tried [tool/strategy] before?
6. Are webinars or eBooks more your style?
7. Do you want more beginner or advanced tips?
8. How confident are you with [skill]?
9. Would you watch a how-to video on [topic]?
10. Is your [strategy] more DIY or done-for-you?
11. Want a live Q&A on [topic]?
12. Would you like to see success stories or tutorials?
13. What slows you down the most with [task]?
14. Are you more about productivity or creativity hacks?
15. Should we drop a new blog post this week?

Brand and business polls

Involve your clients’ audiences in decisions and get feedback that helps their brands grow with the following poll question examples. 

1. Which product should we launch next?
2. What’s your favorite type of item from our shop?
3. Should we offer free shipping or discounts?
4. Would you recommend us to a friend?
5. Want early access to our next launch?
6. Should we create merch?
7. How did you first hear about us?
8. Want to see more customer stories?
9. Should we do a monthly giveaway?
10. Would you wear our brand colors?
11. What should we name our next product?
12. Should we open a private community?
13. Do you prefer educational or behind-the-scenes content?
14. Want a peek at our workspace?
15. Should we go live this week?

Seasonal and timely polls

Leverage polls that capitalize on trends, holidays, and pop culture moments, such as the following.

1. Ready for the holiday season or not yet?
2. Favorite fall drink?
3. Is it too early for Christmas music?
4. Who are you rooting for this Super Bowl?
5. Best Halloween candy?
6. Resolutions: Love ’em or leave ’em?
7. Are you doing spring cleaning this year?
8. Planning a summer trip this year?
9. Cozy nights in or snowy adventures?
10. What’s your go-to holiday movie?
11. Pumpkin spice: Yay or nay?
12. Which costume is cooler: a Cartoon character or a famous person?
13. Who do you think will win the Oscars this year?
14. Which holiday dessert wins: Pie or cookies?
15. Do you shop on Black Friday or Cyber Monday?

Community and conversation starters

With Facebook, LinkedIn, and Instagram poll questions like these, you can create a sense of connection and make space for follower stories.

Must read: 142+ Instagram Poll Questions to Ask Your Followers

1. How did you discover our brand?
2. What’s one goal you’re working on?
3. What motivates you the most?
4. Who inspires you in your industry?
5. Drop your go-to productivity tool.
6. Follower spotlights: Go or No go?
7. What’s something people often misunderstand about your work?
8. Solopreneur or team player?
9. Do you set monthly goals?
10. What’s your favorite way to recharge after work?
11. How do you celebrate small wins?
12. Should we host a follower takeover?
13. What’s your biggest win this month?
14. What advice would you give to your past self?
15. Should we host a challenge next month?

Weekly routine and habit polls

Use these poll question examples to get your clients’ followers involved in everyday life and relatable content.

1. Do you plan your week on Sunday or Monday?
2. What’s your favorite day of the week?
3. Are you a to-do list or a wing-it person?
4. Morning workouts or evening sessions?
5. Ideal meeting length: 15 minutes or 20 minutes (and longer)
6. Do you use a paper planner or a digital one?
7. Monday: Love it or loathe it?
8. Do you time-block your calendar?
9. Do you take social media breaks?
10. How do you start your workday?
11. Do you schedule your social media posts in advance?
12. Weekly check-ins: Helpful or meh?
13. How do you track your goals?
14. Are you more productive in the AM or PM?
15. What day do you post the most?

Publish social media polls easily with Vista Social

With Vista Social, creating and publishing your clients’ engaging social media polls and other content is as easy as pie.

The comprehensive social media management platform’s sophisticated features make it a game-changer for social media managers, teams, brands, business owners, and other users.

You can run polls for Facebook, Instagram, LinkedIn, and more directly within Vista Social and schedule them for auto-posting. 

This way, you won’t need to switch between apps to create a poll and publish it individually, saving you tons of time and energy. 

Access the social media publishing feature by clicking Create > New post on your Vista Social dashboard. 

Click the poll icon and select Create poll. 

Next, set up your poll by adding your question and options (answers audiences can choose from). 

You can also set how long your poll should run. 

Click Save and preview your poll. 

You can customize your post further by adding a caption or description and enabling options such as Create first like, Geo targeting, and Language targeting. 

Generate poll descriptions and taglines in a flash with the AI Assistant (Magic wand icon). 

You can use the AI Assistant to generate engaging captions based on your prompt or refine your written post descriptions. 

When you’re done, select Add to draft, Publish Now, Add to Queue, or Schedule to auto-post your poll on your clients’ social media accounts, profiles, or pages. 

Users can vote directly on LinkedIn and X (Twitter) polls published via Vista Social. 

Polls published on Facebook, Reddit, Threads, and other social networks appear as clickable links. 

When a user clicks the poll, they’ll be directed to a Vista Social-hosted page to vote. 

It allows you to run your clients’ social media polls in more places, especially platforms without built-in poll features. 

To view all the posts you previously published, go to the Media Library and select Polls. 

You can also view the poll results here. 

You can check the results by social media platform, including the number of people who voted. 

Make the most of Vista Social’s robust social media management features, including the following.

Must read: TikTok Social Listening: Complete Guide [2025]

• Bulk publishing on TikTok, Facebook, Instagram, etc.
• Content calendar
• Engagement management via a unified Social Inbox
• Social media analytics and reporting
• Review management
• Link in bio tool with customizable, mobile-ready landing pages (Vista Page)
• Social listening with sentiment analysis
• Employee advocacy

Must read: B2B Employee Advocacy Step-by-Step Guide in 2025

10 Tips to use social media polls to engage followers

Make the most of social media polls using the best practices below. 

