20+ Sentiment Analysis Tools for Agencies & Brands for 2025

Do you think you don’t need sentiment analysis tools? Think again. 

Sentiment analysis tools can turn chatter about your clients’ brands into actionable insights. 

The tools can reveal what your clients’ audiences think and feel about their brands, which is crucial for tailoring content and interactions to meet their needs and interests. 

With so many reliable tools online, the challenge lies in choosing the right sentiment analysis solution. 

That is why we’ve created this guide on the top 20+ sentiment analysis tools to make your search easier. 

We’ll go over each tool’s key and unique features, pricing, and why it can be a good match for your agency’s and clients’ needs.

What you will learn

• What are sentiment analysis tools?
• What essential sentiment analysis tools features should you look for?
• Top 20+ sentiment analysis tools for accurate and reliable data insights
• Why use Vista Social for sentiment analysis
• Sentiment analysis tools: Insights and tips from social media marketing leaders
• FAQs on sentiment analysis tools
• Know which sentiment analysis tools are for you

What essential sentiment analysis tools features should you look for?

While each sentiment analysis software offers unique tools, there are crucial features you can look out for, including the following. 

Real time sentiment monitoring

Sentiment analysis tools with real-time monitoring help you stay on top of audience emotions as they shift and evolve. 

Whether it’s a Tweet going viral or an Instagram comment thread blowing up, these tools give you up-to-the-minute insights into how your clients’ audiences feel. 

Imagine knowing immediately if your client’s campaign hits the sweet spot or causes unexpected backlash.

With real-time sentiment monitoring, you can act fast and course-correct in the moment, allowing for a more agile and effective social media strategy.

Must read: 20 Top Social Media Strategies for SaaS Companies this 2025

Social media integration

Sentiment analysis tools that integrate seamlessly with social media platforms such as Instagram, Facebook, LinkedIn, and TikTok save you from the headache of juggling disconnected data streams. 

Instead, your clients’ social media data gets centralized for more efficient management. 

For example, when analyzing tweets, your tool should pull directly from X’s (formerly Twitter’s) API, helping you stay focused on strategy rather than tech setup.

Hashtag and keyword tracking

Hashtags and keywords are the bread and butter of social listening and, in turn, sentiment analysis. 

Tools with hashtag and keyword tracking can help you monitor relevant trends and conversations. 

Do you want to know if people love your client’s #NewProductLaunch hashtag or groan at your ad campaign? 

You’ll see it right away. 

Plus, keyword tracking helps you monitor brand mentions, competitors, and industry-specific chatter so you never miss what matters most to your clients and tailor your strategies accordingly.

Customizable reporting

Raw data is great, but how you present it to your team and clients matters more.

Sentiment analysis tools with customizable reporting features allow you to tweak charts, graphs, and summaries to suit your and your clients’ needs perfectly. 

Want a report showing the top five hashtags related to your campaign last week? 

Or a comparison of sentiment trends month-over-month? 

The right sentiment analysis tool can give it to you. 

Customizable reporting features help make your extracted insights actionable and easy to digest.

Actionable insights

Data is only as good as what you can do with it. 

The best tools don’t stop at “Here’s what people are feeling.” 

They go further, offering recommendations on improving overall sentiment, tweaking campaigns, or responding to concerns. 

For example, if sentiment around your client’s latest product drops into the negative zone, the tool may suggest targeted messaging or adjustments to your social media strategy.

Audience Segmentation Insights

Many sentiment analysis tools have audience segmentation capabilities can break your clients’ followers into groups based on shared traits such as location, interests, or behaviors. 

The feature can help you see how various groups feel about your clients’ content, helping you tailor your content to each segment’s needs and interests. 

For instance, you may notice that your client’s Gen Z audience loves your memes, while LinkedIn professionals are all about your thought leadership posts.

Historical data analysis

It’s one thing to know how your client’s social media campaigns are doing now, but what about spotting long-term trends? 

Opt for sentiment analysis tools with historical data analysis to help you compare past and current sentiment.

The feature can help you see how your client’s brand perception has shifted over time. 

Did last year’s holiday campaign crush it? 

Use sentiment analysis insights to plan a better social media content and campaign this year.

