13 Influencer Analytics to Boost Your ROI (Free & Paid)

Influencer analytics give your campaigns a performance edge.

Without a solid way to measure impact, it’s easy to get lost in a sea of likes, shares, and comments.

Surface-level engagement is often misleading—and that’s where analytics tools come in. These tools help you cut through the noise and focus on what really matters: the metrics that drive revenue and results.

By tracking meaningful KPIs, you gain deeper insights and make smarter decisions for your clients’ influencer strategies.

In this guide, we’ve rounded up 13 of the best influencer analytics tools—both free and paid—to help you measure performance, optimize content, and ultimately boost ROI.

What you will learn

What are influencer analytics tools?

What are the benefits of using influencer analytics tools?

What key influencer analytics software features should you look for?

Top 13 influencer analytics tools to grow your returns

Time-tested tips to find the right influencer analytics tools for you 

FAQs on influencer analytics

Amplify your ROI with the right influencer analytics tools

What are influencer analytics tools?

Influencer analytics tools help you measure how well your clients’ influencer collaborations hit the mark, a.k.a. your clients’ influencer marketing goals. 

The tools can give you valuable insights into juicy details, such as influencer engagement, audience, content performance, rates or pricing, and overall ROI. 

Must read: Influencer Rates & Pricing: How Much Do Influencers Charge?

Influencer analytics tools can be your cheat sheet for making smarter, data-driven decisions for your clients’ influencer marketing efforts. 

What are the benefits of using influencer analytics tools?

The right influencer analytics tools are must-haves for your campaigns’ success because they offer the following perks. 

• Track ROI in real time. With influencer analytics tools, you won’t need to guess whether your marketing efforts work. The tools can show you exactly how much sales, traffic, and engagement influencers drive
• Find and vet influencers easily. Analytics tools can help you determine an influencer’s performance and quality, making it easy to vet them based on their engagement rates, demographics, and authenticity
• Detect bots and fake followers. Spot the influencers with genuine engagement from those with inflated follower counts, leading to wasted budgets. With the help of analytics tools, you can determine real influencers based on their engagement rates and follower growth
• Measure audience engagement quality. A million likes can mean nothing if influencers are disengaged from followers. Analytics tools can give you insights into whether influencers drive meaningful interactions and not just surface-level engagement that doesn’t drive sales or conversions
• Compare influencers. Analytics tools can help you make side-by-side comparisons of influencer performance based on metrics such as engagement, reach, and conversion rates before committing to a collaboration

Must read: 

What key influencer analytics software features should you look for?

Each influencer analytics platform has unique tools and functionalities, but there are essential features you should consider, including the following. 

• Audience insights. You’ll want tools that let you peek behind the curtain to see detailed audience demographics. Think age, location, interests—basically, all the details that help you match influencers with your client’s target audiences
• Engagement metrics. Likes and comments are not everything. Look for tools that dig deeper into key metrics such as save rates, shares, click-through rates, and overall engagement quality. It’s all about measuring how real an influencer’s audience connection is
• Influencer performance tracking. A great analytics tool can show you how influencers perform for your clients and across their partnerships. Using tools that can spot trends, such as consistent growth or engagement dips, can save you from an influencer mismatch nightmare
• Campaign ROI analysis. Can you link influencer efforts to website visits, conversions, or sales? If not, what’s the point? Your analytics tool should give you hard data on how much money your clients’ collaborations bring back
• Competitor comparisons. Tools that show how your clients’ campaigns stack up against others in their industries can highlight areas where you can level up

Top 13 influencer analytics tools to grow your returns 

Check out the leading tools below that can elevate your influencer analytics. 

1. Vista Social

Vista Social is a comprehensive social media management platform with everything from content scheduling and publishing to analytics. 

Essential influencer analytics features

While Vista Social isn’t technically influencer analytics software, it offers robust analytics and reporting features that can provide key insights into your clients’ influencer content performance.

For instance, the platform’s Social Media Performance Reports show detailed reports on your clients’ influencer marketing strategies. 

If you’re running influencer marketing campaigns on your client’s social media profiles, you can run reports that show whether the influencer posts drive engagement and conversions. 

For example, a spike in Daily engagement by the network during your client’s influencer marketing campaign on Instagram can indicate that the influencer’s posts drive engagement. 

Must read: 12 Instagram Analytics Tools for 2025

You can also use Vista Social’s reports to analyze individual posts shared by influencers and understand which content resonates most with your clients’ social media audiences. 

