How to Boost Post on LinkedIn for Better Reach in 2025

In 2025, LinkedIn isn’t just a place to connect — it’s where professionals and brands grow their reputation, reach new clients, and share what matters. But with organic reach down by 65% and more businesses running ads, it’s harder than ever to get your content seen. That’s why learning how to boost posts on LinkedIn is a must.

The algorithm may limit visibility, but there’s a silver lining: engagement is up 12%, meaning the right content still gets noticed—if it’s strategically promoted. Boosting helps you cut through the noise, reach a targeted audience, and make sure your message doesn’t get buried in a crowded feed.

In this blog, we’ll show you how individuals and businesses can boost post on LinkedIn for better reach in 2025. From choosing the right posts to promoting, to smart targeting and budget tips, you’ll learn how to drive more clicks, visibility, and engagement.

What Does It Mean to ‘Boost’ a LinkedIn Post? 

To boost a post on LinkedIn means you’re paying to get your content in front of more people—fast. Instead of waiting for likes and shares to grow on their own, boosting gives your post a push so it reaches your ideal audience right away.

Think of it as the easy version of LinkedIn ads. No need to build a full campaign. Just pick a top-performing post, set your budget, choose your audience, and go. It’s perfect when you want quick results—more views, clicks, or engagement without the extra setup.

While full LinkedIn ads offer more features and targeting, boosting is your go-to when you need visibility now. It’s simple, smart, and designed to help your message go further without overcomplicating things.

[Must Read: Boost Your LinkedIn Personal Brand: Scheduling, Inbox, and Performance Tips] 

[Must Read: Boost Your LinkedIn Personal Brand: Scheduling, Inbox, and Performance Tips] 

Supported Post Formats You Can Boost on LinkedIn 

Not all LinkedIn posts can be boosted but the ones that can give you big results when used right. If you’re looking to boost post on LinkedIn and reach more of the right people in 2025, here are the formats you can use:

• Single Image Ad: A clean, eye-catching image with a short message. Great for promoting products, offers, achievements, or updates. Make sure the image is high-quality and the message is clear—this format grabs attention fast in the feed.

• Video Ad: Want to tell a story, demo a product, or share a behind-the-scenes moment? Video ads work wonders. Just keep it short, engaging, and optimized for mobile. (Tip: Follow LinkedIn’s video specs for best performance

• Event Ad: Great for driving sign-ups and awareness for webinars, workshops, or live sessions. You can boost your event post as long as your Company Page is the event organizer. Note: Canceled, finished, or LinkedIn Live events can’t be boosted.

• Document Ad: Share downloadable files like PDFs, slides, or whitepapers. This is perfect for lead generation. People love getting helpful content they can save—just make sure it’s high value and relevant.
• Article or Newsletter Ad: Push your thought leadership further by promoting articles or newsletters published by your Company Page. Whether it’s an expert insight, how-to guide, or industry trend, boosting written content builds trust and visibility.

[Must Read: LinkedIn Ads: How to Advertise on LinkedIn] 

Step-by-Step: How to Boost a LinkedIn Post in 2025

Whether you’re a business owner, recruiter, or content creator, this guide will walk you through each step—from picking the right post to launching your campaign and getting results:

Step 1 – Choose a Post to Boost

Head to your LinkedIn Page and switch to Admin view. From there, look through your Page feed or go to Analytics > Updates to find a post you want to boost.

✅ Pro tip: Pick a post that already has good likes, comments, or shares. LinkedIn’s algorithm tends to reward content that’s already performing well.

Step 2 – Click the “Boost” Button

Once you’ve selected a post, look directly above the post for the Boost button. Only certain posts can be boosted (like ones with images, links, or updates), so if you don’t see the button, try another post or tweak your content.

Step 3 – Set Your Campaign Objective

Next, define your goal. You’ll be asked to choose a campaign objective from a dropdown menu. Options in 2025 include:

• Brand Awareness: Get more eyes on your content.
• Engagement: Encourage likes, comments, and shares.

Choose the one that aligns best with your current campaign goals.

Step 4 – Choose or Create Your Audience

Now it’s time to tell LinkedIn who you want to reach. You have three options:

• Use LinkedIn’s suggested audience based on your page followers
• Choose a saved audience from your past campaigns
• Or create your own from scratch

LinkedIn allows detailed targeting by job titles, industries, skills, interests, company size, and more. You can even use pre-set templates to speed things up. The more specific your audience, the better your results.

Step 5 – Set Budget, Bidding, and Schedule

Here’s where you decide how much you want to spend and how long your ad will run:

• Lifetime Budget: This is your total spend across the campaign. Daily spend may vary, but you’ll never go over this limit.
• Maximum Delivery Bidding Strategy: LinkedIn uses AI to automatically bid and show your post to the most people for the best value.
• Schedule with Start and End Date: Spending will fluctuate daily but remain within budget. Example: A $100/day average could mean $150 one day, $50 another yet still stay under the lifetime limit.
• Billing Model: All boosted posts are charged on a cost per 1,000 impressions (CPM) basis.