Competitor analysis

Stay ahead by seeing how your clients’ competitors fare in the sentiment department. 

Some tools have sentiment analysis capabilities that let you to track sentiment for competing brands, giving you insights into what they’re doing right (or wrong). 

If their Facebook or Instagram posts blew up for all the wrong reasons, you’d know to avoid the same pitfall.

Emotion detection

Move over basic “positive” or “negative” labels. 

Advanced sentiment tools can detect joy, anger, or sadness, making creating content that resonates emotionally with your clients’ followers easier. 

For example, if the sentiment expressed about a specific product feature is negative, you can address it in a way that builds trust and empathy.

Crisis detection and alerts

What’s worse than a PR crisis? 

Not knowing about it until it’s too late. 

Yikes!

Sentiment analysis tools with automated alerts notify you of a sudden spike in negative sentiment. 

Whether a viral post caption gone wrong or a product glitch sparking outrage, you’ll be the first to know and ready to tackle it head-on.

Predictive analytics

Why settle for understanding the present when you can predict the future? 

With the right tool, this can be possible. 

Tools with predictive analytics can analyze customer sentiment patterns and suggest what may happen next. 

It can include forecasting the success of your client’s social media campaign or spotting potential backlash on an Instagram post before it even happens.

Top 20+ sentiment analysis tools for accurate and reliable data insights

Start your search for the right sentiment analysis tools with the leading platforms below. 

1. Vista Social

Vista Social is a modern social media management platform with reliable sentiment analysis tools. 

The tools simplify analyzing and gaining insights into audience and customer sentiment toward your clients’ brands on various social media platforms.

Vista Social is best for:

• Social media managers
• Digital marketers
• Brand strategists 
• Customer support teams of brands that sell on social media platforms
• PR professionals for companies or brands selling across social media platforms

Must read: Social Selling Explained: w/ Techniques and Benefits [2024]

Why you should use Vista Social for sentiment analysis

• Automatic sentiment tagging of conversations in the Social Inbox, including short explanations of the sentiment classification
• Filter conversations pulled by the Social Listening tool based on their tagged sentiments
• Seamless data tracking and analysis via sentiment analysis reports, including insights into daily interactions by expressed sentiment 
• Sentiment report scheduling to automatically share the reports with team members and clients
• Other essential social media management features, including post publishing and scheduling, engagement management, social listening, review management, and a ChatGPT-powered AI Assistant 

Must read: The Best Social Media Management Tools for Franchises [2024]

Price

Vista Social’s sentiment analysis feature is available with the Enterprise Plan, starting at $379/month (20% off with yearly billing). 

2. InMoment 

Image source: inmoment.com

InMoment is an integrated AI-based customer experience software for collecting and managing customer and employee feedback to improve brand experience. 

The tool uses advanced machine learning and NLP to help you decode customer feedback and emotions across various channels and touchpoints.

InMoment is best for:

• Brand reputation specialists
• Customer experience managers
• Customer support teams
• Product managers
• Market research analysts

Why you should use InMoment for sentiment analysis

• NLP to uncover deep insights into customer feedback
• Options to meaningfully categorize feedback for easy analysis
• Analyze feedback from multiple sources via omnichannel listening
• Emotion, effort, and intent analysis
• Options to identify and categorize entities by names, dates, and locations, including custom entities

Price

You must book a demo to get a custom quote for InMoment’s paid plans. 

3. Qualtrics

Image source: qualtrics.com

Qualtrics is an experience management platform. 

The platform’s sentiment analysis feature, Text iQ, uses advanced NLP tech to analyze unstructured data from social media, customer support interactions, surveys, reviews, and other sources. 

Qualtrics is best for:

• Brand reputation specialists
• Customer experience managers
• Customer support teams
• Market research analysts
• Product managers

Why you should use Qualtrics for sentiment analysis

• Deep sentiment analysis through advanced NLP (Text iQ)
• Emotion detection and analysis via an Emotion AI feature
• Customizable dashboards to visualize and get an overview of sentiment data
• Omnichannel analysis
• Sentiment scoring based on negative, neutral, or positive sentiment

Price

You need to request Qualtrics’ pricing plans to get specific figures. 

