Is There a Planner for Instagram? The Best Insta Planner in 2023

Updated on April 18, 2023

9 min to read

Marketing @ Vista Social

Published April 18, 2023

Is There a Planner for Instagram? The Best Insta Planner in 2023
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Have you been wondering, is there a planner for Instagram? And if so, who is the best insta planner in 2023?

With so many social media scheduling tools out there, it can be tough to find one that supports both personal and creator accounts (and most don’t).

We’ve all spent time endlessly scrolling the Feed only to see tons of well-crafted creator and personal profiles.

So, how are they doing this if most tools only support Instagram business profiles?

We’ll your friends over at Vista Social have all the tea – and trust us; it’s pipping hot! 👀🔥


Keep reading to find out if there is a planner for Instagram and who the best insta planner is in 2023.

Table of contents

Is There a Planner for Instagram?

Yes, there are tons of planners for Instagram to choose from – but not all support creator and personal accounts.

This can be a major limitation for social media managers and influencers that have (or manage) these account types.

That’s where Vista Social comes in! ✨

Best insta planner 2023: Vista Social
Source: Vista Social

Vista Social’s Instagram planner supports all account types (creator, personal, and business accounts) for easy planning, previewing, and scheduling of content.

Plus, Vista Social offers visual planning, hashtag suggestions, AI captions and responses, and user-generated content tools to boost your Instagram strategy and following.

Looking to take your IG profile to the next level? Sign up to Vista Social & try one of the best Insta planners for all account types!

The Benefits of an Instagram Planner

Using an Instagram planner can bring many benefits to social media managers and businesses.

Let’s dive deeper into the benefits of using an Instagram planner:

1. Save time

Planning and scheduling your Instagram content in advance can save time in the long run, as you won’t need to spend as much time creating content on a daily basis.

This can be especially useful for brands and businesses that have a lot of content to share.

2. Maintain a consistent brand image

Planning your content in advance allows you to maintain a consistent brand image across all your Instagram posts.

By planning your content ahead of time, you can ensure that your messaging, visuals, and tone are aligned with your brand’s values and goals.

3. Optimize content for maximum engagement

By planning your content in advance, you can strategically plan your posts to achieve maximum engagement.

This can include using trending hashtags, posting at the best times for your audience, and creating content that resonates with your followers.

4. Plan out themes and campaigns

An Instagram planner allows you to plan out themes and campaigns in advance, which can help you create a more cohesive and compelling presence on the platform.

This can include planning out seasonal campaigns, product launches, and other initiatives that can help drive engagement and sales.

5. Preview content before it goes live

The best Insta planner will allow you to preview your content before it goes live, giving you the opportunity to see how your content will look in your feed.

This can be especially useful for maintaining a cohesive aesthetic and ensuring that your content is visually appealing to your audience.

Long story short, by using an Instagram planner, you can create a stronger, more compelling presence on the platform that resonates with your audience and achieves your marketing goals.

Types of Instagram Planners

There are many different types of Insta planners available, each with its own unique features and benefits.

Here are some of the most popular types:

Scheduling Tools

Scheduling tools are a basic type of Instagram planner that allows you to schedule your Instagram content in advance.

These tools are useful for businesses, agencies, and influencers that are just starting out on Instagram and need a simple way to schedule their content.

Visual Planning Tools

Visual planning tools allow you to plan and preview your Instagram feed visually, so you can see how your posts will look together before they go live.

These tools are great for social media managers and creators that are looking to maintain a cohesive aesthetic on their profile.

They’re also useful for planning out campaigns and themes in advance.

Hashtag Research and Management Tools

Hashtags are an important part of Instagram’s algorithm, and using the right hashtags can help you reach a wider audience and improve your engagement rates.

Hashtag research and management tools help you find and manage hashtags for your Instagram posts, which can be time-consuming to do manually.

These tools are useful for businesses and influencers that are looking to optimize their content for maximum reach and engagement.

Analytics and Reporting Tools

Advanced analytics and reporting tools offer insights into your Instagram performance, such as engagement rates, follower growth, and post reach.

