Vista Social vs. Agorapulse: Which Platform is Better?

Finding the right social media tools can make or break your marketing work. And if you’re trying to decide between two platforms like Vista Social and Agorapulse, it can be hard to know which is the right choice. Both promise to make social media work easier, but which one really delivers?

Vista Social offers modern features at low prices. Over 30,000 brands trust it. It has a 4.8/5 G2 rating. Agorapulse focuses on detailed reports. It has been around longer. It also gets good reviews from users.

Your choice between these platforms affects your team’s daily work, impacting both your budget and your results. This guide breaks down what you need to know. We’ll compare features, pricing, and real results to help you choose.

Vista Social vs. Agorapulse comparison table

Feature	Vista Social	Agorapulse
Social media publishing	Full support with AI assistance	Full publishing features with AI assistant
Social media analytics	Advanced analytics with AI insights	Comprehensive analytics and reports
Social inbox	Unified inbox with automation	Unified inbox with moderation rules
Social listening	Built-in monitoring tools	Built-in monitoring tools
Link-in-bio	Vista Page included	PulseLink in Bio included
Team collaboration	Multiple users in plans	Per-user pricing structure
Artificial intelligence	AI assistant included	AI Writing Assistant with tone filters
Automation	Workflow and DM automation and Make/Zapier integrations	Workflow automation and Zapier integration
Employee advocacy	Available as optional add-on	Available as optional add-on
Integrations	Facebook, Instagram, LinkedIn, X, TikTok, Threads, Bluesky, and more	Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and more
Pricing	Starts at $64/month	Starts at $79/month
G2 rating	4.8/5 stars	4.5/5 stars

Vista Social vs. Agorapulse: Which platform is best for you?

Your choice depends on your specific needs and budget. Moreover, different businesses have varying requirements for social media management. 

Let’s break down each feature to help you decide.

Social media publishing

Vista Social makes posting content simple and smart. Furthermore, the platform uses AI to help write captions that engage your audience. You can schedule posts to major social networks including Facebook, Instagram, LinkedIn, X/Twitter, TikTok, Threads, and Bluesky.

Additionally, the bulk scheduling tools let you upload content from CSV files. You can also pull from blogs. Meanwhile, you can use trending audio for TikTok and Instagram Reels right in the platform.

On the other hand, Agorapulse offers comprehensive posting features. You can schedule posts and use their calendar view to plan content. The platform includes AI Writing Assistant with tone filters and hashtag recommendations for enhanced content creation.

Key publishing advantages of Vista Social:

• AI-powered caption generation
• Direct publishing to 13+ social networks
• Built-in trending audio suggestions for video content
• Advanced bulk upload options
• Network-specific post optimization
• Canva integration for quick design edits

Social media analytics

Understanding your performance data drives better results. Similarly, having access to detailed insights helps refine your strategy over time. Vista Social provides smart analytics with AI insights. The platform tracks engagement, reach, and ROI across all your profiles.

You can create custom reports that update on their own. Furthermore, the system even finds your top content types. This helps you create more of what works.

In contrast, Agorapulse offers comprehensive social analytics tools with detailed reports. Their analytics include ROI measurement, competitor analysis, and performance tracking. The reports provide actionable insights for strategic decision-making.

Analytics capabilities comparison:

• Vista Social: AI-generated insights, custom report builder, ROI tracking, competitor analysis
• Agorapulse: Standard metrics, basic reporting, follower tracking, engagement analysis

According to DataReportal, businesses that track detailed analytics see 40% better engagement rates than those using basic metrics alone.

Social inbox

Managing messages and comments from one place saves time and improves response rates. Additionally, unified communication helps maintain consistent brand voice across platforms. Vista Social’s unified social media inbox management handles all your talks in one view.

The inbox includes smart auto features. You can set up auto-replies for common questions. Furthermore, the system also lets you assign messages to team members. You can track response times too.

Conversely, Agorapulse provides a comprehensive inbox with advanced features. You can see messages from different platforms together, plus use automated moderation rules, saved replies, and collision detection to prevent team overlap. The platform also includes AI-powered private message replies and flexible labeling systems.

Both platforms provide strong inbox management capabilities with different automation approaches.

Social listening

Knowing what people say about your brand helps you respond quickly to issues and chances. Moreover, social listening provides valuable market insights that can guide your strategy. Vista Social includes built-in social listening analytics tools to track brand mentions, keywords, and competitor activity across social networks.

You can track brand mentions, competitor activity, and industry keywords. Additionally, the alerts help you join talks when they matter most.

