20 Top Social Media Strategies for SaaS Companies this 2025

Are you struggling to keep your social media marketing efforts fresh and effective? You’re not alone. 

Here’s the deal: run-of-the-mill tactics won’t cut it anymore. 

You need the right social media marketing strategies for SaaS to get your expected results, whether raising brand awareness or boosting your clients’ sales. 

That’s why we’ve put together this guide on the top 20 social media strategies for SaaS companies. 

These strategies can be your golden ticket to help boost your clients’ engagement, expand their reach, and skyrocket their sales. 

Ready? Let’s get started. 

What you will learn

• Why social media strategies for SaaS companies are essential 
• 20 Effective social media strategies for SaaS companies to boost engagement 
• FAQs on the social media strategies for SaaS
• Dominate with the right social media strategies for SaaS

Why social media strategies for SaaS companies are essential 

Developing solid social media strategies is crucial for the following reasons. 

• Boost brand visibility. A well-developed strategy helps ensure that your clients’ brands remain visible and top-of-mind among audiences
• Increase audience engagement. Social media allows for direct interactions, fostering stronger relationships and brand loyalty with your clients’ customers 
• Create strategic campaigns. Advanced targeting options help you reach the right audience with tailored messages, leading to higher conversion rates
• Establish thought leadership. Sharing valuable insights and industry knowledge through strategic social media strategies helps position your clients’ brands as leaders in the SaaS space
• Foster community building. The right strategy helps create community among your clients’ followers, fostering loyalty and customer retention
• Fuel creative marketing. Establishing strategies that involve experimenting with new and innovative content formats helps keep your clients’ brands fresh and engaging among social media audiences

20 Effective social media strategies for SaaS companies to boost engagement 

Increase the chances of your marketing efforts succeeding with the top social media strategies below. 

1. Identify clear social media marketing goals

Determining specific goals gives direction to your social media marketing efforts, making it a critical part of your strategy. 

Essentially, your goals give you a good idea of what to work towards and keep your social media campaigns and content aligned with your clients’ overall marketing and business objectives. 

Set specific, measurable objectives, such as increasing website traffic by 20% or gaining 500 new followers in the first quarter.

You can set your goals using the Specific, Measurable, Achievable, Relevant, and Time-bound criteria. 

Consider breaking down your goals into smaller and actionable steps. 

For example, if your goal is to increase website traffic, your steps can include creating blog posts, sharing them on social media, and running ads to boost visibility. 

2. Understand your target audience

Knowing your clients’ audiences helps you understand what they want. 

You can leverage this information to tailor content to your audiences’ interests, needs, preferences, and pain points. 

Doing so helps you create content that resonates with followers, making them more likely to engage with your clients’ social media posts, driving engagement. 

One way of getting to know your clients’ audiences better is to create detailed buyer personas. 

For instance, if your client’s SaaS company targets small businesses, your persona might be “Samantha, a small business owner looking to streamline her operations.”

Run surveys and do interviews to gather data about your audience’s preferences and pain points.

You can even run surveys from your clients’ social media pages, such as Facebook or Instagram polls.  

For instance, the social media management platform Vista Social shared an Instagram Story poll below, asking audiences if they’re jumping on the viral AI trend on the app.

Must read: Social Media Management Tools for Churches

It’s one way of gauging audience interest in a specific topic and leading them to related content, such as your client’s blog post page.

You can also use social media analytics tools to analyze customer data to identify trends and common characteristics. 

3. Create a content calendar

Plan your clients’ content to maintain a steady flow of social media posts. 

This way, your team won’t need to scramble last minute to figure out what to post and ensure you maintain a regular posting schedule. 

An easy way to plan weeks or months’ worth of content is to create a social media content calendar.  

For instance, your calendar can include posting industry news on Mondays, customer success stories on Wednesdays, and tips and tricks on Fridays.

You can use the Vista Social content calendar to plan, develop, collaborate on, and manage your clients’ scheduled, published, and drafted posts.

