You win big time when you learn how to get your snap score up.
Here’s the deal…
While Snapchat is mainly a messaging app, your clients can leverage it to reach and build relationships with their target audiences—having a higher Snap score plays a crucial role in this.
The big catch is that raising your clients’ Snap score is easier said than done.
That’s why we created this guide to walk you through the steps, tips, and tricks to help your clients get their Snap scores up.
The Snapchat score is a number that represents a user’s activities in the app.
So, how does the Snapchat score work?
The Snap score increases by one point by sending or receiving snaps (Snapchat content such as images and videos).
Other factors can also cause a Snapchat score increase, such as how often the user uses the app, the number of friends, the frequency of users opening received Snaps, and the Stories posted.
Essentially, the more active a user is on Snapchat, the higher the Snap score.
Snapchat doesn’t reveal the exact algorithm it uses to calculate Snap scores, but users can get points when:
Besides these activities, Snapchat also considers the quality of the user’s Snaps and engagement with other users.
For instance, if a user frequently opens Snaps from a specific user but never sends any back, the score won’t increase as much as when the user regularly responds and engages others.
Boosting your clients’ Snap scores can be a game-changer. Here’s why.
Canva Chief Evangelist Guy Kawasaki said it best when he mentioned…
“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”
Getting your clients’ Snap scores up can be possible with these tried and tested tips.
Sharing more Snaps boosts your clients’ activity and interaction with other users, which helps them earn more points.
So, if you want to raise your clients’ Snap scores, send more snaps to friends daily and post to Stories.
The more Snaps your clients send, the higher the chances of boosting their Snap scores.
Add friends, and your clients win more points.
That’s one of the quickest ways to increase your clients’ Snapchat scores.
Look for new people for your clients to connect with, ideally users with similar interests and preferences.
You can add friends on Snapchat from your clients’ Contacts, the Search and Quick Add options, via Mentions or Snapcode, and by subscribing to public profiles.
It’s not enough for your clients to send Snaps to one or two friends.
Your clients must send multiple snaps to many friends to make them count toward their Snap scores.
Before your clients blast those Snaps, ensure they send unique, engaging Snaps to various friends to encourage replies.
If your client exchanges Snaps with a friend continuously for 24 hours and over three consecutive days, they’re on a Snap streak.
The more the back-and-forth Snaps go, the longer the streak, which helps raise your clients’ Snap scores.
You’ll know if your client is on a Snap streak with another user when you see the 🔥 emoji next to the friend’s name on the Chat screen.
As mentioned, sending text messages won’t count toward your clients’ Snap score.
So, instead of sending chat messages, encourage your clients and friends to send Snaps to boost the Snap score.
It’s one way to help increase your Snapchat score and bring in more interactions and engagement.
Add Snaps to your clients’ Stories to get them more Snap points.
You can post Snaps to your client’s Story by creating a Snap and selecting Story.
Snapchat recommends posting Snaps to Stories frequently, ideally 20 to 40 Snaps to Public Stories daily.
Another Snap score-boosting tactic is to snap with other users with high Snap scores.
Snapchat’s algorithm considers the popularity of other users your clients engage with, so exchanging Snaps with famous users can help your clients score more points and increase their Snap scores.
A surefire way to boost your clients’ Snap scores is to follow best practices for optimal audience engagement and interactions.
Start with the following tips and tricks.
Snaps and Snapchat ads without audio or background music are boring and easy to miss.
If you want your clients’ Snaps and ads to draw and hold their audience’s attention, include sounds that sprinkle some pizzazz to their content.
For example, add trending soundbites that make your clients’ ads more polished, fun, and relatable.
You can also include compelling voiceovers or audio clips from satisfied customers to help drive swipe-ups.
Additionally, consider using the same Snap and audio across other marketing channels to make their brands easier for audiences to remember.
Make the most of your clients’ Snapchat ad budgets while driving conversions by keeping the ads concise and to the point.
Ideally, your clients’ Snapchat ads should convey the main message within the video’s first ten seconds.
Run short and sweet Snapchat ads for clients with these quick tips:
Viewers will likely respond better to Snapchat ads that look like User-Generated Content (UGC).
After all, UGCs feel more relatable since they come from other Snapchat users.
Marketoonist founder Tom Fishburne articulated this sentiment well when he said…
“The best marketing doesn’t feel like marketing.”
The goal isn’t to make viewers think the ad is UGC but to give it the same look and feel so users are more receptive to the content.
You can style your clients’ Snapchat ads like UGCs with these tips:
Don’t lump multiple main messages into one video. It can confuse your clients’ viewers and make the ad ineffective.
If your client has multiple marketing messages, create separate creatives or ads for each one.
Focus on one message and make the copy, promotion, and visual all about that message.
Add images relevant to your client’s product to highlight its unique value and reinforce the main message.
