Real Estate Social Media Marketing: Where to Start

Want to ace your clients’ real estate social media campaigns but don’t know where to begin?

We hear you, and we’re here to help. 

Effective social media marketing is more than just sharing stunning photos of properties.

Sharing market insights, showcasing properties, and building relationships with potential clients, sellers, and investors, among other things, are some of the main drivers of a successful social media marketing campaign.

The challenge lies in knowing where to begin.

That’s why in this guide, we’ll cover the nitty-gritty of social media marketing for real estate brands and businesses. 

What you will learn

• What is the importance of social media in real estate marketing?
• What are the top real estate social media automation tools?
• What are some effective real estate content ideas to attract new clients?
• What are the best platforms for real estate agents in 2024?
• How can real estate social media contests boost engagement?
• What are the best practices for real estate social media marketing?
• Real Estate Social Media Marketing FAQs
• How can you jumpstart your real estate social media marketing?

What is the importance of social media in real estate marketing?

Social media provides digital spaces for clients to connect with potential buyers, showcase properties and listings, and build their brands. 

Sharing market updates and engaging content across social media platforms helps your clients stay top-of-mind among target audiences and widen their reach. 

Social media also facilitates direct interactions with potential and current clients and investors. It allows your clients to answer their questions promptly while providing personalized services. 

A strong social media presence in a competitive market helps your clients stand out, attract leads, and close more deals. 

What are the top real estate social media automation tools?

Managing your clients’ social media marketing efforts is often overwhelming, with all the tasks involved and multiple profiles and content to handle. 

That is why you need real estate social media automation tools to streamline your workflow and automate manual, repetitive tasks. 

[Must read: Create Your Social Media Marketing Workflow: w/ Tips & Steps]

Use reliable social media automation tools like the following.

1. Vista Social

Harness the power of the social media management platform Vista Social to automate critical tasks, from content scheduling to post approval workflows.

The platform also lets you schedule your clients’ social media analytics reports to generate and share with other users and your clients automatically.

2. Lumen5

Use the AI-powered online video maker Lumen5 to automatically create social media videos from your clients’ blog posts and other written content. 

3. Google Alerts

Get automatic notifications of your clients’ mentions beyond social media platforms and use them to create relevant and timely social media posts. 

4. AdEspresso

Use AdEspresso for automated social media ad optimization, including A/B testing various ad variations to improve performance and targeting. 

5. Typeform

Automate the collection of feedback and user information using Typeform’s interactive surveys and forms. You can share the forms across your clients’ social media pages to engage and gain insights into potential investors and buyers.

Dive deeper into these platforms by reading our guide on the Top Real Estate Social Media Automation tools.

What are some effective real estate content ideas to attract new clients?

Attracting prospects to your clients’ brands on social media requires creating the right content. 

For instance, sharing valuable content helps showcase your client’s expertise, foster trust with prospects, and draw in buyers. 

Get real estate content ideas, from client testimonials to virtual tours, to amplify your clients’ social media marketing efforts. 

Explore the effective and creative real estate content ideas that can help your clients achieve their social media marketing objectives. 

[Must read: Outsourcing Social Media Marketing: A Guide for Agencies]

Creating fresh, engaging content for your clients’ real estate social media marketing efforts can take a lot of time and effort.

Get inspiration from our 5 Real Estate Content Ideas to Get New Clients guide.

What are the best platforms for real estate agents in 2024?

Selecting the right social media platforms for clients in the real estate industry can make or break their success. 

Opt for platforms that facilitate your efforts to help clients reach their target audiences and social media marketing goals. 

Consider which social networks can help your clients expand their online presence and attract potential buyers and investors.    

How can real estate social media contests boost engagement?

Running real estate social media contests can spark excitement among your clients’ prospects. 

The contests can create buzz around your clients’ brands, boosting social media interaction, engagement, and, in turn, conversions. 

The social media contests can be anything, from interactive quizzes to fun photo challenges (with prizes for the winners). 

Leverage social media contests to help clients draw more eyeballs to their brands, encourage participation, and grow their following.

Read our Real Estate Social Media Contests blog post to get fresh giveaway ideas and strategies.

What are the best practices for real estate social media marketing?

Learn from the tried and tested tips on real estate social media marketing below. 

• Use high-quality photos and videos to show listings, turn heads, and make your clients look more professional and credible to their potential clients 
• Engage with audiences by responding to messages, comments, and inquiries promptly. It helps your clients build relationships with prospects and foster trust
• Include client testimonials, case studies, and success stories in social media posts to help demonstrate your clients’ expertise and build their credibility
• Post Reels, Stories, TikTok videos, etc., to share quick updates, engaging property tours, and fun behind-the-scenes content
• Run social media ads to reach ideal clients. Tailor ads to your clients’ specific demographics, locations, and interests to amplify their reach and boost their effectiveness
• Keep up with the latest social media and industry trends and weave them into your clients’ content to keep them fresh and relevant
• Include Search Engine Optimization (SEO) techniques by adding relevant keywords and location tags in your clients’ posts to enhance their visibility in local online searches

[Must read: Hyperlocal Social Media Marketing for Agencies: Tips, Examples, Etc.]

Real Estate Social Media Marketing FAQs

Is social media marketing effective for real estate?

Social media can be an effective and powerful tool and space for increasing visibility and reach, reaching potential buyers and sellers, and expanding your clients’ visibility. 

All these can help real estate agents attract qualified leads and close deals. 

How can real estate agents keep up with social media trends?

Some of the best ways to stay on top of social media trends include:

• Attending webinars
• Following industry blogs
• Participating in social media and online communities
• Following popular social media pages and profiles
• Searching trending hashtags and looking at related posts containing those hashtags

Do you need a social media manager for real estate social media marketing?

It depends on your goals and resources. 

Social media managers have the expertise and experience to help ensure seamless and effective social media marketing. 

If the budget doesn’t allow it, real estate agents and companies can learn to build and run their campaigns with the right tools and knowledge. 

[Must read: 5 Low-Cost Social Media Marketing Tips for Agencies]

Can you still advertise real estate listings on your Facebook account? 

Yes. 

However, starting January 2023, real estate agents can only post listings on Facebook Marketplace using their Personal Facebook Pages instead of their business pages. 

Can realtors post another agent’s listings on social media?

Yes, your clients can do this.

However, always reference the listing agent and include a link to the other real estate agent’s social media account or website. 

Depending on your clients’ locations and affiliations, you may also need to secure written permission from the other agent.

What are the best social media platforms for realtors?

It can depend on your clients’ social media marketing goals, target audiences, and platforms. 

Generally, many realtors and real estate companies use social media marketing platforms like Instagram, Facebook, LinkedIn, Pinterest, YouTube, TikTok, and X (Twitter) to reach and generate leads.

How can you jumpstart your real estate social media marketing?

Real estate social media marketing takes time, careful planning, and the right strategies and tools, but starting right can increase your chances of helping clients succeed. 

Understand the nuts and bolts of effective real estate social media marketing and leverage your learnings to shape and inform your clients’ strategies. 

Find the best tools, such as Vista Social, to support and amplify your efforts.

Create your Vista Social account. Don’t miss out on the platform’s robust social media management features.