Best Time to Post on TikTok this 2025

Turn your clients’ views and engagement from zero to hero by nailing the best time to post on TikTok. 

The truth is that making your clients’ TikTok videos shine and reach the right audiences takes more than posting daily. 

For your videos to get the attention they deserve, you must get the timing and frequency right.

So, how do you know the optimal time to post on TikTok to get the most engagement?

Stick around to find out the best hours, days, and frequencies to post TikTok videos to maximize your clients’ reach and skyrocket engagement like never before. 

Ready? Let’s go. 

What you will learn

• Why knowing the best time to post on TikTok is important
• Is there a best time to post on TikTok?
• What is the best time to post on TikTok?
• How to find the best time to post on TikTok for you
• Common mistakes to avoid when finding the best time to post on TikTok
• FAQs on the best time to post on TikTok
• Spot the best time to post on TikTok and skyrocket engagement 

Why knowing the best time to post on TikTok is important

Knowing the best time to post on TikTok is crucial for maximizing content visibility and engagement, including the following reasons. 

• Higher engagement. Posting when your clients’ audiences are most active increases the chances of likes, comments, and shares. It can boost the performance and reach of your clients’ content
• Algorithm love. TikTok’s algorithm favors content that gets quick and consistent engagement. Posting at the right time can help your clients’ videos gain traction faster and get featured on the “For You” page
• Audience reach. Different time zones and schedules mean your clients’ audiences may be online at specific times. Knowing when they’re most active helps you reach a wider audience and grow your clients’ following

Must read: TikTok Organic Growth: The Ultimate How-To Guide [2024]

• Competitive edge. Posting at optimal times helps your clients stand out among the flood of content and get their videos noticed more easily
• Improved ROI. Timing your clients’ posts right can lead to better Return on Investment (ROI) as your social media marketing efforts reach a larger and more engaged audience

Is there a best time to post on TikTok?

While some posting times may work better than others, there is no one-size-fits-all schedule to post on TikTok to get maximum engagement. 

Essentially, the best time to post on TikTok depends on your clients’ target viewers, including audience location and behavior. 

Your optimal posting times should be based on when your clients’ audiences are most active, and your strategies should be tailored accordingly. 

What is the best time to post on TikTok?

There is no universal best or standard time to post videos on TikTok, but there are optimal publishing times that you can leverage to guide your strategies. 

Best time to post on TikTok based on the day of the week

Check out the general best day and time to post TikTok videos below. 

• Monday: 6 AM, 10 AM, and 10 PM
• Tuesday: 2 AM, 4 AM, and 9 AM
• Wednesday: 7 AM, 8 AM, and 11 PM
• Thursday: 9 AM, 12 PM, and 7 PM
• Friday: 5 AM, 1 PM, and 3 PM
• Saturday: 11 AM, 7 PM, and 8 PM
• Sunday: 7 AM, 8 AM, and 4 PM

Best time to post on TikTok based on the industry

Optimal posting times can vary depending on your clients’ industries, such as the following.

• Fashion and beauty: Tuesday to Thursday, between 11 AM and 1 PM and 7 PM to 9 PM. People often look for fashion and beauty inspiration during their lunch breaks and after work
• Food and beverage: Wednesday to Friday, between 12 PM and 2 PM and 6 PM to 8 PM. These times align with meal prep and dinner planning.
• Fitness and health: Monday to Friday, between 6 AM to 8 AM and 6 PM to 8 PM. Early mornings and evenings are popular times for people to work out and seek fitness tips
• Travel and adventure: Thursday to Sunday, between 10 AM and 12 PM and 5 PM to 7 PM. People often plan their travels and look for adventure ideas during weekends
• Tech and gadgets: Tuesday to Thursday, between 9 AM and 11 AM and 5 PM to 7 PM. Tech enthusiasts often check for updates and new gadgets during their workday and after work
• Education and E-learning: Monday to Friday, between 9 AM and 11 AM and 3 PM to 5 PM. These times align with school and work schedules, making them ideal for educational content
• Entertainment and media: Wednesday to Friday, between 7 PM to 9 PM and 10 PM to 12 AM. People unwind and look for entertainment content in the evenings and late nights

Best time to post on TikTok based on the time zone

Posting at the right time based on your audience’s time zones can really boost your clients’ TikTok engagement. 

