Designing your own social media distribution strategy? It’s totally doable and a proven way to see steady growth in your online presence!
Why? Well, with a unique and effective strategy, you’re not just throwing out content and hoping it sticks.
You’re artistically blending your creativity with real insights about your audience. By understanding what they connect with, and timing your posts just right, you’re setting your strategy up for success.
Remember, it’s not just what you’re sharing, but when and how. That’s the sweet spot – mixing engaging content with the right timing. It’s like turning your social media from a random playlist into a beautifully curated concert.
So, Vista Social’s team is breaking down how to create a successful social media distribution strategy, including our number one tool for publishing. Keep reading! 👀
A social media distribution strategy is your unique blueprint for sharing, promoting, and maximizing visibility of your content across various platforms.
There are a few different ways to create a social media distribution strategy:
Why Your Business Needs a Social Media Distribution Strategy in 2023 A social media distribution strategy is crucial for anyone seeking to make a splash in the digital world or build a brand.
Here’s why your business should have one in 2023:
With a strategy, you can distribute your content more efficiently and effectively.
It’s like having a master plan for your week’s or month’s content output, saving you precious hours in the process.
Consistency continues to reign supreme in 2023. A good distribution strategy keeps you in line with a steady rhythm of content sharing.
Knowing when to post on social media based on your audience’s engagement patterns is like finding a secret shortcut.
It leads to consistently sharing content and scoring big on engagement. Trust us, it’s a game-changer! 🤩
A well-laid-out distribution strategy allows you to see what’s already out there and identify chances to share your content across multiple platforms.
For instance, if a post is a hit on Instagram, it’s worth sharing on Facebook, LinkedIn, or Twitter.
With a social media distribution strategy in hand, you’ve got the ultimate bird’s-eye view.
This lets you shake things up by sharing a diverse range of content.
The result? You keep your audience intrigued and engaged across all platforms.
Collaborating on a social media distribution strategy makes it a true team effort.
It becomes a shared roadmap everyone can contribute to and follow.
Plus, with Vista Social, you get cool features like Content Approval Workflow, Access Groups, and Shared Calendar — which lets you and your team manage individual posts and campaigns in one collaborative dashboard.
Curious how it works? We’ve set up a live shared calendar link to our own content. Feel free to click the link or check out the live embed below. And yes, password protection is optional! 🔐
Mapping out your distribution strategy in advance isn’t just about planning. It gives you the breathing space to ensure your content is the best it can be.
And though social media can be unpredictable, having content up your sleeve keeps you ready for any surprise turns.
So here’s to less stress and more success!
As you set out to create your social media distribution strategy for 2023, it’s important to map out what it should include.
Start with these essential building blocks:
Next, consider your workflow style. Do you like planning week by week? Or are you all about mapping out a whole month or quarter in advance?
For those who think big, a project management tool like ClickUp is a perfect companion to prepare your strategy on a quarterly basis.
However, if you’re more of a ‘steady-as-you-go’ planner (think weekly or bi-weekly), a spreadsheet or social management tool would suit you better.
Using tools like Excel or Google Sheets, you can digitally craft, color-code, and share your distribution strategy with your team.
Here’s how your distribution strategy could potentially look:
But remember, while spreadsheets are great for structuring your strategy, when it comes to execution, scheduling, and analysis, you’ll want a third-party tool like Vista Social — which will make your workflow easier.
With Vista Social, you can:
And there’s so much more!
Managing visuals is a critical piece of your social media distribution strategy for 2023.
Just like you plan out what platforms to post to, it’s equally important to plan out the type of visuals you’ll be sharing.
These could be videos, memes, carousel posts – you name it! Having a stash of different “content types” that you can easily plug into your distribution strategy is a true game changer.
Keeping a keen eye on your content’s performance lets you know which visuals truly vibe with your audience. For example, your followers might really engage with and share your text-based carousel posts full of industry tips or news.
In light of this, consider creating a template for this content type that you can customize and pop into your strategy every week. Recycle and shine! ✨
Whether you’re a one-woman show or part of a large crew, a well-organized visual strategy is key to staying consistent and achieving your goals.
And the best part? It gives you the flexibility to plan out your content days, weeks, or even months in advance – hello, time-saver!
Here are some tools that can help streamline your visual content planning process in Vista Social:
🎞️ Media library & organization: Store and manage your visuals and audio in one place. There’s even a browser extension for quick import and a Google Drive integration!
🏷️ Labels: Keep your media organized with labels so you can quickly find the right visuals and audio when needed.
🖼️ Editing tools for polished posts: Built-in editing tools can help you refine your images and videos, and choose the perfect cover for your Reels.
🎨 Design with Canva: Create eye-catching visuals directly within your Vista Social dashboard with Canva.
⬇️ Saved captions: Keep your captions neatly stored and organized, ready to be used when needed. Plus, try out the AI Assistant powered by ChatGPT to effortlessly generate captions and responses!
🔥 Hashtag Tools: Manage hashtag groups and get suggestions for posts.
👀 Shared Calendar: Share your planned content with others easily without requiring them to log in.
🗓️ Preview your content with 3 types of views: Post previews, feed view, and calendar view.
Gear up your social media distribution strategy for 2023 with comprehensive social media management tools. Set up your free account today and get started!
About the Author
Brittany Garlin serves as the Head of Marketing at Vista Social, the leading social media suite that's pushing the boundaries of innovation. Steering the platform to achieve an impressive milestone of over 2 million connected social profiles, Brittany's expertise has been acknowledged in a recent appearance on the Social Pros podcast, where she discussed making marketing to marketers more human-centered. With a knack for strategic disruption, Brittany also redefines what it means to be a woman in the tech sector. Her thought leadership is frequently highlighted in prestigious outlets like Forbes and HubSpot.
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