Looking to boost your engagement with content that converts? You’ll want to use a TikTok content planner and Instagram grid preview tool in 2023.
Now, I know what you’re thinking Instagram is all about aesthetics—but does a TikTok feed planner even matter? And the answer is YES! 🤯
Using a TikTok content planner can help you evaluate how scroll-stopping your posts actually are and help you improve your TikTok (and IG) SEO—more on that later!
Ready to level up your TikTok and Instagram strategy in 2023? Keep reading to get all the details. 🔥
P.S. Vista Social has the perfect tools for planning and scheduling your TikTok and IG content in advance. Sign up today—for free!
Using a TikTok content planner can help you curate your Feed and improve your discoverability on the app.
Ok, so what does that really mean?
Well, 40% of young people prefer to use TikTok over traditional search engines—so the right content strategy can skyrocket your reach.
TikTok’s algorithm wants to match search terms with videos that have that keyword in their in-video text.
So, for example, if you search “Amazon gift ideas” on TikTok, the videos that rank at the top have the keyword text “Amazon gift ideas” added to the screen—proving how powerful in-video text is to the algorithm.
Your content should quickly tell profile visitors who you are and what you do in a matter of seconds through the videos on your TikTok Feed.
And consistent branding is key to converting your audience into followers! 🤩
TikTok SEO (search engine optimization) is when you optimize your content so that it will appear at the top of search results on TikTok.
88% of TikTokers say audio is “essential” to their overall experience on the app—and it’s also essential for TikTok SEO.
A TikTok content planner can help you make sure your branding is consistent and is optimized for flawless post performance.
Want access to every trending audio on IG and TikTok for your business or creator account? Try out our trending audio tool! 🎶
Unfortunately, TikTok doesn’t allow you to rearrange posts—but you can use a TikTok content planner, like Vista Social’s, to curate the perfect Feed.
Easily drag-and-drop content into Vista Social’s planner to rearrange your TikTok posts.
Vista Social is the first platform to offer a TikTok content planner to businesses, agencies, and solopreneurs.
So, what can you do with Vista Social’s TikTok content planner & Instagram grid preview tool? Here are all the ways you can save time and scale your strategy:
For both the Instagram and TikTok planners, you can streamline your workflow by selecting all of the profiles that you manage for that platform and easily toggle between accounts.
Talk about a major game-changer!
Connect all of your TikTok and Instagram profiles to Vista Social and select the planner from the main dashboard.
The media library and calendar for the selected profiles will automatically be synced, so you can easily drag and drop your content to each Feed.
Most social media managers are used to planning and publishing from a calendar in their SMM tool for TikTok and Instagram.
With Vista Social, you can visually manage your content calendar across all profiles for that platform in a simple-to-use content planner.
Now, you can access your media library, Feed preview, and content calendar details in one view, without clicking through multiple screens and buttons. 😉
This allows you to preview and schedule content how it would appear on that platform, so there are no shocks when a post is published.
Don’t like the thumbnail for your IG Reel? Forgot to add in-video text to your TikTok post? No problem!
With Vista Social’s content planner you can easily make edits and rearrange the post order all in the same view.
As you can see in the screenshot below, when you click on a post it will highlight it on both the grid preview and post schedule details section.
From there, you can rearrange the post order by dragging it to the desired area. You can also make quick edits in the Publisher by clicking on the post!
Adjust you caption, see hashtag suggestions, switch out the audio, tag users and locations, add product tags, and more!
This allows you to make sure your content is consistent with your branding and niche.
Now, both your Instagram and TikTok content can fit in seamlessly with your existing posts for each key placement (Feed, Stories, and Reels).
Using a TikTok content planner and Instagram grid preview tool can help you boost engagement by being consistent and ensuring optimal post performance.
It’s the perfect recipe for TikTok and IG success in 2023!
So, what are you waiting for? Start planning and scheduling your Feed in advance with Vista Social!
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
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