• Eastern Time (ET) or Eastern Standard Time best times: 6 AM, 10 AM, 4 PM, and 10 PM. This zone includes states like New York and Florida, where people often start their day early and have active evenings
• Central Time Zone (CT) best times: 5 AM, 9 AM, 3 PM, and 9 PM. States such as Texas and Illinois fall into this zone, and people here also have early starts and active evenings
• Mountain Time Zone (MT) best times: 4 AM, 8 AM, 2 PM, and 8 PM. The zone covers Colorado and Utah, where people might start their day earlier
• Pacific Time Zone (PT) best times: 3 AM, 7 AM, 1 PM, and 7 PM. In states such as California and Washington, people often have active mornings and evenings
• International Time Zones best times: Consider the specific time zones where your clients’ audiences are. For example, when targeting global audiences, consider posting at various times to reach people in Asia, Europe, and other regions

Best time to post on TikTok based on the country

Active times and, in turn, optimal publishing schedules can vary across countries, such as the following. 

• United States (US): 12 PM and 4 PM on weekdays and 11 AM and 9 PM on weekends. These times are often used for lunch breaks and evening downtimes
• United Kingdom (UK): 11 AM and 3 PM on weekdays and 12 AM and 6 PM on weekends. These times catch people during their workday and leisure time
• Europe: 10 AM and 2 PM on weekdays and 9 AM and 7 PM on weekends. These align with typical work schedules and spare times
• Canada: 10 AM and 4 PM on weekdays and 11 AM and 9 PM on weekends. Like the US, these times catch people during their breaks and evenings
• Australia: 10 AM and 12 PM on weekdays and 9 AM and 11 PM on weekends. These align with typical work schedules and leisure activities
• Singapore: 7 PM and 12 AM on weekdays and 7 PM and 12 AM on weekends. These times catch people during their evenings and late nights
• Philippines: 8 AM and 10 PM on weekdays and 11 AM and 8 PM on weekends. People from the country often spend the time on typical work schedules and chill time
• Malaysia: 9 PM and 12 PM on weekdays and 5 PM and 7 PM on weekends. These times catch people during their evenings and weekends
• Indonesia: 6 AM and 10 PM on weekdays and 9 AM and 4 PM on weekends, aligning with typical work schedules and rest
• Ireland: 10 AM and 10 PM on weekdays and 7 AM and 4 PM on weekends. These periods catch people during their workday and spare time

How to find the best time to post on TikTok for you

Uncover the best time to post your clients’ TikTok videos and ensure they engage audiences with the tried and true tips below. 

Determine when your followers are active

Follow the steps below to find out when your clients’ followers are most active from their accounts.

• After logging into your client’s TikTok business account, select Profile and TikTok Studio below the bio on the profile page

• Select the View all option within the Analytics section

• Tap the Followers tab at the top and scroll down to Most active times

From there, you should see an overview of when your clients’ followers were most active on TikTok over the past seven days. 

You can leverage the data insights to determine when TikTok users and target audiences will likely scroll through and engage with their videos. 

Keep a close eye on which posts garner the most likes, comments, and shares. 

Note the time and day these posts were published to spot patterns that could inform your future posting schedule and strategy.

Experiment with your posting times

The best way to find the posting times that work best for your clients’ specific target audience is to test them out. 

Try posting at various times throughout the day and on different days of the week. Doing so can reveal the optimal windows for publishing your clients’ TikTok content.

Once you’ve tested various posting times, track the performance of each post. 

Use metrics such as likes, comments, shares, average watch time, and views to identify which times yield the highest engagement.

