Social Media Marketing for Agencies: w/ Tips & Tools

Running a successful social media marketing isn’t a walk in the park. 

You need the right strategies and tools to implement your initiatives effectively. With the right tactics, you’ll see better results from your marketing campaigns.

With the right tools, you can increase the efficiency and productivity of your team.

The question now is, how can your agency master social media marketing and land clients?

That’s what this guide is about.

We’ll explore the top tips and tools to help your agency master social media marketing like a boss and grow your client base. 

What you will learn

• What are the benefits of social media marketing for agencies?
• What are the top social media marketing tips for agencies?
• What are the best social media marketing tools for agencies?
• What are the FAQs for social media marketing for agencies?
• Are you ready to kick off social media marketing for agencies?

What are the benefits of social media marketing for agencies?

When done right, social media can be a game-changer for your agency’s marketing efforts. 

Below are several perks of effective social media marketing for your agency. 

• Improved visibility. Social media can expand your agency’s reach beyond your local area, allowing you to widen its client base. Each post or ad can get your agency in front of new audiences, raising your agency’s visibility and drawing in potential clients who may not find you via more traditional marketing methods
• Enhanced audience targeting. You can narrow your target audience based on their interests, demographics, and behaviors. Doing so allows you to focus your social media marketing efforts on audiences who need or like your services
• Nurture trust with prospects. Regularly sharing relevant and top-quality social media content helps position your agency as an industry expert. It can strengthen your agency’s credibility and foster trust with potential clients, making them more likely to choose your services
• Gain crucial data-driven insights. You can track and measure your agency’s social media marketing efforts to determine what’s working and what needs refining in real time. This allows you to optimize your agency’s campaigns on the go to drive maximum impact while reducing wasted efforts
• Cost-effective marketing. Social media marketing can be more budget-friendly than traditional marketing initiatives. For instance, you can run social media ads with high return potential, even on a small budget. You can also scale your social media marketing efforts easily without breaking the bank

[Must read: Outsourcing Social Media Marketing: A Guide for Agencies]

What are the top social media marketing tips for agencies?

While you must tailor your social media marketing initiatives to your agency’s goals and unique needs, you can leverage time-tested strategies to help kick off your efforts. 

Start with the best social media marketing best practices for agencies below. 

1. Highlight your specialties

Focus on specific services and expertise to make establishing a name in those fields easier for your agency. 

Highlighting those special offerings also helps your agency build credibility, which can draw in more prospects. 

A specialty can be one or two things your agency is really good at, such as boosting audience engagement or driving leads. 

You can share your agency’s specialties on a post and your social media profiles. 

Use the Vista Social link in bio tool. 

It includes customizable landing pages where you can showcase your agency’s strengths and core services.

The landing page, called Vista Page, can house all your agency’s relevant links, lead conversion content, and other tools.

Your Vista Pages can help you drive traffic to your agency’s website and generate leads. 

Remember, highlighting your agency’s specialty doesn’t mean you’re not showcasing other social media marketing services. 

Instead, you’re focusing on amplifying your agency’s presence in a specific area by promoting its main strength. 

2. Showcase your people

The truth is that clients work with your agency to access and benefit from your employees’ skills and expertise.

They’re not just signing up to work with a faceless company, so showcasing the people behind your agency is crucial. 

You can highlight your agency’s team members by sharing employee spotlight posts on your social media pages. 

For instance, post fun TikTok videos or Instagram Reels that spotlight your employees, their roles, and specific skills.

You can also share social media posts congratulating your employees on their recent achievements and awards. 

It’s a great way to humanize your agency while showcasing the skills and expertise that your potential clients may be looking for. 

It also helps your agency better connect with prospects, fostering trust, encouraging engagement, and, in turn, driving conversions. 

3. Run an employee advocacy program

Running employee advocacy programs can amplify your agency’s online and social media reach and credibility without draining your marketing budget. 

Below are a few quick tips to help you implement an effective employee advocacy program. 

