10 Snapchat Marketing Tips: How to Grow Your Following

Struggling to grow your clients’ following on Snapchat despite your best efforts? 

You’re not alone. 

Reliable Snapchat marketing tips can be hard to find, leaving you feeling stuck and frustrated. 

The good news is that you’re about to discover ten powerful tips that can transform your Snapchat marketing efforts and unlock the platform’s full potential. 

From mastering the art of engaging Stories to leveraging the latest features and trends, these tips can help you build a vibrant and loyal audience for your clients. 

Get ready to elevate your Snapchat game and see real, measurable growth.

Ready to start snapping your way to success?

Let’s go.

What you will learn

• What is Snapchat marketing?
• Why getting Snapchat marketing tips is important
• Top 10 Snapchat marketing tips to boost your efforts
• How to use Vista Social for effective Snapchat marketing
• FAQs on Snapchat marketing tips
• Get Snapchat marketing tips to level up your efforts

What is Snapchat marketing?

Snapchat marketing involves using the platform to promote brands, products, or services and engage with audiences creatively and interactively. 

Snapchat marketing includes leveraging the platform’s unique features, such as Stories, Lenses, Filters, and Discover, to create compelling content that resonates with users and encourages them to follow, interact, and share.

Why getting Snapchat marketing tips is important

Getting reliable Snapchat marketing tips can give you the following perks. 

• Creative opportunities. Snapchat offers unique features such as Stories, Filters, and Lenses for creative storytelling. Marketing tips can guide you on leveraging these features to make your clients’ content stand out
• Brand visibility. Implementing proven strategies can help increase your clients’ brand visibility and reach a wider audience. It can lead to more followers, higher engagement rates, and conversions
• Staying competitive. Like most social media platforms, Snapchat constantly evolves, and staying updated with the latest tips and trends ensures your clients remain competitive and relevant
• Resource optimization. Knowing the Snapchat marketing best practices helps you make the most efficient use of your time and resources, leading to better ROI for your clients
• Audience engagement. Snapchat’s user base is primarily young and highly engaged, making it a prime platform for capturing the attention of a desirable demographic. Effective tips can equip you with the strategies to connect with this audience effectively and even get their Snap scores up

Must read: How to Get Your Snap Score Up Fast: Easy & Proven Methods

Top 10 Snapchat marketing tips to boost your efforts

Take your Snapchat marketing strategy to the next level with the tried and tested tips below. 

1. Understand your audience better

Effective Snapchat marketing goes beyond sharing fun and interesting content. 

To engage your clients’ audiences, you must provide content that can resonate with them and their needs, interests, and preferences. 

One of the best ways to better know your clients’ audiences is by understanding who they are and what they want and like.  

Some of the ways to do this include the following. 

•  Use Snapchat’s built-in analytics feature to gain insights into the age, location, gender, buying habits, and interests of your clients’ followers. You can leverage the insights to determine targetable audience segments and tailor content based on their needs
• Run Snapchat polls to get insider information from the sources themselves—your clients’ audiences. The key is to ask the right questions to encourage genuine responses. For example, you can ask specific poll questions such as “What items would you like to go on our Holiday bundle?” 

2. Use Augmented Reality for interactive shopping experiences

Provide memorable experiences by making shopping for your clients’ products easier and more interactive. 

Leverage Snapchat’s Augmented Reality (AR) feature (Lenses) to create fun, interactive experiences that entice your clients’ audiences to interact and buy their products. 

For instance, if your client sells eyewear, you can create custom AR filters or lenses that allow viewers to virtually try on the products before buying.

Image source: snapchat.com

It’s a great way for potential customers to “experience” your clients’ products, which can help convince them to purchase. 

You can sweeten the deal by including discounts, gifts, and special offers with your clients’ Snapchat AR experience. 

3. Share User Generated Content 

Share content that other Snapchat users create and mention or show your clients’ brands, products, services, and even other posts. 

User-Generated Content (UGC) can serve as social proof, putting your clients’ brands in a good light in the eyes of potential customers.

• Encourage other Snapchat users to share UGCs by running contests, challenges, and hashtag campaigns. You can also use hashtags to find any mentions of your clients’ brands or products
• Give followers a shout-out by featuring their snaps in your clients’ stories (with proper permissions and attributions)
• Tag and mention the original creators when sharing UGCs to give them credit and encourage more participation

4. Post tutorial videos

Generally, audiences will likely engage with valuable content, such as videos that help them learn something. 

Make the most of this by creating and sharing how-to Snapchat videos, such as mini guides on using your clients’ products or a quick tutorial on various ways to wear a scarf.

