Interactive Content Trends for 2025: Polls, Quizzes, and AR Experiences

Are you posting content to your audience, or for your audience? Trust us, there’s a big difference! In 2025, it’s not just about views anymore; it’s about building real connections, and interactive content trends are the game-changers!

Through interactive content, you get 52.6% more engagement than static content! Picture this: instead of the usual promo photos, you’re voting in polls on the newest shades, testing virtual swatches with story filters, or taking a fun quiz to find your perfect match. Suddenly, it’s more than just content – it’s an experience!

In this blog, we’ll explore 2025’s top interactive content trends including polls, quizzes, and AR experiences. This isn’t just another trend – it’s revolutionized marketing reshaping how brands connect with audiences.

If you want to create content that sparks meaningful interactions, you’re in the right place!

via GIPHY

The Rise of Interactive Content in 2025

With attention span rates lower than ever, brands find it harder to stand out in the digital landscape. Gone are the days of passive media consumption – enter interactive content, the ultimate solution to this challenge. 

While static content has its own pros, brands lose the opportunity to spark connections with their audience. Interactive content, however, encourages participation, opening the avenue to two-way conversations. Aside from higher engagement rates, data shows that interactive content also increases message retention and helps in brand differentiation. 

But the benefits don’t stop there. Beyond boosted engagement, interactive content helps enhance user experience by offering personalized interactions that keep audiences coming back–eventually building brand loyalty. Through engaging experiences that foster deeper relationships, brands emphasize their commitment to their audience. 

Polls

Popularity and Usage

In 2022, polls ranked as the third-most effective form of interactive content trends, following emails and videos. With its increasing popularity over the years, polls have naturally become a social media staple, especially on platforms like Instagram and X (formerly Twitter).

Why? Polls are quick and engaging, allowing brands to easily incorporate this tool into their marketing strategies. Through polls, brands can boost user interaction and gain audience insights, in real time!

Take this as an example: LastPass, a password manager application, navigated their users’ favorite feature using the poll feature. 

And just like that, you get user information and organic engagement – all made possible through a simple poll! This type of marketing keeps users involved and helps build a sense of community that will surely pay off in the long run. 

Benefits

• Enhancing Customer Feedback: Polls are a great way to gather immediate, actionable feedback from your audience. Brands can use them to ask about product preferences, potential product offerings, and even current satisfaction. Whether it’s designed in the form of rating scales or queries, polls serve as a channel for your audience to voice their concerns directly to you!
• Increasing Real-Time Engagement: Polls offer instant engagement, giving users a quick and easy way to interact with your brand. Whether it’s a “Would you rather?” question or a quick survey about a product feature, polls create real-time conversations that keep your audience actively engaged. These live interactions build a stronger sense of involvement between the brand and its followers, leading to a long-term relationship with your audience.
• Decision-Making Based on User Preferences: Through polls, brands can act according to their users’ wants and needs! By asking your audience for input, you can gain insights into what they truly want. For instance, beauty brands may run polls asking followers which shades or products they’d love to see in upcoming product lines. This not only shows value for customer input, but also helps navigate the brand’s next steps in product development.

Best Practices

While a poll can be ultimately used for user insight and potential engagement, here’s a guide on how to design your polls to ensure optimal results:

• Keeping It Simple: In polls, simplicity is key! Users appreciate quick interactions that require minimal effort, so avoid making them too long or complicated. Keep your questions straightforward and offer clear options. The quicker and simpler the poll, the higher the participation rate.
• Sharing The Results: After getting the final poll results, don’t hesitate to share the results! Aside from revealing the winning option, you can keep the conversation open by inquiring about the other options. 
• Timely Polling: To get quick results, post your polls when your audience is most active. You can use analytical tools to determine optimal posting times and post accordingly to those time slots. Remember, consistency is key!
• Crafting Engaging and Relevant Polls: Take note that relevance keeps your audience engaged and interested in participating! So, ensure that your polls are aligned with the brand’s image, audience’s interests, or even current events. Doing so reinforces the idea that their opinions matter to your brand and keeps them seated for future polls. 

[Must Read: 142+ Instagram Poll Questions to Ask Your Followers]

Quizzes

The Evolution of Quizzes

These days, quizzes are more than just a pastime activity. This 2025, quizzes have evolved into a versatile marketing tool that helps brands personalize customer experience, and even collect data! Interactive quizzes usually involve a series of questions that reveal more information about the user, without them realizing it! 

Its fun and interactive nature also increases the chances of people sharing your brand’s quiz with others, which helps build brand awareness. Quizzes also help lead generation by leveraging detailed results or exclusive offers in exchange for an email address. 