4. Medallia

Image source: medallia.com

Medallia is a customer experience management platform with advanced sentiment analysis via a Text Analytics feature. 

Must read: 20+ Social Analytics Tools in 2024: Free And Paid

The platform allows the real-time collection and analysis of feedback from multiple sources such as reviews, surveys, emails, voice, conversations, social media, and more. 

Medallia is best for:

• Market research analysts
• Customer experience managers
• Brand reputation specialists
• Customer support teams

Why you should use Medallia for sentiment analysis

• Auto-tagging incoming feedback with sentiment categories
• Dashboards, charts, and other sentiment data visualization tools
• Text analytics
• Real-time sentiment analysis and insights
• Omnichannel analysis

Price

Medallia offers an Experience Data Record (EDR) pricing model. To get the pricing details, submit a contact form on the tool’s website.

5. Awario

Awario is a social media listening software that offers advanced sentiment analysis features.

The software evaluates the tone of mentions and gives real-time insights into brand sentiment, helping you determine public perception and react promptly to feedback. 

Must read: Social Media Mentions: How to Track And Manage Them Easily

Awario is best for:

• Social media managers
• Marketing teams
• PR Professionals
• Competitors analysts
• Customer support teams

Why you should use Awario for sentiment analysis

• Real-time mentions and sentiment monitoring
• Customizable search across social listening data using Boolean Search
• Sentiment scoring
• Social media dashboard 
• Location-based monitoring 
• Social listening API 

Price

Awario’s Starter Plan starts at $29/month when billed annually. 

6. Agorapulse

Image source: agorapulse.com

 Agorapulse is a social media management platform that offers sentiment analysis tools via its monitoring feature. 

Must read: Top Social Media Monitoring Software for 2024

The tool can track and analyze feedback and mentions, giving you real-time insights into their positive, neutral, or negative sentiments.

Agorapulse is best for:

• Agencies
• Ecommerce store owners
• B2B companies
• Social media managers
• Marketing teams
• Competitors analysts
• Multi-location retail stores

Must read: Why Multi-Location Businesses Need Local Social Media Strategies

Why you should use Agorapulse for sentiment analysis

• Real-time sentiment monitoring
• Advanced brand mention and sentiment tracking across social media platforms and other online channels
• Negative mention alerts
• Sentiment scoring
• Customizable reports on sentiment data
• Competitor analysis

Price

With annual billing, you can get Agorapulse’s Standard plan for $79/user per month (billed annually).

7. Sprout Social

Sprout Social is a social media management platform that offers granular sentiment analysis via its AI-powered social listening feature. 

Must read: 10+ Sprout Social Alternatives Worth Trying (Free & Paid)

The tool’s AI can track millions of conversations across platforms and detect sentiment in complex sentences to help you determine what customers think about your clients’ brands, including related topics. 

Sprout Social is best for:

• Social media managers
• Social media marketing teams
• PR professionals
• Customer support teams
• Users who want to analyze brand competitors

Why you should use Sprout Social for sentiment analysis

• Customer sentiment analysis
• Robust social listening by tracking brand mentions and sentiment
• Sentiment scoring
• Aspect-based sentiment analysis
• Customizable sentiment data visualizations, dashboards, and reports
• Real-time sentiment monitoring

Must read: 10 Social Media Sentiment Analysis Strategies for 2025

Price

Sprout Social’s pricing plans start at $199/seat per month (Standard Plan) when billed annually. 

8. Meltwater

Meltwater is a media intelligence and social listening platform for tracking and analyzing brand presence across various online channels. 

The platform’s sentiment analysis tool, included in its social listening and analytics feature, helps you gain insights into your clients’ brand reputation and the public’s perception.

Must read: Social Media Sentiment Analysis vs Social Media Tracking

Meltwater is best for:

• Media analysts
• Customer experience managers
• PR professionals
• Marketing teams
• Social media managers
• Competitor analysts

Why you should use Meltwater for sentiment analysis

• An option to manually adjust sentiment assessments for better accuracy, including bulk sentiment override
• Sentiment scoring
• Entity-level sentiment search based on specific campaigns or products
• Sentiment trend identification and tracking over time
• Real-time sentiment monitoring
• Multi-language support

Price

Contact Meltwater to get custom product package details and pricing. 

