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So, you want to switch your TikTok username, huh? Piece of cake! 😉
We’ll walk you through the steps and even throw in some tips you should consider when making the switch. Whatever the reason your clients have for changing their TikTok usernames, this guide is exactly what you need to move forward with confidence.
Let’s get right to it.
Your clients’ TikTok username is their identity on the platform and it defines how they are recognized. Your clients’ username is one of the first things people notice on TikTok, playing a big role in making a strong first impression.
Beyond posts and profile content, your clients’ usernames help them stand out from other creators, especially when the name is easy to remember and clearly connected to their brand. (As long as you opt for a name that’s still recognizable and not just weird for the sake of being weird, of course. :))
That is why it’s crucial to choose or change to a TikTok username that best represents your clients and their brands while giving it the brand’s flavor and personality.
Marketing Nutz founder Pam Moore drove this point home when she said…
“Giving a brand personality is what separates your brand from the status quo. It’s what helps you stand out from the digital noise. It’s what separates you from others in your industry.”
Changing your client’s username on desktop is straightforward and only takes a few clicks. You can update your client’s username from a desktop browser by following the steps below, though the layout may look slightly different from mobile.
Go to Tiktok.com on your web browser and use your client’s credentials to log into their TikTok account.
Click on your client’s profile picture icon on the top right corner.

Click on the Edit profile button beside your client’s profile photo.

Replace the name in the Username field with your client’s new TikTok handle.

You can also update your client’s display name in the Name field. TikTok currently allows this change once every seven days, making it a handy option if you are not ready to commit to a username change yet.
Click Save, and you’re done.
Before saving the new username, keep these platform rules in mind to avoid issues later.
Change your client’s username through the TikTok mobile app with just a few taps.
Follow these steps.
Open the TikTok app on your phone and log into your client’s account.
Tap the profile icon at the bottom right corner. Tap Edit profile on your client’s profile page.

Tap Username in the Edit profile page and type in the new one in the designated field.

Tap Save when you’re done.

Once saved, your client’s username and profile URL update automatically across TikTok.
Changing your clients’ TikTok usernames can involve more than switching to a new name, especially if the move is part of their rebranding process.
Check out these practical tips when changing your clients’ TikTok usernames.
Brainstorm your client’s TikTok username before hitting that change username button. Ensure your client’s new username fits their brand identity and feels natural to their content style so it stays distinctive and memorable for TikTok viewers.
Creating a username that reflects your client’s old username is also crucial. This way, existing followers and audiences can still recognize and associate it with your client’s brand, especially if your client has already gained some TikTok fame. If your client is aiming to grow faster or reposition their brand, this guide on how to get famous on TikTok breaks down what actually helps accounts gain traction today.
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Get Started NowBefore doing the happy dance over a new username, check if it’s available to save yourself and your clients the heartache (and headache of coming up with a new one). The best way to do this is to open your client’s profile, edit the username, then type the desired username into the designated field.
TikTok will tell you if another user has already snagged that username. Make sure the username follows TikTok’s community guidelines, since inappropriate names can limit visibility or cause account issues.
Avoid using all the limited characters for your client’s TikTok username. Keep the username short and sweet yet unique and catchy. TikTok users don’t need the mental gymnastics just to remember your client’s username so keep the new name snappy and engaging.
While a username alone won’t boost reach, pairing a clear and memorable name with engaging content helps reinforce recognition when posts appear on the For You Page. Understanding how TikTok surfaces content helps you make more intentional decisions as your client’s account grows and evolves over time.
Short and sweet doesn’t mean boring, though. Create a short username, but make it original and on-brand.
Like what Startup CMO and growth marketer Mike Volpe said…
“Don’t be afraid to get creative and experiment with your marketing.”
…and that includes your client’s TikTok username.
Save your client’s followers from the confusion and let them know of the TikTok username change. You can post a fun story, skit, or announcement video to update your clients’ followers on the change. A simple slideshow works well here too, especially if you want something quick and clear, and this guide on how to make a slideshow on TikTok shows you exactly how to put one together.
It’s a great way to keep your clients’ followers in the loop and avoid any mix-ups that can come with the username update. You can also share the announcement across your client’s other social media pages to give all their followers a heads-up. It helps keep your client’s brand consistent across social media platforms.
Remember, you can only change your client’s TikTok username once every 30 days, so if it has a typo, you’ll have to wait a month to correct it. Double check the new username before hitting save so you catch any typo or mistake and make sure nothing looks off.
Managing multiple TikTok and other social media accounts involves a lot of tasks, from changing their usernames to scheduling their content. Vista Social simplifies and streamlines these tasks with modern and sophisticated Social Media Management (SMM) features.
Here are a few ways Vista Social supports day-to-day TikTok management for agencies and social media teams.



With the features above, managing multiple TikTok profiles becomes so much easier. Vista Social supports TikTok, Instagram, YouTube, Facebook, and LinkedIn, making it easier to manage content across platforms from a single dashboard.
The best part is that Vista Social has many other features that can help social media managers and agencies run high-performing marketing campaigns. Check these out:
Switching your clients’ TikTok usernames is pretty straightforward. Remember to create a new username that fits the vibes your clients are going for while standing out and staying on brand. Streamline your social media management workflows with Vista Social.
Start your Vista Social account to push your social media marketing campaigns to greater heights.
Yes. You can change your TikTok username directly in the app or on desktop. On the mobile app, open your profile. Tap Edit profile. Choose Username. Enter your new handle. Tap Save to confirm. TikTok checks availability instantly before the change goes through.
On desktop, visit TikTok.com and log in. Open View profile. Click Edit profile. Update the Username field. Save your changes. Availability is verified in real time before the update is applied.
TikTok allows you to change your username once every 30 days. After you make a change, you’ll need to wait for that cooldown period to finish before you can update it again.
When you change your TikTok username the profile’s unique URL updates to match the new handle. All existing activity remains unchanged including videos followers likes and content but any previously shared profile links outside TikTok will stop working because the URL has changed.
If you’re unable to change your username, it’s usually because you’ve updated it recently and the 30-day limit hasn’t expired, or the username you’re trying to use is already taken by someone else. TikTok will show a message if the handle isn’t available.
Officially, TikTok enforces the 30-day limit between username changes. There are workarounds talked about online, such as adjusting your device’s date and time settings, but these don’t work reliably and TikTok often patches such loopholes. The safest approach is to plan your username carefully before saving.
Changing your TikTok username does not remove your followers, videos, comments, or likes. All account content stays intact. Your audience can still find you, but external links using the old username will break since the profile URL updates with the new handle.
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
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