Vista Social’s content calendar is shareable and includes collaboration tools, such as options to add notes and automated post approval workflows for efficient content review and approval. 

Must read: When to Automate Social Media

You can plan your clients’ content around key dates, events, and industry trends and create a mix of content types (blogs, videos, infographics) to keep your audience engaged. 

4. Engage audiences actively

Interacting with your clients’ social media audiences is the best way to engage them. 

So, jump into the comments section to start conversations with followers or respond to mentions and messages to your clients. 

Consider setting specific times daily to engage with your clients’ audiences and join conversations.

Use Vista Social’s social media engagement feature.

Must read: Top 20 Social Media Engagement Tools to Boost Brand Visibility

It includes a unified Social Inbox that pulls all your clients’ comments, mentions, and Direct Messages (DMs) into the platform for easy tracking and management. 

The tool even allows you to respond to Instagram and Facebook DMs right from the platform, saving you from constantly switching between apps.

Vista Social also offers a social listening tool that allows you to set up Listeners. 

The Listeners can pull conversations that mention your clients’ brand names, social media handles, or specific keywords you set. 

Must read: Social Media Handles: How to Pick And Create One

With this, you can easily track comments across your clients’ social media profiles that mention your keywords and engage with other users.

5. Run paid social media ads

Use targeted ads to reach your clients’ high-value social media audiences. 

For example, you can run LinkedIn ads targeting IT managers in the tech industry.

The LinkedIn promoted post below is a classic example.

Optimize your clients’ social media ads by testing various ad formats and targeting options to determine what works best for their audiences.

You can experiment with ad creatives, headlines, and Calls-to-Action (CTAs) to see what resonates with your clients’ audiences and drives engagement and conversions. 

You can also run retargeting ads to reach social media users who have interacted with your clients’ brands before. 

Remember to track and analyze ad performance and adjust your targeting and budget based on the results.

6. Leverage User Generated Content 

User-Generated Content (UGC) can be excellent content to supplement your clients’ social media posts. 

They can also serve as social proof, as content that helps promote your clients’ brands without outright advertising and promotion. 

Get UGCs by encouraging your clients’ followers to share their memorable or positive experiences with your clients’ brands. 

For instance, create a hashtag like #MyExperienceWithVistaSocial and feature user posts on your client’s Instagram, Facebook, or TikTok profile.

Must read: How to Download Instagram Reels: with Tips And Tools

You can offer incentives, such as discounts or shout-outs, to motivate users to create and share content featuring your clients’ brands, products, or services.

Another way to encourage UGCs is to launch a challenge or contest. 

Don’t forget to share guidelines on how users can participate and the type of content you want. 

You can showcase UGC on your clients’ websites, social media pages, marketing materials, and other online channels to build trust with potential customers.

7. Provide social media customer support

Data shows that 67% of customers find reaching customer support on social media channels convenient. 

Make the most of this by providing customer support on your clients’ social media platforms. 

Ensure positive and satisfactory customer support by tracking notifications and responding promptly. 

For example, you can set up chatbots on your client’s Facebook Messenger app that instantly respond to basic queries or reply within an hour, like HubSpot’s chatbot below.

Develop a social media customer support strategy that includes response times, common queries, and escalation procedures. 

Ensure your clients’ support teams are trained to handle inquiries professionally and empathetically. 

8. Tailor strategies for each social media platform

Develop your strategies based on specific social media platforms, such as LinkedIn for B2B networking and Instagram for visual content. 

Doing so helps ensure your clients’ content resonates with specific social media audiences. 

For example, you can share infographics on LinkedIn and behind-the-scenes videos on Instagram.

The key is to focus on the social media sites where your clients’ target audiences are most active and engaged.

Must read: Top 20+ Social Media Sites to Promote Your Clients [2025]

You can research where your clients’ competitors and industry leaders are active.

You can also analyze platform demographics to determine where your clients’ audiences spend their time. 