Vista Social also offers custom report templates (via the Report Builder) that you can personalize to track your key influencer marketing metrics. 

Vista Social lets you schedule your reports to auto-generate and send to your team members and clients via a direct link or exported PDF or CSV files. 

Another handy Vista Social tool that you can use for influencer analytics is the Employee Advocacy feature. 

Must read: Top Employee Advocacy Tools to Improve Brand Reach this 2025

After creating your Employee Advocacy program (or influencer marketing campaign in your case), you can view and track each advocate’s (or influencer’s) performance on your dashboard. 

You can see and manage other aspects of your program or campaign, such as your advocacy posts, activity, leaderboard, and advocates. 

Must read: Employee Advocacy Guidelines Worth Following This 2024

Vista Social offers more features, including individual and bulk post scheduling, engagement and community management, AI Assistant, and social listening. 

Free or paid?

Vista Social offers a free version with essential tools for running your social media campaigns and marketing efforts, such as publishing, reporting, and reviews. 

The platform’s premium plans start at $39/month ($374/year) with a 14-day free trial. 

2. Sprout Social

Sprout Social is a popular social media management platform known for its robust influencer analytics. 

The platform’s influencer analytics features can help you find niche influencers, evaluate their content performance, and seamlessly manage campaigns—all in one dashboard.

Essential influencer analytics features

• Advanced influencer discovery that includes 50+ filters you can apply to precisely target influencers based on demographics, engagement rates, and content niches
• An Influencer Directory that has comprehensive influencer marketing data across top industries to help you find and connect with the right creators
• Audience behavior insights to help you analyze audience demographics, sentiment, and behavior trends to ensure your influencer marketing efforts and content align with your client’s brands and goals
• Campaign tracking tools to monitor influencer campaign performance with granular metrics such as impressions, clicks, and conversions
• An integrated workflow feature that combines influencer analytics with other social media management tools to streamline your process

Free or Paid?

Sprout Social’s Influencer Marketing feature (including analytics) is paid. The pricing can vary depending on your specific feature needs. 

3. Brandwatch

Brandwatch merges influencer analytics with deep consumer intelligence, allowing you to fine-tune your clients’ campaigns and track evolving market trends to refine your influencer marketing efforts.

Essential influencer analytics features

• Performance metrics that dive into engagement rates, demographic insights, and content performance for influencers
• Real-time monitoring to help you keep tabs on live campaigns, spot trends, and adjust strategies on the fly
• AI-driven insights that can help you predict influencer impact and improve your clients’ campaign ROI
• Risk analysis to identify potential risks, such as influencer controversies or mismatched audience alignment, to help you manage issues before they escalate

Free or Paid?

Brandwatch’s Influencer Marketing solution is paid with customized pricing based on usage.

4. MightyScout

MightyScout is perfect for marketers, brands, and users who want simple yet effective tools for tracking influencer campaigns and analyzing performance.

Essential influencer analytics features

• Demographics analysis to help you understand the influencer audience profiles to ensure precise audience targeting for your influencer marketing efforts
• Engagement metrics that help you calculate cost-per-engagement and sales generated by individual influencers
• Real-time campaign tracking to monitor performance as it happens, allowing you to make adjustments promptly
• Vetting tools that let you evaluate influencers based on past campaigns and historical data, helping you find the best-fitting collaborators for your clients
• Follower insights give you an instant view of the influencer’s audience engagement, whether they have minimal fake followers, and are in a location that matters to your clients

Free or Paid? 

MightyScout offers paid plans (pricing on request).

5. HypeAuditor

HypeAuditor is a must-have for ensuring authenticity and credibility in influencer partnerships. Its features include fraud detection and audience quality analysis.

Essential influencer analytics features

• A fraud detection feature that uses AI-powered tools to detect fake followers and inflated engagement rates of influencers
• Audience credibility assessment that checks the authenticity of an influencer’s audience
• An ROI optimization tool that tracks your campaign outcomes and aligns them with your clients’ ROI goals
• Discovery filters to help you pinpoint influencers based on detailed metrics such as niche, location, and authenticity scores.

Free or Paid?

Hypeauditor’s paid pricing plans start at $2,999/year. 

While the tool itself is paid, it offers free influencer analytics tools, such as engagement rate calculators, fake follower checkers, and account audits for Instagram, TikTok, and YouTube.

Must read: How to Become a TikTok Influencer

6. Upfluence

Upfluence streamlines influencer marketing by integrating analytics with e-commerce platforms, making it an excellent tool for tracking ROI-driven campaigns.

