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50 Unique Social Media Ideas for Consistent Content Creation
Discover 50 unique social media post ideas to engage your audience, grow your brand, and maintain a consistent content strategy with ease!
Updated on August 5, 2025
3 min to read
Content Writer
Published April 23, 2024
Are you someone who’s a go-to guru for all things organization, or someone who likes to take their planning on their Google Calendar to a whole new level?
What if I told you that your Google calendar can seamlessly synchronize with your social media strategy? So, imagine this: you add an event to your Google Calendar and a social media post is automatically created in your social media management tool. Keep watching and I’ll show you how to set that up.
The first thing to do will be to log in to your Zapier account and connect Google Calendar and your social media management tool. Once that’s done, let’s create a new Zap. You can even use Zapier’s AI assistant tool to let it know what you want to happen to the Zap you’re about to create.
Now let’s select Google Calendar as our trigger app and choose “Event Starts” as the trigger event. Once you connect your Google Calendar account, you’ll be able to set up your calendar and your time zone. Now, to ensure that we have the correct trigger, we need to run a test. So, in this scenario, make sure that there’s a calendar event with the details of the post that you want to publish.
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Get Started NowNow for the action app, let’s choose our social media management tool. In this case, I am going to use Vista Social and pick “Create Post”. I’ll then set up the social profiles I want to post to, my captions, media, and date and the time to match the post that I pre-planned in my Google Calendar. And let’s not forget to test our action to make sure that everything is running smoothly.
Once everything is looking great, you can now activate your Zap and you should be good to go. Now every time you add an event to your Google calendar, a post will automatically be scheduled in Vista Social.
Now this time, we’re flipping the script. When you try to schedule or draft a post on your social media management tool, just like Vista Social, an event will automatically be created on your Google Calendar with that post’s details. Let’s make it happen.
Let’s start a new Zap again, but this time we are choosing Vista Social as our trigger app. Then let’s choose our trigger event. It could be “New Post is Scheduled”. And same thing as earlier, let’s also run a test, but this time make sure that there is an actual post scheduled in your Vista Social calendar or a draft post.
Now for the action app, let’s select Google Calendar and choose “Create Detailed Event”. Now just like earlier, connect your Google Calendar account and map out the fields that we want to automate, like event name, date and time, and description. And once again, let’s test this Zap to ensure that everything is working smoothly.
Once we’re done with the setup, just activate this Zap and you should be good to go. And just like that, every time you try to schedule a post in Vista Social, an event will be added to your Google Calendar.
And there you have it, guys, two awesome ways to automate your social media posts with Google Calendar and Vista Social powered by Zapier. Now, speaking of automation, do you want to know how to get Slack notifications every time there is a post needing a review? Then watch this next video. Thanks for hanging out with us and we’ll see you on our next one.
About the Author
Content Writer
Russell Tan is a content marketing specialist with over 7 years of experience creating content across gaming, healthcare, outdoor hospitality, and travel—because sticking to just one industry would’ve been boring. Outside of her current role as marketing specialist for Vista Social, Russell is busy plotting epic action-fantasy worlds, chasing adrenaline rushes (skydiving is next, maybe?), or racking up way too many hours in her favorite games.
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