If your client is promoting the company’s latest apps, consider these tips when creating the Snapchat ad:
Use Snapchat filters and lenses to help your clients get in on the fun and excitement and boost interactions with other users.
Your clients can use trending filters creatively to turn heads and get those Snap exchanges with other users going.
For instance, your clients can share funny, relatable Snaps that other users can’t help but love.
Fun, enjoyable, and interesting content has a way of speaking directly to the audience, and you can do this by adding the right Snapchat filters and lenses.
Learn from Airbnb co-founder Brian Chesky.
“Build something 100 people love, not something one million people kind of like.”
The more Snaps your clients send and receive, the higher their Snap scores.
People appreciate authentic content, so skip the exaggerated personas and don’t go overboard with the filters.
Keep your clients’ Snapchat profiles and Snaps human and relatable to help them connect with other users better.
For example, your clients can share behind-the-scenes videos to give viewers a sneak peek into their product development processes or daily lives.
It’s a great way to share the brand’s human and relatable side while making viewers feel they are in on something special.
Authenticity also improves your clients’ brand because genuine content is rooted in the truth.
As the Minister of State for Skill Development and Entrepreneurship and Electronics and Information Technology of India, Rajeev Chandrasekaran, said…
“Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.”
Give your clients’ Snapchat friends and audiences something to be excited about while encouraging more interactions by running contests and challenges.
For instance, your clients can create a fun challenge that encourages users to share UGCs to participate and exchange more Snaps with your clients.
You can easily find your client’s Snap score by opening the Snapchat app and logging into your client’s Snapchat account.
Then, tap the profile icon at the top-left corner of your screen.
You’ll see the number (Snap score) under your client’s Bitmoji or avatar
Tap the Snap score to see the number of sent Snaps on the left and the received Snaps on the right.
Finding friends’ Snapchat scores is easy.
Go into a chat with a friend using your client’s Snapchat account.
Tap the friend’s profile icon to see the Snap score under their avatar and name.
Staying on top of your clients’ Snapchat marketing initiatives can be a nightmare if you handle various IG, Facebook, TikTok, and other accounts.
You’ll need a reliable Social Media Management (SMM) like Vista Social to efficiently plan, organize, and manage your clients’ Snapchat and other social media marketing efforts.
Vista Social’s Snapchat management tools for businesses make managing multiple Snapchat profiles a breeze with direct Spotlight and Story publishing and analytics features.
For instance, you can efficiently plan, create, review, and publish your clients’ Snapchat ads and Snaps with the platform’s centralized content calendar and built-in workflows.
The best part? Vista Social lets you schedule your clients’ Snapchat Spotlights and Stories for auto-publishing.
Create or edit the Story or Spotlight from your client’s linked profile within the platform and add or change the audio, caption, thumbnails, and more.
You can upload from Snapchat, use your audio, or choose from the platform’s curated list of trending sounds to use as background or video sounds.
Select a time and date for publishing to your client’s Snapchat profile, and Vista Social will do the rest.
You can also save the post as a draft, add it to a queue of scheduled posts for the day, or publish it immediately.
Scheduling your clients’ Snapchat Stories and Spotlight publishing can save you time and effort while keeping everything running smoothly.
That’s not all.
Vista Social’s Snapchat analytics lets you extract insights from your clients’ profiles, helping you analyze engagement, measure fan growth, and monitor their posts’ performances.
The platform’s analytics for Snapchat also help you with the following:
Vista Social also offers these other cool features:
Check out the commonly asked questions about Snapchat scores.
Follow these quick tips to help boost your client’s Snapchat score quickly.
You can’t decrease your client’s Snap score (and there’s no way to lower the score).
However, you can limit the number of Snaps your clients send daily. Your clients can also choose not to open other users’ Snaps.
The only way to get a zero score is to create a new Snapchat ID without user activity.
Snapchat scores don’t always update in real time.
While the score can update instantly, it generally takes a week for Snap scores to update.
Try waiting a week, and if the number doesn’t go up even after frequent activity, you can contact Snapchat support and submit a request to figure out what’s going on.
No. As mentioned, Snap scores can take a week to update the user’s actual score.
It’s highly unlikely that someone’s Snap score will increase if they’re not an active Snapchat user since the scores go up based on user activity and interaction with other users.
Snap scores can range from 1,000 to 400,000.
Having a higher Snapchat score leads to more opportunities to engage and connect with potential leads and customers.
While getting your clients’ Snap scores up can take time and effort, the tried and tested tips in this guide can point you in the right direction.
Give yourself a break while streamlining your clients’ Snapchat marketing and engagement efforts with the power of Vista Social.
The platform has everything you need to supercharge managing your clients’ Snapchat and other social media marketing campaigns and content.
Try Vista Social now to experience the platform’s game-changing features for seamless social media management.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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