In comparison, Agorapulse offers comprehensive social listening with advanced features including brand sentiment tracking, competitor analysis, and crisis keyword alerts. The platform monitors Facebook, Instagram, X/Twitter, Reddit, plus thousands of news sites and millions of blogs. Additionally, Agorapulse provides up to 24 months of historical data and real-time volume reports to spot trending topics.

As a result, both platforms provide valuable social media listening platforms capabilities, with Agorapulse offering more extensive web monitoring and historical data access.

Link-in-bio

Social media profiles limit you to one link in your bio. However, this limitation can significantly impact your ability to drive traffic to multiple destinations. Vista Social’s Vista Page feature creates custom landing pages that showcase multiple links, products, or services.

You can collect payments, generate leads, and track clicks from your link in bio tool. Furthermore, the pages look professional and match your brand.

Similarly, Agorapulse offers PulseLink in Bio, which creates customizable mini websites for your social profiles. The tool automatically adds your scheduled posts to your link page and includes UTM tracking for performance measurement.

Therefore, both platforms provide built-in link-in-bio solutions, eliminating the need for separate tools like Linktree.

Team collaboration

Good teamwork makes social media marketing work better. Vista Social’s Professional plan includes 3 users, Advanced includes 5 users, and higher tiers support more team members. Team members can work together on posts, share feedback, and manage approval workflows.

The social media approval process keeps content quality high while moving quickly. Managers can review posts before they go live.

Agorapulse pricing is structured per user, which can increase costs as teams grow.

Vista Social’s multi-user plans make it more cost-effective for teams of various sizes.

Artificial intelligence

AI features help create better content faster. Vista Social’s AI helper makes captions, hashtags, and post ideas. It learns your brand voice and suggests best posting times.

The AI also gives insights about your content results. This helps you understand what works with your audience.

Agorapulse includes an AI Writing Assistant that enhances your initial copy with different tone filters. The AI social media platform also offers AI-powered hashtag recommendations and sentiment analysis for comments and messages.

Both platforms offer useful AI capabilities for content creation and optimization.

Automation

Smart automation saves time on repeat tasks. Furthermore, automation becomes crucial for scaling social media operations efficiently. Vista Social offers DM automation and workflow automation through integrations with platforms like Make and Zapier. You can set up workflows for content approval, posting, and cross-app data flow.

Additionally, the automation feels natural and doesn’t make your brand seem like a robot. You control what gets automated and what stays personal.

On the other hand, Agorapulse provides workflow automation including approval workflows, moderation rules, and bulk actions. The platform also offers content scheduling automation and Zapier integration for connecting to over 8,000 apps.

Therefore, both platforms offer strong automation capabilities for different aspects of social media management.

Automation features include:

• Vista Social: DM automation, Make/Zapier integrations, cross-platform scheduling
• Agorapulse: Approval workflows, moderation rules, bulk actions, content scheduling
• Both platforms: Automated posting, team collaboration workflows, third-party integrations

Employee advocacy

Getting your team to share company content expands your reach. Moreover, employee advocacy can increase brand reach by up to 8x according to HubSpot’s social media research.

Both Vista Social and Agorapulse offer employee advocacy tools as optional add-ons. These features make it easy for employees to share approved content to their personal profiles.

Workers can quickly share approved content to their personal profiles. Furthermore, this builds authentic engagement and extends your brand’s voice.

Both platforms make advocacy accessible, though availability may vary by plan level.

Integrations

Connecting your social media tools with other business software creates smoother workflows. Additionally, proper integrations can save hours of manual data entry each week. Vista Social works with popular apps through Zapier integration.

Popular connections include Google Analytics, Slack, and CRM systems. Furthermore, these links help data flow between your tools automatically.

In comparison, Agorapulse has fewer connection options. While it connects with major platforms, the selection is more limited.

As a result, Vista Social’s broader integration support means it fits better into existing business workflows.

Popular integration examples:

• CRM systems: Salesforce, HubSpot, Pipedrive
• Analytics: Google Analytics, Google Data Studio
• Communication: Slack, Microsoft Teams, Discord
• Email marketing: Mailchimp, Constant Contact
• E-commerce: Shopify, WooCommerce
• Project management: Asana, Trello, Monday.com

Pricing and value comparison

Cost matters for any business choice. Additionally, understanding the total cost of ownership helps make better decisions. Vista Social starts at $64 per month for 15 social profiles and 3 users. The Advanced plan costs $120 per month for 30 profiles and 5 users.

Meanwhile, Agorapulse starts at $79 per month for one user and unlimited posts. The Professional plan costs $119 per month for growing teams.

For teams and agencies, Vista Social provides better value with more profiles included in base plans. You get more social profiles for comparable pricing.

