12 Evergreen Content Examples Worth Stealing

Most businesses create content that dies after a few days. But smart marketers create evergreen content examples that drive traffic for years.

Parse.ly studied their top 100 sites and found something interesting—over half of these sites get more than 5% of their page views from evergreen content. This makes evergreen content one of the best ways to drive long-term traffic.

Evergreen content examples show us what actually works. This type of content stays useful no matter what’s trending, and these pieces keep bringing in readers and leads long after you publish them.

We’ll look at 12 real evergreen content examples from websites, blogs, and social media. We’ll show you what makes each one work so you can use these ideas for your own content strategy.

Educational and how-to evergreen content examples

1. Salesforce’s “What Is CRM (Customer Relationship Management)?”

Salesforce created a simple guide that explains CRM basics. Their content works because it focuses on core business ideas that never go out of style.

They don’t just list software features. Instead, they teach the main principles of managing customer relationships.

The guide explains CRM as “a system for managing how your company talks to current and potential customers.” They break down the benefits: better customer service, more sales, and organized data.

Why this works:

• Covers business needs that every company has
• Focuses on ideas, not specific software tools
• Serves as a reference guide people return to
• Core concepts stay the same even when technology changes

2. Adobe’s “Learn Photography” Tips

Adobe’s photography hub teaches photography skills that work with any camera. They focus on core concepts like lighting, composition, and camera settings.

Their tutorials cover different photography styles while teaching universal principles. They explain both the technical steps and creative reasons behind each technique. This helps photographers improve no matter what equipment they use.

Why this works:

• Teaches photography fundamentals that don’t change
• Works with any camera or editing software
• Covers both technical and creative skills
• Builds from beginner to advanced levels

Industry fundamentals and guides

3. Investopedia’s “Top 10 Most Common Financial Mistakes”

Investopedia’s financial guide addresses money problems that never go away. They cover universal issues like overspending, credit card debt, and lack of emergency savings.

The guide doesn’t just point out problems; they also explain what happens and give clear solutions.

For example, they show how spending $25 per week on dining out costs $1,300 per year. They also explain the 28/36 rule for housing costs in simple terms.

Why this works:

• Addresses money problems everyone faces
• Breaks down complex financial ideas into simple steps
• Helps both beginners and people who need a refresher
• Builds trust through expert knowledge

4. Harvard Business Review’s “Keep Strategy Simple”

Harvard Business Review’s strategy guide teaches business basics that work for any company. They focus on key ideas like setting goals, studying markets, and tracking success.

Their guide breaks down complex business strategy into simple, actionable steps. They explain how to assess your competitive position, identify opportunities, and create actionable plans. The framework works whether you’re a startup or established business.

Why this works:

• Teaches business fundamentals that don’t change
• Focuses on strategy principles rather than specific tools
• Provides frameworks businesses use repeatedly
• Works for different company sizes and industries

Resource lists and tool roundups

5. Canva’s “Design Thinking Guide”

Canva’s design guide teaches a problem-solving method that works in any industry. Their five steps help fix business problems: understand users, find problems, think of ideas, make samples, and test them.

They focus on human-centered design principles instead of specific software tools. The guide includes real examples and templates that add value beyond the first read.

Why this works:

• Addresses the constant need for creative problem-solving
• Based on universal human psychology
• Works across different industries and platforms
• Stays relevant as business challenges change

6. Shopify’s “How To Customize Your Shopify Theme (No Coding Required)”

Shopify’s guide teaches design principles that work on any e-commerce platform. They cover color theory, fonts, brand consistency, and user experience.

The guide doesn’t just focus on their platform features. They explain why certain designs work better. They teach how to pick fonts that go together and arrange design parts – ideas that help no matter what tools you use.

Why this works:

• Covers design challenges that all online stores face
• Provides actionable design principles backed by research
• Includes both technical steps and design theory
• Offers templates and frameworks for immediate use

Problem-solution evergreen content examples

7. Nike’s “Training Club Fitness Guides”

Nike’s Training Club app focuses on exercise principles that don’t change with fitness trends. Their workout library covers bodyweight training, yoga, strength, and cardio.

They organize content around lasting fitness goals rather than trendy workouts. Their guides include workout plans, how to exercise the right way, and tips on moving, eating, and rest.