The famous Buzzfeed has been using this quiz marketing technique for so long, that they have a whole space dedicated to exciting and unique quizzes! Moreover, other brands have used this strategy to leverage and market their products, like Prose, a well-known haircare and skincare brand.

Benefits

• Collecting Valuable User Data: Quizzes can be strategically used to gather insights about your audience in a fun and non-intrusive way. Whether it’s their preferences, habits, or demographic details, this data can help shape and refine your brand’s marketing strategies and future development plans. For example, a fitness brand can launch a “What’s Your Ideal Workout Routine?” quiz to collect data on user fitness goals and tailor their campaigns accordingly to the results. 
• Enhancing User Personalization and Targeting: By collecting data through quizzes, brands improve customer experiences by offering targeted and personalized recommendations. For instance, a skincare brand can use a “What’s Your Skin Type” quiz to recommend products based on the results. This makes users feel more involved and valued, potentially increasing conversion rates. 
• Encouraging Social Sharing and Viral Reach: As mentioned, the fun nature of quizzes makes them ideal for going viral. When users enjoy their quiz results, they’re more likely to share them, whether with friends or through social media. This helps expand your brand’s organic reach and effortlessly contribute to word-of-mouth marketing! 

Best Practices

To ensure that your quizzes can entertain and convert, make sure to take note of the following:

• Crafting Engaging and Relevant Quiz Topics: To maximize your quiz marketing campaigns, remember that your topics should resonate with your target audience. Think about their interests and create quizzes that offer value while keeping them fun and lighthearted!
• Guiding Users Through the Buyer’s Journey: Craft the perfect quiz and it might just help you make a sale! Through quizzes, you can subtly educate users about your products while building interest. It’s helpful to imagine the quiz as a personal shopping assistant. For example, a travel company may create a “What’s Your Dream Vacation?” quiz, ending with personalized travel package recommendations. This approach not only engages users but also helps convert them into customers.
• Offering Incentives: To boost participation rates, consider offering an incentive, such as discount codes or vouchers, for completing the quiz. Doing so can raise your conversion rates, and even encourage brand loyalty.

Augmented Reality (AR) Experiences

Introduction to AR in Marketing

Augmented reality (AR) is a technology that allows users to immerse themselves in seamless reality-like experiences. But, how does it fit into marketing? Well, your imagination’s the limit!

With the power of incorporating virtual elements into the real world, AR has completely changed the way brands engage with their audiences. From virtual try-ons to interactive visuals, AR marketing is the way to capture your target users like never before. For example, Coca-Cola offered a once-in-a-lifetime experience to its users through its #TakeATasteNow campaign. With just their mobile device, users get the chance to receive a real bottle after interacting with the screens.

Aside from leveraging memorable experiences, AR marketing has also been used to guide users in their buying journey, just like the IKEA Place app. With just a smartphone, customers can visualize how IKEA products would look in their homes before making a purchase. This not only eases the stress of buying furniture but also transforms the way IKEA converts potential customers, making AR a game-changer in modern marketing. 

Benefits

• Providing Immersive Experiences: Because of AR, you can draw users into your brand’s world through immersive experiences. By integrating AR into your campaigns, brands can elevate their marketing game by providing the most creative and unique experiences for their audience. For example, the Barbie Wardrobe AR lens on Snapchat allowed users to visualize themselves in outfits inspired by Barbie (2023), making it both impactful and unforgettable – talk about hitting two birds with one stone!
• Increasing Brand Recall and Emotional Connection: AR experiences go beyond creating buzz — they foster emotional connections that leave a lasting impression. In fact, 61% of shoppers prefer buying from retailers that offer AR experiences. By creating meaningful and engaging moments, brands can enhance recall and establish a stronger bond with their audience.
• Bridging the Gap Between Online and Offline Shopping: One of AR’s most unique features is its ability to make online shopping as if you were offline shopping! In fact, a survey reveals that 56% of customers feel more confident in a product’s quality, thanks to AR technology. By allowing users to visualize and interact with products seamlessly, your audience gets to have the same level of assurance as if they were shopping in person!

Best Practices

As AR continues to evolve, it may be overwhelming to figure out the best ways to use it! Be sure to consider the following: 

• Seamless Integration into Marketing Strategies: When brainstorming for ideas on how to incorporate AR into your campaigns, make sure they remain aligned with your brand’s identity and goals! Instead of hopping onto the AR wagon as a gimmick, ensure it adds genuine value to the user experience. For example, a skincare brand might use AR to analyze a user’s skin and recommend tailored products, just like L’Oreal’s SkinConsult AI. This strategy build your audience’s confidence and loyalty, making the interaction both beneficial and purposeful. 
• Balancing Innovation with User Accessibility: While AR is a product of innovative technology, it’s crucial to keep it user-friendly and accessible to all users. For example, your AR tools should work across multiple devices and platforms to maximize its reach and impact. This way, you create an AR experience that’s both enjoyable and convenient! 