9. Talkwalker

Image source: talkwalker.com

Talkwalker by Hootsuite is a consumer intelligence platform with an AI-powered sentiment analysis feature. 

Must read: Metricool vs. Hootsuite vs. Vista Social: Which SMM Tool is the Best?

Talkwalker’s sentiment analysis tool can detect sarcasm, slang, and emotions in online mentions and texts. 

Talkwalker is best for:

• Media and competitor analysts
• Customer experience managers
• PR Professionals
• Marketing teams

Why you should use Talkwalker for sentiment analysis

• Talkwalker automatically adds sentiment information to all pulled results
• Social media monitoring with industry and customer trends
• Sentiment classification 
• AI-powered sentiment analysis 
• Sarcasm detection to prevent misinterpretation

Price

Book a free demo to learn more about Talkwalker’s Listen, Analyze, Business, and Premium packages and get detailed pricing information. 

10. Brand24

Image source: brand24.com

Brand24 is a social listening and analytics software with advanced sentiment analysis. 

The software’s AI can access mentions and sentiment across blogs, videos, podcasts, forums, news, reviews, social media, and more. 

Brand24 is best for:

• Agencies
• Marketers
• PR Professionals
• Software-as-a-Service (SaaS) marketing teams

Why you should use Brand24 for sentiment analysis

• Advanced AI-powered sentiment analysis, including insights into positive and negative brand mentions
• Measure and create reports on PR coverage
• Competitor benchmarking
• Customer insights
• Real-time monitoring of brand mentions across 25 million online sources

Price

Brand24’s Individual Plan starts at $149/month when billed annually and includes a 14-day free trial. 

11. Social Searcher

Image source: social-searcher.com

Social Searcher is a social media search engine and monitoring platform that tracks public mentions across forums, blogs, news sites, and social networks. 

The platform offers a sentiment analysis tool that tells you whether the sentiment behind a keyword, username, or hashtag is negative or positive. 

Social Searcher is best for:

• Social media managers
• Customer support teams
• Marketing teams
• PR professionals

Why you should use Social Searcher for sentiment analysis

• Multi-language sentiment analysis
• Real-time monitoring and immediate email alerts on important customer feedback
• Reports are broken down by social network
• Distill negative feedback from social networks
• Advanced sentiment analysis
• Multi-language sentiment analytics

Price

Social Searcher offers a free plan and a Standard Plan at $9.17 (€8.84) per month.

12. Reputation.com

Reputation.com is an online reputation and customer experience management solution. 

The tool leverages NLP to break down customer sentiment and analyze feedback to uncover topics and trends in real time. 

Reputation.com is best for:

• Customer experience managers and teams
• Business owners
• Marketing teams
• Customer support teams
• PR Professionals

Why you should use Reputation.com for sentiment analysis

• Automated alerts on negative feedback
• Sentiment scoring
• Sentiment trend analysis
• Customizable dashboards for easy metrics tracking and analysis
• Competitor benchmarking
• Detailed reporting

Must read: Social Media Sentiment Analysis Dashboard: Tips & FAQs

Price

Contact Reputation.com to get the tool’s pricing details. 

13. Amazon Comprehend

Image source: aws.amazon.com

Amazon Comprehend is an NLP service that leverages machine learning to extract information in unstructured data and text within documents. 

The tool can determine the text’s language, understand sentiment about services and products, and extract key phrases.

Amazon Comprehend is best for:

• Data scientists
• Content creators
• Product managers
• Marketing teams
• Customer support teams

Why you should use Amazon Comprehend for sentiment analysis

• Batch processing and detecting large volumes of text data
• Language detection
• Sentiment scoring
• Custom text classification models
• Custom entity recognition
• Keyphrase extraction

Price

You can try Amazon Comprehend for free and request a pricing quote. 

14. Siena Insights (formerly Idiomatic)

Siena Insights is a customer intelligence platform that leverages AI to analyze customer feedback across surveys, emails, live chats, and social media. 

The tool can help you uncover insights from feedback data to understand sentiment, determine customer pain points, and improve customer experience. 

