The Best Social Media Management Tools for Franchises [2024]

Without reliable social media management tools for franchises, you’ll end up with inefficient workflows and missed deadlines. 

Managing your clients’ social media marketing efforts for their franchise businesses takes a lot of bandwidth, especially with multiple profiles, content, and campaigns. 

Staying on top of everything, from content publishing to engagement management and metrics tracking, can quickly become overwhelming.  

Plus, managing all this efficiently can be almost impossible—unless you use the right social media management tools. 

In this guide, we’ll explore the top tools that make managing your social media management workflows easier while helping your clients dominate social media. 

What you will learn

• Why Use Social Media Management Tools for Franchises?
• What are the top social media management tools for franchises?
• Which social media management tools for franchises should be in your arsenal?

Why Use Social Media Management Tools for Franchises?

Investing in social media management tools helps you and your clients work smarter, not harder. 

Below are several other reasons why using social media management tools for franchises is a must. 

• It simplifies collaboration among social media teams across franchises. Social media management platforms like Vista Social provide handy collaboration tools, including automated approval workflows to streamline scheduled post reviewing and approval from one space
• It saves you time since most social media management tools let you plan and schedule your clients’ content instead of posting sporadically to meet deadlines
• It keeps your clients’ social media posts consistent across their franchises. A lot of social media management platforms include content editing and branding features to ensure everything is consistent and aligned with your clients’ branding guidelines
• It makes managing social media tasks easier. Social media management software can include task assigning, tracking, and prioritizing features to streamline handling tasks across franchise teams. The tools ensure all tasks are accomplished promptly and on schedule

[Must read: Top Features for Social Media Management Tools]

What are the top social media management tools for franchises?

Check out the popular platforms to help you and your clients nail their social media management for franchises. 

1. Vista Social

Vista Social is a leading social media management and optimization platform for all businesses and users, from social media managers to enterprises and franchises. 

The platform’s core features include a social media publishing feature with all the works: Profile linking, media uploading, and post customization and scheduling.

Speed things up further using the AI Assistant to generate or refine your captions instantly.  

You can set the tone, format, and brand voice with the AI Assistant’s Guided Mode.

With the platform’s social media engagement feature, you can manage all your clients’ comments, mentions, reviews, and Direct Messages (DMs) from one place.

The feature includes a unified Social Inbox that lets you filter, sort, search, and respond to your clients’ interactions.

Another awesome feature is the platform’s social media analytics tools.

The feature lets you customize and schedule social media reports to generate and share automatically with other users and clients. 

[Must read: When to Automate Social Media]

It helps you quickly extract insights into each franchise’s social media performance, allowing your clients to make strategic business decisions promptly.

Vista Social offers more handy social media management features, such as:

• Social media listening
• Collaborative content calendar
• Link in bio tool with customizable landing pages called Vista Page
• Hashtag and username generators
• Employee advocacy tools
• Etc. 

2. PicMonkey

Design and customize social media graphics, images, and other visual content with PicMonkey. 

The photo editor and graphic design maker has user-friendly tools and stunning templates to help you create head-turning visuals, including social media banners, logos, thumbnails, and more.    

For example, select and customize a template to easily create an Instagram Story announcing a cooking workshop for customers in one of your clients’ franchises.

PicMonkey offers more editing and design tools, such as:

• One-click background remover
• Customizable photo filters
• Photo effects, including a color changer to easily change visual elements like the color of the subject’s t-shirt
• Touch-up tools to change the hair color, smoothen skin, etc.
• Brand kit to ensure teams across franchises create consistent and on-brand visual content

The tool simplifies the complex aspects of content creation, which is crucial for seamless social media management.

[Must read: Best Platform For Social Media Management [2024]]

3. Free Meme Generator by Adobe Express

Quickly design and create memes using the Free Meme Generator by Adobe Express. 

The tool helps you design memes using images, fonts, design assets, and other graphics from the tool’s library. 

You can create headlines, add backgrounds, customize the text and its appearance, and edit the other elements.

You can add margins, background colors, themes, and video and audio clips.

The tool lets you upload your images, turn them into memes, or use them as templates for future use. 

You can also quickly resize your meme designs before downloading them and sharing them on your clients’ franchise business social media pages. 

Adding memes to your clients’ social media content can make their brands more relatable to local and general audiences, encouraging interactions and follows. 

[Must read: Social Media Interaction Post Ideas This 2022]

4. Meta Ads Manager

Split-test your clients’ Facebook ads to determine which variations get the best responses from audiences. 

Facebook’s Meta Ads Manager has a built-in A/B testing tool that allows you to compare two versions of your client’s ad strategy by replacing variables such as ad text, placement, images, or audience. 

The tool will show each version of your clients’ audience segments and determine the best-performing variation. 

You can create an A/B test by duplicating your clients’ existing ads, ad sets, campaigns, or the same ads with slightly different variables.

A/B or split testing helps determine which Facebook ads drive actions and conversions, allowing you to optimize your clients’ ads and improve returns. 

Which social media management tools for franchises should be in your arsenal?

Using the right tools equips franchises to manage social media marketing efforts like a pro. 

Invest in tools that make social media management hassle-free and more effective, whether you handle a couple or hundreds of franchise business social media accounts. 

One such tool is Vista Social, which has robust social media management features, from content publishing to analytics and reporting.

Create your Vista Social account now.