How to Use Pinterest for Business: A Guide for Beginners

Having a hard time getting your brand noticed? You might be skipping one of the best tools out there, Pinterest for business. Launched in 2010, Pinterest is a visual discovery platform where people search for ideas, save what they love, and plan what to buy. In 2025, it’s a must-have for businesses in fashion, home, food, wellness, and more. It’s not just a place for inspiration—it’s where people shop with intent.

With  570 million monthly users and 85% of weekly users buying from Pins, Pinterest is a powerful opportunity for brands. Even better, 97% of top searches are unbranded, giving small businesses a real chance to stand out—without needing a big name.

This blog is your easy guide to getting started with Pinterest for business. You’ll also discover a smart tool that helps you stay consistent, schedule pins, and grow your reach without the overwhelm. Let’s get started!

Why Pinterest for Business Matters in 2025 

Pinterest is growing strong in 2025, with over 570 million monthly users who aren’t just browsing—they’re ready to buy. Unlike other platforms where people scroll to pass time, Pinterest users search with a purpose. They’re planning purchases, saving ideas, and looking for products that solve real needs.

While Instagram, TikTok, and Facebook are also used for discovery and shopping, Pinterest stands out because it’s search-first. Users go to Pinterest to look for ideas like “small kitchen makeover” or “gift ideas for teens,” which means they already have buying intent. Instead of relying solely on algorithms, Pinterest acts more like a visual search engine where content is actively found—not just passively consumed.

Another big plus: Pins have a long shelf life. Unlike Instagram posts or TikTok videos that lose traction quickly, Pinterest content can drive traffic and sales for months—even years—after it’s posted. This makes it perfect for B2C brands, product sellers, content creators, and bloggers. Whether you sell clothes, crafts, home décor, or digital products, Pinterest helps your content reach people who are already interested and ready to shop.

How to Set Up a Pinterest Business Account 

If you’re serious about using Pinterest for business, your first move is setting up a dedicated business account. This gives you access to valuable features like analytics, ad tools, and a professional profile. You can either start fresh with a new account or convert your existing personal profile. Here’s how: 

Option 1 – Create a New Pinterest Business Account

Starting from scratch? Head over to pinterest.com and click Sign up at the top-right corner. Choose Create a business account, then enter your email  (it should not be linked to any other Pinterest account), a password, and your age. Hit Create account to get going.

Next, Pinterest will walk you through the setup. Add your business name, website, and logo to build your profile. Then, pick your industry, share your goals, and decide if you want to run ads. You can either follow Pinterest’s suggested steps or go straight to your new business dashboard.

✅ Pro Tip:  If you’re managing Pinterest for a company or client, it’s better to use your work email and your name—not the brand name—so people know who’s behind the account.

Option 2 – Convert a Personal Account to a Business Account

If you already have a personal Pinterest account, you can switch it to a business account easily. First, log in and click the Setting icon in the lower-left corner, then go to Settings. Click Account management, then select Convert to a business account.

Another way is to click the downward arrow icon at the top-right corner of your Pinterest homepage, then choose Convert to business from the dropdown menu.

From there, follow the steps to set up your profile, describe your business, and say if you plan to run ads. When you’re done, you’ll be taken to your new business dashboard. Don’t worry—your Pins and followers will stay the same. Just remember, business accounts are public. If needed, you can switch back to a personal account later, but you’ll lose access to business tools like analytics and ads.

What to Pin: Content Ideas That Work for Businesses

If you’re using Pinterest for business, knowing what to pin is just as important as knowing how. The platform thrives on visual discovery, and the right type of content can help you build brand visibility, drive traffic, and even increase conversions. Here’s a breakdown of top-performing pin categories to help you get started:

Product Pins

Make your products shine.

• Share high-quality images of individual products
• Add pricing, key benefits, and real-life use cases
• Use clear calls-to-action like “Buy Now” or “See It in Action”

These Pins are ideal for turning casual browsers into buyers.

Blog Content

Turn your blog into a traffic machine.

• Repurpose top blog posts into vertical, eye-catching Pins
• Use headlines that spark curiosity or solve a problem
• Link the Pin directly to your full blog post

This strategy boosts site traffic and gives old blog posts new life.

Infographics & How-To Guides

Teach your audience something valuable.

• Design educational graphics that break down complex topics
• Step-by-step guides or tips work great for engagement
• Ideal for brands wanting to position themselves as experts

Think: “Morning Skincare Routine in 5 Steps” or “How to Brew the Perfect Cup of Coffee.”

User-Generated Content (UGC)

Let your customers help tell your brand story.

• Share photos from real customers using your products
• Highlight influencer mentions or client testimonials
• Builds authenticity, trust, and community around your brand

Encouraging UGC not only adds variety to your feed but also boosts credibility.