By tracking and analyzing this data, you can make data-driven decisions about your content strategy and optimize your posts for maximum engagement.

These tools are useful for businesses and influencers that are looking to take a more strategic approach to their Instagram presence.

Comprehensive Social Media Management Platforms

Comprehensive social media management platforms offer a range of features, including scheduling, analytics, and community management tools.

These platforms are a good choice for larger businesses that need to manage multiple social media accounts in addition to their Instagram profile.

They’re also useful for businesses and influencers that need a more advanced solution to manage their social media presence.

AI Tools

The best Insta planner will support AI tools to assist with content planning and engagement.

For example, AI caption and response generation can be useful for creating compelling captions and responding to comments and messages.

These tools use machine learning algorithms to analyze your content and provide suggestions for captions and responses.

They’re useful for businesses, agencies, and influencers that are looking to streamline their content planning process and improve their engagement rates.

Engagement Tools

Engagement tools can help you manage your Instagram presence more effectively by tracking your mentions, comments, and messages.

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Some engagement tools also allow you to automate DMs to common messages, freeing up more time for other tasks.

These tools are useful for businesses and influencers that are looking to build stronger relationships with their followers and improve their engagement rates.

The Best Insta Planner in 2023 for Agencies, Brands, and Creators

Now that we’ve explored the benefits of Instagram planners and the different types available, so let’s take a closer look at the options for the best Insta planner on the market in 2023:

1. Vista Social

Best insta planner 2023: Vista Social
Source: Vista Social

Vista Social is one of the only Instagram planners that offers content planning for all account types, including personal, creator, and business accounts.

This is a super unique feature that sets Vista Social apart from many other Instagram planners on the market.

Best insta planner 2023: Vista Social
Source: Vista Social

With Vista Social, users can access a wealth of content planning, scheduling, engagement, and analytics tools.

Top Vista Social content planning features:

  • Preview posts in a visual calendar or in a Feed planner (with Stories and Reels preview)
  • Manage hashtag groups and get hashtag suggestions for posts with tons of hashtag tools
  • Access AI tools such as an AI assistant for caption and response generation, AI text-to-dynamic content creation, and Canva’s AI text-to-image generator
  • Image and video editing tools to keep your posts looking great
  • Thumbnail tools to pick the perfect cover for your Reels
  • A media library for photos, videos, and audio that can be organized by labels so you can quickly find the right content at the right time
  • Live content calendar links via Shared Calendar so you can easily share your planned content with others without having them log in
  • All account types can schedule Reels with trending audio on Instagram, plus Stories scheduling and carousel auto-publishing
  • Use Optimal Time to uncover when it’s the best time to post to increase engagement
  • Fully customizable reports for post-performance, overall network performance, competitor tracking, and more
  • Team collaboration and task assignment features, so you can contribute and manage your social media content together

Besides Instagram, Vista Social also integrates with all other major social media networks like Facebook, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, and more.

If you’re looking for an affordable yet reliable feature-rich Instagram content planner, Vista Social is the undeniable choice!

Vista Social plans start at only $3/social profile per month, making them 70% more affordable than other tools available. Try it today!

2. Planoly

content tool: planoly
Source: Planoly

Planoly is a comprehensive Instagram content planner that allows you to draft, schedule, and analyze your posts.

It offers a drag-and-drop feature to help you arrange your feed and preview how it will look before publishing.

Top Planoly content planning features:

  • Auto-publishing for single-image posts
  • Basic analytics to help you track your account’s performance
  • Create and save hashtag groups, which can be easily added to your posts
  • A media library to store and organize your visual assets

It’s worth mentioning that Planoly primarily focuses on Instagram, with limited support for Pinterest and TikTok.

So, if you manage multiple social media accounts – it may not be the best option!

Planoly plans start at $13/per month for 1 social set (i.e., 1 profile for TikTok, Pinterest, and Instagram).

3. Later

Instagram planner: Later
Source: Later

Later is a versatile content planning tool that offers a variety of features for planning, scheduling, and analyzing Instagram content.

