Top 10 Sprinklr Alternatives & Competitors
December 9, 2022
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Your search for Sprinklr alternatives is over.
With alternative #1 alone, enterprise brands, multi-location businesses and agencies get publishing, engagement, listening, review management and reporting in one platform.
The best part?
Alternative #1 also comes with the governance larger teams need: approval workflows, custom roles and permissions, SSO, and SOC 2 Type II, GDPR and CCPA compliance.
If you’re set on leaving Sprinklr and looking for a platform your team will actually enjoy using every day, then continue reading.
In this guide, we share the top 10 Sprinklr alternatives.
Let’s get down to business.
Table of contents
What you’ll learn:
- What is Sprinklr?
- Top 10 Sprinklr alternatives you need to know about
- Vista Social
- Hootsuite
- Sprout Social
- Agorapulse
- Sendible
- SocialPilot
- Zoho Social
- Heropost.io
- Buffer
- Meltwater
- Customers Also Ask
- Resources You’ll Love
- Power up your social media campaigns with Vista Social today
What is Sprinklr?

Sprinklr is a customer experience platform equipped (or can be equipped) with marketing, customer research, sales, and advertising tools. It lets you manage different aspects of your online presence in one location.
Features like post scheduling, review management, and brand monitoring make Sprinklr useful to social media marketing agencies.
However, Sprinklr’s bulky platform has a complicated and overwhelming user interface. Essential features (social media listening, audience research, etc.) are only available via paid modules, bloating Sprinklr’s already expensive pricing.
The good news is plenty of other effective tools out there do what Sprinklr does for social media marketing, without the complexity.
Without further ado, here are the top 10 alternatives to Sprinklr for social media management.
Top 10 Sprinklr alternatives you need to know about
Below are the top 10 Sprinklr alternatives you should try before requesting a quote:
1. Vista Social
Vista Social is the social media management platform for enterprise brands, multi-location businesses and agencies. More than 30,000 brands and agencies run their social on Vista Social.
Publishing, engagement, listening, review management, reporting and AI live in one platform, with the governance larger teams need: approval workflows, custom roles and permissions, SSO, and SOC 2 Type II, GDPR and CCPA compliance. Teams moving off Sprinklr keep the depth they need in a platform that’s much easier to roll out across brands, locations and clients.
Vista Social is also armed to the teeth with innovative and powerful features that other social management platforms later include in their features.
For example, we’re one of the first social media management tools approved by TikTok and Instagram to offer trending audio suggestions.
To import trending audio, go to ‘Media’ from the main dashboard menu. Switch to the ‘Sounds’ tab, click ‘Add media,’ select ‘Add sound,’ then click ‘Use trending sounds.’
Of course, our trending audio feature is just the tip of the iceberg.
For a complete list of exciting features to come, check out our public product roadmap.
In the meantime, here are the features enterprise teams, multi-location brands and agencies rely on most:
Vista Social features
- Approval workflows and permissions. Route posts through multi-step approval workflows, set custom roles and permissions for every team member and client, and keep a record of who changed what in audit logs.
- Social listening. Track brand mentions, competitors, and industry conversations across social, web and news from the same platform you publish in.
- Review management. Monitor and respond to reviews for every location in one place, which makes Vista Social a strong fit for multi-location businesses.
- Reporting at scale. Build custom and white label reports on content performance, profile growth, team productivity, and competitors, and schedule client reports to go out automatically.
- Direct Instagram reels, Facebook reels, and TikTok video publishing. Vista Social is one of the first platforms to be approved for direct publishing on TikTok, Instagram reels, and Facebook reels.
- Live calendar sharing. Share a link to your social media calendar with your clients without requiring them to set up a Vista Social account. This enables frictionless social media monitoring and reporting for agencies.
- Post customization and optimization tools. Tailor every post for each network in Vista Social’s post editor. Use hashtag recommendations, customize fonts, utilize ideal posting times, mention other profiles, set custom targeting options, and more.
- Enterprise support and security. Enterprise plans include SSO, a dedicated account manager, onboarding and training, and quarterly account reviews. Vista Social is SOC 2 Type II, GDPR and CCPA compliant.
- Advanced content curation and creation tools. Import content from CSV files, Instagram hashtag search results, blog RSS feeds, stock photo sites, news websites, and more. You can also create content from scratch using integrations like Canva (for images) and Vista Create (for videos).
- Unified inbox. Manage conversations across every network in one inbox, with sentiment detection and DM automations. Reply to messages, leave notes for other team members, attach images, and more.
Vista Social pricing
Pricing: Plans start at $99/month. Enterprise plans are custom.
Every plan starts with a 14-day free trial, no credit card required. See current pricing at vistasocial.com/pricing.