Create platform-specific content that leverages the strengths of each network to boost engagement opportunities. 

9. Host contests and giveaways

Create buzz among your clients’ audiences by running interactive social media campaigns. 

For instance, you can run a contest where participants share how they use your client’s product for a chance to win a free subscription.

Be clear about the rules and prizes, and promote the contest across all your clients’ social media channels to draw in more eyeballs and participants.

Make your contests or giveaways more interesting by creating posts with eye-catching visuals and compelling CTAs. 

Another effective tactic is collaborating with other brands, content creators, or influencers to increase the reach of your clients’ contests and, in turn, their brands.

Additional tip: Follow up with participants after the contest to keep them engaged, which can help convert them into loyal customers.

10. Track and optimize performance

Track and analyze your clients’ social media content and engagement efforts to see how they are performing. 

You can use Vista Social’s social media analytics feature to measure engagement.

Must read: 20+ Social Analytics Tools in 2025: Free And Paid

For example, you can track the performance of various post types and adjust your strategy based on what works best.

Vista Social lets you create custom report templates and set up reports to automatically generate and share with team members and clients on a schedule.

You can generate social media, post performance, competitor analysis, and sentiment analysis reports.

Must read: Social Media Sentiment Analysis: A Comprehensive Guide

Set up custom dashboards to monitor reach, engagement, conversions, and ROI Key Performance Indicators (KPIs). 

Staying on top of key metrics helps you extract insights and make data-driven decisions to improve your social media strategies. 

11. Showcase customer success stories

Testimonials and success stories are like a stamp of approval from satisfied customers. 

You can weave these into your social media strategy by highlighting how your clients’ products have positively impacted customers.

For instance, you can share a Facebook video testimonial from a satisfied client.

To showcase success stories, you can also use a combination of written or image testimonials, video case studies, and infographics.

SEOptimer’s customer review shared on Instagram below is one example.

You can reach out to your clients’ satisfied customers and ask for testimonials or case studies. 

You can use storytelling techniques for video testimonials to make the success stories relatable and engaging.

12. Create educational content

Social media audiences are likely to engage with valuable content, so share tutorials, webinars, guides, and other posts that benefit viewers. 

For example, you can post a quick step-by-step guide on using a specific feature of your client’s software.

Create videos or carousels to make your tutorials more engaging and easier to follow.

Remember to develop a content strategy that addresses common pain points and questions from your audience to make them relatable and engaging.

You can host Instagram or TikTok live Q&A sessions to interact with your clients’ audiences in real time while sharing valuable content. 

13. Collaborate with influencers

Tap into wider social media audiences by collaborating with influencers. 

For instance, you can collaborate with a famous tech blogger to review your client’s product or host a joint giveaway.

Choose influencers whose audience aligns with your clients’ target market for maximum impact.

Start by researching potential influencers and assessing their engagement rates and audience demographics. 

Once you’ve identified potential collaborators, reach out with a personalized pitch explaining the benefits of collaboration. 

Track the results of your influencer marketing campaigns to measure their impact on your clients’ brand awareness, engagement rates, and conversions.

14. Optimize for mobile

Most people access social media on their smartphones. 

If your clients’ content isn’t mobile-friendly, they’ll likely look wonky or distorted, which can lead audiences to swipe away. 

So, optimize your clients’ social media posts to ensure they display their best quality, whether videos, photos, infographics, etc. 

Use responsive design and test your content on multiple devices to ensure a seamless experience.

Your best bet is to use graphic design tools with customizable templates or social media kits that are designed to match various social media platform specifications and mobile display sizes. 

Must read: Social Media Kit: The Ultimate Guide [Tips + Examples]

Using Vista Social, you can easily edit your images and build on post templates via the Canva integration.

You can also optimize images and videos for mobile by compressing files and using the appropriate formats before uploading and posting them to your clients’ social media pages. 