Essential analytics features

• Advanced search filters that allow you to comb through a massive influencer database by keyword, industry, and audience demographics
• Campaign performance analytics that measure your clients’ influencer marketing campaigns based on reach, engagement, and conversion rates
• An e-commerce integration that connects with Shopify or WooCommerce to directly track sales attributed to influencers
• ROI-driven, detailed reports, including performance reports that show whether clients’ influencer marketing efforts and results align with your client’s business objectives

Free or Paid? 

Upfluence offers custom pricing plans. You can book a demo to get a quote. 

7. Traackr

Traackr is a comprehensive, data-driven influencer marketing platform. 

It emphasizes relationship building with influencers and streamlines performance tracking, making it an essential software for strategically scaling your influencer marketing campaigns.

Essential analytics features

• Relationship management tools to help you keep tabs on your clients’ influencer collaborations and nurture long-term partnerships
• Tracking and ROI analysis tools to measure your clients’ influencers’ campaign success with precise metrics such as conversions, sales impact, and ROI
• Audience insights to help you understand audience demographics, interests, and engagement to refine audience targeting for your clients’ influencer marketing efforts
• A global influencer database that lets you discover influencers worldwide with advanced filtering for niche audience targeting

Free or Paid?

Traackr’s paid pricing plans can be customized to your needs. The tool’s lowest pricing tier starts at $25,000 per year. 

8. BuzzSumo

BuzzSumo is a content research tool that doubles as an influencer discovery platform. 

It can be great for finding high-performing creators to amplify your clients’ influencer marketing campaigns.  

Essential influencer analytics features

• An influencer discovery tool that helps you identify influencers based on their content performance and social reach
• Engagement metrics tracking that measures likes, shares, and comments to evaluate effective influencer content and efforts.
• Content trend analysis to help you uncover trending topics and content that resonate with audiences, which you can leverage to plan your clients’ influencer marketing campaigns strategically

Free or Paid? 

Buzzsumo offers a free version with basic features and paid plans (starting at $239/month, annual billing) with more advanced analytics and capabilities.

It also provides a free trial.

9. GRIN 

GRIN is an all-in-one influencer marketing platform that helps you manage your clients’ influencers’ campaigns efficiently. 

It offers robust analytics tools to track performance, measure ROI, and build authentic relationships with creators. 

Essential influencer analytics features

• An audience insights tool that analyzes influencer audience demographics, engagement rates, and authenticity 
• Campaign performance tracking with real-time impressions, clicks, conversions, and sales monitoring
• ROI measurement feature that tracks the direct impact of influencer campaigns on your client’s revenue 
• E-commerce integration that allows you to connect with platforms like Shopify to track your clients’ influencer-driven sales, streamlining workflows easily 
• Custom reporting options that let you create detailed, customizable reports to showcase your influencer marketing campaign’s success 

Free or Paid?

GRIN is a paid tool, with pricing customized based on your specific needs and your campaigns’ scale.

However, it offers a free Chrome extension for quick influencer analytics on platforms such as Instagram.

10. Social Blade

Social Blade is a free tool for tracking influencer growth and performance across YouTube, Instagram, and TikTok. 

Must read: How to Search on TikTok: Find Influencers, Videos, Etc.

It helps you identify trends and opportunities for your clients’ influencer marketing campaigns. 

Essential influencer analytics features

• A growth tracking feature that analyzes follower/subscriber growth patterns to help you spot rising influencers and performance trends
• Audience demographics that give you detailed insights into influencer audience profiles to ensure you find the right fit for your client’s campaigns
• Platform-specific insights into YouTube views, subscriber growth, or Instagram engagement rates
• Competitive benchmarking helps you compare influencer performance metrics with your client’s competitors to assess the effectiveness of their campaigns

Must read: How to Share a YouTube Video on Instagram Story

Free or Paid? 

You can use Social Blade’s basic features for free and subscribe to paid plans for more in-depth analytics and additional tools.

11. Heepsy

Heepsy is a simple yet powerful platform for finding and analyzing influencers, specializing in micro and nano influencers for highly targeted campaigns.

Essential influencer analytics features

• Creator metrics (engagement, growth, followers, and more) tracking and analysis to help you understand influencers better before committing to a collaboration
• Authenticity metrics to help you avoid fraud by spotting genuine influencers 
• Detailed audience metrics that give you key insights into follower interests, demographics, and behaviors to ensure your clients and relevant influencers align in their efforts

Free or Paid? 

Heepsy offers free and paid plans that start at $69 per month.

