11 LinkedIn Marketing Experts Worth Following [2024]

Have you ever been so inspired by LinkedIn marketing experts that you considered their words gold?

If you answered, “Yes,” you’re not alone. 

Marketing experts on LinkedIn often share words of wisdom and time-tested tips on their feeds.

So what better way to get a steady stream of these gold nuggets than to follow them on the platform?

The question now is, which LinkedIn marketing experts are worth their salt?

That’s what we’re here to find out.

Read on to discover the top 11 experts on LinkedIn you should follow to get sound information, actionable tips, and secret recipes to achieve marketing success.

What you will learn

• Following LinkedIn marketing experts: What’s in it for you?
• Top 11 LinkedIn marketing experts you should follow 
• Connect with LinkedIn marketing experts easily with Vista Social
• Learn from the leading LinkedIn marketing experts

Following LinkedIn marketing experts: What’s in it for you?

Being an avid follower of LinkedIn marketing experts can offer several benefits, including the following: 

Get pro tips and tricks

Marketing experts can share invaluable tips to elevate your LinkedIn game, from optimizing your clients’ pages to creating killer content. 

Inspiration from success stories

Do you want to get real-life examples of winning LinkedIn campaigns? 

Marketing experts often showcase case studies on how customer pain points were solved, including specific strategies and solutions. 

These can be great sources of practical inspiration for your projects with your clients. 

Easy access to Q&As and webinars

Many experts host live online events and webinars on LinkedIn to answer burning questions and deep dive into marketing strategies. 

Following experts means having quick and easy access to these live events since you’ll get notified of any upcoming webinars or Q&As they are hosting. 

Top 11 LinkedIn marketing experts you should follow 

Don’t sleep on the following LinkedIn marketing experts. 

1. John Cutler

Expertise: UX research, product-led growth, development, management, enablement, management consulting, coaching, and more.

Industry experience: B2B and restaurant product development, business software, and more.

John Cutler is Toast’s Product Enablement Senior Director specializing in Product-Led Growth (PLG). 

He has worked at Pendio.io, Amplitude, AppFolio, Zendesk, and more. 

Learn more about his expertise and knowledge in product management and development through his newsletter, The Beautiful Mess. 

2. Seth Godin

Expertise: Marketing, leadership, business strategy, blogging and content creation, and more.

Industry experience: Founder and CEO of several companies, including The Carbon Almanac, Do You Zoom, Squidoo, and Seth Godin Productions. He is also an author, blogger, and entrepreneur. 

Seth Godin is known for his longtime marketing expertise, which focuses on the human side of marketing. 

His insights encourage marketers to be innovative and authentic and go beyond the traditional overtly sales-y approaches to marketing.     

3. Neil Patel

Expertise: Search Engine Optimization (SEO), B2B, content, and social media marketing, website building, paid media relations, data and analytics, and more. 

Industry experience: Sports marketing, B2B marketing, Consumer Tech, World News, and more.

Neil Patel is a household name in the SEO and social media world. 

He is best known for simplifying complex SEO concepts and creating SEO and website analysis tools such as UberSuggest and SEO Analyzer.

Neil Patel is also a marketer, influencer, entrepreneur, and New York Times Bestselling author.

4. Ann Handley

Expertise: Writing, public speaking, digital marketing, and consultation (among other things). 

Industry experience: Healthcare,  Consumer tech, education, and more.

Ann Handley is the Chief Content Officer (CCO) at MarketingProfs. 

She is among the first to adopt and pioneer digital marketing and content creation. 

She is also known for her insightful content marketing approaches, which focus on creating engaging content and including storytelling to capture and retain audiences. 

[Must read: 101+ LinkedIn Post Ideas w/ Examples: Engaging & Unique Ideas]

5. Jay Baer

Expertise: Consumer marketing, keynote and public speaking, writing, and word-of-mouth marketing.

Industry experience: Customer service, customer experience, and digital marketing.