Must read: Help! Why My TikTok Videos Are Not Getting Views

Consider time zones

If your clients’ audiences are spread across multiple time zones, consider posting multiple times throughout the day to ensure you reach viewers in various regions.

For example, if you have a large audience in North America and Europe, post at time slots that coincide with peak follower activity in both regions.

You can post one video in the morning to reach European followers and another in the afternoon to reach North American followers.

Engage with followers

Take the most direct approach by asking your clients’ followers when they prefer to see their TikTok videos, quotes, carousels, etc. 

Must read: 201+ Top, Popular TikTok Quotes to Get Views And Followers

You can also look at when active users are most responsive to your posts and comments. 

It can help you identify the best times to post and engage with your clients’ audiences in real time.

Stay on top of key trends

Follow the latest industry trends and best practices within your clients’ industries. 

The knowledge can help you refine your posting strategy and stay ahead of the curve.

Be flexible with your approach. 

As trends and audience behavior evolve, adjust your posting times accordingly.

Flexibility lets you capitalize on new opportunities and strongly engage your clients’ followers.

You can tweak your posting times based on new TikTok insights or changes in your clients’ audiences’ behaviors.

Track and refine

Reviewing your clients’ TikTok analytics helps ensure you’re on the right track.

Regularly go over your clients’ TikTok analytics to ensure your posting times remain effective. 

Keep an eye on any changes in engagement patterns and adapt your strategy as needed.

Adapt and change your posting times based on new data and insights. 

Continuous monitoring and adjustment can help you stay relevant and maximize your clients’ TikTok success.

Following these best practices can help you find the best times to post on TikTok that work specifically for your clients’ audiences and goals. 

Be realistic with your schedule

Posting videos regularly is crucial to maintaining and maximizing your clients’ TikTok engagement. 

However, you don’t want to bite off more than you can chew.

When determining the best time and how often to post your clients’ TikTok videos, ensure your team’s workload is reasonable while driving the best results. 

Create a solid posting schedule by planning and organizing everything on a social media calendar. 

Your content calendar lays out all your TikTok posts, including when and how to post them to ensure they get the most engagement. 

With a solid calendar, you can plan and film your clients’ TikTok videos well in advance and create content in bulk. 

Common mistakes to avoid when finding the best time to post on TikTok

When determining the optimal times to post on TikTok, steer clear of the following pitfalls. 

Neglecting content quality

Focusing solely on posting times while neglecting the quality of your content is a huge no-no. 

Even if you post at the optimal time, poor-quality videos won’t engage your clients’ audiences effectively. 

Always prioritize creating high-quality, engaging content that resonates with your clients’ followers.

Ignoring audience insights

Overlooking audience insights such as demographics, interests, and behavior can be a significant oversight. 

Failing to understand your clients’ audiences can mean missing opportunities to tailor your content and posting times effectively. 

Use audience insights to understand better who your clients’ followers are and what they enjoy.

Not using hashtags effectively

Underestimating the importance of relevant hashtags is another common mistake.

Hashtags can significantly increase the visibility of your clients’ TikTok videos, especially if posted at the right time. 

Research and use relevant and trending hashtags that align with your clients’ content and audience interests.

Overposting

Posting too frequently within a short period can overwhelm your clients’ audiences and decrease views and engagement. 

Must read: 6 TikTok Questions to Ask to Get More Views on TikTok

Maintaining a balanced posting schedule keeps your clients’ audiences engaged without spamming them. 

Striking the right balance is key to keeping your clients’ followers interested and coming back for more.

Not reviewing competitor strategies

Ignoring what your competitors and other content creators are doing can be a missed opportunity. 

Competitor analysis can provide valuable insights into effective posting times and strategies. 

Regularly review the posting schedules and engagement patterns of your clients’ competitors to extract valuable insights. 

These data insights can inform your strategy and help your clients stay competitive.

Neglecting seasonal trends

Seasonal trends can affect audience behavior and engagement. 

Adjust your posting schedule to align with seasonal trends, holidays, and events relevant to your clients’ audiences to amplify their reach.

