15 Best Reputation Management Tools [2025 Detailed Reviews]

One bad review about your client can spread like wildfire.

It can be devastating, hurting your clients’ ability to win over new customers and deals.

You see, that’s why reputation management tools are crucial…

While you can’t control what others say about your clients, you can respond promptly when negative comments arise. By addressing concerns quickly, you can resolve issues and clear up misunderstandings before your client faces a potential brand crisis.

In this guide, we’ll cover the top 15 reputation management platforms that can help you easily track, manage, and strengthen your clients’ brand image across social media channels. 

What you will learn

• What are reputation management tools?
• What should you consider when choosing reputation management tools?
• What are the benefits of using reputation management tools?
• Top 15 reputation management tools
• Why choose Vista Social as your reputation management tool?
• FAQs on reputation management tools
• Choose the perfect reputation management tools for your team

What are reputation management tools?

Reputation management tools are software or platforms for tracking, managing, and improving a brand’s online reputation. 

The tools can help you track brand mentions across social media platforms, review websites, and other online channels from one place, allowing you to sort and respond to positive and negative feedback promptly. 

Essentially, the tools simplify monitoring, responding to, and managing customer reviews to help your clients maintain a positive brand image. 

What should you consider when choosing reputation management tools?

The best tool depends on your clients’ and team’s needs. 

However, there are critical factors you should consider when deciding on the right reputation management tool, including the following. 

• User-friendly interface. Ensure your chosen tool is easy to use and navigate for efficient onboarding and deployment
• Integration options. Opt for reputation management tools that integrate seamlessly with your clients’ social media channels and existing apps, such as Customer Relationship Management (CRM) platforms
• Scalability. It’s best to plan ahead and choose tools that can grow with your clients’ and agency’s needs. Choose a tool that can handle increased volumes of mentions, data, users, and mentions without a hitch
• Reporting capabilities. Tools with customizable and in-depth reporting options can give you the insights you need to help strengthen your clients’ online reputations
• Cost. Check your potential reputation management tool’s pricing structure to determine if it fits within your budget and offers good value for money
• Customer support. It’s always a good idea to choose tools with reliable customer support to ensure you get the assistance you need and resolve issues promptly
• Security. Choose tools with strong security measures to protect customer information and your clients’ data 

What are the benefits of using reputation management tools?

Reputation management tools can offer the following perks. 

• Enhanced monitoring. Reputation management tools can help you monitor all mentions of your clients’ brands from one platform, saving you time and effort
• Prompt response. Reliable tools include features that make responding to positive and negative feedback quick and easy, helping you engage audiences consistently 
• Improved customer trust. The right reputation management tools can help you manage and improve your clients’ brand image consistently, fostering customer trust and loyalty
• Data-driven insights. Reputation management tools can give you valuable insights into feedback trends and customer sentiment, which you can use to improve strategy and make informed decisions
• Efficient crisis management. Leveraging reputation management tools allows you to spot and address potential reputation-related crises before they blow up

Top 15 reputation management tools

We’ve done the heavy lifting by rounding up the 15 best reputation management tools below. 

1. Vista Social

Vista Social provides a complete solution for managing social media. 

It offers everything from post scheduling, engagement management, and analytics to reputation management features. 

Must read: Top 20 Social Media Engagement Tools to Boost Brand Visibility

Key reputation management features

• A centralized platform for managing reviews
• Sorting, filtering, and custom view options 
• A single stream of reviews to simplify tracking and managing reviews across multiple platforms
• Social listening tool
• Sentiment analysis
• Review data insights to help you spot trends and important reviews
• Email, text, and in-app notifications of new reviews
• Supports responding directly to Facebook and Google Business reviews from your Vista Social dashboard via the Social Inbox
• AI Assistant tool that can instantly generate the right responses to reviews

Price

You can get Vista Social’s reputation management features with the following plans:

• Standard: $39/month
• Professional: $79/month
• Advanced: $149/month
• Enterprise: $379/month

As of November 2024, all Vista Social pricing plans are 20% off when you pay yearly. 

Pros

• User-friendly interface for seamless reputation management
• AI Assistant speeds up creating the right responses to reviews
• Quick and easy social media profile linking and management
• Offers engagement management tools such as the Smart Social Inbox and a social listening tool

Cons

• The reputation management feature isn’t available with the free plan

2. Reputation.com

Reputation.com is a Business-to-Business (B2B) customer experience and online reputation management solution.