[Must Read: How to Leverage User-Generated Content Effectively] 

Seasonal or Trending Content

Stay relevant all year round.

• Create Pins based on upcoming holidays, seasons, or viral trends
• Use timely keywords and visuals that align with what people are searching for
• Great for promotional campaigns and timely offers

Examples include:

• “Back-to-School Checklist for Busy Parents”
• “Summer Outfit Inspo for 2025”
• “Holiday Gift Guide Under $50”

[Must Read: 3 Tips to Enhance Visual Strategy with Pinterest and Instagram]

How Vista Social Helps You Manage Pinterest for Business

Managing Pinterest for business doesn’t have to be hard. With Vista Social, you get everything you need to plan, post, and grow your presence without the stress. This all-in-one tool makes it easy to stay consistent, boost reach, and track results, all from one simple platform.

Here’s how Vista Social helps you win on Pinterest:

• Smart scheduling: Plan and post multiple Pins ahead of time—so you stay active without being online 24/7.
• Boosting tools: Promote your best Pins to reach more people, right alongside your Facebook, IG, and TikTok ads.
• AI Assistant: Write captions and replies in seconds—always in your brand’s tone and style.
• Optimal send times: Post when your audience is most active—automatically.
• Approval workflows: Work with your team, get feedback, and approve posts before they go live.
• Media library: Keep all your images, videos, and GIFs in one place—easy to find, easy to use.
• Content finder: Discover hot trends and fresh ideas to Pin right now.
• Post queues & calendar: Stay consistent with a clear schedule you can see at a glance.
• URL tracking: See exactly how much traffic and sales your Pins are bringing in.
• Bulk & browser tools: Schedule lots of Pins at once or Pin anything you spot while browsing.
• Mobile app: Run your Pinterest strategy from anywhere, anytime.

Vista Social takes the guesswork out of Pinterest marketing—so you can post smarter, grow faster, and get real results.

[Must Read: How to Schedule Videos to Pinterest with Vista Social] 

Ready to Grow? Start Pinning Smart

Pinterest isn’t just a place for pretty pictures—it’s a powerful platform for business growth. With users actively looking for ideas, products, and services, it’s a must-use platform for modern brands that want to stay relevant and visible. Whether you’re a startup or an established business, creating or optimizing your Pinterest business profile is a smart first step toward expanding your reach and boosting conversions. 

And with the help of tools like Vista Social, managing your content, tracking performance, and staying consistent becomes much easier and more strategic. Don’t wait—start pinning with purpose and turn inspiration into impact.

P.S. If you’re new here, Vista Social is a powerful all-in-one social media management platform tailored for marketing agencies, freelancers, and social media managers. Our platform provides advanced tools to boost collaboration, streamline workflows, and elevate social media marketing success.

Sign up for your  Vista Social account now to explore our features and take your social media strategy to the next level! 

FAQs About Pinterest for Business 

Is Pinterest good for service-based businesses?

Absolutely! Pinterest isn’t just for product sellers—it’s a great tool for service-based businesses too. If you’re a coach, designer, consultant, or any kind of service provider, Pinterest can help you reach more people. You can share helpful tips, client success stories, or showcase your expertise with eye-catching visuals. Since users on Pinterest are often looking for ideas and solutions, your content can grab the attention of people who are already interested in what you offer.

How often should I post on Pinterest?

Posting regularly is key. Aim to pin at least once a day—ideally 5 to 15 times daily. Don’t worry, you don’t have to create all new content every time. You can repin valuable content from others and schedule your own pins throughout the week. Tools like Tailwind make this super easy, letting you plan everything ahead and post at the best times for visibility.

Can I make sales directly on Pinterest?

Yes, you can! Pinterest has features like Product Pins and the Pinterest Shop, which let users browse and buy without leaving the platform. If you’re selling services, Pinterest can still work wonders by driving traffic to your website, landing pages, or booking forms. With a Pinterest Business account and Rich Pins enabled, it’s easier to highlight your offers and turn viewers into customers.

What tools help manage Pinterest effectively?

Using the right tools can save you time and help you get better results. Vista Social is a powerful option for scheduling your pins, tracking performance, and managing your Pinterest content all in one place. It’s built to simplify social media workflows and keep your Pinterest strategy on point. Canva is another must-have for designing eye-catching pins with ready-made templates. Plus, Pinterest’s built-in Analytics gives you valuable insights into what’s working and what’s not. With the right tools, managing your Pinterest for business becomes easier, more organized, and way more effective.

How long does it take to see results from Pinterest marketing?

Pinterest is more of a slow burn than a quick win. Some results may show in a few weeks, but most businesses start seeing real growth after 3 to 6 months of steady activity. The good news? Pins can keep gaining views long after you post them. So if you stay consistent, use the right keywords, and focus on quality visuals, Pinterest will reward you with traffic and leads over time. Stick with it—it’s worth it!