Siena Insights is best for:

• Customer teams
• Operations teams
• Support teams
• Customer experience teams

Why you should use Siena Insights for sentiment analysis

• Customer and channel segment-based tracking of sentiment changes over time
• Sentiment labels that are calibrated to specific customer feedback channels
• Sentiment trends and insights via visualizations
• View keyword-specific sentiments
• Real-time bi-directional integration for seamless sentiment data flow into your helpdesk 
• Customize and schedule sentiment and other data reports

Price

Siena Insights’ pricing is based on your team structure and ticket volume. 

Provide details on the tool’s website to get accurate pricing information tailored to your needs.

15. Sprinklr

Sprinklr is a comprehensive social media management and analytics software with advanced sentiment analysis through its social listening feature. 

The tool can analyze feedback and mentions across platforms using industry-leading AI. 

Sprinklr is best for: 

• Social media managers and marketing teams
• PR Professionals
• Customer service teams
• Competitor analysts

Why you should use Sprinklr for sentiment analysis

• AI-powered social listening 
• Entity identification
• Text classification
• Monitor more than 30 social and digital channels
• Real-time monitoring to unlock long-term insights and trends
• Real-time data categorization and reporting
• Competitor benchmarking
• Cross-channel listening with real-time crisis alerts and automated workflow management tools

Price

Contact Sprinklr on their website to get a custom pricing quote.

16. Dialpad

Dialpad is a fully integrated virtual workspace and business communications platform with real-time customer sentiment analysis through its Dialpad AI Contact Center feature.

The sentiment analysis feature is built directly into the contact center platform and automatically transcribes calls in real time. 

Dialpad is best for:  

• Customer support teams
• Sales teams
• Contact center managers
• HR Teams
• Business owners

Why you should use Dialpad for sentiment analysis

• AI-powered insights
• Real-time sentiment analysis
• Transcription analysis
• Sentiment scoring
• Sentiment trend analysis
• Supervisor alerts

Price

The Dialpad Support pricing packages start at $80/user per month (Essentials plan) when billed annually. 

17. Keyhole

Keyhole is an enterprise-grade social listening and reporting platform with sentiment analysis that helps you understand engagement and public perception of your clients’ brands. 

Must read: Top 20 Social Media Engagement Tools to Boost Brand Visibility

The platform’s sentiment analysis feature can analyze mentions and feedback across social media platforms, giving insights into positive, negative, and neutral sentiments. 

Keyhole is best for:  

• Marketing managers and teams
• Social media managers
• Competitor analysts
• Customer service teams
• PR professionals

Why you should use Keyhole for sentiment analysis

• Hashtag analytics
• Keyword tracking
• Historical sentiment data analysis
• Real-time sentiment tracking 
• Customizable email alerts on new mentions and sentiment changes
• Sentiment scoring

Must read: Hashtag Analytics Guide: With Tips, Tools, and Strategies

Price

Contact Keyhole to get a custom quote. 

18. SentiSum

Image source: sentisum.com

SentiSum is an AI-powered customer experience analytics platform. 

It uses advanced AI to turn customer feedback into easy-to-use insights and quickly scan, analyze, and alert users to issues in real time. 

SentiSum is best for:  

• Marketing teams
• Customer experience managers
• Product managers
• Business owners
• Customer service teams

Why you should use SentiSum for sentiment analysis

• Multi-channel analysis
• Real-time sentiment monitoring
• Aspect-based sentiment analysis
• Sentiment scoring
• Sentiment trend analysis
• Customizable dashboards
• Automated alerts

Price

SentiSum’s Pro plan starts at $3,000/month. 

19. Onclusive Social 

Image source: digimind.com

Onclusive Social (formerly Digimind) is a social listening and market intelligence platform that offers advanced AI-powered sentiment analysis. 

The platform can analyze digital conversations around specific brands, keywords, and topics to determine public sentiment, monitor brand reputation, and spot emerging trends in real time. 