15. Share industry news

Share industry news and updates as part of your social media content strategy to establish your clients as reliable sources of information. 

For instance, you can share news about the latest tech trends and how they impact your client’s industry.

Follow industry blogs, news sites, and thought leaders to curate relevant content for your audience.

You can use Vista Social’s content finder to find news quickly from third-party sources that you can share to supplement your clients’ social media content.

Don’t just share the news. Share insights and opinions on industry developments to help position your clients as thought leaders. 

Also, encourage discussions and engagement around the news you share.

16. Create a community forum

Build an engaged social media following for your clients by creating a community forum.  

Your clients’ online community forums can be great spaces for users to share tips, ask questions, and provide feedback. 

The community can foster a sense of belonging and encourage user engagement.

For instance, you can create a Facebook Group for community discussions among users within your clients’ industries.

17. Offer exclusive social media promotions

A strategic way to engage social media audiences is to run exclusive promotions and discounts on Facebook, TikTok, Instagram, YouTube, and other social media platforms. 

It can help motivate users to follow your clients’ social media accounts and keep engaging with their content. 

For example, you can offer a discount code to followers who share your clients’ posts or participate in their social media contests.

18. Incorporate trends

Ride the popularity wave by weaving trends into your social media strategies. 

Doing so helps you create content that many people are already interested in, which can boost engagement and conversions. 

If short-form video content is trending, create engaging TikTok videos or Instagram Reels showcasing your clients’ products.

You can incorporate popular elements such as background music, voiceovers, filters, challenges, etc. 

19. Develop a video marketing strategy

Create a comprehensive video marketing strategy to elevate your clients’ social media marketing videos.  

Develop a strategy that includes various types, such as short-form, explainer, and live-streaming videos, to engage audiences and showcase the value of your clients’ products.

Use tools like Animoto or Adobe Premiere to create high-quality, visually appealing, and engaging videos.

Continuously test various video formats, styles, and topics to see what resonates with your clients’ audiences. 

Also, don’t be afraid to ask followers for their feedback. You can use the input to refine your video strategy. 

20. Run a social media advocacy program

Encourage your clients’ employees and loyal customers to become brand advocates on social media. It can help amplify your clients’ reach and add authenticity to their messaging.

Make things easier for you and your clients’ advocates by providing them with ready-made content. 

You can also offer incentives to motivate advocates, such as exclusive benefits or early access to new products. 

Leverage Vista Social’s Employee Advocacy feature that streamlines managing and tracking your clients’ advocates and programs from one platform.

The feature includes a dashboard to monitor performance and a leaderboard to easily track and view your clients’ top advocates. 

FAQs on the social media strategies for SaaS

How often should SaaS companies post on social media?

It depends on your clients’ campaigns, goals, target audiences, industries, and other factors. 

The key is to have a regular posting schedule, generally three to five times a week. 

You can use Vista Social to schedule posts for auto-publishing (individually or in bulk) to help you post content consistently.

Must read: 20+ Best Bulk Scheduling Tools for Social Media [2025]

However, tracking your clients’ engagement and adjusting your posting schedule is crucial. 

What type of content works best for SaaS companies on social media?

It can vary depending on your clients’ target audiences, content marketing objectives, and social media platforms. 

You can mix various types, including educational content (like tutorials and webinars), engaging content (like polls and quizzes), and promotional content (like product updates and promotions). 

How can SaaS companies use social media to generate leads?

SaaS companies can drive leads by sharing gated content, such as eBooks or whitepapers, requiring users to provide their contact information to gain access.

Running targeted social media ads and offering exclusive promotions to social media followers can also help attract potential customers.

Dominate with the right social media strategies for SaaS

No single social media strategy can give your clients overnight success. 

However, the right approach can put them in a better position to succeed, increasing their chances of reaching their goals. 

Supercharge social media strategy implementation with Vista Social. 

The platform has all the essential features to ensure efficient and effective social media management and streamlining workflows.

Start your Vista Social account now.