• Set clear objectives. Identify what your agency wants to achieve with its employee advocacy program, such as generating leads, boosting engagement, or raising brand awareness. Clear goals give your advocates direction
• Choose the right advocates. Not all your employees can be advocates. Ideally, choose those who are already active on social media and are passionate about your company
• Provide resources and training. Ensure consistency and alignment with your agency’s brand and messaging while empowering employees to share social media content. Provide content ideas, guidelines, playbooks, and training

[Must read: How to Build a Social Media Playbook (For Agencies)]

• Reward your advocates. Recognize and reward employees who participate in your agency’s advocacy program. You can show appreciation by giving incentives and rewards to top contributors and performers
• Track and measure your program’s success. Leverage analytics to monitor your employee advocacy program’s performance. Track clicks, engagement, and shares to assess what works and optimize accordingly

Manage all these tasks efficiently with Vista Social’s employee advocacy feature.

The tool can streamline running your agency’s employee advocacy program, from creating your program to managing everything from one dashboard.

Creating advocacy posts is a breeze with the platform’s social media publishing feature. 

Simply create and customize your post and switch on the option to add the post to your Advocacy content.

You can set the post to be available for your advocates to share as soon as it’s published, at a delayed time, or automatically create a draft.

The platform can also track your advocacy program’s performance based on key metrics in one dashboard.

It includes data and insights into your advocacy content, activities, leaderboard, and advocates.

4. Share your two cents on trending and relevant topics

Sharing commentaries on relevant and trending topics on social media is a strategic way to establish your agency as a thought leader with the right expertise. 

Share unique perspectives and insights that help your agency shine. 

For instance, you can share an in-depth LinkedIn article on the role of Artificial Intelligence (AI) in social media marketing. 

Or you can just jump into the comments section and share your thoughts on a buzzing topic. 

You can also share practical tips and expert advice. This way, you provide potential clients with valuable information while positioning your agency as an expert. 

Find trending topics and social media conversations easily with Vista Social’s social media listening feature.

Set up listeners for your connected profiles, and the tool will track and pull social media conversations containing your specified keywords or topics. 

You can view, manage, and even respond to the conversations without leaving Vista Social.

The platform’s social media engagement feature, including the Social Inbox, makes interacting with your agency’s followers and potential clients easy.

The Social Inbox centralizes all your comments, mentions, DMs, and reviews so you can manage and respond to everything in one place.

It includes an AI Assistant that can instantly generate or refine your replies with one click, saving you time and effort.

5. Post behind the scenes content 

Seeing what goes into your agency’s processes gives your potential clients a sneak peek into how your team works. 

It’s an excellent way to give your prospects a good idea of what it’s like to work with your team, which can help entice them to choose your agency.

Get inspiration from the behind-the-scenes social media content ideas below. 

• Office culture previews. Share content showcasing casual moments in your agency’s office, such as team lunches and brainstorming sessions. You can post TikTok videos or Instagram Reels that give audiences a glimpse into your company’s culture and vibe
• Work-in-progress footage or images. Share carousel images or time-lapse videos of your team working on client presentations or projects 
• Project sneak peeks. Provide teasers of your agency’s upcoming campaigns to offer snippets of how your team turns creative ideas into reality
• Inside look at special events. Share key moments from your agency’s workshops, team-building activities, and internal meetings across your social media pages
• Client success stories. Post videos capturing the behind-the-scenes stories of how your agency helped clients reach their goals. You can include a quick client testimonial or interview to add authenticity to your content

Remember not to disclose or share anything that reveals trade secrets or doesn’t align with your social media guidelines. 

[Must read: Social Media Guidelines: How to Create One for Your Team]

Taking your audiences behind the curtain helps potential clients understand your company’s inner workings. 

It fosters transparency, confidence, and trust in your brand, which can lead to conversions and closed deals. 

If you want to know if your BTS content resonates with your social media audiences, track and measure their performance through analytics. 

Leverage Vista Social’s social media analytics feature to analyze your content’s performance based on key metrics such as engagement, reach, impressions, etc.

The platform lets you customize and create report templates and automate the generation and sharing of reports with clients and other stakeholders.

[Must read: How to Create Automated Social Media Reports]

6. Create content on industry news and updates

Potential clients will likely want to know if you can help them keep up and stay ahead. 

One of the best ways to prove this is to showcase your agency’s knowledge and expertise on the latest industry updates and news. 

Whether it’s a viral trend or a social media platform update, you’ll want to show that your agency knows what’s up before everyone else to gain an edge over competitors. 