Key reputation management features

• Review requesting tools via SMS or email, including custom and or templated review request messages and real-time conversion rate tracking
• AI-generated responses and templates
• Review volume, trend, and rating tracking
• Review response workflows via the Reviews Feed experience 
• Hand-off review response management to Reputation.com’s Subject Matter Experts (SMEs)

Price

Reputation.com offers quotation-based pricing plans. 

Pros

• Pre-set response templates
• Comprehensive analytics
• User-friendly interface
• Automated alerts for new reviews

Must read: 20+ Social Analytics Tools in 2024: Free And Paid

Cons

• It can be expensive for smaller businesses and individual users
• Other features can take time to master

3. Birdeye

Birdeye is an AI-powered social media and reputation management tool. It can help you expand your clients’ brand visibility, strengthen their reputation, and manage their social presence with GenAI. 

Key reputation management features

• Automated review responses
• Review generation and tracking tools
• Analytics, including customer sentiment and competitor benchmarking
• Recommendations to boost reputation
• Monitor 200+ review websites from a single dashboard
• AI-assisted replies to reviews 
• Top review summaries via GenAI 
• Turn reviews into engaging social media posts easily with templates
• Measure reputation score across locations 

Price

You’ll need to provide a few details to get customized pricing for the tool’s Starter, Growth, and Dominate plans. 

Pros

• Real-time monitoring via reviews and feedback instant notifications 
• Customer engagement tool
• AI-powered tools and insights
• A centralized dashboard for managing all reviews, listings, and feedback

Cons

• The software’s tools can take a bit of a learning curve
• Not as affordable as similar and alternative tools

Must read: Top 10+ Metricool Alternatives for 2024

4. Yext

Yext is a digital presence software that helps multi-location brands with customer engagement and reputation management. 

Must read: Why Multi-Location Businesses Need Local Social Media Strategies

Key reputation management features

• Reviews inbox
• Automated customer feedback monitoring and notification
• Generate AI review response 
• First and third-party review generation
• AI-powered insights, including sentiment analysis 
• Social media integrations
• Listings management across various directories

Price

Yext’s Starter Package (Emerging) starts at $4 weekly ($199 billed yearly). 

Pros

• Supports multiple platforms, such as Yelp, Google, and more
• Automated review responses 
• Comprehensive analytics
• Other digital tools, such as automated chatbots and SEO-optimized local pages

Cons

• It is expensive and not ideal for smaller businesses
• The tool can be overwhelming and take some time to master

5. Podium

Podium is an AI-powered lead management and communication solution that helps you improve and manage your clients’ customer engagement, lead conversion, and customer reviews. 

Key reputation management features

• Feedback and messaging tools
• Review management features
• Team collaboration tools
• Webchat functionality
• AI and automation tools, including an AI-powered inbox, AI Assistant, and AI-powered summaries

Price

Podium’s Core plan starts at $399/month. 

Pros

• Detailed analytics
• Automated review requests
• Centralized reviews
• Real-time notifications
• Google Business integration 

Cons

• Expensive
• Limited integrations since the tool primarily supports Facebook and Google
• The tool’s extensive features can be challenging to master
• Limited customization options for review requests and responses

Must read: 10 Facebook Analytics Tools Used by Top Marketing Agencies

6. ReviewTrackers

ReviewTrackers is an online reputation management and customer feedback software that helps you listen to customers, understand their needs, and make data-driven decisions.

Key reputation management features

• Reputation scorecard
• Review management tools 
• Automated review request campaigns via direct integrations
• AI-generated review responses, including Smart Response templates 
• Over 1,000 app integrations

Price

The ReviewTrackers Data Only, Starter, and Essential plan prices vary depending on the user’s number of locations. 

You can also contact ReviewTrackers to get custom pricing or quotes. 

Pros

• Centralized review monitoring
• Automated review requests
• Customer feedback analysis
• Detailed reporting and analytics

Cons

• Limited options to reply to reviews directly from the platforms
• The tool’s pricing plans are location-based, which can get expensive fast

7. Brand24

Brand24 is a social media monitoring platform that helps you track and manage your clients’ online reputations. 

Key reputation management features

• Brand mentions monitoring
• Sentiment analysis
• Unusual surge (storm) alerts via email
• Comprehensive reports
• Presence score to track brand popularity
• Email reports

Price

Brand24 offers a 14-day free trial for its paid plans. 

The tool’s Individual plan starts at $119/month (billed annually). 

