Learning how to search on TikTok is more important than you think.
All the essential components of a successful TikTok strategy—from using TikTok quotes to partnering with potential influencers—can be discovered with the right research strategy.
If you don’t know how to search on TikTok effectively, you’ll miss out on TONS of helpful information that, when used, could help skyrocket the performance of your TikTok marketing campaigns for your clients.
That’s why in this guide, we’ll help you find out the best ways to search videos, hashtags, influencers, and more on TikTok.
Here are the top benefits of learning how to search the TikTok servers:
Use the TikTok search bar to find your client’s competitors. Watch videos, look at their hashtags, and observe how they create TikTok content.
One of the best ways to conduct content research is to “borrow” proven strategies from competitors. With the built-in search bar, you can easily identify the top competitors who figured out how to become a TikTok influencer.
If you know how to browse TikTok and search videos, you have a virtually infinite supply of content ideas.
You’ll find tutorials, funny clips, interviews, speaking engagements, and various short-form videos about a wide range of topics. You can also use the audio, effect, or both from existing videos—no need to worry about plagiarism.
TikTok is a heavily trend-driven platform. Participating in trends, including challenges, will maximize your client’s discoverability to users who want to do the same.
The “for you” discover page is loaded with trending videos, hashtags, audio, and challenges. Using the search bar will also provide you with trending content and challenges around a specific keyword or hashtag.
Another way to use trends is to understand the content preferences of the TikTok community.
TikTok videos shoot up in views and visibility because of several factors, and user engagement is one of them. Keep looking for popular hashtags and the content of other users to get an idea of how to elevate your client’s popularity.
Working with influencers is one of the secrets on how to get 1,000 followers on TikTok (and beyond).
Use TikTok to find popular and verified users in your industry. These are potential influencers who can lend their reach, authority, and content creation skills to your client.
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The simplest way to search TikTok is through the mobile app.
Here’s how it’s done:
Tap the magnifying glass icon from the app’s main interface. As of writing, this can be found in the upper-right corner of the app screen.
The TikTok search page starts with “Suggested searches” at the bottom. These are trending topics that might be worth a look at if you need content topic ideas.
If you want to run a search from scratch, type in any topic or hashtag and tap ‘Search.’
The search results start with popular TikTok videos related to your topic or hashtag.
In addition to popular and latest posts, the top results from a TikTok user search include related hashtags, users, and searches. Use these suggestions to widen your search and get more ideas out of the TikTok application.
Use filters to sift through the search results and find a specific type of TikTok video, user, or hashtag you need.
Tap the ‘Filters’ button in the upper-right corner (below “Search”) to see your options.
Here’s a quick rundown of the filter options you can use:
Switch to the ‘Users’ tab if you need to check TikTok servers for relevant user accounts.
The results page includes each account’s name, TikTok handle, and basic account metrics (followers and videos posted).
Tap the ‘Follow’ button next to the account you want to connect with. This is useful in connecting with potential influencers or gaining “follow-backs” from your client’s target audience.
Search for TikTok user accounts to identify your client’s top competitors.
Conducting competitor research will give you ideas for planning a content strategy for new clients. Understand how to get more views on TikTok after posting by analyzing their user engagement strategy, like how they respond to comments and what interactive elements they use.
Take note that the filters for certain TikTok search pages vary from each other.
For the user search page, the filters are:
In the ‘Videos’ tab, the search page will focus on videos posted by other users. Video results include the account name, posting date, likes, and truncated title.
A video search is great for TikTok content research. Look for TikTok questions, effects, and video formats you can use for your client’s campaign.
Instead of using third-party TikTok tools for trending and relevant hashtags, just use the built-in search bar.
Switch to the ‘Hashtags’ tab to reveal a long list of hashtags related to the topic (or another hashtag) you entered.
The only downside is, TikTok will only show “phrase match” hashtags. These are hashtags that include the exact word you entered in the search bar.
To find punchy and original hashtag ideas, use the automation hashtag suggestions feature of Vista Social.
You don’t have to take your hashtag research efforts elsewhere. Just tap the hashtag icon in the Publish tool and click the ‘Hashtag suggestions’ tab—all the hashtag ideas you need are there.
Look for TikTok sounds, shops, and LIVE streams by switching to the appropriate tab.
Vista Social’s social media listening tool lets you search for mentions of a product or brand.
From the main dashboard, go to ‘Listening’ and then click ‘Add listener.’
Select your TikTok profile and fill in the details of your social listener. Give it a name and enter the keywords you wish to include or exclude.
Vista Social’s listeners automatically detect conversations that include the keywords you specified. This lets you search information that TikTok’s built-in search feature doesn’t cover—actual conversations.
Yes, the search bar on TikTok appears when you tap the magnifying glass icon from the app. The search bar is always present in TikTok’s web browser version.
If your search bar is missing or malfunctioning, check TikTok servers for a possible downtime or bug. You can also try restarting the TikTok app and resetting your internet connection.
Four steps to search for videos on TikTok:
Doing research on TikTok is essential to a competitive social media content strategy.
You can find hashtags, competitor videos, and potential influencers—all within the app.
With Vista Social, you can take your TikTok content research further using automated social media listening.
Get started today with a free Vista Social account.
About the Author
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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