Showcase your agency’s ability to stay updated by weaving the following into your social media content strategy. 

• Trend analysis. Post content about rising social media trends and what they mean for your clients’ industries. For instance, create a Facebook post and share a snippet of your blog post in the captions or comments. Add engaging descriptions and relevant hashtags to make your post easier to discover and search
• Breaking news. Share social media posts on recent or upcoming industry developments, such as specific platform algorithm updates. Include a few insights on how the changes can impact your followers
• Expert opinions. Post video interviews or share quotes from industry leaders. You can add more context and value to your post by sharing how the viewpoints challenge or align with your agency’s current approach
• Data reports. Highlight key findings from relevant industry studies and reports, including their potential impact on your current and potential clients. You can create and post an infographic summarizing the findings. Use Vista Social’s built-in Canva integration to create and edit infographics and other visual content easily directly within the platform
• Regulation updates. Share content about applicable regulation updates to position your agency as a reliable source of crucial information. For example, you can post a YouTube video covering the new social media ad regulations. Throw in actionable tips to help your audiences adapt their strategies to optimize their campaigns and get excellent returns
• Event coverage. Share recaps or live updates from industry conferences, webinars, and other events, and give your audiences a rundown of the key takeaways

Sharing industry updates and news provides your prospects with valuable information while positioning your agency as a reliable resource that helps clients maintain a competitive edge. 

Plan and manage your content easily with Vista Social’s content calendar. 

[Must read: Maximize Your Agency’s Potential with Social Media Calendar Tools]

What are the best social media marketing tools for agencies?

The right tools should fit your agency’s social media marketing and management needs. 

Check out the quick rundown of the top social media marketing tools for agencies below. 

• Vista Social. All-in-one social media management and optimization platform Vista Social has everything you need to manage profiles, content, and engagement effectively and efficiently. The platform includes essential and modern features, from post scheduling and engagement management to analytics and reporting tools
• Fotor. Design, edit, and refine your agency’s social media photos like a pro with Fotor. The tool simplifies visual content creation and refining with its AI-powered photo editing tools, one-click enhancements, and ready-to-use social media templates 
• Katalist AI. Turn your ideas into storyboards and social media videos using Katalist AI. The software uses Storyboard AI and AI storytelling technology to create visual pitches and videos quickly and easily. Import or copy and paste your written script, and the tool’s AI will automatically generate visuals. Then, you can adjust and customize the generated visuals accordingly. The software can help you quickly create stunning social media videos and ads while saving time, effort, and resources

Find tools with the features your agency needs to supercharge your workflows and processes.

[Must read: Top Features for Social Media Management Tools]

What are the FAQs for social media marketing for agencies?

Check out the common questions people ask about social media marketing for agencies below. 

Is social media marketing effective for getting clients?

Yes. 

Many agencies have successfully closed clients with the right social media marketing efforts through initiatives such as:

• Social media ads, such as Facebook Ads
• Audience engagement strategies
• Influencer collaborations
• Content tailored to the target audience’s needs, interests, and pain points
• Lead capture and generation tactics

[Must read: How to Get Clients on Facebook (A Guide for Agencies)]

What are the best platforms for agencies to use for social media marketing?

It depends on your agency’s goals and target audience. 

Your agency can leverage the following social media platforms in the following ways:

• Facebook for reaching a wide audience, generating leads with ads, and building communities through Groups
• Instagram for influencer collaborations, visual content-focused campaigns, and engaging younger audiences and potential client groups
• LinkedIn for networking with company decision-makers, sharing thought leadership content, and publishing in-depth posts
• YouTube for long-form videos, video marketing, and showcasing client success stories

How does social media marketing help your agency?

Social media provides a space to reach and engage your target audiences, including a wider client base. 

Engaging clients via social media channels can help your agency better connect with them, build stronger relationships, and encourage brand loyalty.

Are you ready to kick off social media marketing for agencies?

Social media marketing can take a lot of time and effort before you can see significant results. 

However, once you nail your social media marketing initiatives, the time and effort you invest can be worth it, given the connections you build, the leads you generate, and the clients you close. 

Learn the right strategies and use the best tools to set your social media marketing efforts up to succeed. 

Use Vista Social for seamless and effective social media management. 

Create your Vista Social account now.