Why this works:

• Addresses universal fitness challenges
• Focuses on exercise science and human movement fundamentals
• Works for different fitness levels
• Takes a complete approach to health and wellness

8. Microsoft’s “8 Time Management Techniques That Work”

Microsoft’s productivity guide addresses workplace efficiency challenges that persist regardless of technology trends. Their guide covers time management tips, better work flow, and productivity ideas that help any worker.

They explain the psychology behind effective work habits and focus management. They cover timeless topics like prioritizing tasks, eliminating distractions, setting boundaries, and maintaining work-life balance.

The content includes research-backed insights and practical techniques.

Why this works:

• Focuses on productivity principles that don’t change
• Addresses challenges every professional faces
• Builds authority through workplace research and expertise
• Offers immediately useful techniques and strategies

Evergreen social media content examples

9. National Geographic’s Educational Posts

National Geographic’s social media creates content about subjects that always fascinate people. Their posts about animals, rocks, and culture get lots of likes because people love learning new things.

They combine stunning photos with educational captions that teach something new. A snow leopard photo includes facts about hunting or conservation that stay interesting over time. They use storytelling to make science accessible.

Why this works:

• Addresses universal fascination with nature and science
• Educational value goes beyond social trends
• Storytelling makes complex ideas accessible
• Series content can be continuously expanded

10. Mayo Clinic’s Health Education Content

Mayo Clinic creates health content about principles that don’t change with health trends. Their content about topics like “What makes the Mediterranean diet so healthy?” addresses research-based nutrition science.

They focus on universal health concerns backed by research. For example, their posts about the Mediterranean diet share heart health benefits based on studies that won’t change.

They turn this research into helpful posts on their Instagram account that teach people something new.

Why this works:

• Addresses health concerns that affect everyone
• Based on medical research that provides lasting value
• Makes complex medical concepts immediately useful
• Medical authority encourages saving and sharing

Evergreen content marketing examples

11. Moz’s “The Beginner’s Guide to SEO”

Moz’s SEO guide teaches search fundamentals that always work. They cover things like finding keywords, writing good content, and getting links.

They separate lasting SEO fundamentals from temporary tactics. The guide serves both beginners and experienced marketers. Not to mention, they update statistics and examples while keeping core strategies unchanged.

Why this works:

• Focuses on SEO principles that don’t change with updates
• Addresses universal business need for online visibility
• Works for different experience levels
• Regular updates maintain accuracy without major rewrites

12. Content Marketing Institute’s “Content Marketing Basics”

Content Marketing Institute’s guide teaches strategy fundamentals that don’t change over time. Their approach covers core ideas like setting goals, finding your audience, and making plans.

They emphasize methodology over specific tactics. They define content marketing as “making and sharing useful content that brings in the right people.” Their guide explains key parts that work with any platform or tool.

Why this works:

• Focuses on business strategy principles that don’t change
• Addresses challenges every content marketer faces
• Provides lasting value as core principles stay constant
• Serves as reference material for training new team members

Why these evergreen content examples work

What makes these examples so successful? Here are the key reasons they keep working year after year:

• Solves common problems: Each example helps with challenges that never go away
• Gives real value: Evergreen content brings more people to your site and gets you more customers
• Shows you know your stuff: These examples prove you’re an expert with helpful info people save and share
• Stays fresh: Even evergreen content needs updates like new facts, working links, and better writing
• Easy to find: All examples use good SEO and target keywords people always search for

Start building your evergreen content strategy

The best content plans mix trending topics with evergreen content. Trending topics get quick attention. Evergreen content brings steady growth over time. These 12 evergreen content examples show how good content keeps working years later.

Take action today:

• Find your core expertise areas that match what your audience always needs
• Research successful evergreen content examples in your industry to find gaps and opportunities
• Plan evergreen content projects that can serve as go-to resources for your audience
• Create systems for regular updates without major changes
• Track long-term performance to see which evergreen content examples deliver the best results

Creating evergreen content requires upfront work but pays off over time. You don’t need to create new content all the time to keep getting visitors. Good evergreen content keeps bringing people to your site and builds your reputation for years.

Vista Social’s platform makes this whole process easier. Our tools help with everything from research to sharing content across platforms. You can focus on other parts of your business while your evergreen content brings in visitors.

Must Read: Social Media Plan: Steps, Strategies, & Templates [2025]

P.S. Vista Social is a complete social media management tool made for agencies, freelancers, and social media managers. Our tools help you work better with your team and get better results.

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