Jay Baer is a digital marketing expert known for analyzing consumer behavior and creating marketing strategies that resonate with target audiences. 

His newsletter, The Baer Facts, covers digital marketing, including customer experience trivia, tips, and stats. 

6. Gary Vaynerchuk

Expertise: Digital marketing, social media marketing, branding, and entrepreneurship.

Industry experience: NFT investing, esports, digital communications, advertising, and more.

Gary Vaynerchuk is famous as a serial entrepreneur who takes a forward-thinking approach to understanding markets and consumer behavior. 

His ability to predict trends and patterns makes him an excellent source for marketers and people who want to build businesses. 

7. Rand Fishkin

Expertise: Digital marketing, SEO, and entrepreneurship.

Industry experience: Co-founder of Moz and SparkToro and CEO of consumer software Snackbar Studio. 

Rand Fishkin is a key figure in the SEO world. 

His understanding of search engine algorithms and explanations of user behavior makes him an excellent resource for those who want to stay on top of search trends and boost online visibility.  

8. Mari Smith

Expertise: Facebook and social media marketing, social media thought leadership, keynote speaking, and more.

Industry experience: Content and social media marketing training and founding contributor of Social Media Examiner.

Mari Smith is a marketing professional and author known as the Queen of Facebook. 

She is a leading expert in Facebook marketing with extensive knowledge of the platform’s advertising features, including how to leverage them to help brands grow their businesses. 

9. Brian Dean

Expertise: SEO (on-page and technical), entrepreneurship, link building, and content marketing.

Industry experience: SEO expert and founder of Backlinko blog and YouTube channel. 

Brian Dean founded Backlinko, a website that helps brands develop winning SEO strategies, and co-founded Exploding Topics, software for spotting trends. 

He is best known for his in-depth research and data-driven approach to SEO, link-building, and content marketing.  

10. Moiz Ali

Expertise: Investing, business management, and Direct-To-Consumer (DTC) marketing. 

Industry experience: Consumer tech, law, social media, wellness and fitness, and DTC. 

Moiz Ali is an investor and serial entrepreneur who founded and is CEO of Native, a natural personal care brand. He also invests in over 100 startup businesses. 

He has been featured in the New York Times, Forbes, and The Wall Street Journal and frequently speaks at industry events.

11. Emily Kramer

Expertise: Social media and B2B marketing, project management, investing, media planning, business development, and more.

Industry experience: Co-founder of MKT1, fund manager, investor, Head of Marketing, media planner, and marketing director.

MKT1 and MKT1 Capital co-founder Emily Kramer helps marketing leaders and founders build and grow B2B startup companies via advising, investing, and teaching courses through the MKT1 Newsletter. 

Connect with LinkedIn marketing experts easily with Vista Social

Build, manage, and grow connections with LinkedIn marketing experts and leaders using Vista Social. 

The platform supports LinkedIn personal profiles, allowing you to manage everything from content to engagement in one platform. 

[Must read: Manage LinkedIn Personal Profiles with Vista Social]

Connect your client’s LinkedIn personal profile. 

Follow the prompts and authorize Vista Social to connect the LinkedIn personal profile.

Once you’re done, you can start creating and scheduling posts for auto-publishing with Vista Social’s social media publishing tool. 

You can also do the following:

• With the platform’s social media analytics and reports, you can track engagement and content performance on your clients’ LinkedIn pages and profiles. 
• Plan and manage all your clients’ LinkedIn and social media posts through the content calendar.
• Manage audience engagement and view and respond to LinkedIn messages and comments using the platform’s social media engagement features.

Learn from the leading LinkedIn marketing experts

Get golden nuggets of wisdom from the best and brightest marketing experts on LinkedIn. 

So get on LinkedIn now, find marketing experts, and click that follow button. 

Use tools like Vista Social to supercharge your efforts to connect with experts and learn from industry leaders while managing client pages and profiles seamlessly. 

Create your Vista Social account now to see how our social media management platform can help.