Ready to give your content workflow and posts a major upgrade? Try AI Assistant powered by ChatGPT today! 🤖💙
2. Hootsuite
Hootsuite prides itself as the world’s first social media management software.
But does that mean it’s the best?
Hootsuite’s feature set covers all the basics, including social media scheduling, analytics, and team management. It also offers a couple of tools for content ideation, including content templates and custom content feeds.
Hootsuite features
- Draw content inspiration. Get content ideas from Hootsuite’s catalog for various social media marketing goals. Find content for generating conversions, educating your audience, entertaining your followers, and more.
- Custom content streams. Hootsuite consolidates media monitoring, content discovery, and social media listening into its “Streams” feature. Configure custom feeds that follow social media activities, competitor accounts, user conversations, and more.
- Recommended posting times. Just like Vista Social, Hootsuite also provides posting time recommendations based on previous content performance. Use it to maximize the visibility of your scheduled social media posts.
Hootsuite pricing
Hootsuite’s “Professional” plan starts at $49 per month, but it’s missing important features like team roles, the digital asset library, and customer support. To get everything they have to offer, you need to subscribe to the “Business” plan, which costs $739 per month for only five users.
Note: With Vista Social, approval workflows, custom roles and permissions, listening and white label reporting all live in one platform, and Enterprise plans add SSO and a dedicated account manager.
3. Sprout Social
Sprout Social is a social media management tool that puts emphasis on project management.
In addition to the content scheduler, Sprout Social users get their own “to-do” list to stay on top of their tasks. Everyone also gets a “Smart Inbox” designed to consolidate internal team communications.
Sprout Social features
- Multiple report templates. Similar to Vista Social, Sprout Social also features multiple report templates for different pieces of data. Create reports about content performance, social media trends, user profile summaries, and more.
- Social inbox. Connect your social media listening and conversation-tracking workflows with Sprout Social’s Social Inbox feature. Handle messages across multiple social channels in one place.
- Project management components. Sprout Social’s Smart Inbox and to-do list help keep your entire team on the same page. They’re nearly on the same level as Vista Social’s team collaboration features, which add multi-step approval workflows and custom roles and permissions.
Sprout Social pricing
Sprout Social’s Standard plan costs $199 per user per month, billed annually, and that doesn’t include all of Sprout Social’s features. The Sprout API, Helpdesk integrations, and Message Spike Alerts need the Advanced plan, at $399 per user per month.
4. Agorapulse
Agorapulse prioritizes the content scheduling, social listening, and performance reporting facets of social media marketing. You can monitor for brand mentions, analyze your social media presence, evaluate your team’s performance, and more.
Agorapulse features
- Social media ROI. Agorapulse estimates the ROI of your social marketing campaigns through data integrations with Google Analytics and UTM codes. This will help you bridge the gap between social media performance and your business’s (or your client’s) bottom line.
- Shared content calendar. Plan your social media marketing campaigns in real-time through a shared social media calendar. Collaborate with your team as pieces move through your post approval process.
- Follower analysis. Understand and connect with your followers using the “Social Media Inbox” feature. Keep track of the latest interactions and manage your banned accounts list.
Agorapulse pricing
Agorapulse has a free plan for a single user. Its paid plans include 10 social profiles below the Custom tier, so managing 20 profiles means paying for extra profiles, and four users on Standard cost $316 a month, billed annually.
5. Sendible
Sendible is built for basic social media tasks like post scheduling, team collaboration, reporting, and brand monitoring. Organize social media campaigns into client-specific dashboards and visually plan your content via the interactive social media calendar.
Sendible features
- Dedicated client dashboards. Manage direct messages, plan posts, and track performance for specific clients in their own Sendible dashboards. This makes it easier to prioritize your high-value clients or just focus on one campaign at a time.
- Content and marketing strategy sharing. Create a shared content library not just for visual assets, but also hashtags and evergreen content. Assign new content projects to specific team members and have your social media managers or your clients approve them.
- Create access tiers. Assign custom roles with different access privileges to users. Clients, for example, are usually forbidden from modifying anything on Sendible (unless they’re willing to pay for that privilege).
Sendible pricing
Sendible starts at $29 per month for creators that only need to manage one account. Its “Scale” plan, which costs $199 per month, can help agencies and businesses with seven or more profiles.
6. SocialPilot
SocialPilot provides a virtual workspace on the cloud for social media marketing teams and agencies. It features tools for social content scheduling, analytics, team collaboration, and content planning.
SocialPilot features
- Browser extension. You don’t have to log in to your SocialPilot dashboard every time you want to publish content. Plan and share content via managed social media accounts using the SocialPilot browser extension.
- Team management. Grant different user roles with custom permissions to improve collaboration. Limit each member’s access to the social media profiles they’re assigned.