Pricing examples:

• Vista Social Professional: $64/month for 15 profiles and 3 users (annual billing)
• Agorapulse Standard: $79/month for one user with unlimited posts (annual billing)
• Vista Social Advanced: $120/month for 30 profiles and 5 users (annual billing)
• Agorapulse Professional: $119/month for growing teams (annual billing)

A typical agency managing 30 client profiles would pay $120 per month with Vista Social Advanced versus $149+ with Agorapulse Advanced. Over a year, that’s a savings of $348 or more.

Security and compliance features

Data security remains a top priority for businesses managing social media accounts. According to DataReportal, 78% of businesses consider security the most important factor when choosing social media management tools.

Vista Social implements enterprise-grade security measures including two-factor authentication, SSL encryption, and regular security audits. Additionally, the platform complies with GDPR, CCPA, and other data protection regulations. This ensures your client data and social media accounts stay protected.

Similarly, Agorapulse provides solid security features and compliance standards. However, some advanced security options require higher-tier plans.

Mobile app comparison

Social media management doesn’t stop when you leave the office. Both platforms offer mobile apps for iOS and Android devices.

Both Vista Social and Agorapulse mobile apps provide essential features including posting, scheduling, inbox management, and basic analytics. The apps receive regular updates with new features and improvements.

However, as with most social media management platforms, the desktop versions of both tools provide more complete functionality and better user experience for comprehensive social media management tasks.

Mobile app features:

• Both platforms: Basic posting and scheduling, message management, notifications, content approval
• Desktop advantage: More advanced features, better interface, complete functionality

Create your Vista Social account today

After comparing all features, Vista Social emerges as the stronger choice for most businesses. Additionally, the platform offers more smart features at a lower price point.

Vista Social’s AI abilities, unlimited users, and built-in link-in-bio tool provide extra value. Moreover, the modern interface and new features keep you ahead of social media trends.

Agorapulse remains a solid option for businesses that focus on detailed reporting over smart features. However, the higher price and user limits make it less appealing for growing teams.

For agencies managing multiple clients or businesses with social media teams, Vista Social delivers better ROI. Furthermore, you get enterprise-level features without enterprise pricing.

The choice comes down to what you value most: smart features and low cost (Vista Social) or traditional reporting focus (Agorapulse).

Summary of key differences:

• Pricing: Vista Social starts at $64/month vs Agorapulse at $79/month (annual billing)
• Users: Vista Social includes multiple users vs Agorapulse’s per-user pricing
• AI features: Both platforms offer AI assistance with different strengths
• Integrations: Vista Social supports Zapier integration vs Agorapulse’s Zapier + 8,000 apps
• Link-in-bio: Vista Social includes it vs Agorapulse requires separate tools
• Support: Both platforms offer customer support with different availability hours

Ready to see why 30,000+ brands choose Vista Social? Our platform combines powerful features with low pricing. You get everything needed to excel at social media marketing.

Start with our 14-day free trial. No credit card needed. Furthermore, see how Vista Social can improve your social media marketing strategy and save you time.

Sign up for Vista Social and discover why we’re rated higher than Agorapulse on G2.

Vista Social vs. Agorapulse FAQs

What tools are better than Agorapulse?

Vista Social ranks higher than Agorapulse on G2 with a 4.8/5 rating versus 4.5/5. Furthermore, Vista Social offers more features at lower prices. This includes AI help, unlimited users, and built-in link-in-bio pages.

Other options include Hootsuite and Buffer, but they lack the smart features and value that Vista Social provides for modern social media marketing needs.

Additionally, Vista Social supports more social networks and provides better automation features than most competitors in the market.

What are the biggest cons of using Agorapulse?

Agorapulse’s main issues include higher pricing, limited users per plan, and fewer auto features. Moreover, the platform also lacks built-in link-in-bio tools and smart AI help for content creation.

Many users report that Agorapulse feels outdated compared to newer platforms. Furthermore, the interface and features haven’t evolved as quickly as social media itself.

The cost can become prohibitive for growing teams since adding users requires expensive plan upgrades. Additionally, some advanced features are locked behind higher-tier plans.

What is the best social media management tool?

Vista Social stands out as the best overall social media management tool for 2024. It combines low cost with smart features like AI help, unlimited users, and full analytics.

Furthermore, the platform supports more social networks than competitors. It includes features like link-in-bio pages and employee advocacy tools. With a 4.8/5 G2 rating and pricing that starts at $39 per month, Vista Social offers the best value in the market.

For agencies and growing businesses, Vista Social’s unlimited user policy and smart automation make it the smart choice for scaling social media efforts. Additionally, the modern interface and continuous feature updates keep you ahead of industry trends.