12. Klear by Meltwater

Klear is an all-in-one influencer marketing platform that helps you discover influencers, manage campaigns, and dive deep into analytics.

Essential influencer analytics features

• Influencer marketing monitoring tools that track and measure the success of returns of your clients’ campaigns based on engagement, reach, and conversion data
• Ready-to-export reports that showcase your clients’ critical metrics, from engagement to conversions over time
• A CRM integration that combines influencer data with existing CRM tools, streamlining your campaign management

Free or Paid?

Klear by Meltwater offers paid custom pricing tailored to your specific needs.

13. Aspire

Aspire is a leading influencer marketing platform that helps you build and manage communities of ambassadors, influencers, and affiliates. 

It offers advanced reporting features that help you measure the impact of your clients’ influencer campaigns. 

Essential influencer marketing features

• Performance tracking tools to help you monitor campaign metrics such as reach, engagement, impressions, and conversions to evaluate success
• Audience analytics help you dive into audience demographics and behavior to ensure the influencer’s audiences align with your client’s target market
• Customizable reports you can tailor to show whether your efforts meet your clients’ specific campaign goals and needs
• Affiliate tracking tools to monitor influencer-driven sales and conversions to measure your clients’ ROI effectively

Free or Paid?

Aspire is a paid tool, with pricing customized based on your campaigns’ required scale and features. 

Time-tested tips to find the right influencer analytics tools for you

Below are several tried and true tips to help you pick the perfect influencer analysis tools for your needs. 

Know your audience

A great influencer analytics tool has robust audience insights, allowing you to determine whether an influencer’s followers match your client’s ideal customer profile. 

These insights include age groups, geographic locations, spoken languages, or niche interests. 

This way, you can avoid wasting resources on influencers whose audience won’t resonate with your client’s brand message.

Prioritize data visualizations

Numbers alone can be overwhelming. 

A tool that provides easy-to-digest graphs, dashboards, and heatmaps can be easier to understand. 

These visualizations help you and clients interpret complex data quickly so you can pivot strategies or make decisions without getting bogged down in spreadsheets.

Check for ROI measurement capabilities

Tracking ROI is crucial to stay on top of measurable influencer marketing results. 

The best tools can link influencer activity—post-performance or audience reach—to tangible business outcomes, such as the revenue generated, website traffic, or leads captured. 

Without this feature, it’s tough to justify to clients why they should continue to invest in influencer campaigns.

Explore collaboration tools

Managing influencer partnerships often involves a lot of back-and-forth. 

Look for influencer analytics tools that streamline collaboration, offering automated contract management, built-in messaging platforms, or payment tracking features. 

Simplifying these administrative tasks frees up time, allowing your team to focus on strategy development and creativity.

Read reviews and look for recommendations

There’s nothing better than learning from the experiences of others. 

Explore user reviews on influencer analytics tools from trusted platforms.

You can also read case studies or reach out to fellow marketers in your network. 

Their feedback can give valuable insights into a tool’s usability and effectiveness in real-world scenarios.

Consider scalability

As your influencer marketing efforts grow, your needs will evolve. 

Choose an influencer analytics tool that can scale with your clients’ campaigns—whether handling more influencers, providing deeper analytics, or integrating with new social platforms. 

The right tool can ensure you won’t have to start from scratch when your strategy expands.

FAQs on influencer analytics

How do you choose the right influencer analytics tool?

Consider the following factors:

• Your budget (free vs. paid tools)
• The platforms you want to analyze (Instagram, TikTok, YouTube, etc.)
• Features like audience insights, fraud detection, and campaign tracking
• Integration capabilities with your existing tools, such as e-commerce platforms

Are influencer analytics tools accurate?

Most tools provide reliable data, but accuracy can vary depending on the platform and the tool’s algorithms. 

Cross-check data and use tools with fraud detection features to ensure authenticity.

What is the difference between influencer analytics and social media analytics?

Influencer analytics focuses on evaluating individual influencers and their impact on campaigns.

On the other hand, social media analytics examines the overall performance metrics of your clients’ social accounts, including posts, ads, and audience engagement.

Must read: 20+ Social Analytics Tools in 2025: Free And Paid

Amplify your ROI with the right influencer analytics tools

Investing in the right influencer analytics tools can make or break your clients’ influencer marketing efforts. 

Leverage tools tailored to your client’s needs to ensure authentic influencer collaborations, create engaging campaigns, and measure success with precision. 

Ready to take your influencer strategy to the next level? 

Create your Vista Social account and discover how it can revolutionize your influencer and social media management and analytics game.