Onclusive Social is best for:  

• Business owners
• Social media managers
• Marketing teams
• PR Professionals
• Competitors analysts

Why you should use Onclusive Social for sentiment analysis

• Multilingual sentiment analysis
• Real-time sentiment analysis
• Sentiment trend analysis
• Volume predictions
• Competitor benchmarking
• Automated insights
• Customizable dashboards
• NLP tech
• Visual listening

Price

Onclusive Social’s Pro Media Monitoring plan starts at $4,999 annually.

20. BrandMentions

Image source: brandmentions.com

BrandMentions is an AI-powered social listening and brand monitoring tool. 

The tool offers comprehensive sentiment analysis features to help you determine the tone of conversations in which your clients’ brands are mentioned. 

BrandMentions Social is best for:  

• Customer support teams
• Business owners
• Marketing managers and teams
• PR Professionals
• Competitor analysts

Why you should use BrandMentions for sentiment analysis

• Sentiment scoring
• Emotion analysis
• Real-time sentiment analysis
• Multi-channel monitoring
• Customizable alerts
• Sentiment pattern recognition

Price

BrandMentions’ Starter Plan costs $49/month (billed yearly).

21. Mention

Mention is a real-time social media monitoring tool with robust sentiment analysis features that help you identify positive and negative mentions of your clients’ brands and competitors online. 

Mention is best for: 

• Brand managers
• PR professionals and managers
• Competitive analysts
• Marketing teams
• Social media managers and teams

Why you should use Mention for sentiment analysis

• Advanced brand mention filtering by sentiment, source, influence, and more
• Boolean alerts
• Easy-to-use media monitoring interface
• Social media integrations
• Leverage sentiment analysis data to prevent crises and find brand advocates
• Sentiment trend monitoring over time
• Competitor analysis using sentiment data

Price

Mention’s Solo plan starts at $41/month when billed yearly. 

Why use Vista Social for sentiment analysis

Vista Social is an all-in-one solution, which means you’ll get everything from post scheduling and engagement management to sentiment analysis. 

The sentiment analysis feature works with the following Vista Social features:

• Social Inbox. Vista Social automatically tags Inbox conversations with a corresponding sentiment icon.

• Social listening. Vista Social lets you filter conversations pulled from your listeners based on sentiment (positive, negative, mixed, or neutral)

• Reports. Vista Social can analyze your clients’ sentiment data by tracking audience emotions across their comments, messages, reviews, mentions, and other social media interactions

Vista Social offers other features such as:

• Review management
• Content calendar
• AI Assistant 
• Link in Bio tool with customizable landing pages (Vista Page)
• White label reports
• Employee advocacy
• Custom report templates, report scheduling, and report sharing via interactive links
• Boosting posts

Must read: 10+ Top Social Media Calendar Tools for 2024: w/ Pros & Cons

Sentiment analysis tools: Insights and tips from social media marketing leaders

Learn valuable tips and insights on sentiment analysis and related topics from the social media marketing leaders and influencers below. 

• Gary Vaynerchuk: What is Social Listening and Why is it Important?
• Neil Patel: How Natural Language Processing Affects Digital Marketing
• Lilach Bullock: Sentiment Analysis: what it is, what it means and what it does

FAQs on sentiment analysis tools

Why is sentiment analysis important for businesses?

Sentiment analysis helps businesses gain valuable insights into public opinion, customer feedback, and market trends. 

It gives businesses an in-depth look at customer emotions and sentiments, which they can leverage to address concerns, improve customer satisfaction, and refine products and services. 

How accurate are sentiment analysis tools?

The accuracy of sentiment analysis tools can vary depending on their training data and algorithm quality.

Some tools can handle basic sentiment identification and more advanced software can detect context-specific language and sarcasm.

Can sentiment analysis tools integrate with other software?

Yes. 

Many sentiment analysis tools can seamlessly integrate with software such as customer support tools and CRMs. 

Social media management platforms like Vista Social have built-in sentiment analysis features. 

Know which sentiment analysis tools are for you

Finding the right sentiment analysis tools doesn’t require jumping through hoops or spending countless hours researching everything online. 

The key is knowing the features you want and looking for tools with those features. 

The tool should also match your budget and other unique needs. 

Start with Vista Social, a one-stop shop for your content, campaign management, and sentiment analysis needs. 

Create your Vista Social account now.