Implementing Interactive Content: Tips for Success

Incorporating these interactive content trends can feel overwhelming for first-timers, and that’s okay! For your brand to truly unlock the potential of interactive content, it’s essential to adopt a strategy that feels natural and engaging for your audience. Once you’ve learned the ABCs of interactive content, you can gradually start combining multiple ad formats to create a seamless transition. Take the following example below: 

• Start with a poll to spark interest in a new product or feature. From the perspective of a skincare brand, this can be a simple poll on users’ ideal feature in a night cream. 
• Based on the poll results, follow up with a quiz that inquires about skin types, skin concerns, and even lifestyle habits. This allows the brand to picture how users can integrate a potential night cream product into their routine, alongside other complementary products your brand can offer. 
• Lastly, enhance the experience by offering an AR feature that lets users virtually interact with the product. This can be done through virtual filters or visualization experiences to bridge the gap between curiosity and purchase. 

By combining these elements, you’re not just promoting a product – you’re educating and exciting your audience through this experience. 

We know how easy it is to feel lost when adapting these interactive content trends, especially for brands with limited resources. Thankfully, platforms like Vista Social can help streamline the process. Vista Social is a powerful social media management platform that provides tools to create, schedule, and track interactive content like polls, quizzes, and more. 

After posting, it’s crucial to measure its performance to understand what works best with your audience and for your campaigns! With Vista Social, you get instant analytical reports that help you track the effectiveness of your interactive content across different platforms. By constantly monitoring these insights, you can tweak your strategy, refine your approach, and ensure that your content delivers maximum impact. 

Remember, when you optimize your strategy to connect with your audience meaningfully, you’re not only boosting engagement – you’re paving the way for increased conversions and, ultimately, greater profitability in the long run. 

[Must Read: From Followers to Revenue: How to Turn Social Media Engagement into Profit in 2025] 

The Role of Interactive Content in Modern Marketing

The change from static to interactive content isn’t just a fleeting shift – it’s reshaping the core of modern marketing. Whether it’s a quick poll to spark curiosity, a fun quiz with personalized results, or an AR feature that brings virtual elements to life – interactive content has become the new standard.

Engaging your audience with interactive content allows brands to build deeper connections, personalize experiences, and stay ahead in a fast-paced digital world. Interactive content doesn’t just boost engagement – it ticks off just about everything: brand awareness, lead generation, and customer loyalty. 

With groundbreaking possibilities, now’s the perfect time to explore and experiment! Just like any marketing strategy, you can start small – whether it’s to launch a poll, create a fun quiz, or try a simple AR feature. As you get more comfortable, you can combine these tools to craft immersive experiences for your audience. 

So, what’s stopping you? Dive into the world of interactive content marketing and make 2025 the year your brand connects and grows like never before! 

P.S. New here? Vista Social is a comprehensive social media management platform tailored for marketing professionals like agencies, freelancers, and social media managers. Packed with advanced tools to improve collaboration, streamline workflows, and optimize your social media campaigns, we’re here to help you succeed.

Ready to elevate your advertising strategy? Start enhancing your social media campaigns with Vista Social now!

FAQs on Interactive Content Trends

How can I measure the success of my interactive content marketing campaigns? 

Fortunately, measuring the success of your interactive content campaigns is almost the same as tracking any other marketing strategy! It’s only a matter of identifying which key performance indicators (KPIs) matter and align with your goals. Vista Social simplifies this by providing comprehensive performance reports to track your social media efforts. Additionally, consider the feedback directly taken from these campaigns, such as poll responses, which can highlight how well your content resonated with your audience.

Can I use interactive content in B2B marketing? 

Absolutely! Interactive content is versatile and works just as well in B2B marketing as it does in B2C.  With its ability to foster deeper connections, you already hold the advantage of gathering potential clients. For example, you can use polls to dive deeper into industry challenges, or leverage quizzes to guide prospects to your solutions. 

How can small businesses implement AR Marketing with minimal budget?

Thanks to evolving technology, small businesses can adopt AR marketing creatively without breaking the bank! Start by using existing AR tools and platforms, like Instagram, which let you upload your AR filters effortlessly. If you’re not that familiar with designing filters, consider working with freelancers or agencies to develop simple AR experiences that fit your brand. Another budget-friendly option is simply using QR codes that link to interactive demos or AR content. These approaches make AR marketing accessible, even on a tight budget.