Image source: snapchat.com

Create engaging how-to videos for your Snapchat content strategy with the quick tips below. 

• Keep your clients’ tutorial videos short and sweet, ideally not more than 15 to 20 seconds
• Use a wide vertical format with a 9:16 aspect ratio to meet Snapchat’s video specs requirement and ensure your clients’ videos fill the entire screen without awkward spaces or black bars
• Highlight key steps in your video’s tutorial to keep viewers’ hooked, especially since your videos are bite-sized
• Consider adding captions to make your Snapchat videos accessible and convey the content’s message clearly  

5. Localize brand promotions with geofilters

Personalized Snapchat content can help make your clients’ audiences feel valued and seen. 

It can also resonate more deeply with viewers because it can reflect your audiences’ experiences and environment, boosting engagement and sales. 

A strategic way to personalize your clients’ Snapchat content is to use the platform’s geofilters. 

Follow the quick steps below to set up your clients’ Snapchat geofilters. 

• Design your geofilters to be visually appealing while communicating your clients’ brand stories
• Configure geofencing in Snapchat Ads Manager by setting the boundaries of where your geofilters are available, such as around your clients’ physical stores or where high-value customers live
• Promote your geofilters by sharing them across your clients’ other social media sites and online channels

Must read: Top 20+ Social Media Sites to Promote Your Clients [2025]

6. Share customer reviews

Sharing reviews on Snapchat is an effective strategy for building trust and engagement with your clients’ audience. 

Featuring positive reviews and testimonials from satisfied customers allows you to showcase the value of your clients’ products or services in a genuine and relatable way. 

The tech review below is a classic example.

Use eye-catching visuals and engaging captions to highlight key points from the reviews.

You can also consider incorporating interactive features such as polls or question stickers to encourage further interaction. 

Tagging the original reviewers can foster a sense of community and encourage other users to share their experiences. 

7. Ensure alignment across your overall social media marketing strategy

Ensuring alignment across your Snapchat and overall social media marketing strategy helps your clients maintain a cohesive brand identity and maximize their impact. 

Start by defining brand guidelines that cover your clients’ tone, visual style, and messaging. 

Apply the guidelines consistently across all platforms, including Snapchat. 

Plan your clients’ content calendar to ensure that key promotions, campaigns, and messages are synchronized across their social media channels. 

Must read: 10+ Top Social Media Calendar Tools for 2025: w/ Pros & Cons

Also, regularly analyze performance metrics from each platform to understand what resonates with your clients’ audiences and adjust your strategy accordingly.

Maintaining this alignment can create a unified and recognizable brand presence that amplifies your Snapchat, social media, and other online marketing efforts.

8. Understand Snapchat features

Know the key Snapchat features you can leverage to elevate your marketing efforts. 

The platform’s unique features include the following. 

• Stories. Stories allow you to share a series of snaps that are available for 24 hours. The feature is perfect for sharing behind-the-scenes content, product launches, and daily updates to engage your clients’ audiences
• Geofilters. Geofilters are location-based overlays that users can apply to their snaps. To increase brand visibility and local engagement, you can create custom geofilters for events, store locations, or special promotions
• Snap Ads. Snap Ads are full-screen vertical video ads that appear between user stories. The ads can include swipe-up actions, such as directing users to a website, app install page, or longer video, which help your clients drive conversions
• Discover. The Discover section features content from publishers, influencers, and brands. Creating engaging content for Discover can help your clients reach a wider audience and boost brand awareness
• Snap Map. Snap Map allows users to share their location and see snaps worldwide. You can leverage this feature to promote local events, highlight popular locations, and engage with users in specific areas
• Memories. Memories let users save and share snaps and stories. You can use this feature to create highlight reels of past events, product launches, or user-generated content, keeping your clients’ content relevant and accessible
• Chat and video calls. Snapchat’s chat and video call features allow direct communication with your clients’ audiences. Use these features for customer support, Q&A sessions, or to create a more personalized connection with your clients’ followers
• Lenses. Interactive lenses use augmented reality (AR) to create fun and engaging experiences. You can create sponsored lenses to promote your clients’ products or campaigns while encouraging users to share their branded experiences with friends

Image source: snapchat.com

9. Conduct A/B testing

Running A/B testing on your clients’ Snapchat content can help you optimize your campaigns and understand what resonates best with audiences. 

You can split your clients’ audience into two groups and measure which version performs better by creating two versions of your ad or story with slight variations—such as different headlines, images, or calls-to-action. 

Snapchat’s built-in feature lets you perform the following A/B or split tests. 