Pros

• Detailed reports and analytics
• Real-time brand monitoring
• Offers a free trial
• It provides a comprehensive social media monitoring solution

Cons

• Not as cost-effective as similar tools
• The customization options could be more flexible

8. Sprout Social

Sprout Social is a popular social media management platform that helps you manage and strengthen your clients’ online reputation through its review management feature. 

Must read: Social Media Management Tools for Churches

Key reputation management features

• Centralized platform for social media and review management
• Single-stream review management and tracking 
• Sorting and filtering options, including custom review views
• Review score analysis across networks and locations, including review reporting

Price

Sprout Social’s Standard, Professional, and Advanced plans include a 30-day free trial. 

The Standard plan starts at $199/seat per month when billed annually. 

Pros

• Offers comprehensive tools, including social media monitoring, social listening, and sentiment analysis
• Comprehensive reporting tools
• Centralized social inbox
• Integrates with many review websites and other platforms
• Audience engagement tools

Cons

• Expensive for small teams and businesses 
• No free plan or version of the platform 
• Social listening and premium analytics features come with additional costs
• The platform can be overkill if you only need reputation management features

9. Grade.us

Grade.us is a review management platform designed to help marketing agencies automate managing and improving online reputations. 

Must read: Social Media Marketing for Agencies: w/ Tips & Tools

Key reputation management features

• Review generation, monitoring, marketing, and reporting
• Email and SMS review request templates
• Review response templates for positive and negative reviews
• Reporting and analytics
• Listings management
• White labeling options
• Integrations with third-party apps

Price

Grade.us offers a 14-day free trial with its pricing plans. 

The tool’s Partner plan starts at $25/seat per month (100 seats included). 

Pros

• Customizable review funnels
• Comprehensive review management tools
• Multi-channel feedback collection options
• Includes a free trial

Cons

• The tool’s plans can get expensive since the pricing plans vary based on the number of seats
• The free trial is only for 14 days, which may not be enough time to explore all the tool’s features

10. Broadly

Broadly is an AI-powered customer engagement and review management platform to help you boost your clients’ online reputations and attract more customers. 

Key reputation management features

• AI Assistant (AI web chat)
• Keyword tracking via an AI employee that helps attract customers
• Automated business information sharing across online channels 
• Easy listings updating from one platform
• AI-generated review responses
• Automated review requests
• SMS review requests 
• Customizable request messages
• Customer sentiment tracking
• Review response portal
• Reputation management dashboard

Price

Broadly’s Standard plan starts at $249/month (25% off with annual billing). 

Pros

• The tool’s features are designed for brands and businesses across industries
• Multi-channel support
• Detailed analytics

Cons

• Pricey compared to similar tools
• The tool’s extensive features can take some time and effort to learn and deploy
• Add-on features are expensive

11. NetReputation

NetReputation is an online reputation management service specializing in features designed to improve, restore, and create a positive online reputation for brands and businesses. 

Key reputation management features

• 24/7 threat detection and brand monitoring solutions
• Location-based, targeted review management services
• Custom online reviews management services, including review removal, promotion, and generation
• Online crisis management prevention services
• Customer sentiment audit and analysis

Must read: Social Media Audit Ultimate Guide: w/ Steps And Screenshots

Price

You must contact NetReputation for custom quotes for the tool’s pricing options. 

Pros

• It is more than a tool and provides comprehensive reputation and review management services
• Flexible pricing structure

Cons

• It can be costly since NetReputation is more of a reputation management service than a tool

12. GatherUp

GatherUp is an automated review solution that simplifies getting reviews and customer feedback while scaling review and reputation management. 

Key reputation management features

• Email and SMS review requests
• Review monitoring across 100+ websites and platforms
• NPS surveys and direct feedback
• Google Business Profile Q&A monitoring
• Reviews and feedback notifications
• Performance reporting and AI-generated insights
• Tag customers and reviews by theme via AI
• Automatic review and AI-assisted suggested responses 
• Tools to turn reviews into social media posts
• Two-way SMS and promotional text messaging
• Create personalized messages via the AutoReply tool
• Approve and send review responses right from your email

Price

GatherUp pricing plans include a 14-day free trial and are location-based.

The Small Business plan starts at $99/month for one location.

Pros

• Offers extensive reputation and review management features
• Automates critical tasks 
• Includes essential customization tools

Cons

• Expensive for small businesses and teams
• Add-on features come with additional costs

13. Chatmeter

Chatmeter is an AI-powered reputation management platform that helps strengthen customer connections and streamline reputation management via deep listening and real-time customer insights. 

