5 Real Estate Content Ideas to Get New Clients

Struggling to find real estate content ideas to attract new buyers and investors?

You’re not alone. 

With so much on your plate, it’s tempting to fall back on generic posts just to keep your clients “active” on social media. 

But don’t make this mistake. 

To generate leads and conversions effectively, your clients need content that draws attention, builds trust, and stands out from the competition. 

So, what types of content can achieve this?

Let’s find out from this guide, which covers the top five real estate content ideas that can help turn followers into buyers and investors. 

What you will learn

1. How can property walkthroughs enhance your real estate marketing strategy?
2. What are the benefits of showcasing new listings on social media?
3. How can monthly recaps be used to keep your real estate audience engaged?
4. What is the most effective way to announce open houses on social media?
5. How can you share actionable tips and best practices to add value to your real estate content?
6. What is the best tool to turn real estate content ideas into engaging posts?
7. Are you ready to drive engagement with real estate content ideas?

1. How can property walkthroughs enhance your real estate marketing strategy?

A common real estate social media marketing content showcases properties through video walkthroughs. 

[Must read: Real Estate Social Media Marketing: Where to Start]

For instance, you can share a virtual tour of a new property on your clients’ YouTube channels and Instagram feeds to give audiences a better sense of the space. 

It can help audiences imagine living on the property, encouraging them to know more.   

The guided video walkthrough of a tiny home from design and build Wind River Built below is a classic example.

Image source: youtube.com

Follow these quick tips to ensure high-quality virtual tour videos:

• Use tripods or stabilizers to keep the footage steady
• Use natural daylight to enhance the property’s appeal
• Include background music, voiceovers, narrations, text overlays, transitions, and more to add details and context. You can use the Vista Social Canva integration to quickly edit and design your clients’ videos directly from the platform
• Ensure an optimal video length depending on where you’re posting the content. For example, Instagram Reels are best between 15 to 90 seconds long, while YouTube videos can be longer (three to ten minutes)

[Must read: How to Schedule Instagram Reels to Get More Views]

2. What are the benefits of showcasing new listings on social media?

Create social media content promoting your clients’ new listings. 

It’s a great way to get more eyeballs on new properties and generate leads. 

However, don’t just stick to posting a few Facebook photos to announce new listings. 

[Must read: How to Get Clients on Facebook (A Guide for Agencies)]

Write clear descriptions highlighting the listing’s unique features and selling points to convey the property’s value effectively. 

With Vista Social’s AI Assistant, you can easily generate catchy and relevant social media post descriptions and taglines. 

Include key information in your clients’ posts,  such as:

• The location
• The Number of bedrooms and bathrooms
• The kitchen model (modern or industrial)
• Patios, fireplaces, garages, etc.
• Storage spaces
• Distance to parks and schools
• Your clients’ contact details
• Listing prices

Image source: facebook.com

To capture leads easily, include an engaging Call to Action (CTA) or a link to your clients’ landing pages or websites. 

3. How can monthly recaps be used to keep your real estate audience engaged?

Share quick monthly roundups of your clients’ recent deals, wins, achievements, and other interesting moments from the past month. 

Highlighting your clients’ wins can serve as social proof, helping them strengthen their brands’ credibility and building trust with potential buyers. 

Plus, it helps solidify your client’s status as an expert in their market or industry. 

For example, you can share an Instagram carousel post or video montage highlighting your clients’ latest updates.

Image source: instagram.com

Include eye-catching images, colors, graphics, and other visual elements to draw the audience’s attention. 

Ask followers thought-provoking questions, such as ‘Wondering what’s selling fast?” to encourage interactions and, in turn, conversions. 

With Vista Social’s social media engagement feature, you can manage and respond to all your clients’ comments, Direct Messages (DMs), mentions, and reviews in one unified Social Inbox.  

4. What is the most effective way to announce open houses on social media?

Share open house announcements on your clients’ social media pages to spark interest and excitement about the properties they sell.

Use high-quality videos and images of the property and include the details of the open house event, such as the location, date, and time.

Image source: tiktok.com

Build anticipation around the event by posting a series of images or short videos counting down to the open house. 

For instance, you can highlight various features daily, such as the backyard and bedroom, to create excitement as your clients’ open-house events approach. 

You can also share a sneak peek of the property on your clients’ Instagram Stories or TikTok carousels. Include captions like “Get a peek at what you’ll see at tomorrow’s open house.” 

[Must read: TikTok Carousels: What Is It and How to Create One]

Add relevant hashtags to get the post in front of more audiences, boosting its discoverability and visibility. 

Use Vista Social’s AI-powered hashtag generator to find trending and relevant hashtags easily. 

5. How can you share actionable tips and best practices to add value to your real estate content?

People are naturally drawn to something that will benefit them. 

Make the most of this by posting social media content that provides valuable tips to potential investors and buyers. 

You can post home-buying tips through TikTok and YouTube videos or a comprehensive LinkedIn post.

Image source: linkedin.com

You can create a content series and break down your clients’ posts into more specific tips for audiences, such as:

• Home maintenance tips
• Must-have documents for first-time homeowners
• Understanding closing expenses
• What to look for in rental properties
• How to secure the best mortgage rates
• DIY home improvement ideas on a budget
• Common mistakes of first-time home buyers and how to avoid them

The posts can be as top-level or in-depth as your clients want, depending on their social media content strategies, campaigns, and goals. 

Use social listening to come up with content ideas based on what audiences are interested in or talking about. 

Vista Social’s social media listening tool lets you create Listeners that pull conversations around your specified keywords or topics into one easy-to-manage space. 

You can leverage the information to tailor content to the audience’s pain points and preferences.  

The better your clients’ posts resonate with audiences, the higher the chances of leads becoming loyal buyers and investors.

6. What is the best tool to turn real estate content ideas into engaging posts?

One of the social media management platforms to streamline creating and distributing your clients’ real estate content is Vista Social.

The platform’s social media publishing feature includes easy-to-use tools for customizing and scheduling your clients’ posts. 

Upload the image or video, customize the post with captions, hashtags, links, and more, and set an auto-publishing schedule.

Vista Social can also help with your clients’ lead-generation efforts. 

The platform’s link in bio tool includes Vista Page, a customizable landing page that helps drive traffic from your clients’ social media profiles to their conversion-related content and web pages.

The platform’s social media analytics and reports feature allows you to track and assess the performance of your clients’ social media posts.

Vista Social offers more awesome features to help you with the following tasks:

• Planning, developing, and organizing scheduled, published, and drafted posts through a collaborative content calendar
• Sending content for review before publishing via automated post approval workflows
• Scheduling reports to run and send to clients and other users automatically

7. Are you ready to drive engagement with real estate content ideas?

With engaging, creative, and valuable real estate content ideas, you can turn your clients’ social media efforts into lead-generating machines. 

Incorporate awesome content into your clients’ social media strategies to draw attention, boost engagement, and turn prospects into buyers. 

Use Vista Social to turbocharge content creation, management, optimization, and distribution. 

Create your Vista Social account now.