• Creative split tests. These tests involve creating different versions of your ad creative to determine which one performs best. You can test variations in visuals, text, calls-to-action, and overall design. For example, you can create two versions of an ad with image or headline variations and see which generates more engagement or conversions
• Audience split tests. Audience split tests involve targeting different audience segments to see which group responds better to your clients’ ads. You can segment your audience based on demographics, interests, behaviors, or location. Comparing the performance of your clients’ ads across multiple audience segments helps you identify which groups are most receptive to your message
• Placement split tests. These tests focus on comparing the performance of your clients’ Snapchat ads in various placements. For instance, you can test whether your ad performs better in the Discover section, between user stories, or within Snap Map. Understanding which placement drives the most engagement can help you allocate your ad budget more effectively
• Goal split tests. Goal split tests are about setting campaign objectives to determine which goal yields the best results. You can test objectives such as brand awareness, website traffic, app installs, or lead generation. Analyzing ad performance based on various goals helps you optimize your clients’ campaigns to yield better results

The data-driven approach allows you to refine your clients’ content and make informed decisions that enhance engagement and drive conversions. 

With regular A/B tests, you can stay responsive to audience preferences and increase the chances of your Snapchat marketing efforts’ succeeding. 

Remember to optimize your clients’ profiles and usernames to make them more visible and easily discoverable by target audiences. 

Must read: 221+ Snapchat Username Ideas: Cool & Trendy Names + Tips

10. Track and measure your Snapchat marketing efforts

Tracking and measuring your Snapchat marketing efforts is essential to understanding the effectiveness of your campaigns and making data-driven improvements. 

Use Snapchat’s built-in analytics tools or reliable third-party software to monitor key metrics such as views, engagement rates, and swipe-up actions. 

Pay attention to which content resonates most with your clients’ audience and drives the desired actions. 

Regularly review these insights to spot trends, optimize your strategy, and make informed decisions. 

Continuously measuring the performance of your Snapchat marketing content helps align your marketing efforts with your clients’ goals and consistently delivers value to your audience.

How to use Vista Social for effective Snapchat marketing

The social media management and optimization platform Vista Social offers sophisticated and advanced Snapchat management tools for business. 

The platform lets you easily plan, schedule, and publish your clients’ Snapchat Stories and Spotlights, including other social media posts.

You can use the AI Assistant to generate and refine captions and taglines with one click. 

After creating and customizing your Snapchat post, you can save it as a draft for review, add it to a posting queue, publish it immediately, or schedule it for auto-publishing. 

Must read: Top 20+ Social Media Scheduling Tools Comparison [Free & Paid]

You can easily manage and organize all your clients’ drafted, previously published, and scheduled Snapchat and other social media posts on the content calendar.

With Vista Social’s built-in, automated approval workflow, getting client approval and peer review before posting Snapchat content is efficient.

Get comprehensive, automated, and shareable reports on your clients’ Snapchat content performance via the platform’s Snapchat analytics feature. 

Must read: Snapchat Analytics Ultimate Guide: What to Track, FAQs, Etc.

Vista Social’s other Snapchat management tools include the following. 

• A trending audio library
• Suggested optimal auto-posting times
• A built-in media library
• Content finder
• URL tracking
• Hashtag tools
• Bulk scheduling 

Must read: 20+ Best Bulk Scheduling Tools for Social Media [2025]

FAQs on Snapchat marketing tips

What type of content works best on Snapchat? 

Short, visually appealing content works best on Snapchat, such as behind-the-scenes footage, quick tutorials, and eye-catching visuals. 

Authentic and spontaneous content also resonates well with Snapchat’s audience.

What are some creative ways to use lenses for marketing? 

Create branded lenses that align with your clients’ campaign themes or products. 

You can encourage users to try them out and share their experiences. 

You can also run contests or challenges using your clients’ lenses to boost engagement.

How can I drive traffic to my website using Snapchat? 

You can use Snap Ads with swipe-up links to direct users to your clients’ websites.

Include compelling CTAs in your clients’ ads and stories to encourage users to visit their websites for more information, sign up for newsletters, or buy products.

How can I use Snapchat for event promotion? 

Consider creating custom geofilters and lenses for your clients’ events and share behind-the-scenes content leading up to it. 

You can use stories to provide real-time updates and engage with attendees. 

Get Snapchat marketing tips to level up your efforts

Successful Snapchat marketing doesn’t happen overnight. 

However, you can streamline your efforts while positioning them for success by learning from tried and true Snapchat marketing tips. 

Implement your Snapchat marketing efforts seamlessly with the right tool, such as Vista Social. 

Create your Vista Social account now.