Forgetting to respond to engagement on your content 

Posting content at optimal times and forgetting to engage with the audience can cause your efforts to go down the drain.

Engagement is crucial for building a loyal follower base and boosting visibility.

To foster a strong community, actively respond to comments, engage with followers, and participate in relevant TikTok trends and challenges.

Ignoring post performance over time

Only looking at recent content and not reviewing the performance of your clients’ older posts doesn’t give you the full picture.

Engagement patterns might shift over time, so analyzing historical data can provide more comprehensive insights into the best posting times.

Find the best time to post on TikTok with Vista Social

Pinpointing the best posting times on TikTok can take some time, but using Vista Social can streamline your efforts. 

The modern social media management tool does the heavy lifting with robust TikTok management features for business, including publishing, engagement management, and analytics. 

After connecting your clients’ TikTok profiles, you can create and customize your post with the platform’s Publisher.

The Publisher includes an AI Assistant for instant post description and tagline generation and customization options, including boosting posts. 

When you’re done, you can set an auto-publishing schedule or choose one from Vista Social’s optimal posting time suggestions.

The feature uses optimization algorithms to automatically schedule posts to publish at times proven to generate engagement from your clients’ TikTok audiences. 

With the feature, you won’t need to find the best posting times manually. 

Select the optimal TikTok posting time suggestion, and Vista Social will do the rest. 

Engaging with interactions on your clients’ TikTok videos and other social media content is quick and easy with Vista Social’s Social Inbox. 

The social media engagement feature can pull all your clients’ TikTok comments (including mentions and messages for other social channels) into the platform for seamless management.

The Vista Social content calendar also makes planning and developing your clients’ TikTok and other social media posts easy.

Tracking and measuring your client’s content performance is efficient with Vista Social’s TikTok analytics feature.

The feature lets you generate, schedule, and create custom reports that you can easily share with your team and clients via intuitive links. 

Other key Vista Social features include the following.

• Approval workflows
• Media integrations via a built-in library
• Content finder
• Post queues
• Bulk scheduling 
• URL tracking
• Social listening
• Link in bio tool with customizable landing pages (Vista Page)
• Employee advocacy
• Review management
• AI-powered hashtag tool
• Drafting posts
• Trending audio

FAQs on the best time to post on TikTok

Does posting at a particular time or day of the week affect engagement?

Yes, posting at specific times and days can significantly impact your clients’ audience engagement. 

Posting during peak times when your clients’ audiences are most active can increase the chances of your content being seen and engaged.

How often should you post on TikTok?

TikTok generally recommends posting one to four times daily to maintain visibility and engagement. 

However, it is important to find a balance that works for your clients’ audiences and doesn’t overwhelm them with too much content.

Should you post more frequently on weekends or weekdays?

Generally, posting more frequently on weekdays tends to yield better engagement, as user activity is higher. 

However, it’s important to experiment and see what works best for your clients’ specific audiences.

How long does it take to see results from adjusting my posting schedule?

Adjusting your posting schedule can take a few weeks to see noticeable results.

Consistency and patience are key, as it takes time for your audience to adapt to the new posting times and for the algorithm to recognize the change.

Must read: TikTok Algorithm 2024 Explained: How It Works + Tips to Go Viral

Can you use the same posting schedule for all your content?

While having a consistent posting schedule is important, experimenting with various times for multiple types of content, such as carousels and slideshows, is also beneficial. 

Must read: TikTok Carousels: What Is It and How to Create One

This can help you identify the best times for publishing various content formats and topics.

Spot the best time to post on TikTok and skyrocket engagement 

Finding optimal times to post your clients’ TikTok videos can take research, experimenting, data analysis, and observation. 

The key to success is to know your clients’ audiences and determine when they’re most active and likely to engage with your videos. 

Use the best tool to supercharge your TikTok and other posting and social media strategy. 

Harness the power of Vista Social for effective and efficient social media management.

Start your Vista Social account now.