- White label dashboard. Customize your SocialPilot dashboard to give clients a branded experience. Change colors, insert your logo, and use custom icons without coding.
SocialPilot pricing
The entry-level SocialPilot plan starts at $30 per month for one user and 10 social media accounts. For unlimited users, unlimited clients, and white label features, you need the “White Label” plan for $200 per month.
7. Zoho Social
Zoho Social is the social media management arm of the Zoho Cloud Software Suite, which is built on its CRM platform. Use it to schedule posts, track analytics, monitor brand mentions, and more.
Zoho Social features
- Brand health tracker. Get a quick overview of your social media presence for the past 30 days. Track follower growth, number of posts, social media reach, and more.
- Integrate with Zoho CRM. If you use the entire Zoho Cloud Software Suite, funnel audience data from Zoho Social into the Zoho CRM platform directly. The CRM features will help you nurture leads you’ve acquired through your social media marketing campaigns.
- Team collaboration board. Communicate with your social media team via an interactive collaboration board. This makes it easy to hold private conversations, plan the approval process, brainstorm topics, and discuss reports with the right people.
Zoho Social pricing
Zoho Social’s starter plan starts at $15 per month. For teams with up to five members, this price increases to $320 per month.
8. Heropost.io
Heropost.io claims to be an all-in-one marketing solution for social media management, but its features are quite limited. The Heropost dashboard leans heavily toward visual content planning, creation, and scheduling.
Heropost.io features
- Profile QR code generator. Use Heropost’s QR code editor to create a direct portal to your business’s or client’s social media profile. Change your code’s color, size, and branding elements within the Heropost platform.
- Automatic watermark. Prevent content theft by applying an automated watermark to all images. You can upload your own watermark logo, change its size, modify its opacity, and more.
- Link in Bio landing page. Create a mobile-friendly landing page that connects all your social media profiles, product pages, and other online properties. You can also shorten links, create vcard links, and use custom domains for branding purposes.
Heropost.io pricing
Heropost.io is currently available for a one-time payment of $197, which includes all the platform’s features.
9. Buffer
Buffer can help you with the essentials of social media management—from post scheduling to social engagement tracking. It also helps create a template-based landing page for converting social media followers into customers.
Buffer features
- Start page. Choose from a pre-built template to create a shoppable social media feed. Buffer “Start Pages” are designed specifically for mobile users.
- Two-factor authentication. Buffer lets you protect your and your client’s social media accounts with two-factor authentication. It’s worth noting that Vista Social offers a similar feature, plus SSO on Enterprise plans.
- Social media reporting. Track the performance of your Instagram, Facebook, Twitter, and LinkedIn accounts in one dashboard. Monitor metrics like posting frequency, impressions, follower growth, likes, and comments.
Buffer pricing
Buffer costs $6 per month per channel for premium features, including audience or customer engagement tracking, Start Pages, and exportable reports. For unlimited members, you need to spend $12 per month per channel.
10. Meltwater
Meltwater is a unique Sprinklr alternative that focuses on social media monitoring. You can also use it to schedule posts, track analytics, manage digital assets, and execute influencer marketing campaigns.
Meltwater features
- Social influencer marketing. Find, work with, and track influencer performance through your Meltwater dashboard. Content curation and ROI tracking are also available.
- Sales intelligence. Research and track competitors through Meltwater’s sales intelligence tool. Automate real-time alerts on industry events, such as funding rounds, acquisitions, product launches, and more.
- Social media analytics. Analyze your (or your client’s) social media presence using Meltwater’s collection of social media analytics tools to gain actionable insights. Meltwater relies on earned and owned social media data for your digital marketing, customer service, product development, and investor relations.
Meltwater pricing
Meltwater is an expensive Sprinklr alternative that is available through quote-based plans.
Customers Also Ask
Who is a competitor to Sprinklr?
The top alternatives to Sprinklr are Vista Social, Hootsuite, and Sprout Social. Vista Social is the closest match for enterprise brands, multi-location businesses and agencies, with publishing, engagement, listening, review management and reporting in one platform, plus approval workflows, SSO and SOC 2 Type II compliance.
What kind of platform is Sprinklr?
Sprinklr is positioned as a “unified platform for customer experience management” (Unified-CXM). In addition to social media management, Sprinklr also offers customer intelligence, conversational AI, and social advertising tools for a high price.
Resources You’ll Love
About the Author
Content Writer
Jimmy Rodela is a social media and content marketing consultant with over 9 years of experience, with work appearing on sites such as Business.com, Yahoo, SEMRush, and SearchEnginePeople. He specializes in social media, content marketing, SaaS, small business strategy, marketing automation, and content development.
