Plan, collaborate and publish social content.
Easily manage comments and messages with a unified social inbox.
Analyze social media performance and create reports
Discover social conversations to better inform marketing strategy.
Manage reviews across the sites that matter to your audience
by Brittany Garlin
6 min to read
Each social media manager has their own methods of producing a social media content planner. And although spreadsheets or slideshows may be helpful in doing this, you are only scratching the surface as to what’s possible for planning your content and sharing it with others.
Vista Social is excited to spotlight our Shared Calendar feature that lets you plan your posts from one central Calendar and easily share it with your clients, team members, or other stakeholders—without requiring them to log in.
The idea is simple – create a sharable link to your content calendar (scheduled, planned or published) and share it with clients and colleagues
To show you how it works, we’ve create a live shared calendar link using our own content calendar. You can click this link to see it, or preview it using a live embed below. Note that while our link is not password protected, it is an option:
Interested in learning more? This post will cover everything between the current struggles with content planning, productivity hacks, and the time-saving features available in Vista Social’s Calendar.
It is very rare for a social media manager to send off a content calendar to a client for approval and not receive at least one revision or update. Collaboration is a huge part of social media management!
Here are the most common struggles we’ve heard from our customers prior to them switching to Vista Social:
Content calendars created in spreadsheets or slideshows will need to be saved as a new version each time there is a copy update, image swap, or link change.
This often results in multiple content calendar versions, which can confuse all parties involved (and can create a very cluttered desktop). Nobody wants to sort through their files after downloading multiple versions to find the latest one—it wastes a ton of time and isn’t efficient.
Instead, you can plan all of your content in Vista Social and share a view-only Calendar link with your team or client. This allows them to see the content calendar for the week, month, or any date range without logging in to Vista Social or downloading multiple files.
And the best part? Once the posts are approved, they are already in Vista Social and ready to be scheduled.
Most social media management tools charge a premium for adding new users to your plan. Unfortunately, agencies and social media managers get hit hard with hefty monthly pricing because of this.
A workaround is providing login credentials to your clients or team members in order for them to see the Calendar. However, this is a security and privacy issue if you have other clients’ content they can see once they log in.
Aside from being able to share the Calendar view without logging in, Vista Social doesn’t charge for any additional users on the Pro plan. This allows you to add an unlimited amount of users to your plan and set up permissions based on what you want them to be able to access.
Content planning involves a number of moving parts. Vista Social has features in place for marketers to organize their workflow and improve productivity.
Our customers have peace of mind knowing that they can add as many users as they need without getting hit with additional charges.
By setting up your clients and team members as users on your Vista Social account, you can assign the posts to them for review and effortlessly manage feedback and changes in one place.
Want to see why more businesses and agencies are switching to Vista Social? Find out why Vista Social was named one of G2’s high performers.
Part of having the perfect social media content planner is having an intuitive Calendar by your side.
A Calendar should not only show you the content you have planned for a specific time period but support you in meeting your marketing goals and scaling your growth.
A social media management tool like Vista Social can really tick all of the boxes when it comes to planning and managing your content!
Our Shared Calendar feature allows for effortless collaboration and is the ultimate social media content planner. Ready to improve visibility and facilitate long-term planning? Here is how to get started:
On the main menu bar, select Calendar on the top left side of the dashboard.
Once your screen is showing the Calendar, click on the ‘export’ icon (it looks like an arrow pointing to the right) on the top right side of the screen and select ‘Share via link’.
Here you can customize your Shared Calendar link:
And that’s it! In just a few short clicks, you’ll have a fully customized Calendar link that can be shared between team members and clients.
Now that you know how to share and customize your calendar links, you will need to know how to manage them. But don’t worry, it’s super easy, and you never have to leave Vista Social!
Whether you’re dealing with a distributed team working in different timezones or want to create links based on multiple date ranges, the Shared Calendar links can be easily accessed right in your Vista Social account.
There are a lot of factors that go into a good social media content planner. If your current process requires you to switch between multiple tools and tabs—you may need to look at revamping your strategy.
Vista Social’s Shared Calendar lets you customize your link so you can plan and create all your social posts from one central content calendar.
Oh, and did we mention you can add an unlimited amount of users to your plan in Pro without any additional fees? Vista Social supports marketers in scaling their strategies with modern solutions for this decade of social media.
Subscribe to keep up with fresh news
and exciting updates
We promise not to spam you!