1. Ask questions that spark curiosity or emotion

Generic questions are easy to ignore. 

But you spark genuine interest when you ask questions that touch on your followers’ feelings, opinions, or memories. 

Think playful nostalgia such as “What was your all-time favorite school lunch snack?” or something reflective like “Would you rather time travel to the past or the future?” 

These types of polls can create an emotional connection and naturally increase participation among your clients’ followers.

2. Make your polls easy to answer

Most social media users scroll fast. 

That means your clients’ Instagram, LinkedIn, or Facebook polls must be eye-catching. 

The polls should also be easy to understand and answer in a second or two or people won’t bother interacting with them. 

Must read: Instagram Social Listening: What You Need to Know

Stick to two to four clear options or poll answers with short wordings. 

Avoid jargon or lengthy explanations. 

The simpler and more obvious the options, the more likely people will tap—and keep scrolling with your clients’ brands in mind.

3. Use polls to crowdsource content ideas

Are you unsure of what content to post next? 

Ask your clients’ audiences.

Use polls to let social media followers choose between blog topics, video formats, or upcoming Q&A themes. 

It can make your content and marketing strategy easier while giving audiences a say, making them feel more connected and invested in your clients’ brands.

4. Keep the visuals clean and engaging

Polls with eye-catching visuals tend to perform better. 

Use high-quality images, short videos, or branded graphics that match the tone of your poll question. 

For example, a bright photo of two drink choices for a “Coffee or Tea?” poll can double your chances of catching someone’s attention in a busy Facebook or Instagram feed.

Must read: 12 Instagram Analytics Tools for 2025

5. Time your polls right

Polls are time-sensitive. 

If you post when your clients’ audiences are inactive, even the best question is bound to flop. 

Check your analytics to see when your clients’ followers are most active, and schedule your polls for those windows. 

Bonus tip: Test different times to see what works best to drive social media engagement.

6. Tap into trends and seasons

Make your polls feel timely by tying them to holidays, seasons, or trending topics.

Social media questions such as “Are you Team Elf or Team Grinch?” during the holidays can instantly feel relevant and boost engagement because they’re part of what many people already talk about.

7. Follow up with results

Don’t just post the poll and move on. 

Share the results. 

Create a follow-up Instagram Story or LinkedIn post to reveal the winning answer and thank people for voting. 

Must read: How to Create an Instagram Content Strategy: Easy Steps

You know what’s even better? 

Building your next piece of content around the results, such as creating a post based on what your clients’ audiences chose.

It’s a surefire way of creating content around a topic that your clients’ audiences are already interested in.

8. Use platform-specific features

Each social media platform has its own poll tools and quirks. 

Instagram Stories allow stickers, X (Twitter) polls are great for quick replies, and LinkedIn polls can spark thoughtful comments in a professional context. 

Know the format and audience of each platform, and tailor your question style to match. 

Doing so helps ensure that your clients’ polls draw eyeballs and clicks. 

9. Mix in fun and serious questions

Keep your clients’ social media content balanced. 

For instance, you can use some polls to gauge customer satisfaction or gather business feedback, such as “What topic should we cover next?” and others just for fun, like “What’s your weekend vibe?” 

The variety helps keep your clients’ social media content fresh. It also shows their brand personalities and helps humanize their brands in their audiences’ eyes.

10. Track engagement and test new ideas

Every poll can be a treasure trove of audience data. 

Monitor votes, views, replies, and shares to understand what resonates most. 

Try various question types, such as yes/no, this or that, preference polls, or multiple-choice questions and analyze the results. 

Use the insights to tweak future posts and build a stronger, more responsive content and social media marketing strategy over time.

Must read: 20 Top Social Media Strategies for SaaS Companies this 2025

FAQs on social media polls

Can you use social media polls for market research?

Absolutely. 

Social media polls can be cost-effective methods for market research since they can help you:

• Test your clients’ new product ideas or features
• Understand customer preferences and behaviors
• Gather feedback on your clients’ services or content
• Identify trends and audience interests
• Inform your clients’ product development process

Are social media polls anonymous?

The anonymity of social media polls depends on the platform.

• Instagram: Polls in IG Stories are not anonymous since creators can see who voted and what option they chose
• Facebook: Polls are not anonymous since the participants’ choices are visible to others
• LinkedIn: Polls are not anonymous since the voters’ identities and choices are visible to the poll creator
• X (Twitter): Polls are anonymous. The number of votes is public, but individual choices are not disclosed

How often should you post social media polls?

The optimal frequency depends on your audience, content, and social media strategies. 

However, a general guideline for social media marketers is to:

• Post once or twice a week to keep your clients’ audiences engaged without overwhelming them with too many polls
• Align polls with your content calendar and integrate them during your clients’ product launches, events, or when seeking customer feedback

Can you use polls in paid social media campaigns?

Yes, many platforms let you incorporate polls into your paid campaigns, such as:

• Poll stickers on Facebook and Instagram Stories in ads
• LinkedIn sponsored content polls.
• While you can’t promote polls directly on X (Twitter), you can share poll results in promoted tweets

Ready to boost engagement with social media polls?

Social media polls are more than just a fun way to fill your content calendar—they can be a powerful tool for connecting with your clients’ audience.

Polls can also be great conversation-starters and help you learn what your clients’ followers actually care about. 

Want to manage your polls, schedule content, and track engagement and social media performance all in one place? 

Vista Social’s all-in-one social media management platform has everything you need. Create your Vista Social account now.