Organizing Content for Social Media: Expert Tips & Tricks from Vista Social

Updated on May 26, 2023

5 min to read

Marketing @ Vista Social

Published May 26, 2023

Organizing Content for Social Media: Expert Tips & Tricks from Vista Social
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Organizing content for social media can be daunting!

And crafting a compelling narrative for your social media distribution strategy is no easy feat.

Whether you’re an agency, small business, creator, or enterprise — mastering the art of organizing content for social media is key.

Wondering how to navigate this crucial facet of social media management? You’ve landed at the right place.

Drawing on the expertise of Vista Social’s seasoned social team, we’re revealing top strategies for content organization in 2023. You’ll learn about key management tools and techniques to save device storage while optimizing content presentation.

With the right guidance and skills, you’ll master media library management, leaving storage woes behind. Let’s dive in. ✅

Table of contents

What is the importance of organizing content for social media?

Whether you’re new to the social media game or a seasoned pro, it’s essential to understand one fundamental truth: content is king, but organization is the key to the kingdom. Let’s dive into the importance of organizing content for social media.

Boosts efficiency

First things first, organization boosts efficiency. When your content is neatly arranged, you can plan your posts strategically and schedule them in advance, saving you time (and stress!).

Say goodbye to last-minute scrambles and hello to controlled, relaxed social media management.

Ensures consistency

Organization also ensures consistency across your brand. With a well-arranged media library, your aesthetic becomes clearer, and you’re better able to maintain a consistent tone, style, and message.

This consistency not only strengthens your brand identity but also fosters trust and loyalty among your followers.

ICYMI: Here are 7 tips for maintaining brand consistency🤩

Increases engagement

An organized content strategy helps to keep your audience engaged! By planning your content in advance, you can ensure a balanced mix of post types.

Whether it’s behind-the-scenes snapshots and product teasers to user-generated content and informative blog posts — this variety keeps your content fresh and your audience interested.

PSA: You can now directly schedule Instagram Stories in Vista Social! Try it today.

Better analytics

Having your content organized facilitates better analytics!

You can track which types of posts perform better and use that information to inform your future content strategy.

In other words, organization enables a data-driven approach to your social media strategy.

FYI: Vista Social is trusted by over 1.9M social media profiles from agencies to creators, and small businesses to enterprises. Create an account today! 💙

Best ways to organize content for social media

Ready to lay the groundwork for your content organization strategy?

Here are several key areas you’ll want to focus on to achieve optimal efficiency and ease in your social media management efforts.

#1: Content type

Plan for an assortment of images, videos, and sounds:

  • Images (whether static or carousel)
  • Videos (all the way from Instagram Reels to TikToks, YouTube Shorts, and full-length YouTube content)
  • Sounds (from trending audio on Instagram and TikTok to crafted voiceovers)

Having a rich arsenal of varied content types gives you the freedom to cater to your audience’s diverse tastes.

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#2: Content formats

As you map out your strategy, consider the file format of your media assets. Here are some of the most common content formats on social media:

  • GIG
  • JPEG
  • PNG
  • WEBP
  • MP4
  • MPEG
  • MOV
  • MP3

Organizing your content by format can streamline your posting process and ensure compatibility with your chosen platforms.

#3: Labels

Adopt a labeling system for your content, marking each piece as ‘Industry News’, ‘Brand Highlights’, ‘Promotional Content’, etc.

This way, you’ll have an organized, at-a-glance overview of your content, making it easier to schedule posts and keep your content balanced and varied.

#4: Users

Not everyone needs access to every piece of content! If you’re part of a larger team or agency, distinguishing between team members’ content can be a lifesaver.

No more confusion or crossed wires, just clear, organized content.

#5: Importing

Lastly, keep your content sources organized.

Whether you’re uploading directly from your computer, from a URL, sourcing content from Canva, Dropbox, OneDrive, Instagram hashtags, Instagram users, or stock media, have a system in place.

This way, you can easily access and import your media assets when needed.

What tools can be used to organize social media content?

Vista Social’s suite of social media management tools can support you every step of the way.

From a comprehensive media library and organization features to label and user systems, Vista Social helps you keep your content in perfect order.

And, with easy importing options from various sources, you’ll have all your media assets at your fingertips.

Media & organization tools in Vista Social:

🎞️ Media library: Store and manage your visuals and audio in one place. There’s even a browser extension for quick import and a Google Drive integration! Here’s how you can import your content:

  • Upload from computer
  • Upload by URL (perfect for Google drive media)
  • Design from Canva
  • Import from DropBox or OneDrive
  • Find UGC connect by Instagram user or hashtag
  • Use stock media such as Giphy, Pexels, or Unsplash

🏷️ Labels: Keep your media organized with labels so you can quickly find the right visuals and audio when needed. Labels can be filtered in the media library by:

  • Content types
  • Content formats
  • Custom labels you create
  • Users
  • Usage

💙 Collaboration & teamwork: Work together with your team or friends on content planning and creation. Assign tasks and streamline your workflow for a consistent feed.

  • Create drafts, get feedback, and refine content as a team
  • Assign team members to review and approve content
  • Easily control each team member’s ability to publish and approve
  • Get instant alerts when content needs to be approved on your phone or desktop

🔍 Find content: With social media management, one of the most difficult tasks is to consistently find high-quality content to share to your audience every day. With Vista Social, this task is made easier:

  • Discover the latest news by company, product, or keyword
  • Explore trending content based on an Instagram hashtag
  • Locate content by a specific Instagram user
  • Access royalty-free images from Unsplash and Pexels
  • Find animated GIFs from Giphy
  • Discover royalty-free videos from Pexels
  • Find trending audio for Instagram and TikTok.

📅 Plan your posts & feed: Preview your content with 3 types of views:

Arrange your feed with a drag-and-drop feature to help preview how it will look before publishing.

Ready to make a lasting impact on your audience? Start organizing your social media content today with Vista Social and witness the transformative effect it has on your brand’s online presence.

About the Author

Marketing @ Vista Social

Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.

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