Step 6 – Set Budget and Duration

Now confirm your daily or total budget, pick your campaign dates, and link your ad account for billing. Make sure everything is accurate before proceeding. Starting with a smaller budget is fine—LinkedIn makes it easy to scale once you see positive results.

Step 7 – Review and Launch

Last step! Preview your boosted post to see how it will appear in the feed. Check all your settings, from audience to budget. If everything looks right, click Boost to publish your campaign. After launch, monitor your post’s performance through Campaign Manager or directly on your LinkedIn Page, and use the insights to refine future campaigns.

[Must Read: LinkedIn Analytics: Complete Guide [w/ metrics, tools, etc.]] 

Best Practices and Common Mistakes When Boosting a Post 

Boosting a post on LinkedIn is one of the easiest ways to reach more people fast. But if you don’t do it right, you could end up wasting your budget on posts that don’t get results. To help you make the most out of every boost, here’s what to do and what to avoid when you boost post on LinkedIn in 2025:

✔️ Best Practices to Follow:

• Start with high-performing organic posts: Don’t boost just any post. Pick content that already gets likes, comments, or shares—this means it’s working and ready for a bigger audience.
• Use eye-catching visuals and clear calls to action (CTAs): A strong image or video can stop the scroll. Add a simple CTA like “Learn More,” “Download Now,” or “Join Us” to guide your audience.
• Respond to comments quickly: LinkedIn favors engagement. When you reply to comments, you boost visibility and show your brand is active and responsive.
• Promote your boosted post through your Company Page and employee shares: Encourage your team to share the post. This adds organic reach to your paid campaign and helps build trust through real voices.
• Track your results and improve over time: Keep an eye on metrics like impressions, clicks, and engagement. Learn what works so you can make your next boost even better.

❌ Common Mistakes to Avoid:

• Boosting posts with low engagement or no clear message: If your post didn’t perform well on its own, boosting won’t save it. Always include a CTA and a reason for people to care.
• Targeting the wrong audience: Make sure your boosted post matches your campaign goal. Want leads? Reach decision-makers. Promoting a job? Target job seekers.
• Forgetting to check performance after launching: Just clicking “Boost” isn’t enough. You need to check how it’s doing daily, if possible—and tweak when needed.
• Not managing your budget or impressions: LinkedIn ads can be pricey. Set a cap, monitor your cost-per-result, and adjust your audience or content if things get too expensive.

Boost Your LinkedIn Posts the Smart Way in 2025

Boosting a post on LinkedIn in 2025 is one of the easiest ways to get your content in front of more people—fast. But it’s not just about clicking “boost.” To get the best results, you need a smart plan: set clear goals, target the right audience, spend your budget wisely, and keep an eye on what’s working.

Want to make this even easier? Use Vista Social. It helps you plan both organic and paid posts, schedule content, and track your results—all in one place. With Vista Social, boosting your LinkedIn posts becomes simple, powerful, and worth every penny.

P.S. If you’re new here, Vista Social is a powerful all-in-one social media management platform tailored for marketing agencies, freelancers, and social media managers. Our platform provides advanced tools to boost collaboration, streamline workflows, and elevate social media marketing success.

Sign up for your  Vista Social account now to explore our features and take your social media strategy to the next level! 

FAQs About Boosting LinkedIn Posts 

What’s the difference between a boosted post and a LinkedIn ad?

A boosted post is when you pay to promote a post that already exists on your LinkedIn Company Page. It’s quick, easy, and great for posts that are already doing well. A LinkedIn ad is more advanced. You can create it from scratch, choose different formats, set detailed goals, and use stronger targeting options. Ads give you more control, but take longer to set up.

Can I boost a personal post on LinkedIn?

No. Only Company Pages can boost posts. Personal accounts can’t use this feature yet. However, LinkedIn may offer this for personal profiles in the future.

Is boosting charged per click or impression?

LinkedIn charges on a cost-per-impression (CPM) basis. That means you pay for every 1,000 views your post gets—not for clicks. This is good for building brand visibility, not just traffic.

Can I change targeting or budget after launching?

Yes. You can adjust the target audience and budget even after boosting your post. Just go to LinkedIn’s Campaign Manager or your Company Page to make changes. This helps you fine-tune your results.

What’s the best type of post to boost?

The best posts to boost on LinkedIn are those that are already performing well organically—receiving plenty of likes, comments, and shares. These typically include thought leadership content, event or webinar invitations, new product announcements, and other high-performing updates. Boosting these types of posts can give them a second life, significantly expanding their reach and helping them gain even more visibility among your target audience.