Top Later content planning features:

  • A visual content calendar allows you to plan your Instagram feed by dragging and dropping images onto your grid, giving you a preview of your feed’s appearance before posting
  • Later supports multiple social media platforms, including Instagram, Facebook, Pinterest, Twitter, and LinkedIn
  • Schedule content in advance and have it published automatically at the specified time
  • Analytics and reporting to help you track your account’s performance
  • Hashtag suggestion feature helps you discover relevant hashtags for your content
  • A media library lets you store, organize, and access your photos and videos

It’s essential to highlight that Later does not have a feature for managing and responding to direct messages within the platform, which may require users to rely on Instagram’s native app or another tool for handling direct messages.

And, it does not offer the ability to create and save groups of hashtags for easy use in future posts, unlike some other content planning tools.

Later’s plans start at $18/per month for 1 social set (i.e., 1 profile for each network they support).

4. Plann

content tool: Plann
Source: Plann

Plann is an all-in-one Instagram content planning tool designed to help you create a cohesive and visually appealing feed.

It also offers a built-in image editor and a library of customizable templates to create posts and Stories.

Top Plann content planning features:

  • Scheduling and auto-publishing for single-image posts
  • Analytics to help you monitor your account’s performance
  • Create and save custom hashtag sets
  • A built-in image editor that allows you to make adjustments and add filters to your images
  • A library of customizable templates for posts and Stories
  • Content suggestions and color palette recommendations

It’s worth mentioning that Plann primarily focuses on Instagram and doesn’t support the majority of other social media platforms.

Additionally, Plann only supports auto-publishing for single-image posts – unlike other Instagram content planners that support images, carousels, and Reels.

Plann’s pricing starts at $15/per month for 1 social set (i.e., 1 profile for each network they support).

5. Preview

Instagram tool: Preview
Source: Preview

Preview is a well-known Instagram content planning tool that allows users to create, schedule, and analyze their content effectively.

Top Preview content planning features:

  • Supports scheduling for posts
  • A built-in image editor to make adjustments, add filters, and edit images
  • Create and save custom hashtag lists
  • A collection of customizable templates for posts and Stories
  • A reposting feature that allows you to easily share and credit content from other users

One thing that Preview doesn’t support is auto-publishing, which means users will receive a notification when it’s time to post and must manually publish their content on Instagram.

Preview also exclusively focuses on Instagram content planning and does not support other social media platforms.

Preview’s plans start at $7.99/per month for 2 Instagram profiles connected.

6. Tailwind

planner for instagram: tailwind
Source: Tailwind

Tailwind is an Instagram content planner specifically designed for visual content creators.

In addition to Instagram, Tailwind also specializes in Pinterest, offering a range of features to help users create, schedule, and analyze their content

Top Tailwind content planning features:

  • Best times to post based on when your audience is most active
  • Schedule single-image posts in advance
  • A hashtag suggestion tool to help you find the most relevant hashtags for your content
  • Analytics to track your account’s performance
  • A built-in design tool, Tailwind Create, helps you generate customizable and visually appealing posts and Stories templates

As mentioned above, Tailwind only supports Instagram, Facebook, and Pinterest, so if you’re managing content across multiple platforms, they may not be the best option.

Tailwind’s plans start at $19.99/per month for 1 profile per each social network they support.

So, who is the best Insta planner in 2023?

The best Insta planner in 2023 ultimately depends on what matters most to each individual or business.

Here are some questions to consider on which Insta planner is best:

  • What kind of preview do you want: Feed preview, post preview, calendar view, or all of the above?
  • Do you need hashtag tools: hashtag suggestions, hashtag groups, or both?
  • What type of content do you want to auto-publish: just images, or carousels and Reels (with trending audio)?
  • Do you need content planning for other networks: is Instagram the only platform you need or do you manage profiles on other social media apps like TikTok, LinkedIn, YouTube, Pinterest, and more?

Regardless of what you answered, you can get all of those features plus more in Vista Social for only $3/social profile a month. 🤯

So, why limit yourself? Try Vista Social for free today! 💙✨

About the Author

Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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