Key reputation management features

• AI-powered sentiment analysis solution
• Generative AI for suggested response templates and custom responses-Natural Language Processing (NLP)
• Local Brand Visibility (LBV) scoring system
• Accurate review language translation capabilities

Price

Chatmeter’s pricing model is based on the number of locations and custom needs.

Pros

• Centralized dashboard
• Automated testimonial builder
• Social media integrations
• Centralized dashboard

Cons

• The pricing structure isn’t as straightforward as similar tools
• No free plan or trial

14. Mentionlytics

Mentionlytics is an AI-powered web and social media monitoring platform that can help you track online conversations about your client’s products, brands, and competitors. This allows you to understand audiences and their needs better. 

Key reputation management features

• Review and social media mention monitoring
• Integrations with over 100 review sources 
• New review alerts 
• Location monitoring
• Competitor review monitoring
• Custom reports creation and generation via the Report Builder feature

Price

Mentionlytics offers a wide array of pricing plans. 

The software’s Basic plan starts at $69/month with a free trial. 

Pros

• Offers a wide range of review sources, including social media platforms
• Detailed analytics
• Real-time review monitoring

Cons

• No free version
• Extensive review monitoring features require additional costs

15. Reviewshake

Reviewshake is an all-in-one reputation management tool that helps you manage review sites, automate new custom reviews, and track review performance. 

Key reputation management features

• A unified dashboard that compiles all your clients’ reviews in one place
• Real-time customer feedback monitoring
• Automated and personalized review data reports 
• Share review metrics and summaries with your team

Price

Reviewshake’s pricing plans include a 14-day free trial. 

The Individual plan starts at $79/month.

Pros

• Video reviews 
• Multi-channel support
• Automated review requests
• Detailed review data analytics

Must read: Short Form Video Content Ideas for Social Media this 2024

Cons

• No AI features
• The tool’s features are not as extensive as similar reputation management platforms

Why choose Vista Social as your reputation management tool?

Vista Social’s reputation management feature supercharges managing and maintaining your clients’ online image and presence. 

Must read: Metricool vs. Hootsuite vs. Vista Social: Which SMM Tool is the Best?

Connecting your clients’ social media profiles or review websites is easy with a few clicks. 

Select the profile group to see the reviews connected to the profile or site.

To reply to a review, simply click on it and type your reply, or use the AI Assistant to generate an engaging response. Click reply.

You can also export your clients’ reviews as PDF files.

Other Vista Social features that help you manage your clients’ online reputations include the following:

• Social media publishing and scheduling
• Analytics and reporting, including sentiment analysis 
• Engagement management features through the Smart Social Inbox
• Social listening based on brand mentions and other relevant keywords

Must read: 20+ Best Bulk Scheduling Tools for Social Media [2024]

Reputation management tools and tips

Check out the reputation management tools, tips, and insights from social media marketing leaders below. 

• Gary Vaynerchuk: Brand is your reputation and what you stand for.
• Neil Patel: The Definitive Guide to Online Reputation Management
• Jay Baer: If You Want Feedback, Just ASK for It
• Jeff Bullas: 3 Vital Tools for Online Reputation Management

FAQs on reputation management tools

How can reputation management tools help with customer feedback?

Customer management platforms can help you efficiently gather, manage, and respond to customer feedback and reviews. 

The tools can give you insights into customer sentiment, address negative reviews promptly, and promote positive feedback to enhance the image of your clients’ brands. 

Can reputation management tools help with SEO?

Tools with positive content generation and online review management can help keep your clients’ brands and content updated and engaging. 

These features can boost your clients’ visibility and improve their search engine rankings. 

How can reputation management tools help you handle negative reviews?

The right tools can help you respond to negative feedback promptly and professionally, allowing you to address concerns and demonstrate commitment to customer satisfaction. 

Some tools offer pre-made templates to streamline responding to common issues and handle negative reviews accordingly. 

Choose the perfect reputation management tools for your team

Maintaining and protecting your clients’ online reputations is easier with a reliable reputation management tool. 

Scouring the internet for the right tool takes a lot of time and effort, but putting in the work now will save you from the headache of using the wrong platform. 

Start your search with the leading reputation management tools in this guide. 

Find an all-in-one platform with reliable reputation management features worth its salt, such as Vista Social. 

Create your Vista Social account now.